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Niche

Education-search platform with school reviews

Overview

Niche.com helps students and families find the right schools and programs by providing a platform with detailed school profiles, rankings, program information, and user reviews. Users search and compare K-12 schools, colleges, and graduate programs based on their preferences, and can see neighborhood insights and living context to inform choices. Schools can claim and manage their profiles to share information and engage with potential applicants, while Niche monetizes through targeted advertising and premium listing services for institutions. The platform stands out by combining comprehensive school data with community reviews and neighborhood context, along with personalized recommendations to guide decision-making. The goal is to make it easier for families to navigate the education landscape and connect with institutions that best fit their needs.

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About Niche

Simplify's Rating
Why Niche is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareEducation

Company Size

501-1,000

Company Stage

Series C

Total Funding

$44.8M

Headquarters

Pittsburgh, PA

Founded

2002

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What believers are saying

  • Niche Direct Admissions generated $254 million in net tuition revenue for 2025-26.
  • Liaison partnership on February 3, 2026 expands graduate program discovery and application conversion.
  • Huron collaboration on April 16, 2026 sells Niche data into enrollment forecasting and NTR planning.

What critics are saying

  • Google and AI search can replace Niche discovery traffic before the 2027 admissions cycle.
  • Colleges can route direct admissions through Liaison, Slate, or Common App, shrinking Niche's gatekeeping power.
  • Niche's rankings and aid tools create credibility risk if schools challenge methodology or accuracy publicly.

What makes Niche unique

  • Niche combines school reviews, rankings, and direct admissions into one student funnel.
  • Its 2027 rankings added Institutional Success, Student Wellness, and Future Readiness on August 31, 2026.
  • Niche Direct Admissions reached 155+ partners across 30 states and Washington, D.C., in August 2026.

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Funding

Total Funding

$44.8M

Below

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
$50M
$62M
$100M

Benefits

  • Health Insurance
  • Flexible Paid Time Off
  • Parental Leave
  • 401(k) Company Match
  • Home Office Stipend
  • Remote Work Options
  • Mental Health Support
  • Performance Bonus
  • Stock Options
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
The Education Magazine
Sep 29th, 2026
Niche 2027 school rankings: new categories, updated methodology and top schools.

Niche 2027 school rankings: new categories, updated methodology and top schools. Follow The Education Magazine: The Education Magazine September 29, 2026 Niche released its 2027 Best Schools and Districts in America rankings on September 28, 2026, covering more than 93,000 public schools, 30,000 private schools, and 11,000 school districts across the United States. The Niche 2027 school rankings highlight the country's top public and private high schools, school districts, and K-12 institutions. The Niche 2027 school rankings also introduce separate public and private categories, revised academic performance measures, and updated evaluation methods for boarding and online schools. These changes give families additional information when comparing schools and exploring college preparation, academic programs, and school environments. What changed in the 2027 Niche school rankings? The new categories expand the 2027 public school rankings and private school rankings, giving families more specific comparisons across different educational settings. Niche has also introduced dedicated rankings for boarding and online schools, reflecting the growing range of K-12 education options available to students. * Best Schools for the Arts * Most Diverse Schools * Best College Prep Schools * Best Teachers The company also introduced dedicated methodologies for Best Boarding High Schools and Best Private Online High Schools. These rankings now consider factors specific to residential education and online instruction. The changes allow families to compare schools within similar educational settings instead of relying on a single category for different types of schools. How does Niche's 2027 school ranking methodology work? Niche's 2027 school ranking methodology combines vetted federal and state education data, school-reported statistics, college information, and more than three million reviews from students, parents, and teachers. The Niche school ranking criteria and the weight assigned to individual factors vary by category, allowing the platform to evaluate public schools, private schools, and school districts using measures suited to each group. For 2027, Niche updated several data sources and introduced additional evaluation factors. Updated academic performance data. For selected public school rankings, Niche now uses state-level assessment proficiency data instead of federal sources. The update applies to: * Best Public High Schools * Best Public Elementary and Middle Schools * Best High Schools for STEM * School District rankings According to Niche, the change is intended to reflect more current measures of student academic performance. It applies to the specified rankings and does not mean that every factor in the rankings now comes exclusively from state data. New factors in Private School rankings. The School Accreditation Score was added to selected private school rankings, including Best Private High Schools, Private High School Academics, Best Boarding High Schools, Best Private Online High Schools, and Private K-8. The College-Level Coursework Index applies to Private High School Academics and Best College Prep Private High Schools. It replaces AP-only measures to recognize other college-equivalent courses, including International Baccalaureate and dual enrollment. Niche also added teacher retention to Best Private School Teachers and updated private school diversity measures to better reflect the locations and income levels students come from. Greater focus on verified college enrollment. Niche continues to shift weight in selected rankings from Top Popular Colleges, which reflects aspirational college destinations, toward Top Enrolled Colleges, which uses verified enrollment data from the National Student Clearinghouse. The change gives selected rankings more emphasis on where students actually enroll rather than only on colleges they hope to attend. Which public and Private High Schools rank highest in 2027? The Niche 2027 school rankings for best public high schools and best private high schools identify schools that Niche places at the top of its national lists. North Carolina School of Science and Mathematics ranks first among public high schools, while Phillips Academy Andover leads the private high school category. Top 5 Public High Schools in America Top 5 Private High Schools in America Families comparing the best private high schools in America can also review individual school profiles to learn more about academic programs, tuition, student life, and college preparation. These details can help parents understand how each school aligns with their child's educational needs. Top 5 School Districts in America The 2027 best school districts in America rankings offer families a starting point for comparing district-level education options. Parents can also review individual district profiles, school assignments, academic programs, and local resources when researching where to enroll their children. How can families use the Niche 2027 school rankings? The Niche 2027 school rankings provide families with a starting point for exploring schools across the United States. With separate categories for public and private schools, updated evaluation methods, and additional information about academic programs and college preparation, the rankings offer a broader perspective on the country's K-12 education options. However, choosing a school involves more than its position on a national list. Parents can use these rankings to identify potential schools and then explore individual school profiles, tuition costs, location, curriculum, extracurricular activities, and student support services to understand which options meet their child's needs. As families review the 2027 rankings, considering these factors alongside Niche's evaluation results can help them make more informed decisions about their children's education. Madhura Lahade Tem. The Educational landscape is changing dynamically. The new generation of students thus faces the daunting task to choose an institution that would guide them towards a lucrative career. And never miss any updates, because every opportunity matters.

