NextRoll provides advertising and marketing solutions tailored for businesses, particularly in the e-commerce and direct-to-consumer sectors. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, they offer marketing automation tools to help businesses manage customer relationships and optimize campaigns. Unlike many competitors, NextRoll operates on a subscription or performance-based pricing model, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising efforts. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.

Capital IP Investment Partners

Merus Capital

Foundation Capital

Accel

Max Levchin

Jonah Goodhart

James Joaquin

Floodgate

Founders Fund

Pilot Group

Data & Analytics

Consumer Software

NextRoll

The platform ranked number one in six reports, earning 80 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, July 18, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , announced today its reception of 36 Leader awards across 10 categories in G2's Summer 2024 Grid Report. The company also ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise.RollWorks was ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise. The company continues to be recognized for its leadership and unmatched work in the space. Customers choose RollWorks because of its proven impact on revenue, as well as its ease of setup and the ability to implement into other solutions. G2 recognizes RollWork's leadership in the space, rewarding them with several impressive badges, including:Best Meets Requirements in Account-based OrchestrationEasiest Setup in Account Based Orchestration and Marketing AutomationEasiest to Use in Marketing AutomationMost Implementable in Retargeting and Display Advertising"We are honored to be included in G2's Summer 2024 Grid Report as a leader in both account based marketing and advertising," said Vibhor Kapoor, Chief Business Officer at NextRoll. "We are committed to driving meaningful, sustainable growth for our customers, and we look forward to continuing to innovate to help B2B businesses thrive in this evolving digital landscape."G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks

Rollworks Named Leader Across A Number Of Categories Including Aba, Account Based Orchestration, Buyer Intent Data And More In G2'S Summer Grid Report

The company continues to create easy-to-use features that take ABM from daunting to doableSAN FRANCISCO, May 2, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , today announced the launch of Command Center, the company's interactive ABM dashboard that unifies buying signals into a single and easy-to-understand interface. Command Center, which is now generally available, connects insights to actions and allows users to take next best actions directly in the tool, ultimately driving pipeline and impacting bottom lines.While many teams are eager to adopt ABM, finding success in its execution has proven to be challenging. Only a handful of companies have successfully implemented ABM to gain a strategic edge in the competitive landscape because of an absence of clear guidance and established best practices. RollWorks is changing that with Command Center.Command Center provides a visualization of account status and progress. It identifies an average of 15,000 in-market accounts that each customer can take action on. ABM marketers can now quickly recognize which stages accounts are in within their own buying journey and are dynamically recommended best next actions based on buying signals, fit, and engagement behaviors

Rollworks Launches Command Center, A Dashboard That Allows Users To Optimize Their Entire End-To-End Abm Strategy

The platform ranked number one in nine reports, earning 93 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, April 9, 2024 /PRNewswire/ -- Account-based platform RollWorks, a division of NextRoll, continues to impress users through innovative offerings, unique know-how and its unmatched ability to accelerate revenue growth for B2B companies. Today, the company has announced that in the G2 Spring 2024 Grid Report, it received 50 Leader awards in a number of categories, including Sales Intelligence, which RollWorks was recognized in for the first time.RollWorks was ranked number one in nine reports and received 93 badges across small business, mid-market and enterprise – the most badges the company has received to date. Additionally, they were named as Leaders in categories like Account-Based Advertising, Display Advertising, Retargeting, Sales Intelligence and Account Marketing Analytics.The company continues to be recognized for its excellent work, consistently showcasing leadership in Account-Based Advertising and remaining the only ABM vendor to be listed as a top 10 software company. Customers choose RollWorks not only because of its proven impact on revenue, but also its ease of use and affordability without sacrificing premium performance. G2 recognizes this leadership, awarding the company with several top badges year-over-year, including:Best Results in Display AdvertisingBest Estimated ROI in Account Data ManagementEasiest Setup in Retargeting, Account Based Orchestration and Marketing AutomationFastest Implementation in Buyer Intent DataEasiest to Use in Marketing AutomationRollWorks has been consistently named a Leader by G2 over the last several years and continues to see an uptick in industry recognition. Most recently, RollWorks was the only ABM platform to earn a top spot on G2's 2024 Best Software Awards for Best Marketing and Digital Advertising Products."Coming out of the incredible recognition in G2's 2024 Best Software Awards, we are honored and humbled to continue to be included in the Spring Grid Report," said Vibhor Kapoor, Chief Business Officer at NextRoll

