NNotCo creates plant-based foods that mimic the taste, texture, and aroma of animal products using an artificial intelligence system. Its products, such as NOTMilk, NOTChicken Patties, and NOTBurger, are made from 100% plant ingredients and designed to satisfy vegans, vegetarians, and flexitarians who want sustainable options. The AI chef Giuseppe designs and tests flavor profiles so the company can rapidly develop new products that resemble animal foods. The goal is to expand access to tasty, sustainable alternatives and reduce the environmental impact of animal farming.
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Industries
Company Size
501-1,000
Company Stage
Series D
Total Funding
$423M
Headquarters
Santiago, Chile
Founded
2015
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Total Funding
$423M
Above
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Funded Over
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NotCo sells Brazil operation to Ferrara three months after Molinos deal. September 16, 2026 Chilean food tech company NotCo has sold its Brazilian business to Ferrara, a Brazilian investment group that NotCo describes as the owner of natural food brands in Brazil and the United States. Financial terms were not disclosed. The sale comes three months after NotCo agreed to transfer its Argentina and Uruguay operations to Molinos Río de la Plata, and further reduces the number of markets where the company runs its branded food business itself. "This marks the beginning of a new stage that will accelerate the expansion and scale of NotCo's brand" NotCo announced the deal on LinkedIn, saying, "We celebrate this milestone, which recognizes the value and the path built in these 6 years. A team of talented people who, with conviction and hard work, launched the ambitious project of building a disruptive brand that proposed a new way of thinking, doing and feeding, and that managed to conquer millions of Brazilian consumers who today choose it daily." In a separate post, co-founder and CEO Matías Muchnick said NotCo's Brazilian presence began with a meeting in São Paulo with the CEO of retailer Grupo Pão de Açúcar. He added that NotMilk had become the second-largest national player in Brazil's plant-based drinks category. Mexico reportedly closed without a buyer. Chilean business daily Diario Financiero (DF) reported that NotCo shut its Mexican operation around March 2026 because of poor results, with no buyer and no public announcement. According to the outlet, Mexico operated as an import market supplied from Chile, Brazil, and the US, with its own local office and team. NotCo has not publicly confirmed the closure. DF's sources said Chile is now the only food market NotCo manages directly. AI division moves to the front. NotCo's B2B arm licenses its Giuseppe AI platform to food and beverage manufacturers for product development, and the company has previously worked with PepsiCo and Kraft Heinz. In an April interview with vegconomist, VP of R&D Alisia Heath explained how the platform uses NotCo's own formulation and sensory data to predict how ingredient changes affect taste, texture, and price. The company concluded, "This marks the beginning of a new stage that will accelerate the expansion and scale of NotCo's brand and innovation throughout Brazil, enhanced by a great distribution capacity at a national and international level, knowledge of the local market and synergies with its businesses."
The sweet science: how AI is revolutionizing the $89 billion Confectionery Ingredients Market. Jun 25, 2026 Blog food-and-beverage the sweet science: how AI is revolutionizing the $89 billion Confectionery Ingredients Market. Remember when making chocolate was just about beans, sugar, and time? Those days are disappearing faster than Halloween candy. The global confectionery ingredients market is undergoing a technological transformation that would make Willy Wonka's head spin. Barry Callebaut, the world's largest chocolate manufacturer, recently partnered with AI company NotCo to develop entirely new chocolate formulations using artificial intelligence. Meanwhile, startups like Planet A Foods are creating cocoa-free chocolate alternatives that taste remarkably similar to the real thing. This isn't science fiction - it's the new reality of a $89.2 billion market expected to reach $117.7 billion by 2030, growing at 5.7% annually. The drivers behind this sweet revolution are surprisingly diverse. Rapid urbanization is fueling demand for ready-to-eat confections, while younger consumers embrace snacking as a lifestyle. Rising middle-class populations across Asia-Pacific - which leads the market at 29.8% - are driving premium confectionery consumption alongside growing disposable incomes. But perhaps most intriguingly, health consciousness isn't killing the candy market - it's transforming it. The clean-label movement is pushing manufacturers toward natural ingredients like plant-based gelling agents, while smart taste solutions now enable significant sugar reduction without sacrificing that perfect mouthfeel. Major players like Nestlé, Cargill, and Tate & Lyle are racing to develop reduced-sugar and functional candy formulations that satisfy both taste buds and wellness trends. Want the full picture? Download the free overview of its report Global Confectionery Ingredients Market for detailed forecasts, regional breakdowns, and emerging technology insights. Guiding smart decisions every step of the way. Bcc Research Llc is your trusted research partner, providing actionable insights and custom consulting across life sciences, advanced materials, and technology. Allow BCC Research to nurture your smartest business decisions today, tomorrow, and beyond.
