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Overview
Paradigm provides cloud-based software solutions for the building industry, serving homebuilders, renovation contractors, lumberyards, dealers, distributors, retailers, and manufacturers. Its SaaS suite helps teams manage sales, procurement, pricing, inventory, and project workflows across the supply chain, enabling users to quote, procure, and track orders in one system. By connecting suppliers and customers with industry-specific features, Paradigm helps organizations boost sales, reduce costs, and improve competitiveness. Unlike general business software, Paradigm focuses on the building supply chain and a wide range of industry players, offering end-to-end tools tailored to their needs. The company’s goal is to help customers grow revenue while cutting expenses and streamlining operations through a collaborative, data-driven platform.
About Paradigm
Industries
Industrial & Manufacturing
Enterprise Software
Company Size
201-500
Company Stage
Acquired
Total Funding
$450M
Headquarters
Middleton, Wisconsin
Founded
1999
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Simplify's Take
What believers are saying
- Paradigm added Simonton Windows & Doors catalogs to Vendo on July 8, 2026.
- Paradigm’s July 2026 site pushes MES and CPQ upgrades, showing active product expansion.
- July 2026 pages still call Paradigm the industry standard, signaling entrenched customer dependence.
What critics are saying
- Builders FirstSource ownership makes Paradigm a captive tool, limiting independent strategic flexibility by 2027.
- Threekit and native manufacturer configurators squeeze Paradigm’s visualization moat inside dealer workflows.
- If window and door manufacturers replace proprietary catalogs with ERP-native CPQ, Paradigm’s core shrinks fast.
What makes Paradigm unique
- Paradigm Omni bundles CPQ, visualization, and pricing for windows and doors in one workflow.
- Paradigm Vendo covers in-home selling from assessment through signed contract, on iPad.
- Builders FirstSource bought Paradigm in 2021, giving it distribution and building-products integration.
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Funding
Total Funding
$450M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Remote Work Options
Company Equity
Company News
In an exciting announcement, Paradigm has been recognized as a Madison Top Workplace for the fifth consecutive year.
Paradigm Omni Integration with Threekit Simplifies Window and Door Sales.MIDDLETON, Wis., Sept. 19, 2023 /PRNewswire/ -- Paradigm is pleased to announce that its Paradigm Omni configuration, pricing, and quoting technology for the building industry has formed a partnership with Threekit, an industry-leading visual commerce platform, to create a configuration and visualization experience that changes how windows and doors are sold."This amazing integration with Paradigm Omni is a game changer," says Marc Uible, Threekit Vice President. Tweet this The partnership with Threekit adds an immersive 3D configuration, allowing Paradigm Omni customers to effortlessly create personalized window and door configurations in real-time.Paradigm Omni™ is a cloud-hosted, web-based configuration, quoting, and selling solution that leverages window and door manufacturers' product catalogs across all sales channels, to allow users to seamlessly start and finish a sale from anywhere.The partnership with Threekit adds an immersive 3D configuration and augmented reality platform that allows customers to effortlessly create and view personalized window and door configurations in real time.The powerful combination of technologies elevates customer engagement by creating a visual experience that blends stunning visualization and seamless configuration and pricing technology and enables window and door dealers to sell more."Paradigm's longstanding commitment to the fenestration business has allowed us to create software that dealers rank as the industry's most-preferred configuration and quoting platform," says Ted Nafzger, Paradigm Vice President of Sales and Marketing. "The Threekit relationship takes the experience to the next level with 3D visualization, interactive zoom, the ability to customize and visualize materials like glass type, frame colors, and dimensions -- and view it all in augmented reality.""Threekit is driven to offer a visual commerce platform that helps companies grow," says Marc Uible, Threekit Vice President of Marketing, Business Development, and Alliances. "Dealers want a sales tool that allows customers to engage with their products by exploring options and creating inspiration that simplifies the sales process and closes more deals.""This amazing integration with Paradigm Omni is a game changer," Uible adds. "In fact, our recent launch of a configurable door visualizer with Therma-Tru represents an industry first in offering window and door manufacturers high-quality 3D visualization combined with a wide range of configurable options in a seamless solution."About Paradigm TechnologyParadigm's technology platform is the largest of its kind in the world and serves customers in both new construction and home improvement markets, by increasing sales and operational efficiencies
Even better, this year Paradigm has been named the region’s third best Large Employer, with a special award for “Clued In Senior Management!”
ATLANTA--(BUSINESS WIRE)--Momnt, a financial technology company that powers real-time lending and payment solutions for businesses at the point of need, announces a strategic partnership with Paradigm to launch Paradigm Finance, a best-in-class financing platform for home improvement contractors.Through this collaboration, Paradigm Finance users now have the ability to offer and manage every aspect of point-of-sale financing right inside the company’s Paradigm Vendo platform, a digital selling solution for in-home sales professionals.“The way consumers pay for their home improvement projects is evolving, and there is a growing demand for flexible, easy, and affordable payment options. Paradigm Finance, powered by Momnt, is specifically designed to provide contractors and homeowners with the most cost-effective and simple financing experience possible.” – Chris Bracken, CRO at Momnt.“Paradigm Finance is a new kind of financial services platform that improves the lives of business owners. We understand the importance and value of innovation, and Paradigm Finance provides a next-level consumer lending experience to make the sales process seamless.” – Mike Storck, Product Director at Paradigm."As Momnt continues to expand our offerings and provide superior solutions, we're thrilled to partner with Paradigm. Together, we have created an exceptional digital experience that allows businesses to scale tremendously while giving customers the payment methods they prefer." – Mike O’Connell, VP of Partnerships at Momnt.About MomntMomnt powers modern lending solutions that enable businesses to provide low-friction financing to their customers at the moment they need it – all funded by trusted lending partners. Its API-based platform leverages alternative data sources and ML/AI-informed decisioning to present real-time loan offers fit to each individual borrower, all done within the banking industry’s current regulatory infrastructure. Visit momnt.com for more information and career opportunities or follow @getmomnt.About ParadigmParadigm’s technology platform is the largest of its kind in the world and serves customers in both new construction and home improvement markets, by increasing sales and operational efficiencies
Paradigm is Hiring for 8 Jobs on Simplify!
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About Paradigm
Industries
Industrial & Manufacturing
Enterprise Software
Company Size
201-500
Company Stage
Acquired
Total Funding
$450M
Headquarters
Middleton, Wisconsin
Founded
1999
Paradigm is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today