New feature empowers members to set manageable health goals for weekly wins NEW YORK, Feb. 5, 2025 /PRNewswire/ -- MyFitnessPal, the no. 1 global nutrition and food tracking app, announced today a new feature designed to make building healthy habits simple and sustainable. Weekly Habits encourages members to set achievable, one-week goals, helping them stay motivated and confident as they progress toward their health and nutrition goals

Most people have already abandoned their new year's resolutions but MyFitnessPal is helping people quit differently - by saying no to giving upNEW YORK, Jan. 14, 2025 /PRNewswire/ -- By the second Friday in January most people have already thrown in the towel when it comes to their new year's resolutions, including those health-related goals, so much so that it's been dubbed Quitter's Day. Perhaps they've already experienced a setback or slipped up, and don't see the point in continuing. But that's exactly what MyFitnessPal wants you to do this Quitter's Day - give up, giving up.Instead of perfection, MyFitnessPal is stressing the importance of progress while celebrating the small wins as a more sustainable path to reach health goals in the new year. Whether aiming to lose more weight, eat more protein or cut back on alcohol, tracking with MyFitnessPal can help members reach their goals1.The need for a realistic approach to weight loss is evident. A recent MyFitnessPal survey2 revealed that 81% of respondents who had dieted unsuccessfully in the past attributed their failure to the diet being too restrictive."An all-or-nothing approach often-times set you up for failure, and that's mostly because it doesn't take real-life into account– there are going to be times when you opt for the side of fries instead of the side salad, and that's okay," explains board certified family medicine physician, social media influencer, and MyFitnessPal Scientific Advisory Council member, Doctor Mike Varshavski

Research highlights how nutrition tracking drives success for weight loss and health goalsNEW YORK, Dec. 26, 2024 /PRNewswire/ -- MyFitnessPal , the no. 1 global nutrition and food tracking app, announced today new preliminary data that underscores the importance of food tracking in achieving weight loss outcomes.The Science of SuccessPreliminary analysis of MyFitnessPal data by Dr. Zhaoping Li, Professor of Medicine and Chief of the Division of Clinical Nutrition at the University of California, Los Angeles revealed that close to 50% of subscribers who use the MyFitnessPal app daily achieved their goal of 5% weight loss within 4 months of beginning to use the app, with Premium users having a higher success rate (49.3%) than non-premium users (46.9%). The CDC states that a weight loss of 5% can lead to significant health improvements."Those who actively logged food in MyFitnessPal and engaged more frequently with the app were statistically more likely to reach their weight loss goal within 4 months," said Dr. Li