Overview

Nift helps businesses attract and keep customers by sending personalized thank-you gifts through partnerships with premium consumer apps. Companies pay Nift to deliver these gifts, which motivates users to visit partner businesses and make purchases, creating a closed ecosystem that drives foot traffic and sales at scale. The service works by providing tailored gift offers via a network of app partners, with the business paying for each gift delivered. Nift works with a wide range of clients from local restaurants and bars to larger brands in music, jewelry, and wine delivery, and has introduced over 40 million people to new products. Unlike typical coupon sites, Nift leverages app partnerships to deliver meaningful, personalized gifts that encourage real-world visits. The company’s goal is to help businesses acquire new customers efficiently and boost engagement and sales by delivering valued experiences through its gift-based, app-connected ecosystem.