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About MyFitnessPal
Industries
Consumer Software
Healthcare
Company Size
201-500
Company Stage
Acquired
Total Funding
$838M
Headquarters
San Francisco, California
Founded
2005
Overview
MyFitnessPal is a digital health and fitness platform that helps users achieve their weight loss and wellness goals through a mobile app and website. It offers features like calorie counting, exercise tracking, and personalized meal plans, allowing users to log their food intake and monitor their physical activity. The platform operates on a freemium model, providing basic services for free while offering premium features for a subscription fee. MyFitnessPal aims to support a diverse clientele in their health and fitness journeys by providing accessible tools and resources.
Simplify's Take
What believers are saying
- Recent acquisition of Intent enhances personalized meal planning capabilities.
- Voice Log feature simplifies food tracking, improving user experience.
- Partnership with ABC Fitness expands MyFitnessPal's reach in the fitness industry.
What critics are saying
- Increased competition from free or cheaper fitness apps threatens market share.
- Privacy concerns may deter potential users from using the app.
- User dissatisfaction with the freemium model could impact retention rates.
What makes MyFitnessPal unique
- MyFitnessPal offers a comprehensive database for nutrition tracking and meal planning.
- The app integrates gamification to enhance user engagement and motivation.
- MyFitnessPal's community-driven challenges foster a supportive environment for users.
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Funding
Total Funding
$838M
Above
Industry Average
Funded Over
3 Rounds
Kleiner Perkins
AccelBenefits
Remote work flexibility
Physical office in Austin, TX
Annual, in-person company retreats
Company paid lunches & working sessions
Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
Competitive medical, dental, and vision benefits
Safe Harbor 401K program
parental leave
Monthly Wellness Allowance
Reward & recognition platform
MyFitnessPal Premium
Modern Virtual Learning and Development Library
DEI Committee
Company News
In addition to its partnership with MyFitnessPal, ABC Fitness has unveiled a new suite of solutions designed to help fitness businesses drive growth and engagement.
NEW YORK, March 5, 2025 /PRNewswire/ - MyFitnessPal, the no. 1 global nutrition and food tracking app, today announced that it has appointed Amit Patel as Chief Revenue Officer, Advertising.
New and innovative app features empower members with tools and guidance to simplify nutrition tracking and build sustainable healthy habitsNEW YORK, Feb. 26, 2025 /PRNewswire/ -- MyFitnessPal, the no. 1 global nutrition and food tracking app, today announced its 2025 Winter Release, a suite of new features and updates empowering members to build healthier habits and achieve their goals—all designed to make tracking easier and more effective for real life. With the 2025 Winter Release, MyFitnessPal members benefit from:
MyFitnessPal hires Grubhub's Marnie Boyer as CMO.
/PRNewswire/ -- MyFitnessPal, the no. 1 global nutrition and food tracking app, announces the successful acquisition of Intent, a personalized meal planning...
MyFitnessPal is Hiring for 15 Jobs on Simplify!
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About MyFitnessPal
Industries
Consumer Software
Healthcare
Company Size
201-500
Company Stage
Acquired
Total Funding
$838M
Headquarters
San Francisco, California
Founded
2005
MyFitnessPal is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today
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