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Nine for Brands coordinates cross-platform advertising across Nine Entertainment’s TV, radio, print, digital, and video-on-demand assets through a single sales channel. It enables tailored campaigns that run on TV, digital properties like nine.com.au and 9Now, radio, and print in major mastheads such as The Sydney Morning Herald and The Age, with outdoor expansion added via QMS Media’s Sofa to Street proposition. It differentiates itself by offering end-to-end planning, buying, and measurement across platforms in one transaction, supported by Nine’s data and content ecosystem. Its goal is to help brands efficiently reach wide and targeted audiences across Nine’s portfolio while growing ad inventory with outdoor media.
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
North Sydney, Australia
Founded
N/A
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Flexible Work Hours
Hybrid Work Options
Parental Leave
Nine shareholders approve sale of NBN to WIN Television. May 22, 2026 Nine Entertainment shareholders have this week overwhelmingly approved the sale of NBN Television to the WIN Television network. The move, which also includes the acquisition of Territory TV in Darwin, now clears the way for a momentous shift in regional small screen ownership. Following the Australian Competition and Consumer Commission's (ACCC) approval earlier in the year, the company's stakeholders voted 99.82% in favour of the deal. Only 0.18% opposed it at a general meeting on Thursday 21 May. The transaction enables the Bruce Gordon-owned WIN, centred in Wollongong, to pick up Nine's Newcastle-based NBN, which operates across northern NSW and the Gold Coast, for $14.8 million. Landing Territory TV adds another $500,000 to the price tag. It's understood, under the agreement, Nine will continue supplying programming, including news and sport, to the station for five years. One NBN employee, who spoke under the proviso of anonymity, admitted staff were a bit worried moving forward. "I guess that's natural when these things happen, there's always trepidation," they said. "Topics such as centralisation and cost-cutting rear their head. "NBN is synonymous with Newcastle, so we hope it continues in that vein." The winds of change were first felt in January. Nine announced an $850 million deal to buy out-of-home media company QMS and the conversion of NBN Television from a wholly-owned business to an affiliate to be owned and operated by regional partner WIN. "These transactions will create a more efficient, higher-growth and digitally-powered Nine Group for our consumers, advertisers, shareholders and people," chief executive officer Matt Stanton said at the time. "This positions us well for the future, enabling the group to withstand industry disruption and deliver long-term sustainable value to our shareholders." It followed Nine's $56 million announcement to sell off 2GB Sydney, 3AW Melbourne, 4BC Brisbane, 6PR Perth and 2UE Adelaide. For more news stories:
Nine has completed its acquisition of QMS Media, adding outdoor to its streaming, broadcast and publishing assets in Australia and New Zealand.
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Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
North Sydney, Australia
Founded
N/A
Find jobs on Simplify and start your career today