Niron Magnetics

Niron Magnetics

Manufactures sustainable high-performance permanent magnets

Overview

Niron Magnetics makes sustainable, high-performance permanent magnets for devices, motors, and generators. It uses Clean Earth Magnet technology to mass-produce magnets from abundant materials by altering the crystal structure of Iron Nitride through nanomaterial engineering and established metallurgical methods. This creates magnets that perform as well as or better than traditional magnets while reducing reliance on rare earth elements and lowering environmental impact, with a focus on stable, cost-effective manufacturing. The company differentiates itself by offering a greener, more affordable alternative to rare earth magnets, aiming to scale magnet production for widespread use in consumer, industrial, and automotive applications.

About Niron Magnetics

Simplify's Rating
Why Niron Magnetics is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Industrial & Manufacturing

Energy

Company Size

51-200

Company Stage

Grant

Total Funding

$172.6M

Headquarters

Minneapolis, Minnesota

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Stellantis, GM, Volvo, Samsung invest $150M; broke ground on Minnesota plant September 2025.
  • Received $10M Minnesota Forward Fund grant; plans $1.8B second US plant creating 700 jobs by 2028.
  • Partnered with FaitalPRO for rare-earth-free loudspeakers debuting at NAMM 2026 and ISE 2026.

What critics are saying

  • Lower coercivity than neodymium causes demagnetization in EV motors at high temperatures.
  • GM, Volkswagen shift to induction motors by 2030, eliminating permanent magnet demand.
  • Honda's Enedym investment captures EV market with rare-earth-free switched reluctance motors.

What makes Niron Magnetics unique

  • Niron produces Iron Nitride magnets from abundant iron and nitrogen, eliminating rare-earth elements.
  • Clean Earth Magnet technology uses nanomaterial engineering with metallurgical methods for high performance.
  • Magnets achieve 1-1.5 Tesla flux, enabling 10% smaller, lighter EV motors with 15-30% less material.

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Funding

Total Funding

$172.6M

Above

Industry Average

Funded Over

9 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Benefits

401(k) Retirement Plan

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Mental Health Support

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

Stock Options

Company Equity

Professional Development Budget

Conference Attendance Budget

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Fertility Treatment Support

Remote Work Options

Relocation Assistance

Adoption Assistance

Childcare Support

Elder Care Support

Gym Membership

Commuter Benefits

Meal Benefits

Legal Services

Employee Discounts

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-4%

2 year growth

-4%
Yahoo Finance
Mar 18th, 2026
Niron Magnetics seeks site for $1.8B US magnet plant with 700 jobs

Niron Magnetics has begun site selection for a $1.8 billion iron-nitride magnet manufacturing plant in the United States. The company is working with Savills to identify locations based on transportation infrastructure, energy capacity, workforce availability and environmental priorities. The facility will span 1.6 million square feet, create over 700 jobs and produce up to 10,000 tonnes of iron-nitride permanent magnets annually. Construction is scheduled to begin in 2028, with the plant eventually supporting up to 2% of the global permanent magnet market. This would be Niron's second US facility. In September 2025, the company broke ground on a $169.7 million, 190,000-square-foot plant in Sartell, Minnesota, creating 175 jobs. That facility is expected to begin operations in early 2027.

Business Wire
Feb 11th, 2026
Niron Magnetics opens Washington office to boost US rare-earth-free magnet production

Niron Magnetics has opened a Washington, D.C. office to advance US permanent magnet supply chain independence. The company manufactures high-performance Iron Nitride permanent magnets without rare earth elements, using domestically abundant iron and nitrogen instead. The move allows Niron to work directly with federal agencies on securing domestic magnet supply chains for motor vehicles, defence systems and consumer electronics. The company completed a two-year Department of Energy pilot project in late 2024 and broke ground on a 1,500-tonne-per-year manufacturing plant in Minnesota. Niron plans to build its first 10,000-tonne high-volume manufacturing plant. Luke Sandlin, former Senior Legislative Assistant to Majority Whip Tom Emmer, has joined as Director of Government Affairs to strengthen engagement with policymakers.