Rollworks Named Leader Across A Number Of Categories Including Best Results In Display Advertising, Best Estimated Roi In Account Data Management And More In G2'S Spring Grid Report

There are three fundamental dimensions to business performance: financial, operational and cultural. These pillars can also be compared to the long-standing management framework of people, processes and tools. But what is most important is that the rapid transformation of the business landscape has increasingly reframed the calculus around each, particularly people and culture. While the advent of digital solutions and innovations like artificial intelligence are driving technology forward, and operational processes are being reframed in light of new capabilities, it is a company’s employee base that is responsible for identifying, implementing and capturing any benefits from both new and existing processes or tools

7 Cfos On Why Business Innovation Is A People-First Exercise

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, announced the appointment of Steve Sloan as an independent board member. This strategic move aligns with NextRoll’s continued SaaS transformation efforts in building software platforms that enable both B2B and B2C marketers to run excellent integrated strategies.“We are delighted to welcome Steve Sloan to NextRoll’s board of directors,” said Roli Saxena, chief executive officer of NextRoll. “His extensive experience in marketing technology and software product marketing will be invaluable as we further fortify our position as an industry-leading provider of integration-rich, data-driven marketing and advertising technology.”Marketing Technology News: Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for RetailSloan brings a wealth of expertise to the board. Currently serving as the CEO of Contentful, an intelligent composable content platform, Sloan has held leadership roles at Marketo, SendGrid, Twilio, Microsoft, and Amazon, showcasing his exceptional portfolio of accomplishments in the marketing technology and software product marketing fields.“I am excited to join the NextRoll board at a time when the industry is undergoing significant changes,” said Steve Sloan, NextRoll board member. “NextRoll’s track record of success, SaaS transformation and its innovative approach to addressing challenges within the industry align with my passion for driving meaningful advancements in the marketing technology space. I look forward to contributing to NextRoll’s continued success.”NextRoll remains steadfast in its SaaS transformation across both of its business units, AdRoll and RollWorks, and is committed to continually enhancing its software platforms to drive performance

Nextroll Welcomes Steve Sloan As An Independent Board Member To Support Its Continued Saas Transformation

NextRoll welcomes Steve Sloan as an independent board member to support its continued SaaS transformation.

NextRoll Welcomes Steve Sloan as an Independent Board Member to Support its Continued SaaS Transformation

