Nowsta

Nowsta

SaaS workforce scheduling, time tracking, payroll

Overview

Nowsta provides a software-as-a-service platform that helps businesses manage hourly and gig-workforce operations. It combines scheduling, time tracking, and payroll in one system, allowing managers to plan shifts, record hours, and run payroll. The platform includes predictive scheduling to help comply with labor laws and create fair workweeks. Revenue comes from subscription fees, with potential premium features or services for additional charges. Nowsta targets small to mid-sized businesses in industries that rely on temporary or flexible workers, such as hospitality, catering, events, and retail. Compared to competitors, it focuses on an integrated, easy-to-use SaaS solution that reduces administrative work and improves compliance and productivity for hourly teams. The goal is to streamline workforce management, improve productivity, and ensure compliance for businesses using hourly and gig workers.

About Nowsta

Simplify's Rating
Why Nowsta is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$120.4M

Headquarters

New York City, New York

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Appointed Paul Podolsky, Coley Vahey, AJ Hudson with 60+ years experience for enterprise expansion.
  • Raised $35M Series C and $41M Series B to fuel platform advancements.
  • Seamless payroll integration reduces error costs by 65% for clients.

What critics are saying

  • Deputy's superior AI scheduling erodes Nowsta's SMB market share within 6-12 months.
  • UKG Pro dominates enterprise with 35% share, blocking Nowsta's sales deals in 12-18 months.
  • Homebase's free tier causes 25% churn in Nowsta's hospitality SMB accounts in 6-12 months.

What makes Nowsta unique

  • Nowsta integrates AI-powered scheduling, time tracking, and payroll for hourly workforces.
  • On-demand talent marketplace achieves 97% staff fulfillment rates nationwide.
  • Demand forecasting saves clients over $1M by optimizing workforce planning.

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Funding

Total Funding

$120.3M

Below

Industry Average

Funded Over

6 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

100% Employer Paid Health Care, Including Dental and Vision

401k

Work From Home Flexibility

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

2%

2 year growth

-2%
PR.com
Oct 23rd, 2025
Nowsta Appoints Three Executive Sales Representatives to Accelerate Enterprise Market Expansion

