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Oishii Farm focuses on growing and delivering high-quality vegetables and fruits at affordable prices to consumers. It addresses food crises and market volatility by stabilizing supply, so customers can reliably access fresh produce even when weather, labor shortages, or other environmental factors affect production. The company works through advanced farming techniques to ensure consistent quality and supply, and it sells directly to consumers or through retail partners to maintain stable prices. Unlike competitors that only grow produce, Oishii Farm emphasizes steady availability and price stability to reduce gaps between supply and demand. Its goal is to provide dependable, affordable access to fresh produce while mitigating the impact of environmental challenges on food production.
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$552.2M
Headquarters
Jersey City, New Jersey
Founded
2016
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Total Funding
$552.2M
Above
Industry Average
Funded Over
9 Rounds
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Lady M and Oishii announce return of Oishii Berry Trois Mille Crêpes. The limited-edition collaboration, available for pre-order starting July 1, celebrates Oishii's coveted strawberries in Lady M's signature style. Luxury confections brand Lady M, renowned for its exquisite Mille Crêpes cakes, has announced the highly anticipated return of its exclusive collaboration with Oishii, the innovative company behind the world's largest indoor vertical strawberry smart farm. Building on their successful partnership that introduced the acclaimed Oishii Omakase Berry Mille Crêpes, the two brands are excited to bring back a summertime fan favorite, The Oishii Berry Trois Mille Crêpes. The three-layered celebration of Oishii's renowned strawberries features a delicate cheesecake base layered with a vibrant compote of Omakase, Koyo, and Nikko berries in between Lady M's delicate Mille Crêpes. To highlight the playful collaboration, Lady M's signature crêpes have been reimagined in a soft blush pink. Crowning the creation is a crystal-clear Omakase Berry terrine, infused with Sauternes wine and finished with fresh cream. Each bite offers a vivid blend of textures and aromatics paired with the delicate sweetness that only Lady M and Oishii can deliver. "We're thrilled to bring back our Oishii collaboration for 2026. This cake made such an impression last year, and we've heard from so many customers eagerly waiting for its return. This time, we're making it even more accessible, available by the slice for the first time, alongside a custom insulated bag created exclusively for this year's launch. We're also expanding beyond New York to welcome our Boston community into the experience. We can't wait for everyone to get a taste," said Ken Romaniszyn, global CEO of Lady M. The exclusive three-layered Oishii Berry Trois Mille Crêpes will be available to preorder for Lady M Loyalty members starting on Wednesday, July 1, 2026. Preorders for the general public begin on Friday, July 3rd with pick-ups starting on Wednesday, July 8, 2026. Slices of the cake will be also be available for walk-in purchase starting on July 8th at participating boutiques, subject to availability. Due to the limited nature of the drop, The Lady M x Oishii collaboration will be available exclusively at New York and Boston Lady M boutiques only. This signature dessert comes packaged in a limited-edition Lady M x Oishii co-branded insulated bag, available while supplies last. ORDERING DETAILS - Whole cakes (6" + 9") available for preorder only (July 1st for Loyalty Members / July 3rd for Public) - Slices available for walk-in purchase at participating boutiques (Starting July 8th) - Pickup days: Wednesday - Saturday only (Based on inventory, starting July 8th) LOCATIONS: - Upper East Side - Bryant Park - World Trade Center - Rockefeller - Columbus Circle About Lady M Lady M is a New York City luxury confections brand with boutique locations worldwide. Created in 2001 and led by CEO Ken Romaniszyn, Lady M is the creator of the world-famous Mille Crêpes. Lady M marries French pastry techniques with Japanese sensibilities, resulting in delicate cakes that are just a touch sweet and perfect for every occasion. All cakes are handcrafted and prepared fresh without food additives or preservatives. Lady M's recipes have been refined over the years to provide the finest quality in taste and appearance. Indulge in a world of cakes and confections at ladym.com. July 1, 2026
How Oishii's premium berry strategy is defying the vertical farming downturn. This Father's Day, the vertical farming pioneer Oishii is offering a limited-edition Connoisseur six-pack of hand-selected, extra-large Omakase berries available in select New York City-area ZIP codes. June 18, 2026 03:07 PM Forget the traditional tie; this Father's Day, vertical farming pioneer Oishii is offering New York City-area dads a taste of ultra-premium berry luxury instead. The Jersey City, N.J.-based indoor vertical strawberry farmer, which recently closed $150 million in Series C financing for its Smart Farm model, has introduced a limited-edition Connoisseur six-pack of hand-selected, extra-large Omakase berries available for $50 in select NYC metro ZIP codes. Selected from the top 1% of Oishii's Omakase harvest, Connoisseur's launch was timed around the holiday to tap into the Japanese culture of gifting fruit, the company says. Oishii considers its hand-selected Connoisseur berries the "very best of its harvest," and they are left on the vine longer than usual to push them to peak ripeness and flavor intensity. The berries are then packed and delivered directly from the farm the same day to preserve freshness. Premium innovation in the already hot berry category isn't the only point of differentiation for the indoor ag leader. While the wider vertical farming sector has cooled, Oishii is bucking the trend with fresh financing; a focused approach to scale, robotics and automation; broader consumer access; and technology to set itself apart within the category. "We made a very strategic decision from the beginning to focus on premium strawberries," Hiroki Koga, Oishii co-founder and CEO, tells The Packer. "When reinventing an industry this size, it's almost impossible to achieve cost parity from Day 1; it takes decades. Thus, our thinking from the start has been, 'let's tackle a crop that we can charge a premium, so we can establish a profitable business, as we work on cost reduction in the background.'" Koga says strawberries are one of the hardest crops to grow in an indoor farm, but they are also a crop where consumers can immediately understand the difference between good, great and exceptional. "That gave us a different starting point than many companies in the category, which began with leafy greens, simply because they were easier to grow, and scaled quickly before proving out a sustainable business model," Koga says.
