Overview

Nello is a consumer wellness company producing functional supplement powders. The company develops flavored drink mixes and powdered products positioned around stress, focus, hydration, and everyday wellbeing. It serves health and wellness consumers, online shoppers, creators, and retail partners. Its operating model centers on a direct-to-consumer brand combining product development, e-commerce, creator marketing, fulfillment, and retail growth. Teams work across product, nutrition, e-commerce, creative, performance marketing, retail sales, and operations. The business combines technical knowledge, practical execution, and ongoing support across the markets it serves.