Nine Entertainment

Nine Entertainment

Unified cross-channel advertising across TV, digital

Overview

Nine for Brands coordinates cross-platform advertising across Nine Entertainment’s TV, radio, print, digital, and video-on-demand assets through a single sales channel. It enables tailored campaigns that run on TV, digital properties like nine.com.au and 9Now, radio, and print in major mastheads such as The Sydney Morning Herald and The Age, with outdoor expansion added via QMS Media’s Sofa to Street proposition. It differentiates itself by offering end-to-end planning, buying, and measurement across platforms in one transaction, supported by Nine’s data and content ecosystem. Its goal is to help brands efficiently reach wide and targeted audiences across Nine’s portfolio while growing ad inventory with outdoor media.

About Nine Entertainment

Simplify's Rating
Why Nine Entertainment is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Sydney, Australia

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • QMS added 300 staff and digital outdoor revenue on 1 April 2026.
  • ACMA recorded Bruce Gordon at 25.94% on 11 September 2026, stabilizing control.
  • Nine's 2028 NRL package secures free-to-air prestige and advertising inventory.

What critics are saying

  • Matt Stanton cut 30 publishing jobs on 20 July 2026, signaling deeper erosion.
  • Amanda Laing exited on 24 September 2026, exposing churn in streaming leadership.
  • Bruce Gordon's 25.94% stake can block transformative deals and trap Nine in decline.

What makes Nine Entertainment unique

  • QMS acquisition on 1 April 2026 gives Nine a unique Sofa-to-Street sales stack.
  • Nine controls NRL's 2028 rights with Foxtel and Sky NZ until 2034.
  • Stan, 9Now, and premium mastheads create Australia’s broadest advertiser reach.

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Benefits

Flexible Work Hours

Hybrid Work Options

Parental Leave

Company News

The Age
Sep 23rd, 2026
Nine TV and streaming boss leaving after less than two years.

Nine TV and streaming boss leaving after less than two years. September 24, 2026 - 8:04am Nine's managing director of streaming and broadcast, Amanda Laing, is departing from the business after less than two years in the job. The powerful executive reported to chief executive Matt Stanton and oversaw Channel Nine, free online video platform 9Now, and premium streaming service Stan. Nine sources said she was departing in a move related to a restructure. She joined the company, which also owns this masthead, in April 2025. Laing had previously been a senior executive at pay television company Foxtel and had sat on the Australian Rugby League Commission. The move came after a day of change for Nine, which announced on Wednesday that Australian Financial Review editor-in-chief James Chessell was leaving to join independent media site Rampart. He is being replaced by the Review's editor Cosima Marriner. During Laing's tenure, Nine secured a deal to retain the rights to broadcast the NRL, but also made cuts in its television division in response to advertising revenue declining. In its most recent annual results, Nine cut the value of its Total TV business, which includes both broadcast and digital streaming, in its books by $426 million to about $360 million. Nine and Laing were contacted for comment. More to come. Calum Jaspan is a media writer for The Sydney Morning Herald and The Age, based in Melbourne. Reach him securely on Signal @calumjaspan.10Connect via X or email. Nick Bonyhady is the business editor of The Sydney Morning Herald and The Age. He is a former deputy federal editor, technology editor and industrial relations reporter.Connect via X or email. THE AGE RECOMMENDS

Mumbrella
Sep 8th, 2026
Nine price hits six-month low as investors give Bruce Gordon a thumbs-down.

