Naked Wines

Naked Wines

Online wine retailer crowdfunds independent winemakers

Overview

Naked Wines is an online wine retailer that uses a crowdfunding-like model to fund independent winemakers. Angels—members who pay a fixed monthly fee—contribute to a pool of capital used by Naked Wines to finance winemakers around the world, enabling them to produce wine without traditional financial pressures. In return, Angels access exclusive wines at prices typically 40–60% below market value, while Naked Wines sells these wines to Angels and other customers. The model bypasses traditional distributors and retailers, delivering direct-to-consumer purchases through a digital platform. Its unique approach centers on direct funding of producers and a community of wine enthusiasts who gain access to preferred pricing and curated selections. The company aims to connect consumers with independent winemakers, provide upfront capital to producers, and grow a scalable online wine business that offers transparent pricing and direct producer-to-consumer relationships.

About Naked Wines

Simplify's Rating
Why Naked Wines is rated
C-
Rated C on Competitive Edge
Rated D+ on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

IPO

Headquarters

Norwich, United Kingdom

Founded

2008

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Simplify's Take

What believers are saying

  • FY26 adjusted EBITDA rose 35% to £7.6m, beating guidance on 23 July 2026.
  • Net cash reached £33.4m after £6m buybacks, strengthening liquidity and flexibility.
  • Gross margin expanded to 19.9%, and management expects FY27 EBITDA of £7.6m-£9.0m.

What critics are saying

  • FY26 revenue fell 18% to £199.1m, proving the customer flywheel is shrinking.
  • Management expects revenue declines through FY27, with stabilization only around FY28-FY30.
  • If Shopify migration or acquisition discipline fail, Naked Wines loses scale and cash generation.

What makes Naked Wines unique

  • Angels pre-fund winemakers, giving Naked Wines supply and working-capital leverage.
  • The membership model bundles repeat demand, proprietary customer data, and direct producer relationships.
  • Shopify migration targets lower costs while preserving the direct-to-consumer customer experience.

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Funding

Total Funding

$70.3M

Above

Industry Average

Funded Over

4 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

401(k) Company Match

Performance Bonus

Professional Development Budget

Wellness Program

Company News

Yahoo Finance
Jul 23rd, 2026
Naked Wines achieves $7.6M EBITDA and $33.4M net cash despite 18% revenue decline

Naked Wines reported a 35% year-on-year improvement in adjusted EBITDA to $7.6 million for full year 2026, despite an 18% revenue decline. The company ended the year with $33.4 million in net cash, up $9 million after share buybacks. Revenue fell due to attrition of large customer cohorts and reduced acquisition spending. The company reported a pre-tax loss of $6.3 million, impacted by restructuring costs. Customer retention improved, with Net Promoter Score reaching 77 and member retention at 76%. The company achieved $25 million in savings, exceeding its $23 million target. Naked Wines is transitioning to Shopify to enhance customer experience and reduce costs. Australia will migrate first, with the US and UK following. Management expects revenue decline to continue medium-term as it focuses on profitability, with stabilisation anticipated around FY28-30.

Grocery Gazette
Jul 23rd, 2026
Naked Wines posts mixed full-year results.

Naked Wines posts mixed full-year results. Naked Wines has reported mixed full-year results for the 52 weeks ended on 30 March 2026, with revenue decreasing by 20 per cent year-on-year to £199.1m. The brand's adjusted EBITDA went up by 35 per cent to £7.6m compared to the year prior, which is in line with the company's medium-term target of between £9m and £14m. Naked Wines' statutory loss before tax increased to £6.3m, compared with a loss of £4.9m in the year before, which was due to restructuring costs and write-off of software costs according to the business. The company's net cash excluding lease liabilities went up by £3.3m to £33.4m compared to the year prior. Rodrigo Maza, CEO, said: "In FY26 Grocery Gazette recommitted to what makes Naked different, and the results have followed. "Grocery Gazette grew adjusted EBITDA to £7.6m, strengthened the balance sheet to £33.4m of net cash, and returned over £6m to shareholders by repurchasing more than 10 per cent of the company to increase the intrinsic value per share for shareholders. "We also brought a new discipline to every cost, introduced a strict IRR hurdle and acquired fewer, higher-value customers. As we continue to execute our strategy through FY27, member numbers and revenue will not yet have stabilised, but profitability, cash generation and the quality of our member base will continue to strengthen, laying the foundations for future stability and growth." Moving forward, the business will continue the execution of its new strategic plan, which was announced in March 2025. Naked Wines expects full-year revenue of between £158m and £175m and an adjusted EBITDA of £7.6m to £9.0m.

The drinks business
Jul 22nd, 2025
Jack Pailing named non-executive chair of Naked Wines

Naked Wines plc has confirmed the appointment of Jack Pailing as non-executive chair of the Board with immediate effect.

Insider Media
Jul 10th, 2024
Naked Wines uncorks $60m credit facility

Naked Wines has secured a new $60m credit facility which reinforces the firm's liquidity and its "ability to invest in bringing the best wines to our customers".

Retail Gazette
Jul 9th, 2024
Naked Wines unveils new credit facility as CFO departs

The departure comes as Naked Wines, which saw profit plummet in the year to April, announces the completion of its new £47m ($60m) credit facility with PNC Bank.

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