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Novig is a sports betting platform that plans to operate as an exchange, letting bettors set their own odds and removing the house edge by charging only the biggest winners rather than all users. In the near term, it functions as an Internet sports betting operator and internal market maker, generating revenue until it can transition to a full exchange model once regulatory approval is in place. Its app in Colorado is commission-free, and it has partnerships like Intelitics, while it uses security infrastructure trusted by top trading firms to protect user data, bets, and payments. The company aims to democratize betting, expand beyond conventional bookmakers, and move to a fully regulated exchange where winnings are not capped by house margins and where fees target only top winners.
Industries
Data & Analytics
Financial Services
Entertainment
Gaming
Company Size
51-200
Company Stage
Series B
Total Funding
$99.7M
Headquarters
New York City, New York
Founded
2021
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Total Funding
$99.7M
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Novig filed a federal lawsuit against New York regulators one day after launching its prediction markets in 47 states. The platform seeks a preliminary injunction to prevent Attorney General Letitia James and the New York State Gaming Commission from interfering with its sports event contracts. New York has sued several prediction market operators, including Kalshi and Coinbase Financial Markets, alleging they operate illegal gambling platforms. State officials aim to restrict prediction market sites that launched through Commodity Futures Trading Commission approval without state licensure. Novig argues its federally regulated event contracts differ from traditional sports betting. The company previously operated as a state-licensed sportsbook in Colorado before transitioning to sweepstakes and then prediction markets, offering exclusively sports markets.
US sports betting app Novig hires ex-CFTC lawyer as chief regulatory and legal affairs officer. Elie Mishory will work alongside chief legal officer Alex Wolf 24 June 2026 Elie Mishory US sports prediction platform Novig has hired Elie Mishory as chief regulatory and legal affairs officer following the company receiving approval from the US Commodity Futures Trading Commission (CFTC) as a 'designated contract market', allowing it to operate across all 50 US states. Mishory most recently worked for the Elon Musk-led Department of Government Efficiency, acting as its representative at the US Securities and Exchange Commission. At Novig, he will oversee its regulatory, compliance and public policy functions to support its efforts to expand nationwide. He will work alongside chief legal officer Alex Wolf. New York-based Novig is a sports betting app that allows users to bet on sports results against other users. Advertisement Jacob Fortinsky, co-founder and CEO of Novig, said: "Elie has been at the centre of the most consequential regulatory developments in prediction markets - he helped bring them from a fringe idea to the centre of the national conversation. "Elie jokes that if you hate legal prediction markets, he's happy to take the blame. That conviction is exactly why we wanted him at Novig: he believes, as we do, that transparent, compliant markets should reward skill. As we build the regulated exchange for sports and the financial contracts that follow, Elie will be central to getting the hardest part right." Prior to his most recent spell in public service, Mishory was chief regulatory office and general counsel at derivatives exchange Kalshi. He previously worked at the CFTC, including as acting associate director of its Division of Market Oversight. LAW OVER BORDERS COMPARATIVE GUIDES Private Client Law Guide This second edition, written by leading private client legal specialists, provides an up-to-date juri... | 1yr. Before that, he was an attorney at the IRS in the office of chief counsel, having started his legal career as a law clerk at Ober Kaler. Mishory said: "I joined Novig because this is the team best positioned to build the future of regulated sports trading. Jacob and Kelechi [Ukah] have built a world-class team of sports traders who are also world-class market builders, engineers, lawyers and operators. This team understands sports trading from the inside, and it is building a platform for sports traders, by sports traders." Back in March 2024, gambling machine-maker Inspired Entertainment hired Simona Camilleri as GC from sports betting software-provider Sportingtech, replacing Carys Damon in the role.
Novig, a sports prediction market platform, has appointed Elie Mishory as Chief Regulatory and Legal Affairs Officer. Mishory brings over a decade of experience in establishing prediction markets in the US, including roles as Chief Regulatory Officer and General Counsel at Kalshi. The appointment follows Novig's recent designation by the US Commodity Futures Trading Commission as a Designated Contract Market. Mishory will oversee regulatory, compliance and public policy functions as the company prepares for nationwide expansion. Before Kalshi, Mishory served at the CFTC in the Division of Market Oversight and as counsel to Commissioner Brian Quintenz, working on regulatory frameworks for sports-related event markets. He most recently worked with government modernisation initiatives at the Securities and Exchange Commission.
Novig has received approval from the Commodity Futures Trading Commission to operate as a designated contract market, allowing it to run its own prediction market exchange called Ludlow Exchange. The CFTC approved the application on Tuesday, five months after submission. Novig currently operates a betting exchange through a sweepstakes model. CEO Jacob Fortinsky said federal oversight would enable the company to offer a better product whilst operating across all 50 states. The platform will maintain its 21+ age requirement, stricter than most prediction markets which allow users aged 18 and above. The approval marks the second DCM authorisation within a week, following ProphetX's approval five days earlier. Both companies applied in January, suggesting faster approval timelines are becoming standard compared to previous years.
Get DLF PREMIUM for FREE with NOVIG deposit. Dynasty League Football has partnered up with Novig to bring you a FREE DLF Premium subscription + $50 in Novig Coins with your first $5 purchase! Novig is a sports trading platform available in 37 states. You play against real users, not the house. Pricing is set by the marketplace, so you get better odds than any traditional sportsbook can offer. To take advantage of this offer you must be a first-time depositor and purchaser on Novig. To receive A FREE year of DLF PREMIUM through NOVIG. * Click on the button below to download the NOVIG App * Create your account (if you are on desktop, click "Sign Up" in the top right) * If prompted, Enter Promo Code: DLF * Complete identity verification * Make any purchase of $5 or more (you may have to scroll down and look for 50,000 coins + Bonus 50 Cash) * Confirm promo code DLF is applied before completing your purchase * Your unique DLF coupon code will arrive via email within a few minutes (please check your Spam folder) PLEASE NOTE: * If you do not receive an email message from NOVIG with the coupon code 48 hours after first deposit contact its helpdesk support team * You can be an existing DLF subscriber, but you must create a NEW account on NOVIG * Be sure to enter or confirm the Promo Code: DLF * this promotion is available in 37 US states! CLAIM YOUR FREE DLF PREMIUM MEMBERSHIP! STATES WHERE CHALKBOARD FANTASY SPORTS PROMOTION IS AVAILABLE Be sure to purchase the 50,000 Coins option to qualify for the free DLF Premium Membership!
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Industries
Data & Analytics
Financial Services
Entertainment
Gaming
Company Size
51-200
Company Stage
Series B
Total Funding
$99.7M
Headquarters
New York City, New York
Founded
2021
Find jobs on Simplify and start your career today