Obie

Obie

Online insurance solutions for landlords

About Obie

Simplify's Rating
Why Obie is rated
B
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Fintech

Real Estate

Company Size

51-200

Company Stage

Seed

Total Funding

$2.6M

Headquarters

Chicago, Illinois

Founded

2017

Overview

Obie Insurance provides insurance solutions tailored for landlords and real estate investors, focusing on rental properties such as multifamily units, condos, and short-term rentals like Airbnb. The company simplifies the insurance process through an online platform that allows clients to obtain instant quotes by answering a few property-related questions, making it quick and user-friendly. Obie differentiates itself from competitors by leveraging technology to reduce overhead costs, enabling them to offer some of the lowest rates in the industry. This cost efficiency helps clients save money, which can be reinvested into their properties. The goal of Obie is to reduce risk and provide peace of mind for landlords and real estate investors while ensuring that their unique insurance needs are met with customizable plans.

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Simplify's Take

What believers are saying

  • Obie's partnership with Goosehead Insurance expands distribution channels.
  • Obie's Series B funding supports innovation and expansion.
  • Embedded insurance integration enhances customer experience and streamlines processes.

What critics are saying

  • Increased competition from Gainbridge's B2B insurance-as-a-service platform.
  • Market saturation may lead to diminishing returns for Obie's offerings.
  • Rapid expansion may strain Obie's operational capabilities.

What makes Obie unique

  • Obie offers a fully online platform for instant insurance quotes.
  • Obie's customizable plans cater to short-term rentals and multifamily units.
  • Obie's technology reduces overhead, offering industry-low insurance rates.

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Funding

Total Funding

$2.6M

Below

Industry Average

Funded Over

1 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$2.6M
Obie
$3M
Robinhood

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-4%
Obie Insurance
Feb 5th, 2024
Obie Forges Partnership With Insurance Industry Leader Goosehead Insurance

February 5, 2024 - Obie, a leading insurtech dedicated to simplifying insurance for modern real estate investors, is proud to announce its strategic partnership with Goosehead Insurance, Inc., (NASDAQ: GSHD), a rapidly growing, independent personal lines insurance agency.

Obie Insurance
Jun 22nd, 2023
Obie Partners with Nextres

Obie is proud to announce a new partnership with Nextres, a wholesale mortgage lender with a nationwide footprint and a focus on bridge loans for real estate investors.

Intempus Property Management
Jun 16th, 2023
Obie Partners with Intempus

Obie is pleased to announce its new partnership with California-based property management provider, Intempus.

PYMNTS
May 26th, 2023
Gainbridge To Launch B2B Insurance-As-A-Service Platform For Fintechs

Gainbridge Insurance Agency will launch a B2B insurance-as-a-service platform for FinTechs later this year.The platform will offer turnkey savings and retirement solutions for FinTechs’ customers, the InsurTech subsidiary of Group 1001 said in a Thursday (May 25) press release.“The world of consumer finance is growing increasingly fragmented as individuals demand direct access to products and services and greater control over how their finances get managed,” Group 1001 Chief Strategy Officer, Life & Annuity Justin Wee said in the release. “We’re excited to help address the needs in the ‘save,’ ‘invest’ and ‘protect’ legs of the consumer financial journey, and we want to empower companies by making it easier to offer these to their customers by bringing down the barriers to entry in the insurance world.”The new white-label investment products offered via the B2B platform will join Gainbridge’s existing commission-free annuity products that it offers through its current digital-first user interface, according to the press release.The B2B platform and products will allow consumer finance companies to launch new products with the support of Gainbridge’s application programming interface (API)-based, cloud-native platform that enables policy issuance, policy administration and reporting — all tailored to each company’s brand, the release said.Gainbridge has already partnered with SaveTech platform SAVE to enable it to offer fixed annuities, per the release.“Our partnership with Gainbridge is changing how investments in annuities are made with a technology solution that allows us to process annuities paperlessly,” SAVE CEO and founder Michael Nelskyla said in the release.The news from Gainbridge is the latest announcement of embedded insurance products covering different aspects of the industry.For example, on May 17, Obie raised $26 million in Series B funding to add new partnerships and products to its embedded insurance offering for real estate investors.Obie now has 75 partners — including ones in PropTech, FinTech, property management and other relevant segments — and has seen 300% growth among real estate investors over the past two years.Two months earlier, in March, InsurTech Cover Genius purchased warranty provider Clyde to expand its market share in the midsized eCommerce market.Cover Genius enables customers to add warranty protection for purchases within the checkout experience.For all PYMNTS B2B coverage, subscribe to the daily B2B Newsletter

Finovate
May 18th, 2023
Obie Brings Home $25.5 Million to Bring Embedded Insurance to Real Estate Investors

The Series B investment brings Obie’s total raised to $39 million since it was founded in 2017.

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