May 2026 indoor ag update: Oishii's $150M headlines a quiet month as AeroFarms steps back from the brink. June 10, 2026 Oishii $150M Series C leads May indoor ag activity as AeroFarms avoids shutdown and 80 Acres Farms cuts capacity after Soli merger May was a month of contrasts. A single, very large strawberry raise accounted for almost all of the month's funding dollars, while the rest of the sector saw a scattering of smaller agtech rounds in Europe. On the operations side, AeroFarms pulled back from a five-month closure process, while 80 Acres Farms began trimming the operation it absorbed last summer. Eight of the listed companies Contain Inc track reported quarterly results, with greenhouse and equipment names diverging sharply. Oishii takes the month with a $150M Series C. One deal represented most of May's private funding. New Jersey vertical strawberry grower Oishii announced the first close of a $150 million Series C on May 13, led by Tokyo's SPARX Asset Management with participation from Nomura Real Estate, MISUMI Group and Mizuho Bank. The round takes Oishii's lifetime funding to $370 million since its 2016 founding. Proceeds are earmarked for production capacity, robotics integration, infrastructure and new product formats across its U.S. and Japan operations, including an Open Innovation Center in Tokyo. The company told AgFunderNews it has reached positive unit economics. The balance of the month's activity was European and early-stage. Belgian biocontrol developer Biotalys (Euronext Brussels: BTLS) secured a €12.05 million ($13.2 million) private placement from its existing shareholders to push its EVOCA NG and BioFun-6 programs toward EU and California approval. London crop-immunity biotech Resurrect Bio closed an oversubscribed $10.3 million Series A led by Corteva's Catalyst arm. Smaller rounds went to German CEA-analytics firm vGreens (€2 million / $2.2 million), UK biostimulant developer SugaROx (£2.5 million / $3.2 million, from fertilizer major The Mosaic Company) and Danish precision-spraying firm Perplant (€1 million / $1.1 million). AeroFarms steps back, 80 Acres trims. Virginia microgreens grower AeroFarms, which had spent five months issuing serial WARN extensions after its largest investor withdrew last December, rescinded its WARN notice. The move keeps its 140,000-square-foot Ringgold facility open and saves the 120-plus jobs that had been at risk. The company said it would continue building "a stronger, more stable business," though it has not disclosed the buyer or terms behind the rescue. Consolidation, meanwhile, produced its first visible cost. Ohio-based 80 Acres Farms, which merged with Soli Organic last August, filed a WARN notice on May 27 to close the former Soli packing plant in Harrisonburg, Virginia by July 21, eliminating roughly 80 jobs as it shifts work to other sites in its network. The Harrisonburg site had operated as Shenandoah Growers before the 2021 Soli rebrand. In Washington, a group of senators introduced the Supporting Urban and Innovative Farming Act (S.4470), which would explicitly fold controlled environment agriculture into the USDA Office of Urban Agriculture and Innovative Production, authorize $15 million in mandatory plus $50 million a year in discretionary funding through 2030, and fund a national CEA data initiative. Passage in the current Senate is uncertain. Listed sector: greenhouses up, equipment down. Eight of the companies Contain Inc track reported quarterly results in May, and the split between produce growers and equipment suppliers was stark. Village Farms (NASDAQ: VFF), the greenhouse grower now focused on cannabis, posted record international export sales. Local Bounti (NYSE: LOCL) grew its top line for a third straight quarter. On the equipment side, hydroponics distributor Hydrofarm (NASDAQ: HYFM) reported a near-30% sales decline and continued liquidity stress, having entered a forbearance agreement on its term loan in April. Listed sector turns to AI. Two of the smaller names made strategic moves worth noting. iPower (NASDAQ: IPW), the grow-equipment e-commerce operator, launched an "AI infrastructure" strategy on May 19, committing up to $3 million to digital-asset purchases alongside its core business. Nature's Miracle (NMHI), the CEA solutions provider, signed both an MOU with DROMNI Intelligence on AI-enabled agriculture robotics and an LOI to acquire 55% of fabrication firm CM Fabrication and CEA Studios, and swung to a small Q1 profit. Separately, urban-gro (NASDAQ: UGRO) confirmed in a shareholder letter that it has completed its move out of CEA design services and into sports and media, and plans a name and ticker change. The information provided on this blog is for general informational purposes only. It is not intended to be a comprehensive analysis of the securities, markets, or developments referred to. While Contain Inc strive to ensure the accuracy and reliability of the information, the content of this blog does not constitute financial advice, investment advice, trading advice, or any other advice. You should not treat any of the blog's content as such. Contain Inc do not recommend that any securities listed or discussed be bought, sold, or held by you. Nothing on this blog should be taken as an offer to buy, sell, or hold securities. Please conduct your own due diligence and consult with a qualified financial advisor before making any investment decisions. Forward-looking statements made in this blog are only predictions and are subject to risks, uncertainties, and assumptions that are difficult to predict. Therefore, actual results may differ materially from those expressed in forward-looking statements. Contain Inc expressly disclaim any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
