O

Ooma

VoIP-based home and business communications

Overview

Ooma provides VoIP telecommunication services for homes and small to mid-size businesses. It sells hardware like the Ooma Telo for residential use and the Ooma Office line for SMEs, and these devices connect to a broadband internet connection to route calls using cloud-based features and existing phones. Ooma differentiates itself with an affordable, easy-to-set-up hardware-plus-subscription model that scales from home use to business needs, with predictable pricing. The goal is to offer cost-effective, reliable communication that lowers phone bills while delivering professional features through recurring service plans.

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About Ooma

Simplify's Rating
Why Ooma is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HardwareConsumer SoftwareEnterprise Software

Company Size

501-1,000

Company Stage

IPO

Headquarters

Sunnyvale, CA

Founded

2004

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Simplify's take

What believers are saying

  • Q2 fiscal 2027 revenue hit $83.2 million, up 25% year over year.
  • AirDial services revenue rose 75%; TELUS creates a large Canadian rollout.
  • September 2026 AI products doubled Pro Plus take rates and lifted attach rates.

What critics are saying

  • AirDial depends on carrier copper retirements; TELUS delays stretch cash conversion through 2029.
  • Canadian arbitration litigation still threatens marketing claims and cross-border legal costs.
  • Competitors like RingCentral and Zoom crush commodity UCaaS pricing, compressing Ooma margins.

What makes Ooma unique

  • AirDial bundles hardware, connectivity, monitoring, and voice for POTS replacement.
  • TELUS chose Ooma AirDial in October 2026 after testing five vendors.
  • Ooma pairs UCaaS, wholesale 2600Hz, and residential products across one platform.

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Funding

Total Funding

$128.4M

Below

Industry Average

Funded Over

9 Rounds

Notable Investors:
Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Commuter Benefits
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Employee Stock Purchase Plan
  • Paid Vacation
  • Employee Assistance Program

Stock Price

Growth & Insights and Company News

6 month growth

0%

1 year growth

-1%

2 year growth

-2%
TechCrunch
Nov 7th, 2026
Kid-safe phones: Bark, Gabb, Pinwheel and others offer devices from $99 to protect children

Parents worried about unrestricted smartphone access are driving a growing market for kid-focused phones. These devices strip out or limit web browsers, social media, and app stores, and let parents manage them through a companion app. The Bark Phone, built on Samsung Galaxy hardware, costs $240 plus a wireless plan from $29 a month. It scans messages for signs of cyberbullying and grooming. Gabb phones start around $159.99, with service from about $24.99 a month, and include no browser or social media. Pinwheel phones start around $119, while Teracube's Thrive costs $99 with plans from $35 a month. Yello!, from Canadian company TextNow, costs $149.99 plus $19.99 a month. Home-phone options include Tin Can ($100), Ooma MyPhone ($99.99), and Waffle Home ($119). Waffle's devices ship on November 23.

CanadianSME Small Business Magazine
Oct 28th, 2026
TELUS tested five vendors before choosing how to replace its business copper lines.

