MyFitnessPal is a digital health and fitness platform that helps users achieve their weight loss and wellness goals through a mobile app and website. Users can log their food intake, track exercise, and receive personalized meal plans and health advice. The platform operates on a freemium model, offering basic features for free while charging for premium services that provide advanced tracking and custom reports. MyFitnessPal aims to support a diverse range of clients in their health journeys by providing valuable tools and resources.

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Most people have already abandoned their new year's resolutions but MyFitnessPal is helping people quit differently - by saying no to giving upNEW YORK, Jan. 14, 2025 /PRNewswire/ -- By the second Friday in January most people have already thrown in the towel when it comes to their new year's resolutions, including those health-related goals, so much so that it's been dubbed Quitter's Day. Perhaps they've already experienced a setback or slipped up, and don't see the point in continuing. But that's exactly what MyFitnessPal wants you to do this Quitter's Day - give up, giving up.Instead of perfection, MyFitnessPal is stressing the importance of progress while celebrating the small wins as a more sustainable path to reach health goals in the new year. Whether aiming to lose more weight, eat more protein or cut back on alcohol, tracking with MyFitnessPal can help members reach their goals1.The need for a realistic approach to weight loss is evident. A recent MyFitnessPal survey2 revealed that 81% of respondents who had dieted unsuccessfully in the past attributed their failure to the diet being too restrictive."An all-or-nothing approach often-times set you up for failure, and that's mostly because it doesn't take real-life into account– there are going to be times when you opt for the side of fries instead of the side salad, and that's okay," explains board certified family medicine physician, social media influencer, and MyFitnessPal Scientific Advisory Council member, Doctor Mike Varshavski

Quitters Unite: Myfitnesspal Wants People To Say "Yes" To Quitter'S Day

Research highlights how nutrition tracking drives success for weight loss and health goalsNEW YORK, Dec. 26, 2024 /PRNewswire/ -- MyFitnessPal , the no. 1 global nutrition and food tracking app, announced today new preliminary data that underscores the importance of food tracking in achieving weight loss outcomes.The Science of SuccessPreliminary analysis of MyFitnessPal data by Dr. Zhaoping Li, Professor of Medicine and Chief of the Division of Clinical Nutrition at the University of California, Los Angeles revealed that close to 50% of subscribers who use the MyFitnessPal app daily achieved their goal of 5% weight loss within 4 months of beginning to use the app, with Premium users having a higher success rate (49.3%) than non-premium users (46.9%). The CDC states that a weight loss of 5% can lead to significant health improvements."Those who actively logged food in MyFitnessPal and engaged more frequently with the app were statistically more likely to reach their weight loss goal within 4 months," said Dr. Li

The Power Of Tracking: New Preliminary Data Underscores How Myfitnesspal Supports Weight Management Goals

MyFitnessPal introduces Voice Log feature for faster, easier food tracking.

MyFitnessPal Introduces Voice Log Feature for Faster, Easier Food Tracking

New iOS and Android app feature transforms food tracking with voice-assisted logging. NEW YORK, Dec. 11, 2024 /PRNewswire/ -- MyFitnessPal, the no. 1 global nutrition and food tracking app, announced today a new feature that uses voice to text to make nutrition tracking easier. Available to Premium members, Voice Log simplifies the process of tracking, helping members build consistent tracking habits through a streamlined experience. "At MyFitnessPal, we're always looking for new ways to make nutrition tracking easier and less time-consuming for our members," said Tim Holley, Chief Product Officer at MyFitnessPal

Say It, Log It: Myfitnesspal Unveils Voice Log

Fitness apps continue to evolve as companies introduce features designed to enhance user experience, support personal health goals and create community engagement. The best fitness apps offer a range of features designed to improve the workout experience, from tracking progress and setting goals to providing personalized workout plans and recovery tips. They simplify fitness routines by offering convenient tools that help users stay motivated, optimize their training and achieve their health goals. For a closer look, here’s the latest PYMNTS Provider Ranking of Fitness Apps. Check out which fitness apps made our Top 10 list

