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NotCo

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NotCo

AI-driven plant-based meat and dairy producer

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Overview

NotCo uses AI to design plant-based foods that mimic animal products. Its lineup includes NOTMilk, NOTChicken Patties, and NOTBurger, made from 100% plant ingredients. The AI chef Giuseppe engineers flavor and texture to replicate familiar animal-based profiles, enabling rapid product development. Revenue comes from selling through NotCo's website, Amazon, and retailers; the goal is to provide sustainable, tasty alternatives that reduce reliance on animal farming.

About NotCo

Simplify's Rating
Why NotCo is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

AI & Machine Learning

Consumer Goods

Company Size

501-1,000

Company Stage

Series D

Total Funding

$423M

Headquarters

Santiago, Chile

Founded

2015

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Simplify's Take

What believers are saying

  • Barry Callebaut’s 2026 partnership validates NotCo’s AI beyond plant-based meats.[1]
  • NotCo can monetize faster formulation for large CPG co-development programs.[1][2]
  • Its expansion into 7+ countries supports localization across multiple markets.[2]

What critics are saying

  • Large incumbents can adopt AI formulation and commoditize NotCo’s core advantage.[1][10]
  • Consumer backlash against ultra-processed foods directly threatens its substitute-based positioning.[2][9]
  • Retail and e-commerce dependence makes revenue vulnerable to shelf cuts and delistings.[2]

What makes NotCo unique

  • Giuseppe uses molecular analysis to match taste, texture, smell, and function.[2][15]
  • NotCo has launched 100+ products and holds 24 issued patents.[1]
  • It serves 7 of the top 20 CPG companies, including Kraft Heinz US.[1]

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Funding

Total Funding

$423M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Tiger GlobalTiger GlobalGeneral CatalystGeneral Catalyst
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Meet Average

Industry standards

$77M
$70M
Twilio
$70M
NotCo
$80M
Handshake
$100M
Affirm

Growth & Insights

Headcount

6 month growth

↑ 1%

1 year growth

↑ 0%

2 year growth

↑ 0%

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