TELUS tested five vendors before choosing how to replace its business copper lines. October 28, 2026 A telephone company retiring its copper network has a problem most of its customers never see. The ordinary lines are straightforward to move onto fibre. The difficult ones are the lines nobody dials: the emergency phone in an elevator, the communicator wired into a fire alarm panel, the call box at a loading door. Those connections carry obligations under Canadian safety codes, and a carrier cannot simply switch them off and leave the building owner to work it out. It has to offer a replacement that holds up to inspection. TELUS has now chosen one. Speaking at Ooma's investor day on 29 September 2026, Chris Burgy, the company's senior vice president of corporate development, said TELUS had selected Ooma AirDial for business copper line replacement in Canada after evaluating competing products, and that a contract had been executed with launch planning under way. Eric Stang, Ooma's chief executive officer, described TELUS as the strongest kind of customer for the product because the carrier owns the lines being replaced. The starting point is TELUS Business Solutions, which Ooma put at up to 300,000 lines, with other divisions of the carrier holding further copper lines that remain under discussion. Canadian readers should be clear about what Ooma is before drawing conclusions from this. Ooma, Inc. is a United States company headquartered in Sunnyvale, California, and listed on the New York Stock Exchange under the ticker OOMA. It is neither Canadian owned nor a small or medium sized enterprise. Its Canadian footprint is nonetheless established: the company states it has provided cloud based telecommunications services in Canada since 2005, maintains an office in Vancouver covering engineering, product development, support and research, and brought AirDial to the Canadian market in May 2024. The product itself is built around a specific engineering choice. A unit mounts to a wall and converts an analogue telephone connection into a digital one, so the equipment already wired to the line keeps working without being replaced. Traffic runs over wired Ethernet and wireless LTE at the same time rather than failing over from one to the other, an approach Ooma calls MultiPath, and the company states that traffic stays on its own network rather than crossing the public internet. A remote management portal lets an administrator see the status of units across multiple buildings, which matters when the alternative is sending someone to stand in an elevator and press a button. The detail from the evaluation that deserves attention has nothing to do with specifications. Burgy said the process ran about six months, that TELUS tested the top five vendors in the category, and that the testing included a fire panel specific to the Canadian market. Ooma adapted its device firmware to work with that panel within a couple of days. A Canadian fire panel is not an exotic request, but it is the kind of requirement a product designed for the United States market can fail without anyone having anticipated it, and the speed of the response is the part a smaller company can learn from. That is the first lesson here for Canadian small and medium sized businesses, and it does not require a telecommunications contract to apply. In a competitive evaluation, the moment a prospect surfaces a requirement nobody planned for is the moment the decision is usually made. Most suppliers treat it as a problem to be scoped, costed and scheduled. Turning it around in days, on a test the buyer set rather than one the vendor chose, demonstrates something about how the business operates that no reference call conveys. Smaller firms are often better placed to do this than large ones and rarely treat it as the advantage it is. The second lesson sits in the timeline. Burgy indicated that a full conversion would likely take TELUS three to five years, carried out in stages by the carrier's own technicians, because critical life safety devices cannot be cut off abruptly. For Canadian business owners this is useful context rather than cause for delay. Copper is not disappearing in a single week, and there is room to plan. The constraint is that the work on a given building involves an elevator contractor, a monitoring company and often an inspection, so the sequence takes longer than the notice period suggests. Independent recognition exists alongside the carrier selection. In May 2026, Frost and Sullivan named AirDial the Competitive Strategy Leader for best practices in the North American copper replacement industry, the second consecutive year the product received that recognition. The analysis credited the combination of hardware, connectivity, voice service and central cloud management in a single offering, and the simultaneous use of two network paths rather than conventional failover. For any Canadian business still running analogue equipment, the practical step is the same regardless of which supplier eventually does the work. Pull the carrier invoices, list every line the business pays for, then walk the building to establish what each one actually connects to, because the billing record and the equipment on site often disagree. Identify the life safety connections first and confirm with the monitoring company and the elevator service provider that signals arrive correctly after any change, keeping the original line active until that confirmation comes back. The TELUS decision is worth noting less for the product chosen than for what the evaluation reveals about the problem. A carrier with its own engineering resources spent six months testing five vendors before committing, and built a Canadian specific device into the test. Businesses treating their own copper transition as a routine telephone order may be underestimating it by a considerable margin. Your role in staying up to date is integral to our shared mission of fostering a community of innovators. CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian_sme on X to remain updated on all business trends and developments. Your support is crucial to our mission. Disclaimer: This article is based on publicly available information intended only for informational purposes. CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned. Readers are advised to conduct their research and due diligence before making business decisions.

Daily Political
Oct 3rd, 2026
Ooma targets AI, POTS growth as TELUS deal and margin goals take shape.

