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Nametag provides identity verification services that protect businesses from social engineering and AI-generated deepfakes. To verify their identity, users scan a government ID and take a selfie on their mobile device, which the system compares using biometrics and cryptography to ensure the person is real and the rightful owner. Unlike many competitors, Nametag requires no app download and allows for reusable verification via a secure encryption key stored on the user's phone. The company's goal is to automate secure account recovery and employee onboarding to prevent data breaches and reduce IT support costs.
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Seattle, Washington
Founded
2020
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Nametag deepens partnership with ServiceNow to protect enterprise helpdesks against impersonation attacks. Certified identity verification on the ServiceNow AI Platform enables IT support agents to verify the person behind any ServiceNow request before handling sensitive actions. Jun 23, 2026 Prev Next 1 of 43,197 Nametag, the workforce identity assurance platform, announced a deepened integration with ServiceNow, the AI control tower for business reinvention. As a ServiceNow Build Partner, the integration embeds Nametag's identity assurance engine directly into ServiceNow IT Service Management (ITSM), giving service desk agents the ability to confirm who they are helping before acting on requests like password resets, MFA changes, and account unlocks. Enterprise service desks have become a primary target for impersonation attacks. In 2025, social engineering attacks against two UK retailers cost an estimated $600 million after attackers impersonated employees to trick helpdesk agents into resetting credentials for privileged accounts. According to Verizon's 2025 Data Breach Investigations Report, 80% of breaches begin with identity compromise. The pattern is clear. Attackers bypass technical controls by targeting the human process at the helpdesk. "As we enter a new era defined by intelligent systems, cybersecurity and resilience must be embedded into every layer of the business," said Alix Douglas, group vice president, Partner Solutions at ServiceNow. "Nametag's certified integration with ServiceNow, built on the ServiceNow AI Platform, empowers customers to verify the person behind every request before performing sensitive actions - helping reduce impersonation risk, strengthen auditability, and protect critical services at scale. Together, we're helping organizations build secure, scalable digital foundations that support long-term innovation." With the integration, agents initiate a verification request from inside a ServiceNow record, share a secure link with the person requesting help, and see a pass or fail result in real time without leaving ServiceNow. Users verify their identity on their mobile device in under 30 seconds. The integration requires no workflow redesign and no new system for agents to learn. It installs and configures in minutes from the ServiceNow Store. "Service desk teams often have to make high-stakes identity decisions under pressure, relying on manual processes and human judgment. Embedding Nametag directly into ServiceNow makes identity verification part of the support workflow. This removes guesswork, protects against impersonation, and creates a clear audit trail before actions like password and MFA resets are taken," said Richard Biever, Senior Director, Information Security at ElevateBio. The expanded integration adds ServiceNow Interaction Management to existing incident coverage, doubling Nametag's footprint within the platform. Interactions are the system of record for chat, walk-up, phone, and virtual agent traffic, allowing identity to be confirmed at the point of contact, not just after a ticket is opened. As a result, agents no longer have to begin working a request before confirming who they are helping. Nametag's 2026 Workforce Impersonation Report identifies helpdesk social engineering as one of six workforce impersonation trends shaping enterprise security in 2026. AI-generated voice cloning, real-time deepfake video, and pretexting scripts built from scraped employee data have fundamentally changed the threat profile at the service desk. Agents are being asked to make high-stakes identity decisions against adversaries specifically trained to defeat human judgment. No amount of agent training closes that gap. Only verified identity does. "The helpdesk has become the front door for impersonation attacks. Attackers don't need to defeat technical controls. They call the service desk, impersonate an employee, and convince an agent to reset credentials. Every day, agents process password resets and MFA changes for people they cannot verify. That is the gap attackers exploit. This integration puts a verified identity decision, pass or fail, directly inside the ServiceNow AI Platform that agents already use," said Nametag CEO Aaron Painter. Nametag maintains SOC 2 Type II certification and supports GDPR compliance. No biometric data is stored. Retained verification photographs are subject to configurable retention policies defined by the customer.
