OOn designs and markets athletic footwear and apparel from Switzerland. Its flagship running shoes use a patented CloudTec cushioning system that provides a soft landing and a firm takeoff, aiming to reduce muscle fatigue and prevent injuries. The lineup also includes hiking shoes, tennis shoes, sneakers, and a range of sportswear such as shorts, shirts, and jackets. On differentiates itself with the CloudTec technology, a Swiss-brand design ethos, and a direct-to-consumer and global retail approach that makes its products available in over 50 countries through retailers, distributors, and its own website. The company’s goal is to help people move better and stay active by offering high-performance footwear and apparel that supports running and other athletic activities.
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Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Zurich, Switzerland
Founded
2010
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Sky High Farm Workwear and On debut the Cloud Low Waterproof slip-on. The collaborative silhouette arrives in "Date/Torchwood" and "Black" with laceless nylon construction and rugged Cloud tooling. Summary. On and Sky High Farm Workwear have unveiled the laceless Cloud Low Waterproof in two subdued colorways The silhouette features an elasticated slip-on entry waterproof nylon construction and rugged deep lugs beneath a Cloud sole The collaborative pairs are set to launch in November 2026 for a retail price of 240 USD each Name: Sky High Farm Workwear x On Running Cloud Low Colorway: Date/Torchwood, Black SKU: 3MG30936417, 3MG30931043 Retail Price: $240 USD Release Date: November 2026 Where to Buy: On On and regenerative agricultural imprint Sky High Farm Workwear have officially introduced the collaborative On Cloud Low Waterproof, transitioning from their prior Cloud 6 collaboration into a utilitarian slip-on design. The weather-ready model delivers a functional blend of outdoor protection and streamlined workwear aesthetics. Constructed with a fully waterproof build to keep out inclement weather, the silhouette eschews traditional lacing entirely in favor of an elasticated collar opening for quick step-in ease. The laceless nylon upper is finished with subtle pull tabs on the tongue and heel displaying dual Sky High Farm and On branding. Below, the tooling combines the Swiss label's signature Cloud-style sole with pronounced deep lugs underneath for enhanced traction across rough terrain. The launch arrives in two subdued colorways: an earthy "Date/Torchwood" iteration that carries consistent tonal shades across the upper and sole, and a monochrome "Black" edition that maintains an all-dark finish. The project marks the latest chapter in the multi-year partnership established between both entities in October 2025, which supports Sky High Farm's mission of regenerative agriculture and expanded food access throughout New York. The Sky High Farm Workwear x On Cloud Low Waterproof is scheduled to release in November 2026 for $240 USD.
LOEWE and On debut the Cloudsolo Hiker with A collection designed for artistic exploration. ZURICH, Switzerland - WEBWIRE - Tuesday, October 13, 2026 For Fall Winter 2026, LOEWE and On introduce a new footwear and ready-to-wear collection shaped by artistic exploration. Debuting the Cloudsolo Hiker and Cloudtilt Cosmic, the collection is accompanied by a campaign featuring artists Joan Jonas, Martine Syms and Tarek Atoui as they move through the environments that shape their work. Lensed by photographer and director, Rosie Marks, the hero campaign film and accompanying shorts follow the artists between their workshops and the landscapes that inform their practices, from forest paths to city streets. Through voiceover, the artists reflect on how curiosity, personal technique and physical expression are shaped by movement, and how movement feeds back into the studio. Bringing perspectives shaped