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Niantic Spatial builds a Large Geospatial Model that uses a proprietary database of over 30 billion posed images to give machines and people a spatially grounded understanding of the real world. Its platform relies on a third-generation digital map with high fidelity to capture world content and enable new AR experiences. The product combines large-scale machine learning with geospatial data to connect scenes globally, supporting developers and businesses that want to add spatial intelligence to their apps through licensing and partnerships. Niantic Spatial differentiates itself by focusing on a globally connected, semantically rich spatial model and a strong developer ecosystem around AR and geospatial applications. The company aims to help customers build more capable spatial apps by providing advanced spatial reasoning, licensing its technology and collaborating through partnerships and events.
Industries
Data & Analytics
VR & AR
Enterprise Software
AI & Machine Learning
Company Size
1-10
Company Stage
Growth Equity (Venture Capital)
Total Funding
$250M
Headquarters
San Francisco, California
Founded
2021
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Total Funding
$250M
Above
Industry Average
Funded Over
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Hybrid Work Options
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Tech Moves: Microsoft AI exec joins Niantic Spatial; Allen fund names first investment chief; Zillow AI leader heads to Stripe. by Todd Bishop on Sep 25, 2026 at 7:14 am - Niantic Spatial hired Dave Citron as chief product officer. He joined from Microsoft AI, where he was corporate vice president of product on the Superintelligence team and helped build and launch Microsoft's first frontier foundation models. San Francisco-based Niantic Spatial, spun out of Pokémon Go maker Niantic, builds spatial AI models and services, including a visual positioning system trained in part on images crowdsourced from Pokémon Go players. The company has an engineering team in Bellevue, Wash. The Seattle-area executive was previously senior director of product for the Gemini app at Google DeepMind and worked on Google Meet and Google Duo. He began his career at Microsoft in 2005, helping take OneDrive from its first release to more than 200 million monthly users. "AI is remarkably good at reading and writing, but it still doesn't understand the physical world well enough to act in it safely," Citron said in the announcement. - The Fund for Science and Technology, the Seattle-based foundation responsible for giving away a large portion of the late Microsoft co-founder Paul Allen's fortune, named Jane Dietze its first chief investment officer. She starts Jan. 4, 2027, after finishing the year at Brown University, where she has held that role since 2018. Brown says its endowment grew from $3.2 billion to $8 billion over the 10 years through fiscal 2025. Her deputy, Joshua Kennedy, will succeed her. Dietze previously held investment roles at Bowdoin College, Fortress Investment Group and Columbia Capital. The foundation launched publicly in August 2025 with a mandate to deploy at least $500 million over four years in bioscience, the environment and AI for good. It also funds the Allen Institute and Ai2, the Allen Institute for AI. The fund started with a $3.1 billion endowment from Allen's estate and is expected to oversee a large portion of the proceeds from the sale of Allen's sports teams. Its first CEO, Lynda Stuart, stepped down in May. - Nicholas Stevens joined payments giant Stripe as head of product for agentic commerce, working from Seattle, after a decade at Zillow. He was most recently Zillow's vice president of product for AI and data, leading product strategy for the company's AI products and data platform. His LinkedIn profile notes that he drove the partnership that made Zillow one of seven global launch partners for OpenAI's ChatGPT apps platform. He previously worked in product at Prismatic. "I believe AI buying & selling on your behalf can be magical," he wrote. - Scowtt, a Kirkland, Wash.-based startup that uses AI to predict which sales prospects will become customers, named Ben Trenda chief revenue officer. Trenda is an ad tech veteran who worked at Overture/Yahoo, AOL and Rubicon Project, and co-founded iSocket. Scowtt says it is approaching $10 million in annual recurring revenue. - The American Astronomical Society named University of Washington astronomy professor Emily Levesque the next editor in chief of its journals, including The Astrophysical Journal. She takes charge in August 2027, succeeding Ethan Vishniac. - ThriftBooks, the online used-book seller founded in Seattle in 2003, named Carla Anderson Skogland chief financial officer. She had been interim CFO since April. Anderson Skogland, who is based in the Seattle area, was previously CFO of Sono Bello. She spent 11 years at Amazon, and earlier worked at T-Mobile and for more than 15 years at Starbucks. - Michael Mann is stepping down as executive director of Clean & Prosperous, a climate policy group that backed Washington's Climate Commitment Act, once a successor is chosen. He took over on an interim basis from the late founder David Giuliani and led the group for five years. Mann, founder of consulting firm Cyan Strategies, previously led the City of Seattle's Office of Sustainability and Environment. - Lani Ramos joined Yoodli, a Seattle startup that uses AI roleplays for communications training, to build its renewals function. Ramos spent 13 years at Tableau and Salesforce, most recently as director of renewal for North America. - Former Starbucks CFO Rachel Ruggeri joined the board of San Diego-based Jack in the Box. Ruggeri, a Seattle-area finance leader, spent more than two decades at Starbucks and was its CFO from 2021 to March 2025. She also serves on the board of Stryker. - Victor Fetter is stepping down at the end of the year as chief technology and business systems officer at Everett, Wash.-based Fortive after nearly seven years. Rich Noonan, Fortive's chief information security and technology operations officer, will become CIO. Fetter, who is based in Mississippi, plans to expand his board work and angel investing. - And in case you missed it: * Microsoft moved its communications team under President Brad Smith. Brent Colburn is interim communications leader, and longtime comms chief Frank Shaw will serve as an advisor through the end of the year. * Truelist founder Carey Armstrong, a former Zillow vice president, is joining Mainstay as chief strategy officer after Mainstay acquired her startup.