Nine price hits six-month low as investors give Bruce Gordon a thumbs-down. September 8, 2026 6:59 Nine's shares continued their slide into a third trading day as the market continued to vote against a business dominated by the Gordon family. Nine lost another 3.4% on Tuesday with the company's market capitalisation dropping to $1.37bn, the lowest point since March. On Friday, the Gordons revealed that they had bought more stock in Nine, taking their voting stake to above 25%, giving them the ability to block major moves by the business if they wish. Win Network, controlled by Bruce Gordon for nearly 50 years, is also Nine's main regional affiliate. Nine's market cap has decreased by $300m since the announcement. Meanwhile ARN Media's strong growth continued into a second day, rising by another 5.4% after a 14% jump on Monday. With a $92.3m market cap, ARN is trading at its highest valuation since late March. The Unmade Index closed own 1.41% for the day on 387.5 points. It was a worse performance than the wider ASX All Ordinaries which was down 0.94% today. Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025. Have your say. Or comment anonymously Your comment will be marked as unverified

Mumbrella
Aug 11th, 2026
Leigh Terry joins Nine board after Mediabrands exit.

Leigh Terry joins Nine board after Mediabrands exit. August 11, 2026 11:08 Advertising heavyweight Leigh Terry has joined Nine's board of directors eight months after he was let go from IPG Mediabrands in the wake of its A$20b acquisition by Omnicom. The 30-year industry veteran was CEO of IPG Mediabrands Asia Pacific when he was among a swathe of senior leaders, including local CEO Mark Coad, caught up in the merger crossfire. Terry will now join Nine's board from 26 August, under the chairmanship of Peter Tonagh. In an update to the ASX, Nine cited Terry's "deep expertise in advertising, alongside regional P&L stewardship, M&A integration, operating-model transformation, and digital- and data-led value creation." "In addition to his vast leadership experience, Leigh has spent his career on the other side of the table, deciding where the region's largest advertisers put their money," Tonagh said in a statement. "That is exactly the perspective a media company board should have. He understands how advertising markets are shifting, how data is reshaping the way brands buy, and what it takes to run a business through disruption." Terry has been a major player in Australia's media scene for more than 20 years, joining agency OMD in 2005 as its digital leader before ascending to become CEO of holding company Omnicom Media Group Australia and New Zealand in 2011. Five years later, he was one of several media heavyweights poached by then-IPG Mediabrands global CEO Henry Tajer to lead the holding company's Asia-Pacific operations. Other notable local appointments around the same time included Starcom's John Sintras, MediaCom CEO Mark Pejic and GroupM's Danny Bass. In his statement to the ASX, Terry said: "Nine is an iconic Australian company with an unmatched suite of assets across publishing, streaming, broadcast and outdoor. The portfolio transformation the Group has undertaken over the past 12 months underpins their premium content, digital innovation, and data-led growth. "Having spent my career navigating media disruption and transformation across Asia-Pacific and Europe, I am thrilled to join Peter and the Board to support Nine's next chapter of growth and long-term value creation." Leigh's arrival on the Nine board follows a raft of changes at the broadcaster, which recently saw it make 30 roles redundant across its publishing division, including The Sydney Morning Herald, The Age, nine.com.au and print operations. Eleanor Dickinson is a journalist with more than a decade of experience across the UK, Middle East, Asia and Australia. She served as editor of Mumbrella Asia from 2017 to 2018, before spending seven years reporting on technology in Australia. She returned to Mumbrella as chief reporter in September 2025. Have your say. Or comment anonymously Your comment will be marked as unverified

RadioInfo
Jul 29th, 2026
New Chief Commercial Officer and Director of Marketing and Audiences for SBS.

