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National Vision

Operates affordable eyeglasses and vision centers

Overview

National Vision creates a nationwide network of affordable eye care centers, selling eyeglasses and providing eye exams through vision centers located inside larger retail stores. Its core product is affordable eyewear and eye-care services offered at pass-through cost with a focus on value. The business works by operating and expanding vision centers, often through acquiring established brands such as America’s Best Contacts & Eyeglasses (2005) and Eyeglass World (2009), and by growing its footprint with private equity support and a public listing (IPO in 2017). This scale and emphasis on low-cost, accessible eyewear differentiate it from other providers that may operate more fragmented or premium-focused networks. The company aims to broaden access to affordable vision care for more people by expanding its national reach and brand portfolio.

Significant Headcount Growth

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About National Vision

Simplify's Rating
Why National Vision is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

HealthcareConsumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Lawrenceville, GA

Founded

1990

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What believers are saying

  • Q2 2026 revenue rose 2.5% to $499 million, with EPS beating estimates.
  • Expanded AAFES partnership added 20 military stores, lifting total footprint to 1,281.
  • New Ray-Ban Meta, Oakley Meta, and Nikon Eyes launches are broadening higher-ticket sales.

What critics are saying

  • Traffic fell 4.9% in Q2 2026, showing value customers remain fragile.
  • Warby Parker and branded-frames specialists pressure National Vision's premium-upgrade strategy.
  • If tariff refunds and premium mix fade, 2026 margin expansion loses its main driver.

What makes National Vision unique

  • America's Best combines exams, eyewear, contacts, and online booking in one journey.
  • AAFES exclusivity makes National Vision the sole optical provider on Army and Air Force bases.
  • Store segmentation and premium brands like Nikon Eyes target value shoppers upgrading baskets.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Health Savings Account/Flexible Spending Account
  • 401(k) Company Match
  • Employee Stock Purchase Plan
  • Paid Vacation
  • Paid Holidays
  • Parental Leave
  • Disability Insurance
  • Life Insurance
  • Tuition Reimbursement
  • Training Programs

Stock Price

Growth & Insights and Company News

6 month growth

3%

1 year growth

14%

2 year growth

16%
MarketScreener
Nov 5th, 2026
National Vision Holdings, Inc. opens flagship America's Best store in Alpharetta, Georgia.

National Vision Holdings, Inc. opens flagship America's Best store in Alpharetta, Georgia. Published on 11/05/2026 at 08:27 am EST S&P Capital IQ National Vision Holdings, Inc. opened a flagship America's Best store adjacent to Avalon in Alpharetta, Georgia. The store brings clinical care, eyewear, technology, education and personalized service into one connected journey, designed around how people live, shop and care for their vision. The store brings the full America's Best experience to life and sets the standard for how the brand will serve customers at its stores. The result is a more connected, customer-centric experience that seamlessly blends digital and in-store interactions, making eyecare and eyewear easier to navigate, more personal and more meaningful. (C) S&P Capital IQ - 2026

American Market News
Oct 28th, 2026
National Vision Holdings, Inc. (NASDAQ:EYE) stock has average target price of $29.82.

