Survey: Wilson, New Balance, nike among "Most Patriotic" Brands. May 26, 2026 Wilson ranked 21st on Brand Keys' 25th Annual Survey of the Top 100 Most Patriotic Brands, the highest of any brand in the sporting goods industry. Among other industry brands, New Balance landed at 32; Nike, 40; Gatorade, 44; Dick's Sporting Goods, 56; Converse, 57; Smith & Wesson, 64; Patagonia, 68; L.L. Bean, 72; and Remington, 91. Among more mainstream retailers, the leading brand that Americans feel best embodies the value of "patriotism" was Amazon, ranked at 6; followed by Walmart, 7; Macy's, 36; Target, 45; Old Navy, 58; Gap, 69; Costco, 74; and CVS, 81. Among other apparel brands, Levi's ranked 4, Ralph Lauren, 9; Wrangler, 17; and J. Crew, 88. The list also included several sports leagues and teams. The NFL ranked 23; MLB, 31; NBA, 46; New York Yankees, 51; New England Patriots, 63; Philadelphia 76ers, 66; and Dallas Cowboys, 67. NASCAR ranked at 98. "As we gear up for the 250th party, more brands are viewed through a political lens - and authentic patriotism is more important than ever," said Robert Passikoff, president of Brand Keys. "When a brand truly embodies patriotism, it goes beyond marketing-as-usual and holiday sales. It taps into a deep well of shared history, pride, and purpose, driving stronger loyalty, consumer engagement, and better behavior in the marketplace." The Top 100 Most Patriotic Brands spanned 14 consumer categories, with nearly half (45 percent) falling into food & beverage, apparel & footwear, and media & broadcasting. "Brands that authentically reflect American values forge deeper loyalty by connecting with customers' heritage, national pride, cultural identity, lifestyle and traditions - not just through products or holiday promotions," noted Passikoff. "Politicians talk about patriotism; brands prove it," he said. "As America turns 250, patriotism isn't just a celebration of our history; it's a test of authenticity. Brands that can believably embody what America aspires to be - innovative, resilient, and united - will lead the next era of brand loyalty and profitability." For 2026, the Top 20 most patriotic brands in this year's survey include: * Jeep * Coca-Cola * Ford * Levi Strauss * Disney * Amazon * Walmart * Hershey's * Ralph Lauren * Weather Tech * Harley Davidson * ChatGPT * Apple * American Express * Gillette * McDonald's * Wranger * Jack Daniels * Dunkin' * KFC Methodology This year's survey, conducted among 9,720 consumers ages 18 to 65, balanced across the nine U.S. Census regions for gender and political affiliation, evaluated 1,200 brands across 120 categories using emotional, psychological and higher-order statistical analytics. "We used this market-proven, independently validated approach to isolate and quantify the single value, patriotism," said Passikoff. "Then we ranked them according to the percent contribution they make to brand engagement and loyalty. The results correlate extraordinarily highly with positive consumer behavior, sales, and brand profitability." Image courtesy Wilson Sporting Goods

New Balance introduces the P350 basketball shoe. by Edu Garcia Llamas New Balance has unveiled the P350, a unisex basketball shoe built to translate speed and precision into a more dynamic playing experience. Designed for quick movements and constant changes of direction, the model combines a contemporary aesthetic with technical construction made to handle the pace of the court. The P350 launches in two colourways. White with Sea Salt takes a bright, balanced approach that keeps things minimalist. Black with Faded Black goes darker, using distressed details and compact tones for a more urban, technical look. The two versions are contrasting but complementary, expanding the shoe's visual range without losing coherence. Underfoot, a FuelCell midsole provides a responsive feel and dynamic energy return. A reinforced lateral structure adds stability during aggressive movement, while the technical upper incorporates TPU details to balance lightness, ventilation, and support. Check it out below: The P350 represents the evolution of New Balance's basketball language, where innovation and design work in constant balance. The shoe is available now. actual New Balance introduces the P350 basketball shoe.

New Balance promotes Tracy Knauer to SVP, North America. April 16, 2026 New Balance Athletics, Inc. has promoted Tracy Knauer, most recently VP of North America Marketing, E-commerce and Consumer Analytics, to senior vice president of North America. Knauer has been with New Balance for over 20 years, in roles spanning Marketing, Product, Sales, and DTC Operations. "Tracy is an experienced industry leader with a deep understanding of our business, our brand and our consumer," said Joe Preston, New Balance president and CEO. "She is a talented and team-focused executive who embraces our brand's core values and will drive continued momentum for our North American region." "I'm excited to take on this role that reflects my strong commitment to New Balance and our valued partners in the region," said Knauer. "We have an incredible North American team, and together we will continue to drive meaningful growth, innovation and opportunity for the brand and the business." Knauer joined New Balance in 2005 as the marketing manager for North America Activation, Wholesale, and Retail Marketing. Other roles have included senior director of North America Marketing, general manager of North America Digital Wholesale, and general manager of Global Accessories and Licensing. Knauer added on a LinkedIn post, "Over more than two decades at New Balance, I've had a front row seat to the evolution and growth of its brand - and to what this team is capable of achieving together. The region is full of talented, committed leaders and associates who are collectively driven to achieve a common goal and bring its values to life every day. What gives me the greatest confidence in this moment is the strength of its North American team. "New Balance is grounded in purpose and a brand with deep heritage, authenticity and momentum. That foundation, combined with the talent on the team, positions us exceptionally well to continue growing, scaling and strengthening our impact and connection with retailers and consumers across the region." In February, New Balance reported that its sales grew 19 percent in 2025 to $9.2 billion, marking the company's fifth consecutive year of double-digit growth. The North American region grew by more than 20 percent in 2025, while the European region grew by more than 30 percent. Both its global apparel business and owned retail surpassed $1 billion for the first time. Images courtesy New Balance