About

NextRoll provides advertising and marketing solutions tailored for businesses, particularly in the e-commerce and direct-to-consumer sectors. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, they offer marketing automation tools to help businesses manage customer relationships and optimize campaigns. Unlike many competitors, NextRoll operates on a subscription or performance-based pricing model, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising efforts. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.

Simplify's Take

What believers are saying

• NextRoll's consistent recognition in G2's Grid Reports, including multiple Leader awards, underscores its industry leadership and potential for career growth.
• The launch of innovative features like Command Center and Hot Contacts demonstrates NextRoll's commitment to continuous improvement and cutting-edge solutions.
• The company's strategic SaaS transformation and the addition of experienced board members like Steve Sloan indicate a strong future direction and stability.

What critics are saying

• The highly competitive digital advertising market requires constant innovation to maintain a leading position, posing a risk of falling behind.
• Dependence on the success of new features like Command Center and Hot Contacts could lead to potential setbacks if these innovations do not meet market expectations.

What makes NextRoll unique

• NextRoll's RollWorks platform excels in account-based marketing (ABM), consistently earning top rankings and numerous badges in G2's Grid Reports, setting it apart from competitors.
• The Command Center feature offers a unique, interactive ABM dashboard that simplifies the execution of ABM strategies, addressing a common pain point in the industry.
• NextRoll's dual pricing model, offering both subscription and performance-based options, provides flexibility and aligns with diverse client needs, unlike competitors with a single pricing strategy.

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