National Vision Holdings, Inc. (NASDAQ:EYE) stock has average target price of $29.82. Posted by ABMN Staff on Oct 28th, 2026 National Vision Holdings, Inc. (NASDAQ:EYE - Get Free Report) has been assigned a consensus rating of "Moderate Buy" from the eleven analysts that are currently covering the stock, MarketBeat Ratings reports. Four equities research analysts have rated the stock with a hold rating and seven have given a buy rating to the company. The average twelve-month price objective among analysts that have issued ratings on the stock in the last year is $29.82. Several research firms have recently commented on EYE. Guggenheim set a $27.00 price target on shares of National Vision in a research report on Friday, September 11th. Weiss Ratings lowered National Vision from a "hold (c)" rating to a "hold (c-)" rating in a research report on Tuesday, August 25th. Roth Capital reiterated a "buy" rating and issued a $27.00 price objective on shares of National Vision in a research report on Thursday, August 13th. Morgan Stanley cut their target price on National Vision from $22.00 to $21.00 and set an "equal weight" rating for the company in a research note on Thursday, August 13th. Finally, UBS Group cut their target price on National Vision from $36.00 to $34.00 and set a "buy" rating for the company in a research note on Thursday, August 13th. National Vision stock down 9.0%. Discover more Stock market analysis Stock screener tool Market news subscription Shares of EYE stock opened at $16.20 on Wednesday. The firm's 50-day moving average is $17.19 and its two-hundred day moving average is $21.56. National Vision has a 12 month low of $14.75 and a 12 month high of $30.02. National Vision (NASDAQ:EYE - Get Free Report) last posted its earnings results on Wednesday, August 12th. The company reported $0.25 earnings per share for the quarter, beating the consensus estimate of $0.18 by $0.07. The firm had revenue of $498.81 million during the quarter. During the same quarter last year, the firm earned $0.18 EPS. National Vision's revenue was up 2.6% compared to the same quarter last year. As a group, equities analysts predict that National Vision will post 0.65 EPS for the current fiscal year. Hedge funds weigh in on National Vision. Hedge funds have recently modified their holdings of the business. Bank of America Corp DE purchased a new position in National Vision during the second quarter worth about $16,174,000. Avalon Trust Co acquired a new stake in shares of National Vision during the second quarter valued at about $14,481,000. Wellington Management Group LLP increased its position in shares of National Vision by 39.6% during the second quarter. Wellington Management Group LLP now owns 7,669,853 shares of the company's stock valued at $145,804,000 after acquiring an additional 2,173,887 shares during the last quarter. Maven Securities LTD increased its position in shares of National Vision by 236.5% during the second quarter. Maven Securities LTD now owns 101,348 shares of the company's stock valued at $1,927,000 after acquiring an additional 71,233 shares during the last quarter. Finally, WINTON GROUP Ltd raised its stake in shares of National Vision by 131.5% in the 2nd quarter. WINTON GROUP Ltd now owns 108,753 shares of the company's stock valued at $2,067,000 after acquiring an additional 61,770 shares during the period. About National Vision. National Vision Holdings, Inc is an optical retail company that provides prescription eyewear, contact lenses, eye examinations and related vision-care services. The company operates primarily in the United States through a network of retail optical locations and digital channels. Its principal brands include America's Best Contacts & Eyeglasses, which offers eye exams, prescription glasses and contact lenses at value-oriented prices, and Eyeglass World, which provides similar products and services. Receive News & Ratings for National Vision Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for National Vision and related companies with MarketBeat.com's FREE daily email newsletter.

PR Newswire
Sep 9th, 2026
Prevent Blindness names Reade Fahs, National Vision, as its 2027 Person of Vision Award recipient.

