On introduces LN1 autumn/fall 2026 collection. September 24, 2026 Swiss sportswear brand On has introduced the latest collection from its Lane 1 (LN1) program, an initiative bringing together a collective of independent run-specialty voices. The autumn/fall 2026 LN1 range features exclusive colourways of the Cloudrunner 3 Max LN1 and Cloudspike XC LN1 alongside a limited performance apparel line. Named after the innermost lane of a running track, the LN1 program focuses on the intersection of individual training and community running. The autumn/fall 2026 collection takes inspiration from the phenomenon of spontaneous synchronization, where individual runners moving in proximity adapt to a shared rhythm. The campaign, shot by photographer Marvin Leuvrey, is centered on the concept 'Run in Rhythm' and incorporates metronome imagery to represent collective movement. The footwear offering includes the Cloudspike XC LN1, designed for middle-distance cross-country efforts, and the supportive Cloudrunner 3 Max LN1. Both models feature a new Fresco | Gild colour update, accompanied by LN1 branding on the tongue and the medial side of the left shoe. The accompanying performance apparel range includes the LN1 Race Singlet, featuring a pleated construction, the Oversize Run-T with reflective logos, a Cropped Run-T with back ventilation details, and Race Half Tights for men and women. The autumn/fall 2026 LN1 collection launched on September 17, 2026, through On's website and select independent run-specialty retail partners.

On Holding's stock jumped 7.6% on 22 September 2026 after the Swiss sportswear company announced its first share buyback programme and set long-term targets at its Zurich investor day. The company approved buybacks of up to $1 billion through 2029, representing roughly one-twentieth of its $18.7 billion market capitalisation. On maintained its 2026 guidance and projected high-teens revenue growth through 2029, roughly matching its current 18.5% pace but below the 27.5% average of recent years. The company ended the second quarter with CHF 1.2 billion in net cash and a 65.4% gross margin. Management prioritised pricing discipline over volume, shipping less product to wholesale channels rather than allowing discounting. The strategy led to slower revenue growth in 2026 but increased direct-to-consumer sales to a record 45.7% of total revenue.

On Holding unveiled a $1 billion share buyback programme and set financial targets through 2029 at its investor day in Zurich. The Swiss sportswear brand is targeting at least CHF 5.6 billion in revenue by 2029, with high-teens constant-currency sales growth, gross margins of 65% or higher, and an adjusted EBITDA margin of at least 22%. For 2026, On reiterated guidance for low-20% constant-currency growth. The company expects roughly 17% constant-currency sales growth in the third quarter, aided by up to $65 million in tariff refunds flowing through gross profit. Stifel and Goldman Sachs both maintained Buy ratings, with price targets of $41 and $42 respectively. The company's shares rose in premarket trading following the announcement.