Nift, a platform that helps businesses thank customers with personalised gifts, has launched an AI hub in Israel and appointed Guy Gonen as head of AI. Gonen joins from Taboola, where he spent seven years as machine learning group manager. He will lead the AI and data teams behind brand matching, gift ranking, pricing, and customer-value prediction. Nift is hiring in data science, data engineering, and analytics. It has more than doubled revenue annually over the past four years and made the Deloitte Technology Fast 500 for two consecutive years. The company facilitates more than 50 million customer engagement moments each month across the US, UK, Canada, and Australia. "Israel is home to exceptional AI and data talent," said Elery Pfeffer, founder and chief executive officer of Nift.

Nift CRO Saket Mehta named to the 2026 ADWEEK 50. Revenue leader recognized for helping scale one of the fastest-growing platforms in commerce media. June 10, 2026 11:27 ET | Source: Nift BOSTON, June 10, 2026 (GLOBE NEWSWIRE) - Nift, the platform helping companies create more value through trusted customer experiences, announced that Chief Revenue Officer Saket Mehta has been named to the 2026 ADWEEK 50, the annual recognition honoring the most influential power players across advertising, marketing, media, and technology. Winners were selected by an external jury of industry executives and reviewed by ADWEEK's editorial team. Since joining Nift less than a year ago, Mehta has helped scale the company's commercial organization, contributing to more than 80% year-over-year profitable growth while expanding advertiser participation and strategic partnerships across the platform. Today, leading consumer platforms including Life360, Cash App, Afterpay, Klarna, Foot Locker, and ParkMobile leverage Nift to create more value for their customers. Each month, Nift powers more than 50 million customer engagement experiences across its network spanning the U.S., Canada, the U.K., and Australia. "What makes this recognition especially meaningful is that it reflects the work of an incredible team and the trust of our partners," said Mehta. "Every day, we have the opportunity to work with leading consumer platforms and brands, to build stronger customer relationships through trusted, opt-in experiences. This recognition reflects what we've built together, and we're just getting started." Mehta has helped scale Nift's partner network and advance a model that helps consumer platforms deepen customer engagement while enabling brands to reach engaged new audiences. Prior to Nift, Mehta led global advertising partnerships and revenue at Block across Cash App, Afterpay, and Square. He also helped build Gopuff's advertising business and held leadership roles at TubeMogul through its IPO and eventual acquisition by Adobe. "Saket joined us at a pivotal moment and immediately raised the bar across our commercial organization," said Elery Pfeffer, CEO of Nift. "He has helped deepen relationships with many of the world's leading consumer platforms and brands while accelerating growth across the business. This recognition is incredibly well deserved." The full ADWEEK 50 list is published in the June 2026 issue of ADWEEK and across ADWEEK's digital and social channels. About Nift Nift helps consumer platforms and publishers create more value in every customer relationship through trusted, opt-in experiences that drive engagement, loyalty, and growth. Consumer platforms including Cash App, Klarna, Dell, Afterpay, Life360, iHeartMedia, Foot Locker, and ParkMobile partner with Nift to introduce customers to consumer brands such as Disney, Sam's Club, Fabletics, and thousands of others through high-value experiences delivered at meaningful moments in the customer journey. Each month, Nift facilitates more than 50 million customer engagement moments across the US, UK, Canada, and Australia. Over the past two years, Nift has ranked on the Deloitte Technology Fast 500 list, reflecting 1,111% revenue growth over three years. Contact Information Nift Media Relations [email protected]