Niantic Spatial and the Singapore Land Authority: working together to explore creating Singapore's first national Visual Positioning System map. We're building real-world foundational models for physical AI, so people and machines can work efficiently and safely together. Today, we're taking another step toward that future with an MOU with the Singapore Land Authority (SLA) to jointly evaluate the technical feasibility and potential applications of building Singapore's first Visual Positioning System (VPS). This will pave the way for more precise location-based services that can support smart city applications, including autonomous robots, smart infrastructure and future artificial intelligence (AI) applications. SLA serves as Singapore's national geospatial and mapping agency and maintains authoritative high-resolution mapping data, including aerial imagery and nationwide 3D point clouds. We'll combine its data sets with Niantic Spatial's expertise in geospatial AI, computer vision and visual positioning technologies, to explore the feasibility of leveraging national datasets combined with advanced visual positioning technology, with the aim of enabling robots and machines to understand and navigate the physical world with greater precision. Through the collaboration, we will also assess how well VPS performs across Singapore's unique urban landscape and explore applications in autonomous navigation, robotics and other emerging industries that require precise positioning. They can include urban planning and city operations, emergency response and public safety as well as location-based digital experiences. "Singapore has some of the richest geospatial data of any country in the world. This pilot tests whether we can turn that national investment into infrastructure machines can use to navigate safely, but without the cost of scanning a city street by street. If we can prove that here, it's a blueprint for what trustworthy physical AI looks like at national scale." - Inhi Cho Suh, Chief Executive, Niantic Spatial "SLA's authoritative and comprehensive geospatial datasets provide a strong foundation for innovation. Through this collaboration, we will explore how combining these trusted national datasets with advanced positioning technologies can enable next-generation applications and deliver tangible benefits." - Calvin Phua, Chief Executive, Singapore Land Authority
Niantic Spatial and the Singapore Land Authority: working together to explore creating Singapore's first national Visual Positioning System map. Date: 9/21/2026 Rylan Pozniak is building real-world foundational models for physical AI, so people and machines can work efficiently and safely together. Today, Rylan Pozniak is taking another step toward that future with an MOU with the Singapore Land Authority (SLA) to jointly evaluate the technical feasibility and potential applications of building Singapore's first Visual Positioning System (VPS). This will pave the way for more precise location-based services that can support smart city applications, including autonomous robots, smart infrastructure and future artificial intelligence (AI) applications. SLA serves as Singapore's national geospatial and mapping agency and maintains authoritative high-resolution mapping data, including aerial imagery and nationwide 3D point clouds. Rylan Pozniak'll combine its data sets with Niantic Spatial's expertise in geospatial AI, computer vision and visual positioning technologies, to explore the feasibility of leveraging national datasets combined with advanced visual positioning technology, with the aim of enabling robots and machines to understand and navigate the physical world with greater precision. Through the collaboration, Rylan Pozniak will also assess how well VPS performs across Singapore's unique urban landscape and explore applications in autonomous navigation, robotics and other emerging industries that require precise positioning. They can include urban planning and city operations, emergency response and public safety as well as location-based digital experiences. "Singapore has some of the richest geospatial data of any country in the world. This pilot tests whether we can turn that national investment into infrastructure machines can use to navigate safely, but without the cost of scanning a city street by street. If we can prove that here, it's a blueprint for what trustworthy physical AI looks like at national scale." - Inhi Cho Suh, Chief Executive, Niantic Spatial "SLA's authoritative and comprehensive geospatial datasets provide a strong foundation for innovation. Through this collaboration, we will explore how combining these trusted national datasets with advanced positioning technologies can enable next-generation applications and deliver tangible benefits." - Calvin Phua, Chief Executive, Singapore Land Authority You can learn more about Singapore's use of geospatial technology and how it enables various urban solutions by watching the following Singapore Land Authority video.