BridgeTower Media
Sep 16th, 2026
Stockton University unveils $24M library expansion (photos).

Stockton University unveils $24M library expansion (photos). South Jersey school also announces streamlined administration process with Niche for fall 2027 The basics: * Stockton University completes $24M library expansion * Project funded by $19.5M state bond, university funds * Bjork Library now features 34 private study rooms, digital suite * Stockton partners with Niche for streamlined admissions process Stockton University students kicked off the fall 2026 semester with a newly renovated place to hit the books. On Sept. 10, the Galloway campus celebrated the completion of the $24 million Stockton University Richard E. Bjork Library and Learning Commons expansion. The project was partially funded by a $19.5 million bond from the state, with the remainder provided by the university, a Stockton spokesperson told NJBIZ. Renovations took two years to complete. * Digital innovation suite * Conversation pit for student collaboration * 34 private study rooms (up from 11) * 24-hour, 26,000-square-foot learning commons area * State-of-the art technology, such as podcast recording equipment and more charging stations According to an April 2024 announcement about the project, the library hadn't had "a significant infrastructure update since its opening in 1972." Dean of the Library Patricia Thatcher said at that time that the renovations would give students a "gathering space" as well as access to "work-ready technology." She added that the project's goal was to create the library of the 21st century. To the future. The university also unveiled a new benefit for those not yet on campus. Stockton announced a partnership Sept. 15 with online platform Niche to streamline the administration process for high school seniors. The university added it's the only higher education institution in New Jersey currently offering the program. Open House. Interested first-year, transfer and graduate students are invited to Stockton University's Fall Open House. * When: 11 a.m. Oct. 17 * More info or RSVP: Click here According to Stockton, 1 in 2 college-bound seniors creates a profile on Niche. Students use the site to research and select colleges. With the launch of Niche Direct Admissions, students who meet Stockton's admissions criteria will instantly know their acceptance status. They can also receive scholarship offers, learn more about the university and begin the enrollment process directly from their Niche account. Students are still required to submit official transcripts to Stockton to verify the information provided on their Niche profile. The process will begin for the fall 2027 semester. "Niche Direct Admissions allows us to meet students where they are, remove some of the uncertainty and stress from the admissions process, and let qualified students know immediately that there is a place for them at Stockton," Moses Goldmon, Stockton's vice president for enrollment management, said in a statement. Stockton University recently ranked at No. 288 on Time's Best Colleges of 2026-2027 list. The publication focused on higher education institutions that provide the best value for students.

Southwest Baptist University
Sep 1st, 2026
Niche ranks SBU among best colleges in midwest.

Niche ranks SBU among best colleges in midwest. Southwest Baptist University made strong gains in the most recent Niche.com rankings of colleges and universities, continuing the university's momentum of recent years of enrollment gains and program expansion. SBU rose 327 spots in the national rankings and 11 spots in the rankings of Missouri colleges and universities. The biggest gains were in the following areas: * Academics - National percentile improved 14 percent. This considers factors such as acceptance rate, faculty grade, graduation rate, and student surveys. * Professors - Improved to No. 11 out of 36 colleges and universities in Missouri. The ranking combines factors such as student-to-faculty ratio, student surveys of faculty, and the percent of faculty who are full-time vs. Adjunct. * Overall Campus - Improved to No. 6 out of 36 colleges and universities in Missouri, and the top quarter of campuses in the country. This is determined using student surveys on campus quality, food, housing, as well as safety data for Bolivar and the surrounding area. * Campus Housing - Ranked No. 6 for dorms in Missouri and No. 204 nationally. * Campus Safety - Ranked No. 4 in Missouri and No. 155 nationally. SBU is in its second year of partnering with Niche.com to offer direct admissions, through which prospective students can create a Niche.com profile and see scholarship offers they can accept if they meet SBU's admissions requirements. Click here to view SBU's profile on Niche.com. Students can create a profile from the college page and begin seeing eligible direct admissions offers. Published September 1, 2026

Africa Business Watch
Aug 31st, 2026
Niche releases 2027 college rankings; introduces new measures of Institutional Success, Student Wellness, and Future Readiness.

