Nine Entertainment

Nine Entertainment

Unified cross-channel advertising across TV, digital

Overview

Nine for Brands coordinates cross-platform advertising across Nine Entertainment’s TV, radio, print, digital, and video-on-demand assets through a single sales channel. It enables tailored campaigns that run on TV, digital properties like nine.com.au and 9Now, radio, and print in major mastheads such as The Sydney Morning Herald and The Age, with outdoor expansion added via QMS Media’s Sofa to Street proposition. It differentiates itself by offering end-to-end planning, buying, and measurement across platforms in one transaction, supported by Nine’s data and content ecosystem. Its goal is to help brands efficiently reach wide and targeted audiences across Nine’s portfolio while growing ad inventory with outdoor media.

About Nine Entertainment

Simplify's Rating
Why Nine Entertainment is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

North Sydney, Australia

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-generated video adoption in 2026 compresses content creation timelines and costs while maintaining brand differentiation.
  • Mobile-first short-form content enables rapid creative testing and real-time audience insights for franchise development.
  • Data-led Total TV strategy shifts focus from efficiency to effectiveness, strengthening advertiser value propositions.

What critics are saying

  • Workplace toxicity and systemic bullying expose Nine to regulatory penalties, reputational damage, and talent flight within 9–15 months.
  • Declining H1 2026 revenue and margin pressure signal investor devaluation, constraining capital for digital pivot and QMS integration within 12–18 months.
  • NBN sale and radio exit reduce regional and audio ad inventory, shrinking cross-platform reach and limiting Sofa to Street effectiveness within 6–12 months.

What makes Nine Entertainment unique

  • Nine offers a unified cross-platform advertising solution spanning TV, radio, digital, print, and outdoor media.
  • Nine for Brands leverages 9Now BVOD data for targeted ad campaigns across its full content ecosystem.
  • Nine integrates QMS Media outdoor assets to enable a unique 'Sofa to Street' audience engagement model.

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Benefits

Flexible Work Hours

Hybrid Work Options

Parental Leave

Company News

Newcastle Weekly
May 22nd, 2026
Nine shareholders approve sale of NBN to WIN Television.

Nine shareholders approve sale of NBN to WIN Television. May 22, 2026 Nine Entertainment shareholders have this week overwhelmingly approved the sale of NBN Television to the WIN Television network. The move, which also includes the acquisition of Territory TV in Darwin, now clears the way for a momentous shift in regional small screen ownership. Following the Australian Competition and Consumer Commission's (ACCC) approval earlier in the year, the company's stakeholders voted 99.82% in favour of the deal. Only 0.18% opposed it at a general meeting on Thursday 21 May. The transaction enables the Bruce Gordon-owned WIN, centred in Wollongong, to pick up Nine's Newcastle-based NBN, which operates across northern NSW and the Gold Coast, for $14.8 million. Landing Territory TV adds another $500,000 to the price tag. It's understood, under the agreement, Nine will continue supplying programming, including news and sport, to the station for five years. One NBN employee, who spoke under the proviso of anonymity, admitted staff were a bit worried moving forward. "I guess that's natural when these things happen, there's always trepidation," they said. "Topics such as centralisation and cost-cutting rear their head. "NBN is synonymous with Newcastle, so we hope it continues in that vein." The winds of change were first felt in January. Nine announced an $850 million deal to buy out-of-home media company QMS and the conversion of NBN Television from a wholly-owned business to an affiliate to be owned and operated by regional partner WIN. "These transactions will create a more efficient, higher-growth and digitally-powered Nine Group for our consumers, advertisers, shareholders and people," chief executive officer Matt Stanton said at the time. "This positions us well for the future, enabling the group to withstand industry disruption and deliver long-term sustainable value to our shareholders." It followed Nine's $56 million announcement to sell off 2GB Sydney, 3AW Melbourne, 4BC Brisbane, 6PR Perth and 2UE Adelaide. For more news stories:

Vinyl Group
Mar 31st, 2026
Nine completes QMS acquisition - Mediaweek

Nine has completed its acquisition of QMS Media, adding outdoor to its streaming, broadcast and publishing assets in Australia and New Zealand.

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