Healthcare is its own unique beast, from payments to marketing strategies to the intricacies of its supply chain.Still, it isn’t necessarily time to throw the baby out with the bathwater. While healthcare represents a unique playing field for digital innovations to redefine how healthcare businesses interact, market and transact with each other, there remain some best practices that carry over from other highly regulated, security-critical and traditionally fragmented sectors.While those persistent pillars of technological innovation may sound familiar, their impact and applications within B2B healthcare are meant to address a range of challenges and issues that set healthcare apart from other industries. These include longstanding bottlenecks around interoperability, regulatory compliance, legacy administrative processes, manually driven payments workflows and growing data fragmentation .Free? Of course. You've uncovered one of our premium articles. Register to keep reading and receive free unlimited access to all our premium content.By completing this form, I have read and acknowledged the terms and conditions .If you did not receive the email, or would like to send the verification to another email address, please submit the request again.Verification email has been sent to. Please check your email.Thank you for registering

If there is one similarity shared by healthcare and payments, it’s the opportunity for innovation. If there is another, it’s that the world can’t operate without them. Taken together, that’s why transformation and growth across both the payments landscape and the healthcare marketplace is so important, and so valuable

Nitra now offers an e-commerce marketplace offering premium healthcare supplies at competitive pricesNEW YORK, Jan. 16, 2024 /PRNewswire/ -- Nitra, a provider of financial products including corporate card programs, smart expense management solutions, and payments services to medical practices and healthcare providers, announced the launch of a new healthcare supply marketplace to further reinforce its commitment to reducing the burden of healthcare costs for businesses, practitioners, and patients.The Nitra Marketplace delivers the highest quality products at the lowest possible prices, bucking the trend of rising prices and lack of transparency in healthcare purchasing and procurement. With a majority of spend by Nitra's corporate cardholders on healthcare supplies from leading vendors such as McKesson, Cardinal Health, and Medline, to name a few, Nitra is uniquely positioned to capitalize on valuable insights unlike other traditional suppliers, distributors, and marketplaces. The purchasing capabilities Nitra provides its customers feeds valuable data and analytics to optimize product availability, pricing, and relevancy at scale."Hundreds of billions of dollars are spent on medical supplies every year, and the existing infrastructure creates a lot of additional costs that have been rising due to margin expansion and supply chain challenges - these are unfortunately ultimately paid by patients at the end of the value chain," said Jonathan Chen, founder and CEO of Nitra. "We're very proud of the launch of our marketplace and grateful to our initial cohort of vendor partners who enable us to offer thousands of SKUs at extremely competitive prices. We're already seeing great traction from our existing customers and those that are new to Nitra, which speaks to the value we're delivering