Gotta scan 'em all: How Pokémon Go turned its players into Pentagon cartographers. Pokémon Go players supplied billions of street-level scans to Niantic's mapping systems. Years later, the technology they helped build is being adapted for drones operating beyond the reach of GPS. AUG 21, 2026 Photo Credit: The Cradle For nine years, Pokémon Go asked its players to go outside and "catch 'em all." Millions of children and their parents walked through their cities with cameras raised. Some, chasing in-game rewards, filmed statues, parks, street corners and, in at least one case, the inside of an apartment. Someone else was gathering the results. In June, Dutch daily Trouw traced how roughly 30 billion player scans helped train Niantic's mapping systems. Niantic Spatial has since partnered with Vantor, the rebranded Maxar Intelligence and a major US defense contractor, to develop visual positioning for drones and other platforms in GPS-denied areas. Vantor serves defense and intelligence clients and provides satellite imagery used widely in western reporting on Ukraine and Gaza. A game largely played by children had helped build technology now being adapted for US military use. The game designer and media philosopher Ian Bogost saw the mechanism coming. In 2011 he proposed an honest name for the industry of points, badges and engineered rewards: "exploitationware." Fifteen years later, Pokémon Go offered a striking example of what he meant. Langley's hand in Google Earth The lineage sits openly on the corporate résumé. John Hanke, founder and executive chairman of Niantic Spatial, spent four years in the US Foreign Service before entering tech. In 2001, he co-founded Keyhole, a mapping startup named after America's KH spy satellites. When the company neared bankruptcy, an investment from In-Q-Tel, the CIA's venture capital arm, kept it alive. Its technology would be used to "support United States troops in Iraq." Much of the funding reportedly came from the National Geospatial-Intelligence Agency (NGA), which supplies geospatial intelligence to the Pentagon. Google bought Keyhole in 2004 and turned its Earth Viewer into Google Earth. Hanke went on to run Google's Geo division, built Niantic as an internal startup and spun it out in 2015 with backing from Google, Nintendo and The Pokémon Company. Pokémon Go arrived a year later. Cartographers paid in Poké Balls In 2021, the game began rewarding players for scanning real-world locations. They pointed a camera at a Pokéstop, uploaded the footage, and collected their prize. Participation was optional and limited to a fraction of the user base, yet that fraction produced billions of scans. The game's terms gave Niantic a transferable, sublicensable license to submitted content, meaning the company could resell it to third parties. Bogost had already described how this economy worked. Technology firms were "extracting personal information from customers by pretending that one's product is actually one's customer." Pokémon Go followed the same model, rewarding players while using their scans to build its maps. The scans helped train Niantic's Visual Positioning System. Where GPS asks a satellite for a location, VPS looks at what a camera sees and matches it against a 3D model of the world. Two recognizable reference points a few pixels wide can be enough to fix a position. The system becomes especially useful when satellite signals are jammed, spoofed, or unavailable. Floris De Hingh, a Dutch player who downloaded the game on its first day, told Trouw he had scanned everything from public parks to his own living room. "I was just playing a game," he said, unaware of where those images might eventually lead. The legal and ethical problem lies in what players agreed to surrender. Niantic said their personal data "[has not] been sold to anyone," while the uploaded scans were governed separately as user content. A room can expose possessions, habits, and intimate details even when no name appears in the frame. The consent form focused attention on identity while securing broad rights over the surroundings. Poll What is the clearest lesson from Pokémon Go's military turn? 39.39 % 24.24 % 18.18 % 18.18 % 66 votes, Expired Riyadh gets the players, the Pentagon gets the map In 2025, Niantic split itself in two. Its games and players went to Scopely for $3.5 billion, under