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Omaze

Online sweepstakes platform for charity fundraising

Overview

Omaze runs online sweepstakes that raise funds for charities by offering participants a chance to win unique experiences and luxury prizes, such as celebrity meet-and-greets, trips, and cars. Participants buy entries through Omaze’s platform, and a portion of the proceeds goes to partnered charities, providing a steady revenue stream for nonprofits. The company combines marketing, content creation, technology, and fulfillment to run and promote campaigns, delivering an engaging experience for entrants. Unlike traditional fundraising methods, Omaze emphasizes high-impact experiences with a guaranteed charitable component, enabling partners to raise significantly more money (sometimes up to 40x traditional methods). Its goal is to connect entertainment with philanthropy, helping charities raise funds while giving participants memorable opportunities.

Significant Headcount Growth

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About Omaze

Simplify's Rating
Why Omaze is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consumer SoftwareSocial ImpactEntertainment

Company Size

51-200

Company Stage

Series C

Total Funding

$127M

Headquarters

Culver City, California

Founded

2012

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Simplify's Take

What believers are saying

  • Omaze relaunched U.S. operations in June 2026, reopening a massive market.
  • September 2026 London and North Yorkshire draws show strong demand and marketing momentum.
  • The 2026 Eden Project Morecambe draw funded a £4.5 million feature, validating charity appeal.

What critics are saying

  • Omaze paused U.S. operations in 2023 after California lottery allegations, threatening re-entry.
  • Gambling Commission complaints since 2019 keep prize-draw scrutiny high across Omaze and peers.
  • Delayed prize handoffs, like Norfolk’s 2026 keys over a year late, damage trust.

What makes Omaze unique

  • Omaze raised $250 million for charities worldwide, proving a scalable prize-draw engine.
  • Its UK house-draw format pairs celebrity-style excitement with guaranteed charity donations and fulfillment.
  • The brand leverages premium properties, cash add-ons, and broad media reach to drive entries.

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Funding

Total Funding

$127M

Above

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
$62M
$85M
$100M

Benefits

  • Competitive compensation and benefits including attractive equity package.
  • We're committed to putting the health of our employees first and are currently working from home with a stipend for office setup, continuation of company events (virtual), and more.
  • We actively seek out diversity of thought and experience to drive innovation. We welcome difference of background, identity, and perspective and work hard to ensure that all people can bring their authentic self to work at all times.

Growth & Insights and Company News

Headcount

6 month growth

10%

1 year growth

7%

2 year growth

10%
Gloucestershire Live
Oct 15th, 2026
It has six-bedrooms, landscaped gardens and is surrounded by idyllic Cotswolds countryside.

It has six-bedrooms, landscaped gardens and is surrounded by idyllic Cotswolds countryside. * 06:00, 15 OCT 2026 Omaze £4 million Cotswolds home Omaze has launched its newest draw offering a stunning Gloucestershire country home worth £4 million. The winner of the Omaze Million Pound House Draw, Cotswolds, will get the keys to the six-bedroom family home, set within landscaped gardens and surrounded by idyllic Cotswolds countryside. Its location is around three miles from Cirencester, which has been repeatedly named the South West's "happiest" town in recent years. The property comes mortgage-free, with all stamp duty and legal fees covered, plus more than £165,000 worth of furnishings. Originally designed and built in 1923, the characterful property combines plenty of period charm with modern-day luxuries, and even has a separate cottage for guests. The eventual winner will also receive £250,000 in cash, and can choose to either move in, rent it out for supplementary income, or sell up whenever they wish to become a cash multi-millionaire. If they choose to rent it out, estimates suggest the property could achieve a long-term rental value of between £10,000 and £12,000 per month, according to Omaze. The ground floor has a welcoming reception hall, a bespoke open-plan kitchen, spacious lounge and dining area, a pantry, utility room, boot room and lavatory. The lower ground floor houses another utility room and a wine cellar. The first floor offers a main bedroom with a large en suite and walk-in wardrobe, a second bedroom with a dressing room and en suite bathroom, three further bedrooms and a family bathroom. The second floor has a study, a sixth bedroom and additional storage. Set apart from the main house, the cottage provides a living room, bedroom and bathroom, with a garden store, wood store and carport below. The manicured grounds include a tennis court, landscaped gardens, a courtyard, kitchen garden and wildflower and field spaces, as well as a stone folly tucked within the wild garden. There is a double car port as well as ample private parking on site. This time the Omaze draw will raise money to support Cats Protection, pledging a guaranteed donation of £1,000,000 to the charity, helping to fund a new cat centre so that more cats can find care and safety. The funding will help provide vital services, from veterinary care to fostering and adoption, as well as support for owners, so thousands of cats can find the futures they deserve. John May, the charity's chief executive, said: "Cats Protection is there for cats throughout their lives; caring for cats who need us, finding them new homes, helping people keep their cats healthy and happy, and giving trusted advice. "Everything we do starts with seeing the world through cats' eyes and understanding what they need, while never forgetting how much love, companionship and joy cats bring to the people who share their lives with them. This partnership with Omaze will help us be there for even more cats and people." Matt Pohlson, founder and CEO of Omaze, said: "Everyone at Omaze is thrilled to be partnering with Cats Protection for our latest house draw. "This dream country home in the Cotswolds, plus £250,000 in cash, will change one lucky winner's life, whilst also helping Cats Protection give more cats the care and safety they need. "The winner can move into this beautiful home, rent it out for a significant supplementary income, or sell up to become a cash multi-millionaire. Whatever they choose, they have fantastic, life changing options available to them. "Omaze gives people the chance to win incredible prizes, whilst introducing charities to new audiences they wouldn't normally reach - it's a win-win for entrants and our charity partners. By entering, people have the chance to transform their own lives whilst helping to make a lasting impact to charities the lives they support. "We're immensely proud that the Omaze Community has now raised over £150 million for good causes across the UK." Draw entries are now open via the Omaze website until Sunday, November 22 while Tuesday, November 24 is the deadline for postal entries. Anyone entering online by Sunday, November 8 (Tuesday, November 10 for postal entries) will also be in with the chance to win £100,000 in cash along with a brand-new Mercedes G-Class. View the full gallery below

