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NOBULL designs and sells high-performance athletic footwear and sportswear through a direct-to-consumer model. Their trainers, lifters, runners, and accompanying apparel are built for durability, lightweight feel, and strong grip to support high-intensity activities like CrossFit, tennis, and running. The products are sold primarily via nobullproject.com, which lets the brand control pricing and customer experience while maintaining a direct relationship with buyers. Unlike competitors, NOBULL emphasizes product quality and performance and strengthens its appeal with a community vibe—sharing inspirational stories from its team of athletes. The company’s goal is to grow as a trusted, athlete-focused brand by delivering reliable gear and cultivating a devoted customer base through direct engagement.
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$102M
Headquarters
Boston, Massachusetts
Founded
2014
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Total Funding
$102M
Above
Industry Average
Funded Over
3 Rounds
Wellness Program
Flexible Work Hours
Remote Work Options
Nobull secures private-equity partner. August 22, 2026 Nobull, the cross-training footwear brand owned by beverage entrepreneur Mike Repole and NFL legend Tom Brady, closed on an investment round at a $1 billion valuation. Dynasty Financial's acquisition of an approximately 3 percent stake in Nobull represented a co-investment via an SPV (special purpose vehicle) alongside of Driven Capital, Repole's family office. Nobull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer and acquired in 2020 by Mike Repolea, the co-founder of beverage giants Vitaminwater (Glaceau) and BodyArmor. In 2024, Nobull merged into Brady's TB12 nutrition brand, making Brady Nobull's second-largest shareholder after Repolea. News of Nobull's investment came from a press release from Dynasty Financial revealing that it had closed on more than $200 million in private markets funds over the last nine months, including its latest Dynasty Growth Equity & Coinvest I fund that closed at $110 million. Dynasty Financial is the official wealth management partner of the United Football League, which is co-owned by Repole. Shirl Penney, founder and CEO of Dynasty Financial Partners, said private market opportunities are "a vital addition to the capabilities we offer our network." These successful capital raises, he added, are partly attributable to "the scale of the Dynasty Network, which lets us deliver opportunities such as Nobull that individual firms typically don't even hear about. We believe independent advisors are hungry for differentiated private-market opportunities typically only available to the world's largest investors, and as Dynasty continues to more than level the playing field for RIAs that are Powered by Dynasty, we look forward to continuing to selectively bring these unique value-add opportunities to our network of independent RIAs," said Penney. Repole, the majority owner of Nobull, commented, "I have known Shirl for over 20 years, and it's amazing the impact he and his team are having on the wealth management industry. Now having the Dynasty Network as investors in Nobull brings long-term, like-minded partners who understand how durable brands are built. We could not be more excited to partner with them." Image courtesy Nobull
Dynasty Financial Partners has invested in NoBull, the athletic apparel company co-owned by entrepreneur Mike Repole and Tom Brady. The investment, made through a special purpose vehicle with Driven Capital, gives Dynasty roughly 3% of NoBull, which reached a reported valuation of $1 billion earlier this year. The RIA platform services provider says it has now closed on more than $200 million in private markets funds over the last nine months. Dynasty's network includes over 700 financial advisers across roughly 60 partnered RIAs. The move marks Dynasty's latest push into sports investments. Dynasty CEO Shirl Penney has a longstanding relationship with Repole, who previously made billions from selling Vitaminwater and BodyArmor to Coca-Cola.
NOBULL debuts new colorways for daily running shoe Journey 2. Boston, MA / Jun 26, 2026 / NOBULL NOBULL unveils four new colorways for the recently released Journey 2 in Classic White Cayenne, Classic White Signal Pink, Lunar Mineral White, and Blue Haze. Just in time for summer, these new colors add a vibrant pop to your running routine. Journey 2 is for those who value comfort, support, and durability more than hype or PRs. With a plate-less design, Journey 2 delivers a naturally smooth, cushioned ride. A multi-surface outsole provides reliable grip across varied terrain, while NOBULL's unique stability chassis keeps your foot locked in through every stride and transition, so you can move freely wherever the miles take you. Because not every run is about chasing a time, sometimes it's about showing up, being present, and moving forward. About NOBULL NOBULL is a footwear brand for training and for daily life. Built to support you in your pursuit of physical,mental, and emotional strength.NOBULL is known for their best-in-class, award-winning footwear. With options across training andlifestyle, NOBULL has options for anyone who wants to be a better version of themselves and getstronger physically, mentally and emotionally. In 2023, Mike Repole invested in NOBULL. Repole, a successful serial entrepreneur with a track record ofbuilding and selling profitable, multi-billion-dollar businesses, acquired a majority stake in the growingbrand. The partnership stems from Mike's shared mentality and mindset with NOBULL's brand ethos, which centers on hard work and no excuses. Press Contact Taylor Hesseltine [email protected] M&C Saatchi Sport & Entertainment
