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OVO Energy is a UK-based energy supplier that provides electricity and gas to residential customers with fixed and variable tariff options. It emphasizes fair, transparent pricing and customer service while promoting sustainability. Its product model centers on selling energy and offering related services; it differentiates itself through its commitment to planting 1 million trees annually and by leveraging technology to improve the customer experience, including simple pricing and digital tools. The company supports renewable energy adoption with products like heat pumps and other tech-driven solutions to reduce carbon footprints. OVO’s goal is to compete on value and service while driving the transition to cleaner energy, aiming to grow its customer base by delivering straightforward pricing, reliable support, and sustainable initiatives.
Industries
Energy
Consumer Software
Fintech
Financial Services
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$568.9M
Headquarters
Bristol, United Kingdom
Founded
2008
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Total Funding
$568.9M
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Funded Over
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Free electricity? The smart meter schemes paying households to use electricity. July 02, 2026 With the recent OFGEM price cap rise, energy markets remaining volatile and household bills still painfully high, you are probably looking for any realistic way to reduce your energy costs. Now, some households are finding an unexpected solution and getting paid to use electricity. Across the UK, energy suppliers are expanding schemes that offer free electricity, cashback and discounted rates when renewable energy production is high. In some cases, you can effectively be rewarded for running appliances, charging your electric car or heating water during periods when the grid has surplus power. Discover more electricity prices It is one of the few genuinely positive developments in the energy market right now. The shift is being driven by Britain's growing reliance on renewable energy, particularly wind power. When conditions are especially windy, the UK can generate more electricity than consumers actually need. Traditionally, the National Energy System Operator (NESO) would pay wind farms to reduce output to prevent oversupply. Now, suppliers are increasingly trying to solve that problem by encouraging you to use the excess electricity instead. The result is a growing number of "flexibility schemes" designed to reward you for shifting when you use power. How the schemes work. Most energy suppliers already run programmes that notify you when electricity is free or significantly cheaper for a short period. You can then use that window to charge an electric vehicle, run your washing machine, use the dishwasher or heat your water tank. The offers are usually linked to periods of high renewable generation and lower overall demand. Other schemes work slightly differently and reward you for reducing electricity use during busy periods, helping suppliers ease pressure on the grid. In both cases, the principle is the same: if you can use electricity more flexibly, you may be able to reduce your bills. How you can access the schemes. In most cases, you will need a smart meter with half-hourly readings enabled. You should then check whether your supplier offers agile tariffs, EV charging tariffs or flexibility reward programmes. Major suppliers including Octopus Energy, Ovo, EDF and British Gas have all launched versions of these schemes. Discover more Dictionaries & Encyclopedias But you do not necessarily need to switch supplier, or even change tariff to take part. Platforms such as uSwitch now allow you to join certain flexibility programmes regardless of who currently supplies your energy. In some cases, you can connect your smart meter and receive alerts about upcoming energy-saving or cashback events while staying on your existing tariff. That makes these schemes far more accessible than many consumers realise, particularly if you want to test the potential savings without committing to a completely new energy deal. Are there any drawbacks? If you want to maximise the benefits from flexibility schemes, you will usually save more if you can shift larger amounts of electricity use to cheaper periods. That means households with electric vehicles, smart plugs, home batteries or automated heating systems often see the biggest rewards because they can more easily charge devices or run appliances when electricity prices fall. However, buying that technology can be expensive, and you may not save enough immediately to justify major upgrades purely for the schemes themselves. Most flexibility programmes also rely on smart meters and half-hourly usage data. You will usually need to agree to more detailed energy monitoring so suppliers can track when you use electricity and calculate rewards accurately. While suppliers say the data is only used to manage discounts and payments, you may still feel uncomfortable sharing more detailed information about your household energy patterns. Some tariffs also carry more risk than traditional fixed-rate deals. Agile and tracker tariffs can offer extremely cheap electricity during periods of high renewable generation, but prices can also rise sharply when wholesale markets become volatile, particularly during periods of geopolitical tension or energy supply disruption. That means you should understand exactly how the tariff works before moving away from the stability of a fixed-rate deal. There is also a practical consideration, in that, flexibility schemes work best if you can adapt when you use electricity. If your household relies heavily on energy during busy evening periods or you have less flexibility around your daily routine, your savings may be smaller. Why this still matters. Despite the drawbacks, these schemes highlight a major shift in how your energy bills may work in future. As more renewable power is added to the grid, suppliers increasingly need consumers to help balance supply and demand more efficiently. That means electricity pricing is likely to become far more dynamic, with costs changing depending on demand, weather conditions and renewable generation. If you are willing to adapt, that could create genuine opportunities to reduce your bills at a time when many households need savings wherever they can find them, and unlike many recent stories about rising energy costs, this is one area where you may finally be able to turn market volatility to your advantage. If you have any thoughts on this topic, or any consumer issues you would like Resolver Consumer Online Limited to cover, feel free to get in touch at [email protected].