Ooma targets AI, POTS growth as TELUS deal and margin goals take shape. Ooma (NYSE:OOMA) outlined growth plans across its business communications, POTS replacement, wholesale platform and residential phone offerings during an investor presentation, highlighting new artificial intelligence products, a Canadian carrier relationship and long-term profitability targets. Chief Executive Officer Eric Stang said the cloud communications provider serves more than 1.4 million core users and generated $307 million in revenue over the trailing four quarters, up 17% year over year. The company reported about $300 million in annual recurring revenue, recurring non-GAAP gross margins above 70%, and 99% retention. Discover more Trade Derivatives Explore Exchanges Ooma's strategy centers on combining advanced features, ease of use and value in targeted market segments rather than seeking to serve every type of customer, Stang said. Its business spans small-business unified communications, enterprise communications, POTS replacement through AirDial, wholesale communications software through 2600Hz, and residential offerings. AirDial targets POTS replacement opportunity. Several speakers emphasized the opportunity created by the ongoing retirement of traditional copper telephone networks. Frost & Sullivan VP and Senior Fellow Elka Popova said deregulation has enabled telecommunications carriers to increase prices and discontinue legacy POTS services, creating urgency for businesses and residential customers to migrate to next-generation services. Popova said Frost & Sullivan estimates there are at least 12 million POTS lines requiring replacement in the U.S. She said the research firm recognized Ooma's AirDial product with a best-practices award, citing its integrated approach for mission-critical analog uses such as fire alarms and elevator phones. Chris Burgy, Ooma's senior vice president of corporate development, said the company estimates that up to 8 million business POTS lines remain in the U.S., excluding residential lines. He said AT&T has begun shutdown actions and filings extending into 2027 and 2028, while Verizon has begun addressing legacy Frontier assets following its acquisition of Frontier. Ooma also announced that TELUS selected AirDial for business POTS replacement in Canada. Burgy said TELUS Business Solutions has up to 300,000 lines and that the companies have executed a contract and begun launch planning. Ooma expects an initial go-live using U.S.-based infrastructure during the second half of its fiscal year, followed by Canadian data-center deployment for government requirements. AirDial is generally sold on contracts, often lasting three years or longer, according to Burgy. Ooma said its average revenue per AirDial line is approximately $25, blending direct and reseller sales. The company has about 45 reseller partners and typically adds two or more per quarter. Thad White, vice president of product management, said AirDial's differentiators include multi-path redundancy that simultaneously transmits voice traffic over multiple connections, device and call notifications, equipment-disconnect alerts, and remote monitoring tools. Ooma plans enhancements including dual-modem active-active LTE, a 5G version, a high-density deployment product for buildings with more than 50 lines, and FedRAMP early-start certification efforts. AI products expand UCaaS offering. Dennis Peng, Ooma's senior vice president of product management, said the company recently added AI transcriptions, summaries, insights and Ask AI features to its Pro Plus service tier. Ooma has also begun selling voice-agent add-ons consisting of a basic answering service and a full receptionist. Peng said early inside-sales results showed Pro Plus take rates for new customers nearly doubled after the AI additions, while voice agents achieved double-digit attach rates on new deals. The company is still in its first quarter of selling the products and has only begun marketing them to its installed base, he said. Ooma is also launching an AI productivity-agent bundle priced at $15 per account per month, with usage-based credits. The initial bundle includes four agents designed to review calls for issues or sales opportunities, prepare customer interaction summaries and automate other business tasks. Peng said Ooma plans to add more agents through the remainder of the year and early next year. The company said it uses a combination of internally operated and external AI models, and aims to remain flexible as model performance and pricing change. Stang said customer data used in the products is used for that customer rather than being shared across customers. Ooma also plans to launch Ooma CX, a call-center offering priced at $49.95 per agent per month, in the fall. The product is intended for teams needing more functionality than Ooma's Pro Plus tier but less complexity than an enterprise contact-center deployment. Residential products and wholesale platform. In residential communications, Ooma introduced MyPhone, a screen-free calling product for families with children. The offering includes a trusted contact circle, party-line calling, address-based 911, parental call logs and scheduled quiet hours. Jim Gustke, senior vice president of marketing and residential sales, said MyPhone will begin in-store availability with an unnamed major brick-and-mortar retailer in November. Ooma also announced StarDial, designed for satellite internet households using Starlink. Gustke said StarDial incorporates HD Voice and adaptive redundancy for satellite-internet latency, and that an unnamed major retailer will carry the product as part of its Starlink assortment. Burgy said the company's 2600Hz platform, acquired in October 2023, provides wholesale UCaaS, contact-center-as-a-service and communications-platform capabilities. The platform targets legacy-platform operators, fiber companies with voice-service requirements and vertical SaaS providers seeking embedded communications. Burgy cautioned that sales cycles can be longer because customers may operate thousands or hundreds of thousands of users and must complete migrations. Financial targets and acquisition strategy. CFO Shig Hamamatsu said Ooma's fiscal-year revenue guidance is about $333 million. In the second quarter, business subscription revenue increased 38% year over year, annual exit recurring revenue reached $299 million, up 25%, and adjusted EBITDA and free cash flow increased 68% and 50%, respectively, on a year-over-year basis. Ooma guided to about $48 million in adjusted EBITDA for the year. Hamamatsu said the company generated more than $44 million in trailing-12-month adjusted EBITDA and $30 million in free cash flow at the end of the second quarter, while converting roughly 70% of EBITDA to free cash flow. Over a three- to four-year period, Ooma aims to roughly double revenue, with about $100 million of incremental revenue each from business UCaaS and AirDial in its framework. The company's long-term adjusted EBITDA margin target is more than 20% to 25%, compared with 15% in the second quarter. Stang said acquisitions remain part of Ooma's strategy, primarily to add UCaaS users cost-effectively. The company prefers North American acquisition targets with $10 million to $50 million in revenue and seeks transactions that become accretive within a few quarters. Ooma said it aims to complete one or two acquisitions per year when opportunities and valuations align. About Ooma (NYSE:OOMA). Ooma, Inc is a cloud communications company that provides voice, collaboration, and related services to small and midsize businesses, enterprises, and consumers. Its business offerings are designed to replace or complement traditional business phone systems with internet-based communications delivered through software and connected devices. Ooma's business products include Ooma Office, Ooma Pro, and Ooma Enterprise, which provide cloud-based phone systems, business texting, virtual extensions, conferencing, call management, and other unified communications features.