Niche releases 2027 college rankings; introduces new measures of Institutional Success, Student Wellness, and Future Readiness. New grades, factors, and methodology updates give students a more complete picture of where they'll thrive. Pittsburgh, PA, Aug. 31, 2026 (GLOBE NEWSWIRE) - Niche, the country's leading platform connecting students and families with colleges and schools, today released its 2027 Best Colleges in America rankings, evaluating more than 4,000 U.S. colleges and universities across academics, value, student life, career preparation and more. This year's rankings introduce new grades, factors, and updated weights designed to improve upon what students and families care most about when choosing a college. At the center is a new Institutional Success Score, along with two new pilot grades for student wellness and future readiness. A new way to measure college success The new Institutional Success Score recognizes that colleges serve different purposes and define success in different ways. The score places every college into one of 10 mission-based categories (including research institutions, social mobility-focused colleges, and religious institutions) then evaluates each school against outcomes aligned with that mission. The 2027 rankings also introduce two pilot grades designed to give students additional insight into the college experience: * Student Wellness Grade: Reflects mental health and well-being resources available to students. * Future Readiness Grade: Captures career preparation and internship access, as awell as AI and emerging technology literacy in the curriculum. The new grades are currently displayed publicly for select schools (those that have earned an A or A+), with a wider rollout planned for future rankings. "A research university and a college built around social mobility can both be excellent, just by different measures," said Allison Shrivastava, economist at Niche. "Scoring schools against their own mission, and against what actually happens to students after graduation, gives a richer, fairer picture of where students are likely to thrive." Other updates to the 2027 methodology Niche also added new factors across several existing rankings, each entering at a low weight to add signal without driving dramatic swings. Updates include new measures of academic investment in Best College Academics, faculty commitment in Best Professors, campus infrastructure in Best College Campuses, locale diversity in Most Diverse Colleges, and an updated earnings measure in Best Value Colleges. * Massachusetts Institute of Technology, Cambridge, MA * Stanford University, Stanford, CA * Yale University, New Haven, CT * Harvard University, Cambridge, MA * Princeton University, Princeton, NJ * California Institute of Technology, Pasadena, CA * Massachusetts Institute of Technology, Cambridge, MA * Harvey Mudd College, Claremont, CA * Princeton University, Princeton, NJ * CUNY Baruch College, New York, NY * Univeristy of Texas at Austin, Austin, TX * University of Michigan, Ann Arbor, MI * Florida State University, Tallahassee, FL * University of California, Los Angeles, Los Angeles, CA * University of Georgia, Athens, GA Niche also provides rankings by state, major, academics, professors, athletics, and more, giving students the flexibility to compare colleges based on the factors that matter most to them. Built on data and student experience Niche's rankings combine vetted federal data from the U.S. Department of Education and National Science Foundation with enrollment and alumni earnings statistics, tuition and finacial aid data, and more than one million student and alumni reviews. Together, these sources give students and families a comprehensive view of colleges that goes beyond a single measure of academic reputation or selectivity. For more information, visit the College Rankins Methodology page. "Colleges aren't one-size-fits-all, and we don't think rankings should be either," said Luke Skurman, founder and CEO of Niche. "This is the most complete and fair picture of university success we've ever published." Helping students find the right fit The rankings are part of Niche's broader suite of free tools designed to support students throughout the college search and enrollment process, including Niche Direct Admissions(R) and Scholarship Search. Colleges featured in the rankings can access badges and promotional materials here. Institutions now also have more ways to promote their rankings directly from their Niche Partner Portal. About Niche Niche is modernizing the way students and families choose their best-fit schools and colleges. We believe it shouldn't be hard to find where you belong, so it's our mission to make it easy, transparent and free. Tens of millions of people annually use Niche's comprehensive school profiles, student and alumni reviews, data-driven rankings and easy-to-use tools to empower informed decision-making. Contact Info Nick Liberati, Director of Communications & Content [email protected] +1 412-361-5080 Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Associated Press
Aug 4th, 2026
Niche Direct Admissions connects 1.19M students with college offers, generating $254M in revenue

Niche has launched its 2026-27 direct admissions programme for high school seniors, with over 155 college and university partners participating. The platform's most recent cycle delivered impressive results: 1.19 million students received at least one acceptance and scholarship offer, with an average annual scholarship of $17,500. The programme generated an estimated $254 million in first-year net tuition revenue for the 2025-26 cycle, representing an 84% increase from the previous year. Direct admissions accounted for 14% median share of participating institutions' expected incoming classes. Three-quarters of students who deposited identify as BIPOC and/or first-generation. The initiative allows colleges to send real-time acceptance and scholarship offers to students based solely on their Niche profile, eliminating the traditional application process. Participating institutions include Texas A&M University–Kingsville, University of Nevada Reno, and Seattle University.

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