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Overview
OSEA Malibu makes seaweed-infused skincare for women and men. It sells cleansers, serums, oils, and moisturizers through direct-to-consumer channels (its Shopify site with a subscription program) and retail partners like Ulta Beauty, Nordstrom, Bluemercury, and Credo. How it works: its products use seaweed-derived ingredients (notably Undaria Algae Body Oil) and other clean, vegan, cruelty-free ingredients. The brand started in a family garage and grew by moving to DTC under Melissa Palmer and expanding through partnerships; it also has a climate-conscious stance (Ocean Positive) and a climate-neutral certification. The model balances about half of revenue from DTC subscriptions and product sales, with the other half from wholesale to retailers. Its goal is to provide transparent, clean, ocean-based skincare that works for people aged 20–60, expanding to male consumers, while maintaining family-owned values and sustainable practices.
About OSEA
Industries
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
1996
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Simplify's Take
What believers are saying
- General Atlantic announced expansion funding on 2025-09-16, targeting product innovation and international growth.
- OSEA’s September 2026 Nordstrom and Ulta events celebrate its 30th anniversary and drive sell-through.
- Undaria Algae Body Oil ranked first among 2026 luxury body oils, sustaining premium demand.
What critics are saying
- The 2024 collagen class action can snowball into credibility collapse by 2027.
- General Atlantic’s board control and growth mandate pressure margins if international launches stall.
- Dupes and discounting at Ulta and Nordstrom compress pricing on Undaria body care.
What makes OSEA unique
- Melissa and Jenefer Palmer still run OSEA after General Atlantic’s 2025 minority investment.
- OSEA’s seaweed-first positioning and Undaria Algae Body Oil remain its signature moat.
- Ulta, Nordstrom, and Nordstrom-exclusive sets keep OSEA premium, visible, and nationally distributed.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 15%1 year growth
↑ 15%2 year growth
↑ 16%Osea Malibu, a prestige body care brand, has received a strategic growth investment from General Atlantic Partners to fund product innovation and international expansion. Financial terms were not disclosed. Founders Jenefer and Melissa Palmer will retain a majority stake. General Atlantic's Andrew Ferrer and Ben Sherman will join Osea's board. In 2024, Osea's annual revenue was estimated at $100 million. Cavu Consumer Partners will exit its investment following the transaction.
Partnership marks next chapter in OSEA’s three-decade legacy and positions the Company to further scale its clean, clinically-proven skincare brand
Osea Malibu's newest launch, the Undaria Algae Body Wash, is how the brand treats its consumers to a premium, sensory-based experience.
"It's thrilling to be able to open Elemara Spa Salon at La Concha Resort and provide our guests with a holistic vacation experience now complete with an oceanfront spa experience that can't be found elsewhere in San Juan," said Mike Rivera, general manager of La Concha Resort
Osea, a leader in "clean" skincare, is exploring strategic financial options with Raymond James.
OSEA is Hiring for 6 Jobs on Simplify!
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About OSEA
Industries
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
1996
OSEA is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today