Oishii

Oishii

Produces and distributes non-GMO berries

About Oishii

Simplify's Rating
Why Oishii is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$220M

Headquarters

Jersey City, New Jersey

Founded

2016

Overview

Oishii produces and distributes non-genetically modified (non-GMO) berries using indoor farming techniques. This method allows the company to grow berries in controlled environments, ensuring they do not require genetic modifications. Oishii's product line includes the Omakase Berry, favored by chefs, and the Koyo Berry, which is marketed for families. The company has gained recognition for its commitment to clean food, receiving the Butterfly Seal from the Non-GMO Project. Oishii primarily targets health-conscious consumers and has established retail partnerships, notably with Whole Foods Market, to make its berries available in select locations across New York City, New Jersey, Connecticut, D.C., and recently expanded into New England. Unlike many competitors, Oishii focuses on non-GMO products and indoor farming, which sets it apart in the food industry. The company's goal is to provide a year-round source of fresh, non-GMO berries to consumers.

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Simplify's Take

What believers are saying

  • Oishii's $150M Series B funding supports expansion in New Jersey and Tokyo.
  • Partnership with Misfits Market reduces waste and appeals to eco-conscious consumers.
  • Acquisition of Tortuga AgTech enhances farm automation, increasing efficiency and reducing costs.

What critics are saying

  • High pricing of $50 per package may limit consumer adoption in price-sensitive segments.
  • Expansion into new markets may stretch operational capabilities and lead to logistical challenges.
  • Integration of Tortuga AgTech's assets may require significant resources and pose challenges.

What makes Oishii unique

  • Oishii uses indoor vertical farming to grow non-GMO berries year-round.
  • The company has earned the Butterfly Seal from the Non-GMO Project for its products.
  • Oishii's Omakase Berry is particularly popular among chefs for its unique taste.

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Funding

Total Funding

$220M

Above

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

4%
Trend Hunter
Apr 14th, 2025
Premium Berry Bodycare

Nutritional bodycare brand iota teamed up with Oishii, the company known for vertically farming the high-end strawberries in New Jersey, to create The Berry Body Wash and The Berry Body Lotion.

Agrotech
Mar 28th, 2025
Oishii Acquires Tortuga AgTech to Boost Farm Automation and Robotics

Oishii, the vertical farming company renowned for its premium strawberries and tomatoes, has acquired the key intellectual property (IP) and assets of Colorado-based harvest robotics startup Tortuga AgTech.

Misfits Market
Mar 5th, 2025
Small but Mighty - Meet Wabi-sabi Berries from Oishii

Misfits Market, Inc. partnered directly with Oishii to rescue the slightly smaller berries that stores might overlook - after all, size has nothing to do with taste.

AgFunder News
Jan 9th, 2025
Brief: Vertical Farmer Dream Harvest Auctions Off $8M Of Un-Used Kit Purchased New In 2022

Vertical farmer Dream Harvest—which raised $50 million in late 2021 to fund the expansion of its facility in Houston, Texas—is auctioning off  a large tranche of equipment that it bought in 2022, but has not yet deployed. According to Silicon Valley Disposition, which is handling the auction on January 14-16, the sale features equipment “purchased new in 2022 for $8 million, never put into production” including packaging equipment, harvesting equipment, LED lighting, water equipment cells, an irrigation system, containers and stands, trays, aluminum, and a communication system. CEO Zain Shauk—who founded Dream Harvest with Harmeet Singh in 2015— did not provide an update on the company’s performance or explain why it is selling off kit that it bought two years ago to expand the Houston facility. He told AgFunderNews: “We are selling some of our unused assets in Houston. We have what we need in our other facilities.”

AgFunder News
Jan 2nd, 2025
What Were The Top 15 Agtech Deals Of 2024?

Ag biotechnologies and robotics are two segments in the upstream supply chain that have shown significant resilience in 2024 and attracted large deals from investors. Another key trend this year has been the emergence of developing economics in Asia as important players in the sectors of ag biotech. Even if the United States remains the largest beneficiary of 2024 agtech VC investments, garnering 47% of worldwide funding in upstream supply chains, India and China are now also prominent when it comes to funding. In 2024, six of the top 15 agtech rounds were for companies from Asia, which shows clear signs of the growing maturity of startup ecosystems in the continent. While you enjoy the holidays, the AgFunderNews team has already started sifting through the piles of data involved in the creation of parent company AgFunder’s Global AgriFoodTech Investment report, coming up in early 2024

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