Nobull taps Foot Locker veteran Frank Bracken as company president. September 15, 2026 Nobull, the cross-training footwear brand owned by beverage entrepreneur Mike Repole and NFL Great Tom Brady, has taken another step in building out its Executive Leadership Team with the appointment of former Foot Locker executive Frank Bracken. "A seasoned global consumer and retail executive with more than 25 years of experience, he will help lead our brand into its next chapter and prepare the business for sustained growth," Nobull said in a statement on LinkedIn. Bracken joins Nobull following a 15-year career at Foot Locker, Inc., most recently serving as president where he was responsible for leadership across global retail, merchandising, marketing, digital, loyalty, and real estate operations. He was promoted to president in March 2025 and served in that capacity until the company's acquisition by Dick's Sporting Goods, Inc. Prior, Nobull said his leadership experience included chief commercial officer, chief operating officer, CEO of North America, and General Manager of Foot Locker U.S., Canada, and Kids Foot Locker. Prior experience includes brand marketing stints at The Coca-Cola Company and MillerCoors, and earlier work at PwC as a consultant. Nobull said Bracken brings "a unique combination of brand, consumer, retail, and operational experience." "Together with the additions of Joe Martin as chief commercial officer and Allison Giorgio as chief marketing officer this year, Frank's extensive experience and expertise will continue to strengthen our leadership team and position the business for its next phase of growth," Nobull said. Last month, the company closed on an investment round at a $1 billion valuation. Dynasty Financial's acquisition of an approximately 3 percent stake in Nobull represented a co-investment via an SPV (special purpose vehicle) alongside Driven Capital, Repole's family office. Nobull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer and acquired in 2020 by Repole, the co-founder of beverage giants Vitaminwater (Glaceau) and BodyArmor. In 2024, Nobull merged into Brady's TB12 nutrition brand, making Brady Nobull's second-largest shareholder after Repole. Image courtesy Nobull

Nobull secures private-equity partner. August 22, 2026 Nobull, the cross-training footwear brand owned by beverage entrepreneur Mike Repole and NFL legend Tom Brady, closed on an investment round at a $1 billion valuation. Dynasty Financial's acquisition of an approximately 3 percent stake in Nobull represented a co-investment via an SPV (special purpose vehicle) alongside of Driven Capital, Repole's family office. Nobull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer and acquired in 2020 by Mike Repolea, the co-founder of beverage giants Vitaminwater (Glaceau) and BodyArmor. In 2024, Nobull merged into Brady's TB12 nutrition brand, making Brady Nobull's second-largest shareholder after Repolea. News of Nobull's investment came from a press release from Dynasty Financial revealing that it had closed on more than $200 million in private markets funds over the last nine months, including its latest Dynasty Growth Equity & Coinvest I fund that closed at $110 million. Dynasty Financial is the official wealth management partner of the United Football League, which is co-owned by Repole. Shirl Penney, founder and CEO of Dynasty Financial Partners, said private market opportunities are "a vital addition to the capabilities we offer our network." These successful capital raises, he added, are partly attributable to "the scale of the Dynasty Network, which lets us deliver opportunities such as Nobull that individual firms typically don't even hear about. We believe independent advisors are hungry for differentiated private-market opportunities typically only available to the world's largest investors, and as Dynasty continues to more than level the playing field for RIAs that are Powered by Dynasty, we look forward to continuing to selectively bring these unique value-add opportunities to our network of independent RIAs," said Penney. Repole, the majority owner of Nobull, commented, "I have known Shirl for over 20 years, and it's amazing the impact he and his team are having on the wealth management industry. Now having the Dynasty Network as investors in Nobull brings long-term, like-minded partners who understand how durable brands are built. We could not be more excited to partner with them." Image courtesy Nobull