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Overview
MyPlanAdvocate helps Medicare beneficiaries find suitable plans by providing one-on-one, unbiased guidance at no cost. A nationwide team of licensed agents works with clients to compare options and enroll in coverage that fits their needs, with ongoing annual benefits check-ups to stay on the best plan. The company distinguishes itself by offering personalized, long-term support and AI-assisted workflows to streamline guidance rather than one-time comparisons. Its goal is to make Medicare easier and more personal, helping members choose and keep the best plan year after year.
About MyPlanAdvocate
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Salt Lake City, Utah
Founded
2021
Simplify's Take
What believers are saying
- Rippling automation cuts onboarding from weeks to minutes, enabling strategic HR focus.
- Free platform for contracted agents reduces costs, manages full client lifecycle from qualification to retention.
- Exceptional insurance industry interest signals strong market momentum and adoption.
What critics are saying
- ElevenLabs dependency fails as prior provider exited abruptly, halving enrollment efficiency in 3-6 months.
- Free platform commoditizes services, enabling agent defection with client data in 6-12 months.
- Blossom Health's $20M funding scales superior AI Medicare rival, undercutting revenue in 12-24 months.
What makes MyPlanAdvocate unique
- MPA integrates Medicare enrollment, 17 life insurance products, AI leads, and 50-state compliance in one free platform.
- ElevenLabs AI voice agent verifies Medicare eligibility conversationally, doubling enrollment efficiency without bias.
- AI scores leads by intent, routes by agent expertise, and monitors compliance in real time.
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Benefits
Paid Time Off
Paid Holidays
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Maternity/Paternity/Adoption paid leave
Employee Discounts
Employee Referral Bonus
Growth & Insights and Company News
6 month growth
↓ -12%1 year growth
↓ -12%2 year growth
↓ -12%MyPlanAdvocate has rebranded as MPA and integrated HealthyLabs, bringing performance marketing capabilities in-house. The rebrand reflects the company's expansion beyond Medicare into life insurance and ancillary products. The integration adds AI-driven lead scoring, multi-channel campaign management and real-time performance routing to MPA's platform, which already offers AI-powered quoting, enrollment support and compliance automation for licensed professionals across all 50 US states. According to CEO Lee Bossio, existing relationships and commission structures remain unchanged for contracted professionals. The unified platform now combines technology, marketing, compliance and distribution under one brand at mpa.com. HealthyLabs' performance marketing infrastructure spans digital, telephonic and direct mail channels. The Salt Lake City-based company serves licensed professionals, agencies and Medicare beneficiaries.
MyPlanAdvocate is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today
About MyPlanAdvocate
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Salt Lake City, Utah
Founded
2021
MyPlanAdvocate is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today