The past year was one where the only constant was change.Chief among that change was the evolution of the chief financial officer role from back-office bean counter and financial reporter to strategic advisor and corporate financial architect.From Verizon to Airbnb, Google and beyond, 2023 saw organizations elevate their existing CFOs to newly created, more strategic roles, as the importance of the finance department transformed in step with an economic climate marked by tighter monetary policies, higher interest rates and increased scrutiny of budget management.The finance role gained fresh organizational prominence during 2023 because in a macro environment where each day is different than the one before it, building a foundation of operational excellence, fine-tuned by continued process improvement, proved to be increasingly critical for success.The CFOs that PYMNTS spoke to over the past year all reported that they spent 2023 shifting from a growth-at-all-costs mindset to one focused on managing growth efficiently while ensuring profitability, a navigational tack that required a bird’s eye view of business priorities and departmental needs.In a world where technology continues to advance at a breakneck speed, savvy CFOs were able to keep pace and wield their role as investment decision-makers to capture efficiencies from innovations like artificial intelligence while maintaining a lean, hyper-focused organization.Investments in people, technology and the business more broadly were all benchmarked against key return-on-investment measures, frequently with the help of new technologies and other digital innovations.Long-standing investments in digital transformations increasingly bore fruit in 2023, as digital innovations including cloud computing, AI and automation, all combined to give finance teams a single source of insight into their businesses, and that beacon of truth was a guiding light that other departments found themselves returning to and measuring up against during the past year’s geopolitical turmoil and banking crises.Read also: 12 CFOs on How SVB’s Collapse Transformed the Finance DepartmentAgility, Automation and AI Will Define CFO Role in New YearWhile the basics of finance management, reporting and efficiency of financial operations continue to be at the heart of the CFO role, CFOs now find themselves deeply involved in collecting, analyzing and predicting financial data — all areas where digital innovations can accelerate organizational impact.Non-strategic finance, largely made up of historic processes like manual data entry and payment issuance, has long been a cost center for organizations, and the back office of the CFO seat got a makeover in 2023 as businesses turned to effective automation implementation in search of greater process efficiency.“You can’t control the geopolitical tensions, but what you can control is making your business stronger and more resilient during these times so that you come out the back of it a stronger company,” Bloomreach CFO Ninos Sarkis told PYMNTS in an interview posted in November. “…There’s a lot of relatively low-hanging fruit to make a business more efficient, more scalable and more automated.”“Growth is going to turn around and come overnight,” Sarkis added. “Businesses need to be ready to facilitate that growth and ensure that they are ready to capitalize on it with a strong, scalable foundation.”Momnt CFO Mark Satisky told PYMNTS in an interview posted in November: “The CFO’s role is to make sure that the business is prioritizing the investments that give the highest lift and the most bang for the buck.”“A lot of companies are seeing the benefit in software development,” he added. “…I push our team to look for sort of small, medium and large wins through AI and automation. We are always looking to take frictions out of roles and make jobs more dynamic.”Echoing that sentiment, Hinge Health CFO James Budge told PYMNTS in an interview posted in September that “finance departments, if they choose to be, can be at the leading edge when it comes to embracing these new systems, new opportunities, new ways of running processes and reexploring processes that may not have been efficient in the past. And AI is a huge part of that.”After all, despite the rapidly evolving world, one thing has remained the same: CFOs are responsible for greenlighting most investments, including digital ones.See also: Airbnb’s C-Suite Shake-Up Highlights Strategic Power Shift of CFO RoleThe CFO of Tomorrow Is Already a Leader TodayAs returns on investment, profitability flywheels and financial growth levers become canon to the rest of the business, the role of the CFO as a navigator only becomes more crucial to building a sustainable foundation, and then activating it.“The most successful CFOs are those that think broadly and can open up the aperture beyond the financials,” VillageMD CFO Richard Rubino told PYMNTS in an interview posted in September

2023 Was Year Of The Corporate Architect Cfo; 2024 Will Reveal What They Built

In just five months, RollWorks has already uncovered 1.5M additional leads for customers, with each customer receiving an average of 200 new leads per quarterSAN FRANCISCO, Sept. 19, 2023 /PRNewswire/ -- Account-based marketing platform RollWorks , a division of NextRoll , today announced the general availability of Hot Contacts, a unique capability that gives marketers a rolling list of sales-ready leads that supplements the traditional marketing qualified lead (MQL) list. Since its beta launch in March of this year, RollWorks has delivered over 1.5 million sales-ready leads to its customers, with each beta customer receiving an average of 200 additional leads per quarter.Hot Contacts provides a unique solution for marketers looking to expand their pool of sales-ready leads without increasing their budgets or resources, uncovering high-fit leads that have demonstrated sales-readiness based on their website visits and ad clicks. With Hot Contacts, Marketers can customize their definition of "sales ready," so leads delivered to sales are always high quality, complementing marketing qualified leads (MQLs), which rely on form fills as a uniform measure of qualification. By leveraging additional buying signals to surface engaged prospects before and beyond form fill submissions, RollWorks enables marketers to expedite lead identification and sales handoff, uncover more members of the buying committee, and engage with prospects earlier in the buying journey to maximize existing programs and achieve lead goals faster."For far too long, an entire subsection of leads in the B2B space was being completely overlooked because of the inability to track them, but now with Hot Contacts, we have put an end to the archaic ways of generating leads," said Jodi Cerretani, VP of Revenue Marketing at RollWorks. "Instead of only looking at form-completions, we are now expanding on the behaviors of individuals to their web use and ad engagement, creating an entirely new category of sales-ready leads