On the heels of fresh funding, Oishii has 'crossed the chasm' of unit economics in vertical farming. Jennifer Marston | Published on: May 15, 2026 Vertical farming company Oishii this week announced the first close of a $150 million Series C round, which founder and CEO Hiroki Koga says was made possible by the firm's continued focus on proving unit economics instead of chasing revenues. "Ultimately, many companies in the sector [vertical farming] struggled to raise capital because they couldn't convincingly prove their unit economics to investors," he explained to AgFunderNews. "We crossed that chasm, which is why we were able to successfully raise our Series C." The vertical farming sector has taken a well-documented beating over the last few years as erstwhile unicorns such as Plenty, Bowery, and Aerofarms failed to live up to over-hyped expectations and sky-high valuations. However, the majority of those companies were growing salad greens, something Oishii founder and CEO Hiroki Koga says his company has purposely avoided over the years. Oishii, once known for growing strawberries that cost $5 a pop, has over the years expanded from that ultra-premium category to appeal to a wider base of purchasers. It's also unique in that it combines deeptech (robotics, automation) with Japanese growing techniques that are thousands of years old. Last year saw the company, which operates its vertical farm in New Jersey, expand to 18 different states, launch its berries in Canada, and announce an R&D innovation center in Japan. This was in addition to its continued integration of robotics and automation into the growing process, helped through acquisitions like that of Tortuga AgTech and a partnership with MISUMI group. "We made a very strategic decision to focus on premium strawberries. By operating in a highly differentiated category without significant competitive pressure, we were able to stay disciplined and focused on proving out the operation and unit economics before chasing revenue," he explains to AgFunderNews. "Many companies in the category started with leafy greens and expanded too quickly without first demonstrating a sustainable business model." Koga has in the past said that he witnessed the rise and fall of the leafy green "plant factory" craze in Japan a decade before it reached the States, and says the fallout of the last few years was "completely anticipated." As to what has let Oishii withstand the market correction, he highlights "building a strong foundation while continuously evolving both its product and its brand to create a durable competitive moat. "We've vertically integrated much of our core technology and operations in-house, which allows our teams - from executives to farm operators - to rapidly iterate across technology, production, and execution. Combined with strong support from Japan alongside innovation and business capabilities in the US, we've created a unique foundation for long-term growth." Patient capital 'remains critical' for vertical farming. Of course the vertical farming correction has significantly impacted VC funding to the space and led many to question if it's even an appropriate vehicle here. Koga says it depends on the type of VC. "Investors like SPARX and Resilience Reserve, who understand deep tech and the long-term value of sustainable technology, can be extremely helpful. But those kinds of investors are still relatively rare. A lot of capital today is oriented toward short-term opportunities, especially as AI and crypto attract so much attention." Indoor agriculture takes a different mindset, he adds, and capital must recognize the long-term value that is possible through "differentiated technology, proprietary assets, and operational excellence." The new capital bumps Oishii's total funding to $370 million. In the near term, the company will increase production capacity and farm infrastructure and continue to invest in R&D in the US and Japan.
Oishii raises $150M to scale strawberry farms. Vertical farming food tech company Oishii announced today the first closing of its $150 million Series C round, led by SPARX Asset Management Co. The round also saw participation from Nomura Real Estate Development Co., Ltd., MISUMI Group Inc., Mizuho Bank Ltd., and others. The financing builds on a $150 million Series B, which closed in 2024, and brings Oishii's total funding raised to-date to $370 million, the company said. The new funding will go towards production capacity, robotics integration, farm infrastructure and R&D on new product formats. Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
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Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$552.2M
Headquarters
Jersey City, New Jersey
Founded
2016
Find jobs on Simplify and start your career today