N

Nike

Designs and sells athletic shoes and apparel

Overview

Nike designs and sells athletic footwear, apparel, equipment, and accessories for sports and everyday use. The group includes the Nike and Jordan brands and its owned subsidiary Converse, with products ranging from running shoes and basketball footwear to training clothing and casual sneakers. Most finished products are made by independent contract manufacturers, while Nike develops materials, cushioning systems, and product designs. It earns revenue by selling to wholesale customers and through its own stores and digital channels, with additional licensing arrangements for its brands. Nike began in 1964 as Blue Ribbon Sports and is headquartered near Beaverton, Oregon.

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About Nike

Simplify's Rating
Why Nike is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Beaverton, OR

Founded

1964

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What believers are saying

  • Margins improved despite sales pressure: Nike reported gross margin rising 60 basis points to 42.8% in October 2026 results.
  • Running momentum strengthened: Nike reported five straight quarters of double digit currency neutral running growth in June 2026.
  • Employee benefits include stock purchases: Nike advertises an employee stock purchase plan, with benefits varying by region and role.

What critics are saying

  • China demand weakened: Nike reported Greater China revenue falling 22% on a reported basis in October 2026 quarterly results.
  • Footwear supply is concentrated: Four contract manufacturers accounted for about 60% of Nike Brand footwear production in fiscal 2026.
  • Retail schedules limit flexibility: Nike's current Birmingham sales associate role requires availability for evenings, weekends, and holidays.

What makes Nike unique

  • Air cushioning has dedicated production: Nike owns Air Manufacturing Innovation, operating component facilities in Oregon, Missouri, and Vietnam.
  • Athlete testing has dedicated scale: Nike's LeBron James Innovation Center provides 84,000 square feet of sport research space.
  • UK launches use controlled access: Nike's SNKRS Draw allocates purchase opportunities through timed entries and random selection.

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Funding

Total Funding

$1B

Above

Industry Average

Funded Over

3 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Remote Work Options
  • Flexible Work Hours

Stock Price

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

0%
JustFreshKicks
Nov 6th, 2026
Nike Pegasus Plus 2 Radical AirFlow revealed in Shanghai.

Nike Pegasus Plus 2 Radical AirFlow revealed in Shanghai. Nov 6, 2026 Key details. * Radical AirFlow makes its footwear debut on the Pegasus Plus 2 and the ACG Pegasus Trail. * Both uppers use an engineered knit with air ducts that funnel airflow toward the foot. * Nike showed both shoes at the China International Import Expo (CIIE) in Shanghai. Nike unveiled the Pegasus Plus 2 Radical AirFlow and ACG Pegasus Trail at the China International Import Expo in Shanghai. Reports point to a 2027 release, but Nike has not announced a release date or price. Nike first used Radical AirFlow on running tops and accessories. The line debuted in the ACG world through trail runner Caleb Olson, and Serena Williams has worn apparel made with it on the tennis court. My latest videos. Release Date, price and where to buy. Nike Pegasus Plus 2 Radical AirFlow Price: TBA Release Date: TBA Status: Reported Nike Pegasus Plus 2 Radical AirFlow design. The upper on both shoes is made from Radical AirFlow knit. It has an open, loosely stitched look, closer to a chunky sweater than a typical running mesh. The pattern comes from engineered holes and ducts meant to move air across the foot and speed up sweat evaporation. This is the first time the material has been used on footwear. Nike's Alphafly 4 and Apex silhouettes use Atomknit 2.0 and Flyknit X for breathability. Those builds focus more on saving weight and containing the foot than on airflow. Radical AirFlow aims to keep feet cool while still leaving room for strategic padding and protection. Nike has not disclosed specifications or colorways for either shoe. What is Nike Radical AirFlow? Radical AirFlow is an engineered knit with integrated channels that gather air and push it across the skin to help sweat evaporate. Nike developed it for apparel and accessories before bringing it to footwear. Frequently asked questions. How Is Radical AirFlow Different From Atomknit 2.0 and Flyknit X? Are These Shoes Concepts or Final Products? Why Did Nike Show the Shoes in China? For more sneaker news, follow JustFreshKicks on X, Instagram, and Facebook, and check the release calendar for everything dropping next. Images via acgtaiwan, acgdaily and runners_highest. Hermes Sole covers sneaker releases, culture, and the stories behind the silhouettes. From flagship drops to under-the-radar collabs, Hermes tracks what's launching, what's hyped, and what's actually worth lacing up. Equal parts history nerd and release-calendar obsessive. Get the latest sneaker news. Providing sneaker news, release dates, launch links, restock alerts, leaks & more Stay connected. 248,393 Fans 503,038 Followers 657,345 Followers

Sneaker Bar Detroit
Nov 6th, 2026
Nike Basketball introduces the G.T. Flight, G.T. Force & G.T. Uptempo.

