Overview

OneSignal provides a customer engagement platform centered on push notifications for mobile and web. It helps businesses reach and engage customers by sending personalized, behavior-based messages that can be triggered automatically, with a setup that can be completed in about 15 minutes. The platform supports high-volume delivery, processing billions of notifications, and offers machine learning features to optimize when messages are sent along with detailed analytics to measure performance. Its open-source SDKs and accessible API, plus a freemium pricing model (free basic use and paid premium features), differentiate it by being developer-friendly and scalable. The company’s goal is to make it easy for any business to connect with customers through timely, relevant notifications, improving user experience and re-engagement.