About

OneSignal offers a platform for customer engagement through push notifications, helping businesses connect with their customers via mobile and web notifications. It operates on a freemium model, providing basic services for free and charging for premium features like machine learning for message optimization and detailed analytics. The platform is user-friendly, allowing quick setup and capable of sending billions of notifications daily, with behavior-based triggers for notifications. OneSignal stands out with its open-source SDKs and accessible APIs, aiming to empower businesses to engage their customers effectively.

Simplify's Take

What believers are saying

• Growing demand for personalized engagement solutions boosts OneSignal's market potential.
• Integration with ActiveCampaign enhances OneSignal's push notification capabilities.
• SOC 2 Type II and HIPAA compliance strengthen OneSignal's security credentials.

What critics are saying

• Increased competition from market leaders like Airship and CleverTap threatens market share.
• Dependency on ActiveCampaign integration poses operational risks.
• Freemium model may limit revenue growth if premium conversion rates are low.

What makes OneSignal unique

• OneSignal offers a seamless multi-channel messaging experience for customer engagement.
• The platform uses machine learning to optimize message delivery times and personalization.
• OneSignal's open-source SDKs and API accessibility appeal to developers.

Help us improve and share your feedback! Did you find this helpful?

YesNo