Top Fitness Apps Of 2024: Features Elevate User Experience And Health Goals

The strategic partnership prioritizes behavior change through food and nutrition tracking in conjunction with the usage of GLP-1 medications to encourage sustainable weight loss outcomesNEW YORK, Aug. 13, 2024 /PRNewswire/ -- Today, MyFitnessPal , the no. 1 global food and nutrition tracking app, announced a first of its kind strategic partnership in Australia with Medmate , a virtual care platform, to further support Australians on their journey to achieve long-term sustainable health outcomes. This groundbreaking partnership aims to measure and monitor the efficacy of combining GLP-1 medications for weight loss and nutrition tracking with MyFitnessPal for more sustainable results. Members will be encouraged to log their food to ensure they are meeting their basic nutritional needs, including tracking their protein to ward against muscle loss, and to log their medications for compliance. This opportunity emphasizes how leveraging technology and clinical expertise can enhance health outcomes for Australians.Medmate is the first telehealth clinic to partner with MyFitnessPal, offering a comprehensive weight management solution inclusive of leveraging tracking to encourage sustainable behavior change

Myfitnesspal Partners With Medmate, Offering Australians Additional Health & Wellness Support While On Glp-1 Medications

The No. 1 nutrition and food tracking app launches a new, free nutrition plan to educate consumers on the power of protein through daily tips, guided grocery lists, and expertly curated recipesNEW YORK, Aug. 6, 2024 /PRNewswire/ -- We know that protein is one of the building blocks of muscle, but it takes more to maximize those gains in the gym than just eating a piece of chicken after a workout. To help their members around the world elevate their nutrition and pump up the protein, MyFitnessPal is today introducing the Quick Start High Protein Meal Plan. Now available to members in the MyFitnessPal app, this free seven-day nutrition plan helps educate consumers on what protein is, how it benefits the body, strategies for adding more protein to meals and snacks throughout the day, suggested grocery lists, recipes, and more."When it comes to food and nutrition, protein is definitely having a moment! It's an essential nutrient that supports muscle growth and repair, and our overall health," said Melissa Jaeger, RD, LD, Head of Nutrition for MyFitnessPal. "By tracking your protein intake at meals and snacks, you can gain a better understanding of how much you're consuming to ensure you're meeting your body's nutritional needs

Packing In The Protein: Myfitnesspal Helps Consumers Discover The Power Of Protein With New Quick Start High Protein Meal Plan

No. 1 nutrition and food tracking app announces new features and updates designed to empower members to achieve their health goalsNEW YORK, July 15, 2024 /PRNewswire/ -- MyFitnessPal, the no. 1 global nutrition and food tracking app, today announced its 2024 Summer Release, a variety of new features and updates designed to help nurture behavior change and help users reach their goals faster and more easily. By bringing awareness to habits, providing valuable insights, inspiring motivations, and celebrating progress - all while making tracking easier for members - MyFitnessPal enhances its offering for both free and Premium members. All MyFitnessPal members can now access:Progress BarBest Match foods which are individually created and verified by MyFitnessPal Registered Dietitians, giving members a simple way to choose the most accurate and complete search result for commonly logged foods.foods which are individually created and verified by MyFitnessPal Registered Dietitians, giving members a simple way to choose the most accurate and complete search result for commonly logged foods. Food Group Insights , a feature that brings more awareness to a member's food intake by providing them with an overview of the number of foods they logged in a week categorized by food groups

Myfitnesspal Unveils Its 2024 Summer Release

No. 1 nutrition and food tracking app launches nutrition plan, recipe collection, and new features including daily check-ins, in-app quizzes, and Food Group Insights to help users fuel better to feel betterNEW YORK, May 15, 2024 /PRNewswire/ -- From cringey to cool, the once private conversations around gut health now dominate social media feeds and news headlines. But as people become aware of the important role gut health plays in overall wellness, there remains a knowledge gap in what, exactly, contributes to better gut health. In response, the no. 1 global nutrition and food tracking app, MyFitnessPal collaborated with MyFitnessPal Scientific Advisory Council Member Dr. Janese Laster , to create the Gut Health Nutrition Plan, available now to all members for free in the MyFitnessPal app

Digestion Obsession: Myfitnesspal Introduces A Gut Health Nutrition Plan, Recipe Collection, And New In-App Features

"We are thrilled to have Tim join the team and guide MyFitnessPal's product vision and strategy so that we're poised to better meet and anticipate our customers' needs.

MyFitnessPal Appoints New Chief Product Officer

Digital health platform for fitness tracking

MyFitnessPal

Digital health platform for fitness tracking

MyFitnessPal

Digital health platform for fitness tracking

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