The first Ness credit-card allowing members to redeem points with health and wellness merchants and . [+] experts.Ness Card. Feeling good has become a market, one that is estimated to be worth more than $1.5 trillion. With individuals placing more attention to their mental and physical health than ever before, the self-care industry is expanding by the minute. And while new wellness businesses launch as fitness, meditation, or supplements brands, to name a few, Derek Flanzraich decided he would approach health and wellness from a different angle. In March, the founder of Greatist, a successful health media startup that he later sold to Healthline in 2019, officially launched Ness, the first health-focused credit card company

Credit card firm Ness has debuted an offering designed to reward users for healthy living. The Ness Card, announced Wednesday (March 22), is designed to “incentivize living healthy” by offering consumers rewards and benefits with a number of health and wellness brands, including Sweetgreen, Seed Health, Exhale Spa and Glamsquad. “It’s clear health and wellness is the new lifestyle identity of this generation,” Ness Founder and CEO Derek Flanzraich said in a news release. “With the first Ness Card, we reward and incentivize doing healthy things with more healthy things.”