On

On

Designs and markets athletic footwear

Overview

On designs and markets athletic footwear and apparel from Switzerland. Its flagship running shoes use a patented CloudTec cushioning system that provides a soft landing and a firm takeoff, aiming to reduce muscle fatigue and prevent injuries. The lineup also includes hiking shoes, tennis shoes, sneakers, and a range of sportswear such as shorts, shirts, and jackets. On differentiates itself with the CloudTec technology, a Swiss-brand design ethos, and a direct-to-consumer and global retail approach that makes its products available in over 50 countries through retailers, distributors, and its own website. The company’s goal is to help people move better and stay active by offering high-performance footwear and apparel that supports running and other athletic activities.

Significant Headcount Growth

About On

Simplify's Rating
Why On is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Zurich, Switzerland

Founded

2010

People at On

People at On who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Asia-Pacific sales surged 44.4% in Q1 2026, now exceeding 20% of global revenue.
  • Direct-to-Consumer sales jumped 28.7% in Q1 2026, surpassing CHF 322 million quarterly revenue.
  • Apparel sales grew 45.1% in Q1 2026, diversifying beyond footwear's previous 95% revenue dominance.

What critics are saying

  • Hoka aggressively launches carbon-plated HYROX shoes, directly eroding On's Cloud X Tempo Pro market share in 6-12 months.
  • Nike's elite running shoe comeback with carbon-stack technology threatens On's premium positioning and 2026 sales growth.
  • Retailers bundle On with Hoka in promotional racks, reducing On's visibility and premium perception within 6-12 months.

What makes On unique

  • On's patented CloudTec cushioning delivers soft landing and firm takeoff to reduce muscle fatigue.
  • On uniquely targets HYROX fitness racers with its first carbon-plated Cloud X Tempo Pro hybrid shoe.
  • On's premium strategy and LOEWE luxury collaboration position it closer to luxury goods than sportswear.

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Funding

Total Funding

$1.4B

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Wellness Program

Mental Health Support

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

39%

1 year growth

39%

2 year growth

42%
Fucking Young!
May 18th, 2026
LOEWE and On Introduce the LightSpray Cloudmonster.

LOEWE and On Introduce the LightSpray Cloudmonster. by Adriano Batista LOEWE and On have added a new silhouette to their ongoing collaboration. The LightSpray Cloudmonster brings together On's LightSpray upper technology and LOEWE's handling of proportion and colour. The shoe is built around a manufacturing process that sprays a seamless filament upper in a single step, taking roughly three minutes. The technique eliminates traditional layering and reinforcements. What is left is a laceless, one-piece upper that moves with the foot. It sits on On's Cloudmonster Hyper midsole with Helion HF for cushioning and energy return. The LightSpray Cloudmonster comes in an all-white colourway with silver branding from both houses. Each pair includes three LightSpray socks in Fluo Yellow, Fluo Green, and Teal. The socks are not an accessory. They were developed specifically for the LightSpray construction and function as part of the design. The shoe's appearance shifts depending on which pair is worn. The collection also includes updated versions of the Cloudsolo and a new addition, the Cloudtilt Hi. The Cloudsolo, the first model co-designed by the two brands, returns in new bicolour pairings and exclusive colourways: Teal, Sand, and Burgundy. The Cloudtilt Hi arrives as a hi-top silhouette in tricolour combinations, including Teal and Taupe. Check it out below: The LightSpray Cloudmonster is available exclusively at On and LOEWE stores. The Cloudsolo and Cloudtilt Hi are available at On and LOEWE stores, select retail partners worldwide, and online at on.com and loewe.com. actual LOEWE and On Introduce the LightSpray Cloudmonster.

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