From star jumps to job cuts: how Ovo Energy fell from grace. As Britons braced for freezing wintry weather in early months of the 2022 energy cost crisis, the country's fourth largest gas and electricity supplier urged struggling households to try "doing a few star jumps" to keep warm. This poorly judged suggestion, alongside others such as "having a cuddle with your pets", was branded insulting and offensive by consumer groups. For many, the gaffe marked the beginning of Ovo Energy's precipitous fall from grace. With one questionable blogpost the company founded by Stephen Fitzpatrick in 2009 as a green disrupter to the legacy "big six" incumbents had come full circle; from an outspoken critic of poor customer service to appearing out of touch and insensitive to the struggle of its customers. At the time, Ovo had recently completed the acquisition of SSE's energy supply business, catapulting it into the same tier as the domestic power giants Fitzpatrick had criticised for years - and making him one of Britain's richest men. Now the supplier is warning in its latest account of doubts over its financial future, having failed to meet the regulator's resilience standards put in place after rocketing wholesale prices in the energy crisis caused scores of providers to collapse. It is poised to cut about 200 jobs in order to save millions of pounds in costs. The redundancies are part of plan submitted to the industry regulator, Ofgem, to prove that it complies with new financial standards. An Ovo spokesperson said: "We're making changes that bring us closer to customers and sharpen our focus as an energy retailer. Our actions will help us build a stronger, more resilient business that better serves our customers and meets regulatory requirements. Where roles are affected, we will consult fully and support colleagues throughout." Meanwhile, a revolving door of executives has struggled to raise fresh funds from investors to help it meet the new requirements. Earlier this month David Buttress, the former Just Eat chief, stepped down as Ovo chief executive after just 18 months, as did the company's chief financial officer, James Davies, who was hired to the job a little over a year ago from Monzo. In their place, Fitzpatrick is expected to install successors with a longstanding loyalty to the supplier. Chris Houghton, a former chief executive, is returning to the role to succeed Buttress, while Davies is expected to be replaced by Simon Todd, his deputy and a longstanding Ovo executive. The executive shake-up emerged just months after the former Sainsbury's chief executive Justin King was replaced on the board by the ex-Virgin Money boss Dame Jayne-Anne Gadhia, and comes as the company tries to raise £300m to shore up its finances. Ovo is under pressure to raise the funds to satisfy the regulator that it is financially resilient enough to operate in the market and also to replace one of its longest-standing shareholders, Mayfair Equity Partners, which is understood to be hoping to offload its 30% stake. Last month Sky reported that the Norwegian investment group Verdane had withdrawn from talks with Ovo over a potential investment in the business. The buyout company Permira was also reported to have backed away from talks after weeks of studying the terms of a potential deal. This came after Iberdrola, the owner of Scottish Power, is understood to have held tentative discussions about a possible tie-up with Ovo, however, no deal was reached. Ovo has even engaged advisers at Arma Partners to explore the sale of a stake in Kaluza, its software arm. But despite its financial woes and the ongoing high bills its customers face - Ofgem's price cap stubbornly remains about 50% higher than before Russia's invasion of Ukraine sent energy markets soaring - Ovo has continued to pay out millions every year to a company owned by Fitzpatrick, who is now worth an estimated £3bn. Each year since 2014 the supplier has paid millions to Imagination Industries for the right to use the Ovo brand, in a similar arrangement to how Richard Branson's businesses paid to use the Virgin name. The company sits within a sprawling empire controlled by Fitzpatrick, including the flying taxi firm Vertical Aerospace, Kaluza and London's Kensington Roof Gardens. A spokesperson for Ovo Energy did not respond when asked how the royalties due to Imagination Industries were calculated. Ovo's accounts show that the royalty fees payable were typically between £2.5m to £7m a year - but these sums climbed during the height of the energy crisis to £24m and £40m in 2022 and 2023 respectively. In total, the payable royalties outlined in Ovo's financial reports total £122m. The actual amounts paid by Ovo have not been confirmed. Fitzpatrick agreed to sell Ovo Energy its own brand licence in exchange for shares worth £150m last year after discussions with the regulator. As part of the deal the £40m payable in 2023 was waived. This suggests that the royalty scheme could have generated over £272m of value for Fitzpatrick, almost the same amount he is struggling to raise from investors. Two reasons emerge when trying to understand why the one-time wunderkind of Britain's energy market is facing an uphill battle for fresh investment. The first is that the perennial challenge of turning a profit in a market built on low-single digit margins has become even greater as political pressure to keep bills down has grown. Pouring investment into supplying household gas and electricity was inherently more risky than investing in other areas of the energy industry, according to Martin Young, a veteran industry analyst. "Energy suppliers can easily find themselves in the crosshairs of politicians who are under pressure to bring energy bills down, but they have none of the regulatory certainty that you might find when investing in energy networks or power cables, for example," Young said. The regulator's tougher stance on suppliers' finances has been identified as a second key reason investors are wary of the sector. Ofgem's minimum "capital targets" for energy providers, which came into force earlier this year, require suppliers to hold £115 in reserve for every customer they serve to protect against a repeat of the swathe of failures in 2021-22. The arrangement has proved controversial. Ovo is one of the companies that has argued that the requirement to hold "dead capital" as part of its financial resilience rules was putting off investors and should be reconsidered. "Ofgem panicked, put in place a kneejerk reaction and has failed to course correct," a senior energy industry source told the Guardian. "Ovo is a profitable business, which survived a one-in-30-year crisis. They clearly have some financial resilience. There's a growing sense that Ofgem should be thinking of a new way to measure financial resilience rather than creating 'dead capital' within a business." A spokesperson for Ofgem said: "The sector's financial resilience has come a long way - from net negative assets during the crisis to £7.5bn adjusted net assets today. This protects consumers by acting as a buffer, while allowing suppliers to focus on driving up service standards and invest in new, innovative products." Ofgem said it would not be "appropriate or proportional" for the regulator to approve every financial decision a supplier made, "however, we expect them to act responsibly and in line with our rules, and consider their customers' best interests".
The UK power firm Ovo Energy has just unveiled its new 'Charge Anytime' scheme - a subscription that bundles both home and public EV charging under a single monthly fee.
Ovo Energy launches hsbc-backed lending product for solar panels.
OVO Energy has launched a unique offer for Volvo electric vehicle owners: thousands of free miles through a discounted charging plan.
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Industries
Energy
Consumer Software
Fintech
Financial Services
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$568.9M
Headquarters
Bristol, United Kingdom
Founded
2008
Find jobs on Simplify and start your career today