by their individual practices, the artists explore movement as a source of creativity and discovery. Video and performance artist Joan Jonas responds instinctively to the natural world through costume and movement, while artist and composer Tarek Atoui connects movement with the freedom to listen, experiment and play. For filmmaker Martine Syms, navigating the city becomes an act of exploration - following the paths of those who came before her. The collection introduces two new footwear styles, expanding the LOEWE and On collaboration with fresh silhouettes.The Cloudsolo Hiker reworks hiking codes pairing its cloud heel with a lugged outsole and signature marble rubber, whilst custom hooks, two-tone rounded laces and a co-branded metallic buckle secure the upper. The Cloudtilt Cosmic gives the original Cloudtilt a sleeker profile. Its new CloudTec(R) Phase bottom unit uses a visible arch and larger cavities for cushioning, while engineered mesh, transparent layers and Anagram stitching define the upper. The Cloudsolo Hiker comes in sand, dark khaki, black and fox red; the Cloudtilt Cosmic in black, black/white, white, dark sand, bright orange and lilac. The ready-to-wear offering translates LOEWE's signature approach to form and materiality into functional outdoor codes. Parkas and puffers feature adjustable hoods and hems, zipped pockets and ventilation. Micro-ripstop jackets, a packable poncho and pleated cargo trousers add practical utility with a refined edge. Stretch double-jersey tops, skirts and bootleg trousers use mesh ventilation, alongside performance shorts, technical jerseys and French terry hoodies. The colour palette spans black, khaki green, dark orange, purple and yellow, with multicolour Swiss Alps prints across selected pieces. The LOEWE and On collection launches on October 15 and will be available in select LOEWE and On stores and online. Assets * Campaign film here (social crops here ) * Campaign stills here (social crops here ) * Product images here About On On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement - a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On's award-winning CloudTec(R) and LightSpray(TM) innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base - inspiring humans to explore, discover and Dream On. On is present in more than 80 countries globally and engages with a digital community on www.on.com. About LOEWE Founded in Spain in 1846, LOEWE is one of the world's major luxury houses. As of 2025, the House has been under the creative direction of Jack McCollough and Lazaro Hernandez; their artistic sensibility and rigorous approach to craft aligning with LOEWE's values. This new chapter redefines the House's core sensibilities, which explore an intellectual and playful approach to fashion, a bold and vibrant take on the Spanish lifestyle and an unmatched leather expertise. WebWireID362795 This news content was configured by WebWire editorial staff. Linking is permitted. Distribute your news. * Every day, hundreds of individuals and companies choose WebWire to distribute their news. * WebWire places your news within numerous highly trafficked news search engines generating leads and publicity. * Submit Your Release Now!
As 79% of consumers trade down, according to a McKinsey report, five brands are keeping their pricing power: Costco, Coca-Cola, On Holding, Starbucks, and Procter & Gamble. Pricing power means a company can charge more without hurting demand. Costco raised its annual membership fee in 2025 from $60 to $65, yet renewals stayed strong. Its fourth-quarter sales rose 11.2% to $93.9 billion. Coca-Cola's second-quarter sales rose 6%, and earnings per share (EPS) climbed 30% to $0.86. On Holding's gross margin improved from 61.5% to 65.4%. Starbucks' global comparable sales rose 7.9% in its third quarter, and EPS grew 86% to $0.91. Procter & Gamble's sales rose 2% in its fourth quarter, helped by price increases.