Nobull hires chief marketing officer and chief commercial officer. May 14, 2026 Boston-based training brand Nobull has hired Allison Giorgio, formerly at Puma, as chief marketing officer and Joe Martin, previously at Adidas, as chief commercial officer. Allison Giorgio was most recently chief marketing officer at Wellness Pet Company. Prior to that, she spent more than 17 years at Puma. Here last role at Puma was VP of marketing, North America. In a LinkedIn post, Nobull said, "In her time at PUMA, she drove brand desirability and cultural relevance across all major sport and lifestyle categories. She played a pivotal role in shaping the brand's strategy across marketing activations, product launches, partnerships and communications and optimized its omnichannel retail marketing strategy." Joe Martin comes to the company from Fossil Group, where he served most recently as chief commercial officer. Prior to that he spent more than 10 years at Adidas where he led North American sales strategy and operations. Nobull said, "Joe has spent his career building and scaling global brands and commercial organizations across retail, wholesale, and e-commerce globally." Nobull said of both additions, "Together, Joe and Allison add world-class expertise across marketing and commercial strategy, further strengthening the Nobull leadership team during a period of continued growth and momentum for the brand." The company, focused on cross-training footwear, was founded by two former Reebok executives, Marcus Wilson and Michael Schaeffer, in 2015. In 2023, Mike Repole, the founder of Vitaminwater and BodyArmor, acquired a majority stake in Nobull through his investment firm, Impact Capital. Brent Hastie, a partner at Impact Capital and former president at BodyArmor, at the time became acting CEO. In 2024, Tom Brady merged his health and nutrition company, TB12, and apparel company, Brady, with Nobull, with the NFL legend becoming the second largest shareholder in Nobull. Images courtesy of Nobull
Smash GC rebrands to OKGC as LIV Golf launches first us-based franchise. LIV Golf star Talor Gooch reveals sense of pride as Smash GC rebrands to OKGC. Updated: 21 Apr 2026 LIV Golf has confirmed Smash GC has rebranded to OKGC (Oklahoma Golf Club), establishing Oklahoma as the team's official home market and marking a historic first for the league. The announcement means OKGC becomes the first LIV Golf franchise directly aligned with a U.S. market, signalling a major shift in the league's long-term team model. The newly rebranded side will make its debut under the OKGC identity at Maaden LIV Golf Virginia from 7-10 May. The move builds on earlier reports from Oklahoman Sports reporter Joe Mussatto and Sports Business Journal's Josh Carpenter, who revealed a trademark filing tied to the change. At the centre of the rebrand is team captain Talor Gooch, an Oklahoma native and the 2023 LIV Golf Individual Champion, whose deep-rooted connection to the state has driven the identity shift. Gooch has won four individual titles on LIV Golf, ranking him tied fourth in the all-time victory count. "This is incredibly meaningful to me. Oklahoma is where I grew up and where I learned how to compete," said Gooch, team captain of OKGC. "To now represent this state through OKGC and bring that identity with us around the world is something I'm really proud of. We're building a team that people can connect with, one that reflects the pride, resilience, and mindset of Oklahoma everywhere we go." The number 46 features prominently in the new branding, referencing Oklahoma's status as the 46th state admitted to the United States on 16 November 1907. The team's logo is centred around a bison - described as "a true American symbol of grit, resilience, and determination" - alongside a star motif representing the American heartland. LIV Golf says the rebrand represents a key step in its strategy to anchor teams to specific regions, strengthening connections with fans, commercial partners and local communities. "This is an important step in the continued evolution of our team model, and a milestone moment as we establish our first team aligned with a U.S. market," said Katie O'Reilly, EVP and Head of Team Business and Operations at LIV Golf. "We've always believed in the power of team identity, and we're now seeing our teams develop stronger, more authentic connections across the globe. We've seen that momentum build in markets like Australia, the UK, South Africa and Korea, and OKGC represents the next step in bringing that approach to the United States. Oklahoma gives us an incredibly strong foundation having been a market we've had success in before (LIV Golf Tulsa 2023), and with Talor Gooch leading the team, there is an authentic connection to the market." OKGC continues with Gooch as captain alongside Graeme McDowell, Jason Kokrak and Harold Varner III. The rebrand also opens new commercial opportunities, with LIV Golf confirming the team will launch with founding partners NOBULL and EdgeConnex. The league believes Oklahoma's sporting culture, strong collegiate golf pipeline and growing economy make it an ideal base for its first U.S.-anchored franchise. The OKGC identity will be rolled out across team kits, merchandise and fan engagement initiatives throughout the remainder of the 2026 season, with branding developed in partnership with creative agency Rare Design. The change follows a series of rebrands across LIV Golf in 2026, including Stinger GC becoming Southern Guards GC and Iron Heads GC transitioning to Korean Golf Club, while Majesticks GC refreshed its identity with a more distinctly British theme. The rebranding provides a welcome bit of positivity for LIV Golf amid speculation the league is danger of survival. Widespread reports have suggested over the past week that the Saudi Public Investment Fund (PIF), LIV Golf's primary financial backer since its launch in 2022, is going to remove funding beyond the 2026 season. The PIF is believed to have invested around $5 billion into the league to date, and any reduction in support would raise fresh questions over its long-term future - particularly with high-profile players such as Bryson DeChambeau approaching the end of their current contracts. Ian Poulter and Lee Westwood are not convinced DeChambeau is going anywhere though. Andy Roberts first joined GolfMagic on a month's work experience back in April 2011. Andy then assumed the role of GolfMagic Editor in 2015.
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Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$102M
Headquarters
Boston, Massachusetts
Founded
2014
Find jobs on Simplify and start your career today