Nike Basketball introduces the G.T. Flight, G.T. Force & G.T. Uptempo. Published on Nov 5, 2026 Nike Basketball is bringing back the Force, Flight, and Uptempo names, this time as part of its Greater Than (G.T.) series. Three new basketball shoes are scheduled to release on February 11, 2027, with each model built for a different type of player. The lineup covers jumping, physical play, and speed. - Advertisement - Force, Flight, and Uptempo were originally introduced in the late 1980s and early 1990s, when Nike separated its basketball shoes by playing style. The Greater Than series followed a similar idea years later, focusing on specific on-court needs. Now the two are coming together with the G.T. Flight, G.T. Force, and G.T. Uptempo. Nike G.T. Flight. The Nike G.T. Flight is built for players who do most of their work in the air, from attacking the rim to grabbing rebounds and blocking shots. It uses a full-length Zoom Strobel unit with Cushlon 3.0 foam underneath for cushioning. The upper has a textile bootie surrounded by a TPU cage for support, along with a rubber outsole for court traction. Nike G.T. Force. The Nike G.T. Force takes a different approach, focusing on players who use their strength and need stability when making hard cuts or changing direction. Both high-top and low-top versions will be available, equipped with ZoomX 3.0 foam, a reinforced synthetic upper, and a TPU window and shank. Its bulkier build also brings back some of the design characteristics seen on older Nike Force basketball shoes. Nike G.T. Uptempo. Speed is the main focus of the Nike G.T. Uptempo, which has a lower-to-the-ground setup for quick movements and changes of direction. Cushioning comes from ZoomX 3.0 foam, an Air Zoom Strobel unit, and additional Air Zoom in the heel. The shoe also uses an engineered mesh upper to keep weight down, while a TPU window and shank add structure. The Nike G.T. Flight, G.T. Force, and G.T. Uptempo will release on February 11, 2027 ahead of NBA All-Star Weekend in North America, with a global launch to follow. Photos: Slam Kicks Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

Yahoo Finance
Nov 5th, 2026
Nike stock down 34% as analysts rate it "Hold"; Truist downgrades to "Sell

Wall Street is lukewarm on Nike. Among the 40 analysts covering the stock, the consensus rating is "Hold": eight "Strong Buy," two "Moderate Buy," 20 "Hold," one "Moderate Sell," and nine "Strong Sell." Three months ago, 11 analysts had a "Strong Buy." Shares have fallen 33.9% over 52 weeks, while the S&P 500 rose 13.5%. They are down 36.5% this year. Nike's first-quarter revenue fell about 4% to $11.21 billion, missing estimates, and Greater China sales dropped 26%. It forecast a high-single-digit revenue decline for fiscal 2027, against the 2% drop analysts expected. A restructuring is expected to save $2.5 billion through fiscal 2031. On November 5, Truist downgraded the stock to "Sell" with a $29 price target. The mean target is $36.54; the Street-high target is $71.

Yahoo Finance
Nov 3rd, 2026
What Would Warren Buffett do as Nike stock falls 38% in 2026?

Nike's stock has fallen 38% in 2026, and its fiscal 2027 guidance points to more pain. The company expects sales to decline by a high-single-digit percentage, with few catalysts in sight to reverse the slide. The Motley Fool suggests shareholders recall Warren Buffett's 1996 Berkshire Hathaway letter: "If you aren't willing to own a stock for ten years, don't even think about owning it for ten minutes." Investors who doubt a recovery may want to move their money into higher-conviction positions. Those who believe in chief executive officer Elliott Hill's turnaround can hold on. Nike pays a dividend yielding 4.1% at the current share price, and sales could still stabilise.

Yahoo Finance
Nov 3rd, 2026
Three dividend stocks to watch as Australian rates hit highest since 2008

Australia's central bank has pushed interest rates to their highest level since 2008 as it works to contain inflation. Higher borrowing costs often hurt growth shares and draw investors toward steady dividends. A November 2026 stock pick list highlights three companies with yields above 3% and disciplined payouts. Two named are Chevron and NIKE. Chevron, valued at US$459.5b, explores for, produces, and refines oil and gas. Record production in the Permian and from the Hess acquisition supports its cash flow and dividend. NIKE, valued at US$57.4b, earns most revenue from North America, at about US$20.6b. Its November 2026 investor day will show whether management's targets back the recovery case.

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