On steps into Jakarta's active scene. Swiss premium sportswear brand On has opened its largest store in Indonesia at Plaza Indonesia, bringing the brand closer to Jakarta's growing community of runners and active-lifestyle enthusiasts. Located in the heart of the city, the two-storey store is designed to be more than a place to shop. On hopes it will become a meeting point -or a second home -for runners and others who enjoy staying active. Spread across Levels 2 and 3 of Plaza Indonesia, the store offers a selection of footwear, apparel and accessories for running, training, outdoor activities, tennis and everyday movement. The range reflects the way many people live today, moving between exercise, work, travel and social activities throughout the day. The interior combines On's clean Swiss design with inspiration from Indonesia's natural landscape. Dark lava stone and deep red textures bring a sense of the country's volcanic landscape, while aluminium walls and simple architectural lines reflect the brand's modern aesthetic. Rattan-inspired details add a warmer, local touch to the space. The new store also puts community at the centre of the experience. From 20 September, On will host community runs, athlete-led sessions and other activities focused on movement. These programmes are open to experienced runners as well as those who are just beginning their active-lifestyle journey. "The opening of our Plaza Indonesia store represents a major milestone in our journey with Indonesia. We are committed to inspiring more people here to move, explore, and Dream On," said Rebecca Cai, On's Chief Global Markets Officer. Founded through running, On continues to grow beyond the sport, bringing together performance, design and a growing community of people who simply enjoy moving. On Store Plaza Indonesia, Level 2 and 3 JL. M.H. Thamrin Kav. 28-30, Jakarta on.com The article is produced by editorial team of NOW!Jakarta * Recent * Latest Offers
On developed the super-soft Surreal foam in-house to give the new Cloudsurfer 3 running shoe a plush ride. On's $160 daily trainer debuts Surreal, a new super-soft, in-house foam, plus a redesigned CloudTec Phase midsole. Published Oct 2, 2026 11:52 AM EDT The new On's Cloudsurfer 3 feels soft the second you step into it. Massive cushioning has been the trend in running shoes for some time now, but even in a sea of massive midsoles, On's new shoe feels very cushiony. Despite all that squish, it's still supportive, which doesn't always come with a midsole this plush. The $160 daily trainer is where On introduces Surreal, a foam the company formulated in-house, and On lists it at specialist running retailers starting October 1. On's headline-grabbing shoes have leaned on manufacturing and race-day tech, from the robot-sprayed upper on the LightSpray CloudMonster 3 Hyper to the Cloudboom Strike 2 marathon racer. The Cloudsurfer 3 goes after easy, recovery, and long runs instead. It's the third generation of On's cushioned everyday shoe, following the Cloudsurfer 2 from February 2025. What Surreal changes about the foam. On says Surreal is 15.5 percent softer and 23.3 percent more responsive than Helion, its previous everyday running foam. Softness and responsiveness matter as a pair in a daily trainer, since foam that compresses easily doesn't always give energy back when you push off. On formulated Surreal at its Foam Competency Center in Zurich. The percentages, along with a 15 percent weight savings over Helion, come from internal Finite Element Analysis simulations of virtual prototypes. That makes them On's modeling, not independent test data, and a finished shoe on a runner may behave differently. In the real world, however, my son has been running in them (while I rehab a demolished achilles tendon) and he corroborates that report. After two weeks of regular training runs, he has appreciated the cushioning and responsiveness for everyday miles. CloudTec Phase gets reoriented. CloudTec Phase is the set of holes On calls Clouds, built into the foam so the midsole compresses in sequence as your foot moves. On's simulations show the redesigned geometry allows 15.5 percent deeper compression than Surreal alone and a 9.9 percent drop in peak braking force, the maximum resistance to forward motion, versus un-engineered superfoam. You can see the structures compressing with every step, even when walking, but it doesn't harmfully affect the geometry or the fit. The shoe has an 8mm drop, 1mm lower than the Cloudsurfer 2's 9mm, and On lists the weight at 285 grams in a men's size 8.5. The upper is an evolved warp knit mesh that On says adapts to your foot while holding it in place. $160 and a specialist-store start. At $160, the Cloudsurfer 3 costs what the Cloudsurfer 2 did when it launched, so the new foam doesn't come with a price increase. On pre-launched the shoe exclusively at specialist running retailers on October 1, and it reaches on.com and On's own retail stores in early 2027. It's a road shoe, so look elsewhere in On's lineup for trails. The standard width fits true to size, according to On, and a wide-fit version follows in early 2027. If you need extra room, On suggests trying a pair on in a store first. On Cloudsurfer 3 $160. On calls the Cloudsurfer 3 its softest run yet. It weighs 285 grams in a men's size 8.5 on an 8mm drop, and it's built around Surreal foam and the reoriented CloudTec Phase layout. It pre-launched at specialist running retailers October 1, with a wide-fit version and on.com sales due in early 2027. 2026 Popular Science Home of the Future Awards 39 products that will improve your everyday life.
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Industries
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Zurich, Switzerland
Founded
2010
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs