OOSEA Malibu makes seaweed-infused skincare for women and men. It sells cleansers, serums, oils, and moisturizers through direct-to-consumer channels (its Shopify site with a subscription program) and retail partners like Ulta Beauty, Nordstrom, Bluemercury, and Credo. How it works: its products use seaweed-derived ingredients (notably Undaria Algae Body Oil) and other clean, vegan, cruelty-free ingredients. The brand started in a family garage and grew by moving to DTC under Melissa Palmer and expanding through partnerships; it also has a climate-conscious stance (Ocean Positive) and a climate-neutral certification. The model balances about half of revenue from DTC subscriptions and product sales, with the other half from wholesale to retailers. Its goal is to provide transparent, clean, ocean-based skincare that works for people aged 20–60, expanding to male consumers, while maintaining family-owned values and sustainable practices.
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Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
1996
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OSEA x Sweet Laurel: when skincare meets cake. Oct. 15, 2026 at 1:07 pm In celebration of 30 years of clean, clinically tested skincare from the sea, OSEA is teaming up with beloved Los Angeles bakery Sweet Laurel for a limited-edition cake collaboration inspired by the brand's new Undaria Algae(TM) Body Butter in Bergamot & Vanilla Bean. Available exclusively online, Sweet Laurel has created the OSEA Vanilla Bean & Bergamot Cake ($80), a limited-edition cake available through October 31, inspired by OSEA's new body butter scent which is the first-ever scent variation of the cult-favorite body moisturizer. The collaboration brings the sensorial notes of the new body butter to life through Sweet Laurel's signature approach to elevated, thoughtfully made desserts, translating the scent into an unexpected edible experience. Inspired by the same warm, indulgent notes as OSEA's limited-edition Bergamot & Vanilla Bean Body Butter, the cake brings its velvety richness to the table.The brands have collaborated on a custom cake, bringing OSEA's sensorial approach to body care beyond the bathroom shelf. To celebrate, OSEA is hand-delivering the freshly made cakes alongside its Undaria Algae(TM) Body Butter to a curated group of editors, creators, and brand friends, creating an immersive experience that connects skincare, scent, and food. The collaboration taps into the growing intersection of beauty and food, as brands look beyond traditional product mailers to create memorable, multisensory experiences. By translating a body care product's fragrance into an edible experience, OSEA and Sweet Laurel are bringing a fresh perspective to cross-category partnerships and showing how brands can engage consumers through unexpected, shareable moments. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.
Osea Malibu, a prestige body care brand, has received a strategic growth investment from General Atlantic Partners to fund product innovation and international expansion. Financial terms were not disclosed. Founders Jenefer and Melissa Palmer will retain a majority stake. General Atlantic's Andrew Ferrer and Ben Sherman will join Osea's board. In 2024, Osea's annual revenue was estimated at $100 million. Cavu Consumer Partners will exit its investment following the transaction.
Partnership marks next chapter in OSEA’s three-decade legacy and positions the Company to further scale its clean, clinically-proven skincare brand
Osea Malibu's newest launch, the Undaria Algae Body Wash, is how the brand treats its consumers to a premium, sensory-based experience.
"It's thrilling to be able to open Elemara Spa Salon at La Concha Resort and provide our guests with a holistic vacation experience now complete with an oceanfront spa experience that can't be found elsewhere in San Juan," said Mike Rivera, general manager of La Concha Resort
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Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
1996
Find jobs on Simplify and start your career today