South American soy milk market sees steady growth as consumers increasingly embrace plant-based. According to a new market report by DataM, the South American soy milk market is growing steadily as consumers embrace plant-based alternatives for health, wellness, and sustainability reasons. By region, Brazil takes the lead with a 45% market share, followed by Argentina at 30% and Colombia at 25%. By distribution channel, supermarkets and hypermarkets are in the top spot with a 54% share, likely due to their wide range of products, accessibility, and promotional offers. In comparison, online stores have a market share of just 22%, while convenience stores and other channels collectively capture 12%. The report cites recent developments in the industry, including: * Nestlé South America expanded its soy-based ready-to-drink beverages this month, introducing fortified calcium and vitamin blends tailored to regional nutritional needs. The launch targets rising demand for dairy alternatives across Brazil and Chile. * AdeS (owned by Coca-Cola Company Latin America) upgraded its soy beverage formulation last month to feature less sugar and an enhanced protein content, aligning with South America's growing health-conscious consumer base. * In September, NotCo introduced new soy-based milk alternatives created using its AI platform, Giuseppe. The products aim to replicate the texture and flavor of dairy for retail and foodservice channels. * Piracanjuba expanded the production capacity for soy beverages at its Goiás facility in August, supported by an investment of US$22 million to modernize equipment and increase output efficiency. A market poised for sustained growth. The growth of the South American soy milk market is believed to be fueled by lactose-intolerant individuals, vegans, and health-conscious consumers seeking dairy alternatives. Awareness of the nutritional benefits of soy is reportedly on the rise in the region, while technological advancements in flavor enhancement, fortification with vitamins and minerals, and extended shelf-life processing are improving product appeal and convenience. Furthermore, collaborations between soy producers, beverage manufacturers, and research institutions are claimed to be accelerating product innovation and diversification, resulting in the creation of options such as flavored and functional soy beverages. Government initiatives and marketing campaigns promoting nutrition, sustainability, and food security are also believed to be playing a role in the growth of the market. "With technological advancements, growing awareness of plant-based nutrition, and expanding distribution networks, the South American soy beverages market is poised for sustained growth," says DataM.
Barry Callebaut partners with NotCo AI to unlock next-level chocolate innovation. Zürich-Switzerland-based Barry Callebaut AG and NotCo AI, the first foundational AI platform for the consumer goods industry, have entered into an agreement to explore implementing artificial intelligence in chocolate recipe development. | / | More about Barry Callebaut AG | According to the press release, the strategic partnership merges Barry Callebaut's century-long chocolate expertise with NotCo's cutting-edge AI capabilities, aiming to accelerate innovation and deliver faster, more tailored customer experiences. By exploring new frontiers in taste, texture, and sustainability, the collaboration promises richer, more chocolatey solutions to meet evolving consumer expectations. The partnership marks the first AI powered integration in the food industry and aims to merge Barry Callebaut's high- quality ingredients data, global manufacturing, supply chain, and distribution infrastructure with NotCo AI's advanced platform to create an end-to-end AI innovation hub. Together, the companies are exploring to build a new framework for chocolate innovation: one that is smarter, faster, more sustainable, and fully scalable to meet evolving customer and consumer needs. "This agreement marks an exciting step forward for Barry Callebaut and for our customers," said Peter Feld, CEO of Barry Callebaut. "It reflects our commitment to creating best customer experience by boosting innovation and speed to market. By combining our deep chocolate expertise and global reach with NotCo's advanced AI capabilities, we're aiming to unlock speed for breakthrough recipe solutions - from health-forward formulations to functional ingredients and Nutri-Score-friendly options. With the pace of change across the industry and the cocoa market, our customers' needs are evolving rapidly. This collaboration enables us to test how AI can enhance process efficiency and scale our innovation efforts to meet future demands and allows us to accelerate our ways of working to deliver the best possible customer experience." The project aims to explore the development of the next generation of chocolate, potentially setting a new standard for how food companies innovate. By testing AI-driven formulation processes, the collaboration seeks to shorten development cycles, improve hit rates, and digitally empower every scientist and chef to create with unprecedented speed and precision, delivering exceptional taste while advancing sustainability goals. "Our high fidelity data corpus collected for the past 10 years has become the most fundamental value proposition for the next generation of CPG and ingredient companies of the future," said Matias Muchnick, Co-Founder and CEO of NotCo AI. "By integrating Barry Callebaut's unparalleled chocolate knowledge with our general purpose approach platform, we're creating a personalized and unique innovation engine that will set a new standard for the entire industry." The initiative forms part of Barry Callebaut's multi-year digitalization agenda, where Barry Callebaut is pioneering the chocolate industry by entering into the AI era and reinforcing the company's commitment to deliver breakthrough innovation and its position as the trusted partner for chocolate solutions and one of the biggest chocolate suppliers worldwide in the food and beverage industry.
The CPG giant and food tech company NotCo are launching a spicy mayonnaise and a portable cup version of their Kraft NotMac & Cheese.
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Industries
Company Size
501-1,000
Company Stage
Series D
Total Funding
$423M
Headquarters
Santiago, Chile
Founded
2015
Find jobs on Simplify and start your career today
We update NotCo's jobs every few hours, so check again soon!Browse all jobs