Yahoo Finance
Jan 20th, 2026
Niron Magnetics and FaitalPRO debut rare-earth-free loudspeakers at NAMM 2026 and ISE 2026

Niron Magnetics and FaitalPRO have developed professional audio loudspeakers using Iron Nitride permanent magnets that eliminate rare-earth dependencies whilst maintaining acoustic performance. The collaboration will showcase 8-inch and 10-inch loudspeakers at NAMM 2026 and ISE 2026 trade shows. The partnership combines Niron's Iron Nitride magnet technology, made from abundant iron and nitrogen, with FaitalPRO's engineering expertise. The project successfully demonstrated that rare-earth-free magnets can meet professional loudspeaker application standards. Niron Magnetics CEO Jonathan Rowntree stated the collaboration shows sustainable innovation need not compromise performance, allowing manufacturers to reduce rare-earth supply chain dependence. The company operates from its Minnesota facility and is currently the only producer of high-performance, rare-earth-free permanent magnets globally.

Repairer Driven News
Dec 3rd, 2025
S&P Global shares how EVs could be shaped by changing economic trends

S&P Global shares how EVs could be shaped by changing economic trends. S&P Global Mobility reports that economic trends are pushing automakers to rethink their electric vehicle supply chains and certain aspects of vehicle design. "Amid shifting global trade dynamics, automakers are being forced to rethink supply chains for critical electric vehicle (EV) components," S&P's article states. "EV motors - long dependent on rare earth elements (REEs) - are now a strategic pressure point. Recent export restrictions from mainland China, which currently dominates the mining and refining of rare earth elements, combined with geopolitical uncertainty, have transformed automakers' dependence on REEs into a significant strategic vulnerability." In response, S&P has found automakers are either reducing or eliminating the use of REEs in their EV motors. "Cultivating robust supply chains for these alternatives will require close collaboration across Tier-1 and Tier-2 suppliers, as well as substantial in-house investment in advanced manufacturing capabilities," the article states. S&P predicts that the automakers who strengthen and diversify operations will mitigate cost volatility, reduce geopolitical risk, and accelerate EV adoption, according to the article. It points to recent actions by Renault and Honda as examples. "Renault is now actively seeking more cost-effective stator components from China while planning to manufacture the remaining parts internally, targeting full deployment by 2028," the article states. "Similarly, Honda's venture arm, Xcelerator Ventures, has invested in Enedym, a Canadian startup specializing in innovative switched reluctance motors (SRMs), a technology that eliminates the need for rare earth elements entirely." The article notes that Niron Magnetics has partnered with Stellantis to develop rare-earth-free EV motor designs. S&P expects that by 2030, General Motors and Volkswagen will incorporate induction motors in their EVs as opposed to magnet-based motors. In September, Ducker Carlisle wrote that the Trump administration's "One Big Beautiful Bill" would likely "extend far beyond regulatory compliance," and into the materials and processes used to manufacture vehicles. "With consumer EV incentives stripped away and federal agencies signaling a freeze on vehicle efficiency rules, the U.S. market faces a slowdown in both electrification and lightweight material adoption," the Ducker Calisle whitepaper states. It adds that OEMs could potentially use less magnesium, aluminum, and composites, slowing the growth trajectory for innovative solutions that do. "OEMs may choose to extend platform lifecycles, and this may lead them to revert to lower cost and heavier internal combustion engine (ICE) platforms," the paper says. "While EVs and global OEM programs may continue to support lightweighting trends and electrification, the U.S. market's reduced regulatory pressure may lead to stagnation in lightweighting needs."

HTV 10
Oct 23rd, 2025
Niron Magnetics Receives Minnesota Forward Fund Award to Advance Sartell Manufacturing Facility

MINNEAPOLIS --(BUSINESS WIRE) Niron Magnetics today was awarded a $10,000,000 grant from the Minnesota Forward Fund to support the construction of its groundbreaking manufacturing facility in...

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