Saudi-owned Savvy Games Group. The spatial technology and mapping assets remained with Niantic Spatial. According to Niantic's announcement, its existing shareholders retained stakes in the new company, while Scopely invested another $50 million. Saudi state capital now had a stake in both companies. The Vantor agreement followed in December. Its announcement names GPS "unavailability, spoofing, interference, and jamming" as the problem, with autonomous drones among the platforms. Vantor, formerly Maxar Intelligence, is deeply embedded in the US defense and intelligence establishment and serves as a principal contractor for the NGA's geospatial intelligence system, which reaches more than 400,000 US government users. The firms plan to combine Niantic's ground-based VPS with Vantor's aerial positioning software, allowing air and ground systems to share coordinates without satellite signals. Vantor is also deeply embedded in the US defense and intelligence establishment. The NGA helped keep Keyhole alive in 2003. More than two decades later, one of its principal contractors is working with Niantic Spatial on technology built in part from billions of scans supplied free by players. Mapping everywhere, restricting Palestine For more than two decades, the Kyl-Bingaman Amendment restricted the resolution of US-licensed commercial satellite imagery over Israel and the occupied Palestinian territories to two meters. The Commerce Department eased the limit to 40 centimeters in 2020, but the country-specific restriction remains in US law. It long left evidence of occupation and destruction coarse on widely used imagery, even as commercial mapping systems gathered street-level detail elsewhere. Children were encouraged to record the world at pavement level, while Washington imposed a special legal limit around the occupation state. US companies gathered ever more detail from ordinary users, but the law continued to restrict what could be seen over occupied Palestine. The model survives the denial The companies insist no game data is going into drones. Vantor told Trouw it will not use the Pokémon Go scans, then declined to confirm or deny whether its models had already been trained on them. Niantic Spatial had answered that question months earlier, when a spokesperson admitted the scans trained an "early version" of the very model on which the system is built. The raw imagery may stay out of Vantor's hands, but its role in the model's development cannot be neatly removed. Jeroen van den Hoven, professor of ethics and technology at TU Delft, told Trouw why that distinction resists auditing. Once training data has been absorbed, individual contributions dissolve into patterns that cannot be traced or revoked. Van den Hoven said that "the people who thought they were playing a game have clearly been fooled." Bogost coined exploitationware for a swindle that exchanged badges for behavior, years before phone cameras were mapping playgrounds and living rooms for corporate AI. Pokémon Go extended that bargain across the physical world and carried the resulting technology into a military supply chain. The game told its players to catch 'em all. Its owners gathered far more. The views expressed in this article do not necessarily reflect those of The Cradle.
The City of Rancho Cordova and the Human Machine Collaboration Institute have partnered with Niantic Spatial to create the region's first digital twin. Niantic Spatial captured drone footage and reconstructed roughly four square kilometres of the city into a 3D model detailed enough to read building signage and measure street dimensions. The digital twin will enable traffic simulation to support city planning decisions. HMCI will build out the reconstruction into a working model that allows planners to test scenarios before committing resources. The project is part of AiR Rancho Cordova, the city's AI and robotics ecosystem. Niantic Spatial completed the initial capture and reconstruction in a few days, creating a model precise enough to measure real distances.
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Industries
Data & Analytics
VR & AR
Enterprise Software
AI & Machine Learning
Company Size
1-10
Company Stage
Growth Equity (Venture Capital)
Total Funding
$250M
Headquarters
San Francisco, California
Founded
2021
Find jobs on Simplify and start your career today