Rollworks Launches 'Hot Contacts,' An Entirely New Category Of Sales-Ready Leads Based On Fit, Intent And Engagement

New RollWorks Ad Revenue Impact Report gives customers ability to directly tie marketing investments to revenue impactSAN FRANCISCO, June 29, 2023 /PRNewswire/ -- Account-based marketing platform RollWorks , a division of NextRoll , today unveiled new industry-leading ROI stats across its customer base, including an average 18% increase in win rates, 16% increase in opportunities created, and 20% increase in opportunity-converting form-fills — all within 6 months of going live with RollWorks. The insights are made possible by a new RollWorks Ad Revenue Impact Report, which helps marketers easily quantify the influence of their advertising investment on pipeline creation and revenue.Marketers need to know if their investments accelerate pipeline and result in closed-won deals. But with multiple touch points, several marketing campaigns, and misalignment with the sales team, it's difficult for marketers to pinpoint exactly how paid ad spend influences deals."Marketers must go beyond impressions, clicks, and quantifying pipeline efficiency and revenue contribution to solidify their position as a strategic business driver rather than just a cost center," said Jodi Cerretani, VP of Marketing, RollWorks. "The RollWorks Ad Revenue Impact Report gives marketers unparalleled insights into the direct impact of their efforts on company revenue, as represented in their CRM, allowing them to make data-driven decisions like never before and undeniably prove marketing contribution toward business goals. The report is already well received by RollWorks customers, who are seeing well above industry ROI across the board."With the new RollWorks Ad Revenue Report, marketers can track the total amount of pipeline revenue influenced from their RollWorks ads. Because the report is customizable, marketers can easily align report outputs to their internal definitions of "influence." Not only does the Ad Revenue Impact Report enable marketers to see whether ad-influenced opportunities have an accelerated sales cycle, higher average contract value, and better win-rate than those that are not influenced by ads, but they can easily share the dashboard with stakeholders to showcase revenue impact from advertising efforts

Rollworks Customers See Industry-Leading Results, Including An 18% Increase In Average Win Rates

User reviews highlight account-based leader's performance, relationships, implementation, usability, and valueSAN FRANCISCO, June 15, 2023 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , continues its momentum with B2B companies looking to accelerate efficient revenue growth. The company announced that in the G2 Summer 2023 Grid Report, it received 34 Leader awards, an additional 10 since the Spring report, including moving to a leadership position in Account-Based Orchestration and appearing in Sales Intelligence.RollWorks was rated highly for its performance, relationships, usability, implementation, ease of set up, ease of use, and ease of admin, and retained its leadership position in buyer intent, advertising, and account-based analytics, specifically:Account-based AdvertisingBuyer Intent Data ToolsAccount-based OrchestrationSales IntelligenceMarketing Account IntelligenceMarket IntelligenceAccount-based AnalyticsRetargetingAccount Data ManagementCross-Channel AdvertisingDisplay AdvertisingSocial Media Advertising"We're ecstatic that the G2 Summer 2023 report marks RollWorks' best showing to date and consistent momentum. We're immensely grateful to our loyal customers, who are enthusiastic about RollWorks' positive influence on their advertising, buyer intent, and account data management strategies," said Jodi Cerretani, VP of Marketing at RollWorks.G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are "rated highly by G2 users and have substantial market presence scores."RollWorks has been consistently named a Leader by G2. In the G2 Summer 2023 report, RollWorks was named as a Leader in 34 reports, an additional 10 since the Spring report, and to the Leader position in 9 overall grids, 2 additional since the Spring report. RollWorks also received 59 badges, 6 additional badges since the Spring report, including the "Users Love Us" badge, for having more than 20 reviews with an average rating of 4.0 stars.The company's relentless focus on a customer-led strategy and product advancements that significantly influence go-to-market strategies for organizations of all sizes are the driving forces behind consistently high reviews by customers on G2

Rollworks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, And Account Data Management In G2'S Summer Grid Report

Marketing technology for digital advertising solutions

NextRoll

Marketing technology for digital advertising solutions

NextRoll

Marketing technology for digital advertising solutions

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