Nametag has deepened its integration with ServiceNow to combat impersonation attacks targeting enterprise helpdesks. As a ServiceNow Build Partner, Nametag's identity assurance engine now embeds directly into ServiceNow IT Service Management, enabling service desk agents to verify identities before processing sensitive requests like password resets and MFA changes. The integration addresses a growing threat: 80% of breaches begin with identity compromise, according to Verizon's 2025 Data Breach Investigations Report. Recent attacks on UK retailers cost an estimated $600 million after attackers impersonated employees to trick helpdesk agents. The expanded integration adds ServiceNow Interaction Management to existing incident coverage, allowing identity verification at initial contact. Users verify their identity on mobile devices in under 30 seconds, with results appearing in real time within ServiceNow. The certified integration is available now on the ServiceNow Store.
Nametag launches Nametag Recruit, bringing identity assurance to enterprise hiring. Integrated with Workday and Greenhouse, Recruit completes the Nametag Hire solution, enabling enterprises to verify candidate identity across the entire hiring lifecycle. As AI-generated resumes, deepfakes, and proxy swaps make it harder than ever to know who is actually on the other end of a hiring process, Nametag launches Recruit, a new module which verifies job candidates are real people and the same people across hiring stages. Nametag uses patented technologies to verify candidate identity and continuity without retaining biometric data, while giving companies full control over data storage and empowering candidates to delete their information at any time. Each candidate receives a clear, auditable pass-or-fail decision, removing the burden of judging candidate authenticity from recruiting teams. With native integrations into Workday and Greenhouse, recruiters can trigger verifications automatically as candidates progress through the hiring pipeline, saving time and restoring trust in the process. "Recruiting teams have been living with this problem for years without a real solution. The tools they have were built to verify paperwork, not people," said Aaron Painter, CEO at Nametag. "Nametag Recruit gives HR teams something they haven't had: a straight answer, at every stage of hiring, on whether the person they're talking to is actually who they say they are." The scale of hiring fraud has outpaced most organizations' ability to respond. According to Greenhouse, 65% of hiring managers have caught candidates using AI deceptively. HR teams are now on the frontlines of sophisticated fraud involving stolen and fake identities, but rely heavily on manual review processes. Greenhouse also found that 34% of recruiters spend up to half their work week filtering spam, bots, and fraudulent applications. Existing tools for assessing candidate integrity were never designed for this environment. Nametag's 2026 Workforce Impersonation Report found that HR teams increasingly rely on video calls to combat hiring fraud like North Korean IT worker schemes. But seeing someone on camera is not the same as verifying who they are. Background checks present similar limitations, verifying identity data rather than the person presenting it. AI-powered applicant screening tools deliver scores, not proof, and introduce compliance risks. As a result, recruiters are increasingly forced to make high-risk hiring decisions based on instinct and incomplete data. With the launch of its new Recruit module, Nametag's Hire solution now covers the full hiring journey, from application through access. Recruit verifies candidates throughout the hiring pipeline, while the company's Onboard module extends that verified identity into day-one device and access provisioning. Nametag integrates with the systems enterprises already rely on, including Workday, Greenhouse, Okta, Cisco Duo, Microsoft Entra, Cloudflare Access, Beyond Identity and Yubico, bridging the gap between HR and IT. [To share your insights with us, please write to [email protected]]
Nametag has launched Recruit, a new module that verifies job candidates' identities throughout the hiring process to combat AI-generated resumes, deepfakes and proxy fraud. The solution provides pass-or-fail decisions without retaining biometric data, whilst giving companies control over data storage. The platform integrates with Workday and Greenhouse, allowing recruiters to trigger automatic verifications as candidates advance through hiring stages. According to Greenhouse, 65% of hiring managers have caught candidates using AI deceptively, whilst 34% of recruiters spend up to half their workweek filtering fraudulent applications. Nametag's Hire solution now covers the complete hiring journey, with Recruit handling candidate verification and its Onboard module extending verified identity into device and access provisioning. The system integrates with enterprise platforms including Okta, Microsoft Entra and Cisco Duo.
Identity verification platform startup Nametag Inc. today announced the launch of Nametag Signa and an expanded partnership with Okta Inc.
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Industries
Data & Analytics
Enterprise Software
Cybersecurity
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Seattle, Washington
Founded
2020
Find jobs on Simplify and start your career today