Nayya

Nayya

AI-driven benefits personalization platform for employers

Overview

Nayya offers a web-based software service that uses data science and AI to provide personalized benefits decision support for employees. It integrates a wide range of benefits—such including medical insurance and pet insurance—so corporate clients can tailor recommendations to individual employees through a subscription-based platform. The product works by analyzing employee data and benefit options to deliver personalized guidance within the platform, helping employees choose benefits that fit their needs. Unlike some competitors that focus on a single product or a narrow market, Nayya combines multiple benefit types and emphasizes individualized recommendations and engagement for corporate clients. The company’s goal is to help employers improve their benefits offering and employee experience by delivering scalable, data-driven decision support through its platform.

About Nayya

Simplify's Rating
Why Nayya is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Healthcare

Company Size

51-200

Company Stage

Series A

Total Funding

$13.8M

Headquarters

New York City, New York

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Workday partnership builds apps for personalized benefits on Built on Workday since January 2025.
  • Mercer referral introduces Nayya Claims to voluntary benefits clients nationwide.
  • Ranked #180 on 2025 Deloitte Technology Fast 500 signals rapid North American growth.

What critics are saying

  • Google backlash against Nayya AI erodes corporate client trust within 3-6 months.
  • Workday-backed Beam Benefits embeds native AI, bypassing Nayya integrations in 12-18 months.
  • ADP builds in-house AI claims tool, terminates Nayya partnership in 18-24 months.

What makes Nayya unique

  • Nayya's SuperAgent delivers agentic AI that acts on benefits decisions beyond advising.
  • Nayya Claims automates supplemental health claims, recovering $650 average per member yearly.
  • Northstar acquisition enables first agentic AI for integrated health-wealth benefits.

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Funding

Total Funding

$13.8M

Below

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$11M
Nayya
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

3%
The Associated Press
Mar 26th, 2026
Foyer partners with Nayya to offer first-time homeownership benefits to US employees

Foyer, a homeownership savings platform, has partnered with Nayya, an AI-powered benefits adviser, to offer first-time homebuyer benefits to employees nationwide. Employers using Nayya's Agentic platform can now provide Foyer as a workplace benefit alongside traditional health and retirement offerings. Foyer describes itself as a "401k for homeownership", providing dedicated savings accounts, credit-building tools and access to housing experts. Members can set savings goals, earn rewards towards down payments and receive guidance on mortgage qualification. The platform primarily serves low-to-moderate income workers and women. The integration allows employees to discover and enrol in homeownership benefits through Nayya's platform, where millions already manage health and wealth decisions. Foyer has raised funding from fintech investors and reports growing membership, deposit volumes and successful home closings.

PR Newswire
Mar 27th, 2025
Nayya Report Reveals $3 Trillion Employer Benefits Spend Is Failing To Deliver Value For Employees

New data exposes the massive financial waste from underused benefits programs, raising the question of whether offering them without radical systemic changes is doing more harm than goodAs employees tune out and benefits go unused, HR teams are forced into the role of financial educator in a system that was never built to be understood, bleeding value and eroding trustNEW YORK, March 27, 2025 /PRNewswire/ -- Nayya , the AI-powered benefits optimization platform, today released its 2025 Benefits Value Gap Report , exposing a hard truth for HR leaders and company executives: the $3 trillion employers spend annually on benefits is being drained by a system built on broken incentives and obsolete design. In fact, without modernizing the entire process, that investment may be doing more harm than good.According to Nayya's survey of 500 benefits-eligible employees, just one in ten understands the true value of their benefits. 70% of employees stick with the same benefits year after year, even after major life changes like new diagnoses or salary shifts—leaving valuable savings and protection on the table. Many don't view health benefits as part of their compensation at all. This disconnect isn't just inefficient—it's dangerous. It leaves employees financially exposed, drives up employer costs, and undermines the intended value of the benefits system itself."If employees can't use or understand their benefits, why offer them at all?" asked Sina Chehrazi, founder and CEO, Nayya

PR Newswire
Mar 26th, 2025
Nayya Announces Referral Agreement With Mercer To Introduce Nayya To Employers Across The United States

