Nobull hires chief marketing officer and chief commercial officer. May 14, 2026 Boston-based training brand Nobull has hired Allison Giorgio, formerly at Puma, as chief marketing officer and Joe Martin, previously at Adidas, as chief commercial officer. Allison Giorgio was most recently chief marketing officer at Wellness Pet Company. Prior to that, she spent more than 17 years at Puma. Here last role at Puma was VP of marketing, North America. In a LinkedIn post, Nobull said, "In her time at PUMA, she drove brand desirability and cultural relevance across all major sport and lifestyle categories. She played a pivotal role in shaping the brand's strategy across marketing activations, product launches, partnerships and communications and optimized its omnichannel retail marketing strategy." Joe Martin comes to the company from Fossil Group, where he served most recently as chief commercial officer. Prior to that he spent more than 10 years at Adidas where he led North American sales strategy and operations. Nobull said, "Joe has spent his career building and scaling global brands and commercial organizations across retail, wholesale, and e-commerce globally." Nobull said of both additions, "Together, Joe and Allison add world-class expertise across marketing and commercial strategy, further strengthening the Nobull leadership team during a period of continued growth and momentum for the brand." The company, focused on cross-training footwear, was founded by two former Reebok executives, Marcus Wilson and Michael Schaeffer, in 2015. In 2023, Mike Repole, the founder of Vitaminwater and BodyArmor, acquired a majority stake in Nobull through his investment firm, Impact Capital. Brent Hastie, a partner at Impact Capital and former president at BodyArmor, at the time became acting CEO. In 2024, Tom Brady merged his health and nutrition company, TB12, and apparel company, Brady, with Nobull, with the NFL legend becoming the second largest shareholder in Nobull. Images courtesy of Nobull

LIFE ALIVE partners with NOBULL to launch limited-time fitness Performance Smoothies. The wellness-focused brand and no-nonsense performance innovator team up to fuel training, recovery, and everyday movement BOSTON, MA, UNITED STATES, March 3, 2026 /EINPresswire.com/ - Life Alive Organic Café is teaming up with NOBULL to launch an exciting lineup of performance smoothies, a limited-time collaboration designed to support strength, endurance, and energy. Available at all Life Alive cafés starting Tuesday, March 3, the menu introduces two protein-forward smoothies powered by NOBULL Vanilla Whey Protein and one smoothie that boosts total hydration and endurance. Developed with performance, proper nutrition and craveability in mind, the smoothies are designed to fuel workouts and busy days alike, while staying true to Life Alive's commitment to clean, high-quality and thoughtfully sourced ingredients. "Our guests are active, intentional, and care deeply about what fuels their bodies", says Life Alive Director of Marketing Anna Tou. "Partnering with NOBULL allowed us to tap into their team's deep knowledge of elite athletic performance to craft a smoothie suite made with real food that delivers real results." This year, NOBULL launched its first-ever line of nutrition products featuring protein and electrolytes. Known for their award-winning footwear, NOBULL nutrition was created as another tool in your toolbox for getting stronger every day. Formulated with minimal, clean ingredients to fuel performance and recovery, NOBULL nutrition helps you train for the sport of life. The limited-time lineup includes: PB&J Powerhouse - A nostalgic yet protein-packed blend of blueberry, banana, peanut butter, NOBULL vanilla whey protein, and blueberry jam. Mighty Matcha - An energizing mix of matcha, pineapple, banana, and coconut yogurt with NOBULL vanilla whey protein, finished with vanilla cold foam. Sunrise Surge - An endurance-boosting blend of mango, pineapple, strawberry, carrots, dates, and watermelon with hydrating coconut water and a beet ginger swirl. Life Alive x NOBULL Performance Smoothies will be available at all Life Alive locations until April 30. ABOUT LIFE ALIVE ORGANIC CAFE Life Alive Organic Cafe has been a beacon for positive eating-serving vibrant, nutritious food in a welcoming and stress-free environment. Life Alive's mission remains steadfast: to explore and celebrate the profound connection between what we eat and how we feel. Each cafe offers a chef-driven menu of invigorating food prepared from scratch (from hearty warm grain bowls, salads, noodles and soups to cold-pressed juices, smoothies, açaí bowls, and signature espresso drinks) and features an elevated design with eclectic art, cozy nooks, ample plugs, and complimentary Wi-Fi. Life Alive currently operates a total of fifteen locations in Massachusetts and Washington, D.C. Eat positive. Live positive. ABOUT NOBULL NOBULL is a no bullsh*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class, award-winning footwear. With options across training, lifestyle and nutrition, NOBULL has the tools for anyone who wants to be a better version of themselves and get stronger physically, mentally and emotionally. In 2023, Mike Repole invested in NOBULL. Repole, a successful serial entrepreneur with a track record of building and selling profitable, multi-billion dollar businesses, acquired a majority stake in the growing brand. The partnership stems from Mike's shared mentality and mindset with NOBULL's brand ethos, which centers on hard work and no excuses. MEDIA CONTACTS TAA PR for Life Alive Grace Cutts, [email protected] Melanie Hutchinson, [email protected] NOBULL Gabriella D'Agostino, [email protected] M+C Saatchi Sport + Entertainment, [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.