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Overview
NRMA is a large, member-owned organization in Australia with over 3.2 million Members. It operates across tourism, leisure, and travel, offering services such as accommodation, car hire, ferries, experiences, and roadside assistance that support people on road and water journeys. Its product ecosystem centers on a Membership model that delivers value through services, experiences, and benefits added for Members. The company differentiates itself by being member-owned, prioritizing people, Members, and customers, and fostering a culture of care, innovation, inclusivity, and community impact. Its goal is to make journeys better for everyone—delivering practical help and memorable experiences while working toward a shared future.
About My NRMA
Industries
Automotive & Transportation
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
$72.7M
Headquarters
Sydney, Australia
Founded
1920
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Simplify's Take
What believers are saying
- NRMA’s satellite roadside launch in September 2025 extends reach into remote Australia.
- The 2026 NRMA Index deepens member data for advocacy, retention, and product design.
- Hullbot’s 13 percent fuel reduction on Manly Fast Ferries lowers costs and emissions.
What critics are saying
- Apple can route non-emergency stranded drivers directly, compressing NRMA’s premium roadside differentiation.
- Insurance Australia Limited lost Kwarteng in NSWSC on March 24, 2026, raising claims risk.
- NRMA’s marine and charger assets face capital intensity if utilization slips before 2026 payback.
What makes My NRMA unique
- NRMA serves 3.3 million members nationwide, pairing advocacy with roadside and rewards.
- Apple’s 2025 satellite roadside assistance integrates NRMA into off-grid iPhone workflows.
- NRMA owns and expands national EV charging, including Electric Highway Tasmania and app discounts.
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Funding
Total Funding
$72.7M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Flexible Work Hours
Employee Discounts
Employee Referral Bonus
Company News
The NRMA is working with Apple to bring roadside assistance via satellite to iPhone users across Australia.
NRMA represents 3.3 million members nationwide and has launched its inaugural NRMA Index to give a voice to the concerns of Australians and to help steer the organisation's advocacy efforts.
The NRMA has partnered with Hullbot to improve fuel efficiency and cut emissions across its Sydney based fleet.
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!The mainstream media would have us believe that electric cars are facing stagnating demand. No doubt they will be encouraged by the drop in Tesla sales March to April. In April 2024, Tesla Australia delivered 2077 vehicles (1166 Model Y and 911 Model 3), a drop compared to over 6000 in March. But when we compare April (first month of a quarter) to Australia’s Tesla deliveries in January 2024 (first month of a quarter), we can actually see an improvement. January 2024 saw only 1107 Teslas delivered
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!Will 2024 be the year of the electric ute in Australia? 2022 was the year of the electric SUV — with the launch of the Tesla Y, the BYD Atto 3, and the refreshed MG ZS EV. 2023 was the year of the affordable car, with the release of the BYD Seal and Dolphin, the launch of the MG4, and the somewhat underwhelming launch of the GWM ORA (Cat). Filling each of these niches has raised the penetration rate of electric vehicles in Australia by a couple of points. Good-value, quality utes should fill one of the biggest demand areas and lead to even greater numbers of EVs on Australian roads. Tradies (and others) are being promised the JAC T9, the LDV Maxus GST, the Geely RADAR RD6, a Ssangyong (KGM) , converted Ford F-150 Lightnings from Advanced Manufacturing Queensland, and a PHEV ute from BYD
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About My NRMA
Industries
Automotive & Transportation
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
$72.7M
Headquarters
Sydney, Australia
Founded
1920
My NRMA is Hiring for 125 Jobs on Simplify!
Find jobs on Simplify and start your career today