Prevent Blindness names Reade Fahs, National Vision, as its 2027 Person of Vision Award recipient. Sep 09, 2026, 14:30 ET - Annual Prevent Blindness Person of Vision Award Gala, honoring Reade Fahs, Executive Chairman at National Vision, Inc., to be held at 2027 Vision Expo, Las Vegas - CHICAGO, Sept. 9, 2026 /PRNewswire/ - Prevent Blindness, the nation's leading patient advocacy organization dedicated to protecting and preserving eye health, announced today that the 2027 Prevent Blindness Person of Vision Award will be presented to Reade Fahs, Executive Chairman, National Vision Holdings, Inc. ("National Vision"). The Person of Vision Award Gala will be held on March 10, 2027, at The Venetian Resort, Las Vegas, in conjunction with Vision Expo. All proceeds from the annual celebration support the sight-saving work of Prevent Blindness. The Prevent Blindness Person of Vision Award recognizes an individual whose inspired outlook champions healthy vision and its importance for a healthy life. An all-volunteer committee selected Fahs for his leadership in the optical industry combined with a commitment to expanding access to vision care for those in greatest need. "Reade Fahs embodies the spirit of the Prevent Blindness Person of Vision Award. Throughout his career, he has led the industry with a deep commitment to improving the lives of people across the world through the gift of sight," said Jeff Todd, President and CEO of Prevent Blindness. "As we honor Reade, we hope his example inspires others to join us in creating a future where everyone has the knowledge, support, and access to care they need to protect their sight." Reade Fahs has been a member of the optical community in the United States and Europe for 40 years. Beginning his career in a junior marketing position with LensCrafters in 1986, he later became the Managing Director of VisionExpress UK and Ireland in 1997. In 1999, Fahs became the CEO of FirstTuesday, an early-stage European Internet start-up company. In 2002, Fahs assumed leadership of National Vision and led the company for 23 years as CEO before becoming Executive Chairman in late 2025. Under his leadership, National Vision grew into one of the nation's leading optical retailers, with a portfolio that includes America's Best and Eyeglass World, Vista Optical and DiscountContacts.com. In addition to his achievements in the corporate realm, Reade Fahs has been actively involved in providing eye exams and glasses to those in need around the globe. He has served on the Board of Directors of both VisionSpring and RestoringVision and served as Chairman of VisionSpring for over a decade. During his Board tenure VisionSpring and RestoringVision helped provide prescription eyeglasses to more than 50 million people worldwide. Deb Bulken, Vice President of Field Sales, National Premium Fashion & Luxury at EssilorLuxottica, is serving as the 2027 Prevent Blindness Person of Vision Committee Chair. To date, additional committee members include Marge Axelrad, editorial director emeritus, Vision Monday (VM); Marc Ferrara, CEO, Information Services, Jobson Interactive; Jerilyn Johnson, Executive Assistant, National Vision; Alex Louw, Chief Operating Officer, DigitalOptometrics; Jim McGrann, CEO, Advancing Eyecare; Megan Molony, CEO, Europa Eyewear; Jamie Shyer, CEO, Zyloware/Kenmark Eyewear. Recent Prevent Blindness Person of Vision Honorees in the optical industry include Jim McGrann, Advancing Eyecare; Howard Purcell, OD, New England College of Optometry; C. Edward Buffington, GPN Technologies; Megan Molony, Europa Eyewear, formerly with National Vision; Rick Gadd, Essilor of America; Marc Ferrara, Jobson Interactive; VSP Global and Michael Guyette; Glenn Ellisor, OD and Jim Greenwood, Vision Source; Sue Downes, MyEyeDr.; and Marge Axelrad, Vision Monday/Jobson Optical Group. "I'm honored to be recognized by Prevent Blindness and humbled to join such an outstanding group of past recipients," said Fahs. "For more than 40 years, I've had the privilege of working with people who believe that better vision can open doors and improve lives. I look forward to celebrating with friends and colleagues across the industry while supporting the vital work Prevent Blindness does for people and communities around the world." About Prevent Blindness Founded in 1908, Prevent Blindness is the nation's leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, visit us at PreventBlindness.org, and follow us on Facebook, X, Instagram, LinkedIn, TikTok and YouTube. SOURCE Prevent Blindness

National Vision, Inc.
Sep 8th, 2026
Eyeglass World refreshes its brand with VML: debuting "change Your Glasses. Change Your World."