NEW YORK, March 26, 2025 /PRNewswire/ -- Nayya today announced that it is working with Mercer to introduce its cutting-edge Nayya Claims service to a set of Mercer's voluntary benefit clients in the US.Nayya's innovative offering helps employers empower their employees. By analyzing claim data, Nayya's service, built on advanced technology, uncovers potential opportunities and identifies instances where employees may be eligible for additional voluntary benefits that might have been previously overlooked."Our mission has always been to empower employees with the knowledge and tools they need to maximize their benefits," said Sina Chehrazi, CEO at Nayya. "By introducing Nayya Claims to select employers, Mercer is offering their clients' employees the ability to take control of their healthcare finances, ensuring they receive every dollar of benefit from their voluntary plans."The Nayya Claims service operates on a simple yet powerful premise: the platform scans medical claim records to detect potential supplemental health claim reimbursement opportunities. This proactive approach helps employees recover money they might have missed, and enhances overall satisfaction with their benefits packages."Mercer is committed to offering innovative solutions that improve the employee experience," said Simon Camaj, Mercer's Life, Accident, Disability, and Voluntary Benefits Practice Leader. "By introducing this benefit to select clients, we are helping them make the most of the benefits they offer their employees."Key benefits of the Nayya Claims service:Proactive Claims Analysis: Utilizes state-of-the-art technology to review medical claims for potential opportunities.User-Centric Design: Secure, confidential outreach to members to assure they receive the benefits they deserve.Financial Empowerment: Helps employees uncover missed benefits and recoup funds from voluntary plans.Streamlined Experience: Simplifies the claims review process, reducing the administrative burden and improving overall satisfaction.Nayya's agreement with Mercer marks a significant step in advancing employee-centric benefits solutions. Both companies are dedicated to ensuring employees not only understand but fully leverage the benefits available to them—ultimately helping employers foster a more financially secure and engaged workforce.For more information about Nayya Claims, please visit nayya.com or contact [email protected].About Nayya:Founded in 2019, Nayya is on a mission to connect people's most important information, so they can thrive in their health and wealth

PR Newswire
Feb 10th, 2025
Nayya Goes Live With Claims: Automating Supplemental Health Claims Putting Money Back In People'S Pockets

Nayya's latest innovation helps users harness, utilize and maximize their benefits by simplifying the claims processNEW YORK, Feb. 10, 2025 /PRNewswire/ -- Nayya , the leading benefits engagement platform, today announced the official launch of Nayya Claims, a solution already trusted by 20 of the Fortune 500. The Claims solution redefines how employees access, utilize, and manage their supplemental health benefits. With Claims now widely available through premier carrier partners covering 40% of the market, Nayya is setting a new standard for claims management and employee engagement.Supplemental health policies offer an important layer of protection for employees, but taking advantage of these benefits can be a challenge, especially when employees are focused on healing. Nayya works in the background at the time of an event to identify claims opportunities and notify employees. That means employees don't have to remember their coverage, predict their eligibility, and navigate the entire filing process themselves.Nearly half of U.S

PR Newswire
Jan 28th, 2025
Nayya And Workday Announce Strategic Partnership To Deliver Ai-Powered Health And Wealth Benefits Experiences For Employees

NEW YORK, Jan. 28, 2025 /PRNewswire/ -- Nayya, the leading source connecting Americans' health and wealth data to deliver personalized guidance, today announced a strategic partnership with Workday, Inc. (NASDAQ: WDAY), a leading provider of solutions to help organizations manage their people and money, to help employees maximize their health and financial benefits. Through this strategic partnership, Nayya and Workday will set an industry standard in powering health and wealth decisions through Built on Workday – a program that empowers Workday partners to build, manage, and deploy apps on the Workday platform.By leveraging information spread across millions of data points, Nayya intelligently recommends the best health and wealth decisions for employees. Nayya will combine its advanced data integration and analytics capabilities through Built on Workday to build apps to seamlessly provide better utilization, better outcomes, and better ROI for employers and employees.Nayya, also a Workday Ventures portfolio company, will create apps focused on personalized benefits selection (Choose), year-long benefits support and engagement (Use), streamlined claims management (Claims), and tailored retirement and leave planning (Retirement and Leave). With this partnership, Nayya will be the first U.S

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