MPA, a Salt Lake City-based insurance technology platform, has launched a comprehensive system allowing licensed agents and agencies to manage their entire practice from a single platform at no upfront cost. The system combines Medicare enrollment, over 17 life insurance products, AI-driven lead generation, compliance monitoring across all 50 states, commission tracking and client retention. The platform addresses the industry's fragmented workflow, where agents typically juggle four to six disconnected systems. MPA's AI scores leads for intent, routes clients to appropriate agents based on location and expertise, and monitors compliance in real time. The company offers integrated marketing with lower lead costs and manages the full client lifecycle from qualification to post-sale retention. MPA is available exclusively to contracted agents at mpa.com, with the company maintaining agents retain their brand and client relationships.

MyPlanAdvocate has rebranded as MPA and integrated HealthyLabs, bringing performance marketing capabilities in-house. The rebrand reflects the company's expansion beyond Medicare into life insurance and ancillary products. The integration adds AI-driven lead scoring, multi-channel campaign management and real-time performance routing to MPA's platform, which already offers AI-powered quoting, enrollment support and compliance automation for licensed professionals across all 50 US states. According to CEO Lee Bossio, existing relationships and commission structures remain unchanged for contracted professionals. The unified platform now combines technology, marketing, compliance and distribution under one brand at mpa.com. HealthyLabs' performance marketing infrastructure spans digital, telephonic and direct mail channels. The Salt Lake City-based company serves licensed professionals, agencies and Medicare beneficiaries.