Eyeglass World refreshes its brand with VML: debuting "change Your Glasses. Change Your World." September 8, 2026 A nationwide brand refresh that unlocks personal empowerment ALPHARETTA, Ga., Sept. 8, 2026 /PRNewswire/ - As eyewear continues to evolve from a functional necessity into a powerful expression of style, National Vision Holdings, Inc. (NASDAQ: EYE) is unveiling a reimagined Eyeglass World designed to meet the expectations of today's digitally engaged, style conscious consumer. Developed in partnership with creative agency VML, the transformation pairs an elevated brand identity and a dynamic national creative campaign built around a simple truth: "Change Your Glasses. Change Your World." Together, they celebrate how the power of eyewear can shape confidence, style, and perspective. This evolution marks a new chapter for Eyeglass World, positioning the brand as a more digital, curated, and elevated optical destination where fashion, accessibility, and experience converge. Eyeglass World introduces a warmer, more refined brand expression, a curated, style-forward eyewear assortment, with an unmatched connected customer experience. Through trusted guidance and a customer-first approach, the brand empowers consumers to make confident eyewear decisions while delivering a boutique-inspired experience. At the heart of this refresh is "Change Your Glasses. Change Your World.", a campaign rooted in the belief that eyewear has the power to transform not only how people look, but how they feel. Stepping into a style-forward future, the launch film brings this to life by following a woman in a mirror maze trying on different versions of herself with every new pair of glasses. Proving that the right frames don't just change your style, they reshape your outlook, your confidence, and how you see your world. "This is a complete reinvention of the brand to meet the expectations of today's style-focused consumers," said Joe VanDette, Chief Brand and Marketing Officer at National Vision. "In partnership with VML, we have built a brand personality and visual system that celebrates personal expression. We are showcasing our curated selection of frames and making it easier than ever for customers to shop their way - whether they use virtual try on and buy online or finalize their perfect look in-store." "We wanted the creative to celebrate the fact that people aren't static, we're multi-faceted, and constantly changing," said Tom Murphy, Chief Creative Officer at VML North America. "There is a frame for every version of who you are and who you want to be. Our new visual identity and launch work showcase how an elevated, curated pair of glasses can instantly shift your confidence, your style, and your outlook." The new Eyeglass World is rolling out nationwide across digital video, social media, and through strategic influencer partnerships. The brand's message of change also served as the muse for an original single, "Change Your World" by Spencer Ludwig, in partnership with Trumpet Records. The track, which serves as the soundtrack to the relaunch, debuted on all streaming platforms earlier this month. About National Vision Holdings, Inc. National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in the United States with over 1,200 stores in 40 states and Puerto Rico. With a mission of helping people by making quality eye care and eyewear more affordable and accessible, the company operates four retail brands: America's Best, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases, and an e-commerce website DiscountContacts.com, offering a variety of products and services for customers' eye care needs. For more information, please visit www.nationalvision.com. About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients, recently named Campaign's Global Network of the Year and ranked No. 2 Creative Network of the Year at Cannes Lions. VML's global network spans more than 55 markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and its agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

National Vision, Inc.
Aug 26th, 2026
National Vision, Inc. announces participation in Barclays 19th Annual Global Consumer Conference.

National Vision, Inc. announces participation in Barclays 19th Annual Global Consumer Conference. August 26, 2026 ALPHARETTA, Ga.-(BUSINESS WIRE)-Aug. 26, 2026- National Vision Holdings, Inc. (NASDAQ: EYE) ("National Vision" or the "Company") today announced that the Company is scheduled to present at the Barclays 19th Annual Global Consumer Conference on Wednesday, September 9, 2026, at 12:45 p.m. Eastern Time. A live webcast of the presentation will be available in the "Investors" section of the Company's website at www.ir.nationalvision.com. The webcast will be archived and available on the website shortly after the event. About National Vision Holdings, Inc. National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in the United States with over 1,200 stores in 40 states and Puerto Rico. With a mission of helping people by making quality eye care and eyewear more affordable and accessible, the company operates four retail brands: America's Best Contacts & Eyeglasses, Eyeglass World, and Vista Opticals inside select Fred Meyer stores and on select military bases, and an e-commerce website DiscountContacts.com, offering a variety of products and services for customers' eye care needs. For more information, please visit www.nationalvision.com. Investor contact: [email protected] National Vision Holdings, Inc. Tamara Gonzalez ICR, Inc. Caitlin Churchill Media contact: [email protected]

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