Kaufland will open its marketplace to consumers in France and Italy by the end of the summer. “We are the alternative to global ecommerce giants, from Europe for Europe. With that goal in mind, we are now taking the next two steps – certainly not the last”, according to Gerald Schönbucher, CEO of Kaufland e-commerce.With this expansion, the marketplace will be active in seven European countries. For its internationalization strategy, the company is using its “all-in-one solution Kaufland Global Marketplace”.Kaufland MarketplaceKaufland, originally a hypermarket chain in Germany, launched its marketplace four years ago, shortly after its owner the Schwarz Group acquired Real.de. The platform expanded to Slovakia and the Czech Republic in 2023, followed by Austria and Poland last year.This summer, two major markets will be added: “With France and Italy, we are entering the third- and fourth-largest ecommerce markets in Europe”, Schönbucher explains. “Their impressive ecommerce turnover gives us the opportunity to become the largest European online platform.”

German online marketplace Kaufland is discontinuing Fulfillment by Kaufland (FBK). The service will remain active until February 28, after which stored products will be returned free of charge to the respective selling partners. The platform is working on an international multichannel alternative.Kaufland Global Marketplace confirmed the news that came out via messages on LinkedIn. FBK was officially launched only on February 12 last year. With competitive pricing for storage and processing, the marketplace aimed to attract sellers. However, Kaufland quickly reconsidered its strategy