New Chief Commercial Officer and Director of Marketing and Audiences for SBS. 29 July 2026 · News SBS has appointed Nikki Rooke as Chief Commercial Officer and Uma Oldham as Director of Marketing and Audiences. The appointments come after Jane Palfreyman, who was SBS's Chief Marketing and Commercial Officer, was appointed Managing Director in May after acting in the role for nine months after James Taylor's departure. Nikki Rooke joins SBS from Nine, where she is currently Director of Sales. Nikki additionally worked for Seven West Media as Sydney sales director and SCA leading national radio sales. One of Australia's most experienced and highly regarded commercial media leaders, Nikki has a extensive track record of leading large teams, building trusted client partnerships and delivering effective cross-platform solutions. She commences with SBS later this year. Uma Oldham also stepped up to become Acting Director of Marketing and Audiences in September 2025 and has more than 20 years of experience across media and marketing. She has worked across both agency and client-side organisations throughout her career and has helped drive the growth of SBS On Demand. Her appointment is effective immediately. SBS Managing Director Jane Palfreyman said: "Nikki brings outstanding commercial experience and a clear understanding of how effective client partnerships and sustainable revenue can support public value. Her leadership will be critical as SBS continues to build the commercial strength that supports our distinctive content and services. Uma has already played an important role in growing SBS On Demand, strengthening the SBS brand and connecting more Australians with our content. She brings deep audience insight and a clear understanding of SBS's purpose. Together, Nikki and Uma will help ensure SBS remains relevant, accessible and trusted at a time when impartial news, information and diverse perspectives have never been more important." Nikki Rooke said: "The opportunity to be part of the Executive team at SBS at such a pivotal moment for the Australian media landscape was one I simply had to take. I am incredibly excited to lead the commercial team in helping businesses connect with contemporary Australia and create partnerships that deliver real impact for our clients whilst directly funding the vital, inclusive storytelling of the SBS Charter." Uma Oldham said: "I'm thrilled to lead Marketing and Audiences at SBS and work alongside the talented teams to connect more Australians with the content, stories and services that make SBS unique. SBS plays an important role in reflecting modern Australia, and I'm proud to help grow its reach, deepen audience engagement and showcase the value of diverse perspectives." Jane Palfreyman also recognised the exceptional contribution of Lee Fifoot, who has acted as Director of Media Sales since September 2025 leading the team through challenging market conditions as well as the recent and highly successful FIFA World Cup 2026(TM). Lee continues acting in the role until Nikki commences.

PerthNow
Jul 21st, 2026
30 jobs to be cut at Nine in shift to 'digital

30 jobs to be cut at Nine in shift to 'digital. 30 jobs to be cut at Nine in shift to 'digital-first future' Cameron MicallefNewsWire 20 July 2026, 6:24pm Nine Entertainment has announced further job cuts at its newspaper businesses as part of a restructure towards digital media. As part of its latest restructure, 30 jobs will be impacted across Nine's metro editorial division, which includes The Sydney Morning Herald, The Age, Brisbane Times, and WA Today. In a statement, media union the MEAA called Tuesday's announcement devastating for the journalists and other workers impacted. "They come at a time when quality public interest journalism has never been more important," the MEAA said. "Newsrooms cannot keep absorbing job cuts without consequences for workloads, diversity, quality journalism, and the ability of journalists to hold power to account." In a note to staff on Tuesday morning, Nine Publishing executive Tory Maguire asked staff to attend a town hall where they would discuss changes to structure and operations. "The best way to protect our quality journalism is to ensure our organisation adapts to a changing media landscape, that we're growing commercially and investing in new areas which connect with new audiences. In particular we need to keep shifting towards the digital-first future," she said in the email. "Therefore, we are constantly reviewing our business to ensure it is fit for purpose in our changing environment. As a result we are going to be making some changes to our structure and how we operate." The MEAA called for transparency about the proposed changes and how they would impact the company's obligations to uphold its charter of editorial independence and ensure quality journalism. "Nine must engage in genuine consultation with staff through their union and do everything possible to avoid forced redundancies, including redeployment and voluntary options," the MEAA said. The redundancies are on top of an announcement made in April when Channel 9 confirmed it would axe 20 jobs in the first sweep of redundancies to hit its news and current affairs. Staff were told the network had been investing in its Future News project with new technology, training and equipment, and all roles across its news and current affairs division would become more streamlined and multiskilled. "This represents the largest investment in Nine news and current affairs in decades, with new technology, systems and workflows revolutionising the way we produce and deliver news, "Nine executive director of news and current affairs Fiona Dear said in April. "We've said from the beginning that this will touch all roles in some way, shape or form. "This isn't about doing the same work with fewer people to save money; it's about acknowledging that the work itself is changing across our industry and we must adapt to survive and thrive." More to come

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