Oishii

Oishii

Produces non-GMO berries using indoor farming

About Oishii

Simplify's Rating
Why Oishii is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$199.4M

Headquarters

Jersey City, New Jersey

Founded

2016

Overview

Oishii produces and distributes non-genetically modified (non-GMO) berries using indoor farming techniques. This method allows the company to grow berries in controlled environments, ensuring they remain non-GMO and earning them the Butterfly Seal from the Non-GMO Project. Their product line includes the Omakase Berry, favored by chefs, and the Koyo Berry, which is marketed for families. Oishii targets health-conscious consumers and has established a retail partnership with Whole Foods Market, making their berries available in select locations in New York City, New Jersey, Connecticut, D.C., and recently expanded to New England. Unlike many competitors, Oishii focuses on non-GMO products and indoor farming, which sets them apart in the food industry. The company's goal is to provide a year-round source of fresh, non-GMO berries to consumers.

đź’µ
Funded Recently
Simplify Jobs

Simplify's Take

What believers are saying

  • Oishii raised $150M in Series B funding, supporting expansion and technology enhancement.
  • The company is expanding its product line with the introduction of the RubÄ« Tomato.
  • Oishii's solar-powered facility in Phillipsburg aligns with sustainability and cost reduction trends.

What critics are saying

  • High pricing at $50 per package may limit consumer adoption in price-sensitive markets.
  • Expansion into new markets may strain resources, affecting product quality and satisfaction.
  • Growing agtech ecosystems in Asia may increase competition for Oishii's offerings.

What makes Oishii unique

  • Oishii uses indoor vertical farming to produce non-GMO berries year-round.
  • The company has earned the Butterfly Seal from the Non-GMO Project for its clean food.
  • Oishii's Omakase Berry is popular among chefs, enhancing its premium market appeal.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$199.4M

Above

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

↓ -11%

1 year growth

↓ -9%

2 year growth

↓ -8%
AgFunder News
Jan 9th, 2025
Brief: Vertical Farmer Dream Harvest Auctions Off $8M Of Un-Used Kit Purchased New In 2022

Vertical farmer Dream Harvest—which raised $50 million in late 2021 to fund the expansion of its facility in Houston, Texas—is auctioning off  a large tranche of equipment that it bought in 2022, but has not yet deployed. According to Silicon Valley Disposition, which is handling the auction on January 14-16, the sale features equipment “purchased new in 2022 for $8 million, never put into production” including packaging equipment, harvesting equipment, LED lighting, water equipment cells, an irrigation system, containers and stands, trays, aluminum, and a communication system. CEO Zain Shauk—who founded Dream Harvest with Harmeet Singh in 2015— did not provide an update on the company’s performance or explain why it is selling off kit that it bought two years ago to expand the Houston facility. He told AgFunderNews: “We are selling some of our unused assets in Houston. We have what we need in our other facilities.”

AgFunder News
Jan 2nd, 2025
What Were The Top 15 Agtech Deals Of 2024?

Ag biotechnologies and robotics are two segments in the upstream supply chain that have shown significant resilience in 2024 and attracted large deals from investors. Another key trend this year has been the emergence of developing economics in Asia as important players in the sectors of ag biotech. Even if the United States remains the largest beneficiary of 2024 agtech VC investments, garnering 47% of worldwide funding in upstream supply chains, India and China are now also prominent when it comes to funding. In 2024, six of the top 15 agtech rounds were for companies from Asia, which shows clear signs of the growing maturity of startup ecosystems in the continent. While you enjoy the holidays, the AgFunderNews team has already started sifting through the piles of data involved in the creation of parent company AgFunder’s Global AgriFoodTech Investment report, coming up in early 2024

Vertical Farm Daily
Dec 16th, 2024
US: Oishii berries expand along East Coast

Oishii will introduce its Berries to ShopRite locations in the Tri-State area, broadening its existing footprint along the East Coast.

iGrow News
Nov 21st, 2024
Oishii Latest News: Extends Its Series B To $150M

Oishii has introduced the Rubī Tomato, a unique addition to the produce market.

Built In NYC
Nov 21st, 2024
Oishii Raises $150M for Expansion

Oishii, a New Jersey-based AgTech company, has closed its Series B funding round with an additional $16 million, totaling $150 million. Investors include Resilience Reserve and Miyako Capital. The funds will help Oishii expand operations, enter new markets, and enhance its sustainable vertical farming technologies. Oishii's produce is now available in Whole Foods in Chicago and will soon be sold in Harris Teeter and Wakefern stores in the Washington, D.C. area and tri-state region.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Oishii right now.

Find jobs on Simplify and start your career today

đź’ˇ
We update Oishii's jobs every 8 hours, so check again soon! Browse all jobs →