Darlington & Stockton Times
Sep 21st, 2026
Moat Hall in North Yorkshire is prize in latest Omaze draw.

Moat Hall in North Yorkshire is prize in latest Omaze draw. A luxurious country home in North Yorkshire could be yours for just the price of a raffle ticket. Omaze has launched its latest Million Pound House Draw, offering entrants the chance to win a Grade II-listed property worth £4 million, located in Little Ouseburn in North Yorkshire. The prize also includes £250,000 in cash, and the draw will raise funds for Blood Cancer UK. The property, known as Moat Hall, was earlier on the market this year for £4,750,000. One of the bedrooms at Moat Hall (Image: Pic supplied) Helen Rowntree, CEO of Blood Cancer UK, said: "We're delighted to be partnering with Omaze on their Million Pound House Draw for the third time. "Thanks to the incredible Omaze community, we've already helped fund research that's improving the lives of people affected by blood cancer. "But blood cancer remains the UK's fifth most common cancer and its third biggest cancer killer. "This partnership gives us an opportunity to go further. "Together, you'll be helping fund pioneering clinical trials to help treat and beat the deadliest blood cancers. The drawing room at Moat Hall (Image: Pic supplied) "With your help, you'll be giving more people more time with their loved ones." Omaze has guaranteed a donation of £1 million to Blood Cancer UK from the Yorkshire house draw. The funds will support clinical trials for some of the most challenging forms of blood cancer. Tennis Court at Moat Hall (Image: Pic supplied) The property itself is a six-bedroom family home, refurbished to a high standard while retaining its period charm. It features flagstones, historic beams, and two 18th-century fireplaces. The winner will receive the house mortgage-free, with all stamp duty and legal fees covered, plus £155,000 worth of furnishings. They can choose to move in, rent out the property, or sell it. The outside of Moat Hall (Image: Pic supplied) If rented, the home could generate between £6,000 and £7,000 per month. The ground floor includes a reception hall, drawing room, lounge, dining room, kitchen, breakfast room, conservatory, potting shed, boot room, and utility room. Upstairs, there is a main bedroom with a dressing room and en suite, five additional bedrooms (one with an en suite), a library, and a family bathroom. Moat Hall in the evening (Image: Pic supplied) The grounds include mature woodland, a lake, orchard, vegetable garden, tennis court, paddock, and outdoor pizza oven. Moat Hall library (Image: Pic supplied) A separate two-bedroom cottage is also part of the property. Matt Pohlson, founder and CEO of Omaze, said: "Everyone at Omaze is delighted to be partnering with Blood Cancer UK again for our latest house draw. The Moat Hall Kitchen (Image: Pic supplied) "By offering this incredible country home in North Yorkshire, plus £250,000 in cash, Omaze gives someone the chance to win a truly life-changing prize, while also raising vital funds for Blood Cancer UK's crucial work." Online entries for the Omaze Million Pound House Draw, Yorkshire, close on Sunday, October 25, 2026.

Express Newspapers
Aug 3rd, 2026
High street store with 150 shops launches 'everything must go' sale in UK seaside resort.

