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About Nielsen
Industries
Data & Analytics
Consulting
Company Size
10,001+
Company Stage
Acquired
Total Funding
$45.1M
Headquarters
Town of Clarkstown, New York
Founded
1963
Overview
Company Historically Provides H1B Sponsorship
Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.
Simplify's Take
What believers are saying
- Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
- Partnerships with P&G and NMSDC support diverse media representation.
- Collaboration with TikTok improves digital audience measurement services.
What critics are saying
- Competition from digital-native analytics firms threatens Nielsen's market share.
- Privacy regulations may impact Nielsen's data collection capabilities.
- Private equity acquisition could lead to strategic shifts misaligned with client needs.
What makes Nielsen unique
- Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
- The Diverse Media Equity program elevates diverse-owned media companies' visibility.
- Nielsen Impact Score evaluates marketing value of university athletic programs.
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Funding
Total Funding
$45M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Company News
New York and San Francisco – The Nielsen Company today announced an agreement to acquire San Francisco-based Telephia, Inc., the leading provider of syndicated consumer research to the telecom and mobile media markets. This transaction will accelerate Nielsen’s strategy of providing clients worldwide with the most accurate measurement and analysis of consumer behavior and media use across all platforms.Terms of the transaction, which is subject to regulatory approval and expected to close in the third quarter, were not disclosed.
A group of private equity investors led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. along with institutional partners will pay $28 for each outstanding Nielsen share
In partnership with P&G, Nielsen will also seed a $130,000 reimbursement program with the National Minority Supplier Development Council (NMSDC) to cover measurement certification fees for qualifying diverse-owned media suppliers.
Moving forward with the expansion of the program, Nielsen is also collaborating with P&G and the National Minority Supplier and Development Council to cover fees for diverse-owned media suppliers to gain Minority Business Enterprise certifications, which are needed to qualify for diverse investment opportunities.
Nielsen launches its Diverse Media Equity program to elevate the visibility of diverse-owned media companies.
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About Nielsen
Industries
Data & Analytics
Consulting
Company Size
10,001+
Company Stage
Acquired
Total Funding
$45.1M
Headquarters
Town of Clarkstown, New York
Founded
1963
Nielsen is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today