Nowsta appoints three executive sales representatives to accelerate enterprise market expansion. Nowsta has appointed three seasoned executive sales representatives, Paul Podolsky, Coley Vahey, and AJ Hudson, to drive enterprise market growth. With 60+ years of combined experience in enterprise sales and workforce transformation, they will expand Nowsta's impact on large organizations. This move aligns with Nowsta's mission to modernize workforce management through its all-in-one platform, addressing scheduling, compliance, and operational efficiency for contingent and hourly workforces. New York, NY, October 23, 2025 -( PR.com )- Nowsta, the all-in-one workforce management platform, today announced the strategic hiring of three new executive sales representatives to support its continued growth and deepen its focus on the enterprise sector. This expansion of the sales team reinforces Nowsta's commitment to delivering advanced, integrated solutions for large-scale organizations navigating complex labor management challenges. Collectively bringing more than 60 years of enterprise sales experience, the new executives have a proven track record of delivering innovative technology solutions to some of the nation's largest and most complex organizations. Their leadership will accelerate Nowsta's mission to modernize how businesses manage, schedule, and engage their contingent and hourly workforces. The appointments come as Nowsta experiences significant momentum, driven by increasing demand for its unified platform that streamlines sourcing, scheduling, and compliance. "These hires underscore the scale of our ambition and the maturity of our platform," said Bruno Stanziale, CEO of Nowsta. "As our technology continues to advance across industries, this team will help us demonstrate to enterprise clients just how robust and transformative Nowsta's solution is for today's dynamic labor market." As more enterprise clients seek to optimize operations and cut costs, Nowsta's technology provides the critical infrastructure needed to manage vast and varied workforces with unparalleled efficiency. The new executives will be pivotal in introducing Nowsta's powerful capabilities to more large businesses. Paul Podolsky, VP of Enterprise Sales Podolsky brings more than two decades of experience in enterprise sales and HR technology, with a proven ability to help organizations modernize how they manage and engage their workforces through data-driven solutions. Paul is an accomplished sales leader known for building high-performing teams and driving strategic partnerships that deliver measurable business outcomes. With extensive experience in enterprise growth strategy and workforce innovation, Podolsky's leadership will help Nowsta expand its impact among large employers seeking to optimize operations, ensure compliance, and enhance the employee experience. "Nowsta's technology is redefining how enterprises manage and support their hourly workforce," said Podolsky. "I'm excited to join a company that's combining innovation and purpose to help organizations operate more effectively and profitably while creating a better experience for their employees." Coley Vahey, VP of Enterprise Sales Coley Vahey, an AI leader and business transformation executive, brings 20+ years of sales leadership experience within both the HR Tech/Workforce Management and the AI-driven Workflow/Process Intelligence spaces. Coley has been instrumental in helping executives of the largest enterprises across the globe realize and deliver true transformation to the business. Coley's years of experience and expertise in all areas of large enterprise digital transformation and workforce enablement will be a key factor in helping Nowsta deliver the technology that is disrupting the way organizations are looking to manage their hourly and contingent workforce strategies. Coley looks forward to helping lead yet another high-growth organization exceed its business goals. "Nowsta is a leader in the Workforce Management space, and I am grateful to be a part of all that is to come to both the organization and our clients" said Coley. "Nowsta has only scratched the surface of all the advantages its platform brings to this space. We have a real opportunity to change the way large enterprise approaches this extremely important piece of their internal talent." AJ Hudson, VP of Enterprise Sales AJ Hudson, a recognized sales executive, brings two decades of success in strategic SaaS and workforce transformation, partnering with some of the world's largest global organizations to drive measurable business outcomes. With deep expertise in enterprise growth, digital transformation, and workforce enablement, AJ's leadership will be instrumental in accelerating Nowsta's expansion within the enterprise market; empowering large employers to enhance operational agility, optimize labor strategies, and elevate the experience of their hourly workforce. "The future of work is about leveraging actionable insights to transform how enterprises manage their workforce," said AJ. "Nowsta is at the forefront of this shift, redefining how organizations connect people, technology and business outcomes. I'm excited to join a team committed to helping companies operate smarter, ensure compliance, increase efficiency, and create a better experience for their employees. The Nowsta platform is industry-leading and now it's time for the world to see it." These strategic hires will concentrate on demonstrating how Nowsta's platform empowers enterprises to overcome their most pressing workforce management struggles. By combining advanced scheduling, talent intelligence, and regulatory compliance into a single system, Nowsta sets the standard for operational excellence and provides seamless experience for both managers and employees. About Nowsta Nowsta is the only all-in-one workforce management platform that seamlessly integrates sourcing, advanced scheduling, onboarding, and compliance. With advanced talent intelligence and actionable insights, PR.com help organizations optimize workforce performance, reduce costs, and accelerate productivity. Whether you're managing hourly, full-time, or contingent staff, Nowsta ensures your operations are efficient, compliant, and ready for the future of work.

FinSMEs
Nov 6th, 2023
Nowsta Raises $35M in Series C Funding

Nowsta, a Brooklyn, NYC-based technology company building operating systems for gig workforces, raised $35M in Series C funding

PressRelease.com
Aug 15th, 2023
Nowsta Named to the 2023 Inc. 5000 List of America's Fastest-Growing Private Companies

Nowsta named to the 2023 Inc. 5000 list of America's fastest-growing private companies.

Hunt Scanlon Media
Jan 24th, 2022
Clocktower Technology Ventures invests into Nowsta in $41M

Brooklyn-headquartered Nowsta, which provides a cloud-based workforce management platform to enterprises, has raised $41 million Series B funding from GreatPoint Ventures and joined by VMG Catalyst, Rally Ventures, Tribe Capital and existing investors Green Visor Capital, Compound Ventures and Clocktower Technology Ventures.

VentureBeat
Jan 19th, 2022
Workforce management platform Nowsta lands $41M

Workforce management platform Nowsta today announced it has raised $41 million in a Series B round of funding led by GreatPoint Ventures.

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