High street store with 150 shops launches 'everything must go' sale in UK seaside resort. A major high street chain has launched an "everything must go" sale with discounts of up to 30% before one of its UK seaside stores closes for good next month. 11:33, Mon, Aug 3, 2026 Updated: 11:37, Mon, Aug 3, 2026 TG Jones is closing a branch in Southend (Image: Getty) A major high street retailer has launched an "everything must go" sale at one of its UK seaside stores ahead of its permanent closure next month. TG Jones, formerly WHSmith, has begun offering discounts of up to 30% at its Southend branch, with shoppers able to pick up reduced items before the store shuts its doors on September 26. The closure will also see Southend lose its main Post Office, which currently operates from the floor above the shop. After the branch closes, customers will need to use alternative Post Office locations on Sutton Road or Hamlet Court Road. A spokesperson for TG Jones said: "As part of its work to secure the long-term future of TG Jones, Omaze has confirmed that its Southend store will close. Omaze appreciate this will be disappointing news for its colleagues, customers and the local community. Article continues below ADVERTISEMENT Get the day's biggest headlines in UK and World news and more Omaze use your sign-up to provide content in ways you've consented to and to improve its understanding of you. This may include adverts from Omaze and 3rd parties based on its understanding. You can unsubscribe at any time. Read its Privacy Policy "Our priority now is on supporting those affected colleagues while continuing to serve our customers until the store closes. We would like to thank our colleagues in Southend for their valued contribution to TG Jones." The Southend site is one of the first to be affected following the retailer's recent restructuring plans. TG Jones was created after the former WHSmith high street business was sold in a £76 million deal last year, with the stores rebranded under their new owner, Modella Capital. However, the chain has struggled in recent months, with trading reportedly weakening since the beginning of the year. Article continues below ADVERTISEMENT WHSmith continues to operate in train stations and airports (Image: Getty) In July, Modella Capital secured approval for a company-wide restructuring programme that could put as many as 150 stores at risk of closure. The plans also include rent reductions of between 15% and 75% across hundreds of sites. Article continues below ADVERTISEMENT Another TG Jones branch in Swindon is also expected to close as part of the shake-up. WHSmith, meanwhile, continues to run its travel business, including shops in airports, railway stations and hospitals, after retaining that division when it sold its high street stores. The travel arm remains the company's strongest-performing part of the business.

Place North West
Jun 15th, 2026
Omaze-ing: Eden Project Morecambe secures £4.5m donation.

Omaze-ing: Eden Project Morecambe secures £4.5m donation. 15 June 2026 11:17 Julia Hatmaker A prize draw for a house in Cornwall has fully funded the centrepiece of the future Lancashire eco-tourist attraction, which is lined up to open winter 2028. The Elder Tree at Eden Project Morecambe will be the highlight of the Realm of the Sun portion of the double-domed venue. Standing 20 metres tall, the £4.5m Elder Tree will feature large roots that guests can walk under and around. Around its roots and its hollow trunk will be information regarding how ecosystems were in the past compared to how they exist today - providing a time to reflect on humanity's impact on the planet. Andy Jasper, chief executive of the Eden Project, thanked the Omaze team and all those who bought entries for supporting Eden Project Morecambe in the latest grand prize draw. "Every entry has helped bring us one step closer to the transformation happening in Morecambe, making Eden Project Morecambe a reality," Jasper said. "The funding has specifically secured The Elder Tree - which will sit at the heart of the experience for visitors. More than a striking landmark, it will help tell the story of our changing relationship with the natural world and inspire people to imagine what an incredibly positive future could look like." Omaze founder and chief executive Matt Pohlson added: "Not only did our lucky winner Darren win the spectacular house in Cornwall, but he was also part of the Omaze Community that raised the transformational £4.5 million for Eden Project Morecambe, fully funding The Elder Tree, the centrepiece of this extraordinary new destination. "Everyone at Omaze is incredibly proud to have partnered with Eden Project to help inspire generations to reconnect with the natural world while creating jobs and opportunity across the North West." Lancaster City Council, Lancashire County Council, and Lancaster University are working alongside Eden Project on the attraction. National government has contributed £50m towards its creation. Work has already started on transforming the 11-acre former Bubbles Leisure Complex and Superdome into Eden Project Morecambe. Around 1.5-acres of community gardens are due to open next spring - these will include the Bring Me Sunshine Garden that was displayed at this year's RHS Chelsea Flower Show. Main contractor VINCI is lined up to complete the main attraction by the end of 2028. When finished, Eden Project Morecambe will comprise of the Realm of the Sun, the Realm of the Moon, and the Metronome filled with plants and exhibits that immerse visitors in a tropical landscape and a tidal rock pool. Designed by Grimshaw Architects, the attraction will boast 91,500 sq ft of built space, including a café and shop. Eden Project estimates that the attraction ill bring in more than 500,000 visitors each year. Its pioneer attraction in Cornwall has brought in more than 25m since it opened in 2001, contributing £6.8bn to the regional economy, according to the organisation. The project team for Eden Project Morecambe includes TEP, LK Group, Ridge and Partners, and WSP. You can view its planning application by searching reference 25/01118/VCN on Lancaster City Council's planning portal.

Access Newswire
Apr 21st, 2026
Omeza raises $8.5M Series A from Astanor and BluKap Ventures to scale FDA-cleared wound care platform

Omeza, a regenerative wound care company, has closed an $8.5 million Series A funding round co-led by BluKap Ventures and Astanor. The company has developed an FDA-cleared, marine-derived platform for wound care treatment. The funding will be used to scale the company's regenerative wound care technology.

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