Smart Customer Service
Sep 30th, 2026
Ooma launches AI Productivity Agent Bundle.

Ooma launches AI Productivity Agent Bundle. Sep 30, 2026 Ooma, a provider of advanced communications services, today introduced the Ooma AI Productivity Agent Bundle, an artificial intelligence-powered add-on for Ooma Office Pro Plus. The Ooma AI Productivity Agent Bundle automatically analyzes customer calls, surfacing what matters most and recommending next steps. It operates directly within Ooma Office. The Ooma AI Productivity Agent Bundle launches with the following: * Daily Briefs, which summarize important business activity and priorities. * Customer Briefs, which recap customer history and preferences for personalized service. * Watchlists, which monitor key accounts, issues, and opportunities. * Real-Time Alerts, which notify teams when immediate attention is needed. * Recommended Actions, which suggest next steps based on customer interactions. * Drafted Responses, which help teams respond to customer inquiries. * SMS Replies, which generate personalized text message responses. * Opportunity Scoring, which identifies and prioritizes opportunities based on customer intent, engagement, and revenue potential. * Risk Scoring, which analyzes communications for indicators of dissatisfaction and other issues that might require intervention. "Much of today's AI conversation is focused on replacing human work," said Dennis Peng, senior vice president of product management at Ooma, in a statement. "We believe the greatest value comes from helping people have better conversations, build stronger customer relationships and respond more quickly when something needs attention. The AI Productivity Agent Bundle is designed to do exactly that."

Lakeshore Fiber
Sep 22nd, 2026
Ooma Phone Service: 10 powerful benefits for homes and businesses.

Ooma Phone Service: 10 powerful benefits for homes and businesses. September 22, 2026. Ooma Phone Service: A smarter way to stay connected. Ooma Phone Service is now available through Lakeshore Fiber, giving homeowners and businesses across Northeast Michigan a reliable, feature-rich phone solution powered by fiber internet. Whether you're looking for an affordable home phone, a professional business phone system, or a better way to manage calls while working remotely, Ooma offers modern communication features designed for today's connected world. In today's connected world, reliable communication is just as important as reliable internet. That's why Lakeshore Fiber is excited to offer Ooma phone service for both residential and business customers throughout Alpena and Northeast Michigan. Whether you're looking to keep your home phone number, improve call quality, or give your business a professional phone system without the complexity and cost of traditional phone service, Ooma provides a modern solution powered by your Lakeshore Fiber connection. What is Ooma Phone Service? Ooma is a cloud-based phone service that uses your internet connection to deliver crystal-clear voice calls. Instead of relying on traditional copper phone lines, Ooma uses Voice over Internet Protocol (VoIP) technology to route calls through the internet. The result? Better call quality, more features, and often lower costs compared to traditional landline services. Because Ooma runs over Lakeshore Fiber's high-speed, reliable network, customers can enjoy clear conversations with minimal interruptions or dropped calls. 10 powerful benefits of Ooma Phone Service. When paired with Lakeshore Fiber internet, Ooma Phone Service delivers a reliable communication experience for both residential and business customers. Some of the biggest benefits of Ooma Phone Service include: * Crystal-clear call quality * Affordable monthly pricing * Number portability * Voicemail and caller ID * Call forwarding and call waiting * Mobile app access * Enhanced spam call protection * Remote work flexibility * Professional business features * Easy scalability as your needs grow Because Ooma Phone Service uses internet-based technology instead of traditional phone lines, customers benefit from a modern platform that is designed for today's communication needs. Another advantage of Ooma is access to a comprehensive support center and customer resources available 24/7 to help users troubleshoot issues and get answers quickly. Why homeowners choose Ooma Phone Service. Many families are looking for a dependable phone solution without paying for outdated landline services. Ooma offers several advantages: Keep your existing phone number. One of the biggest concerns when switching phone providers is losing your current number. With Ooma, you can typically transfer your existing phone number, making the transition simple and stress-free. Crystal-Clear call quality. Poor call quality can be frustrating. Since Ooma operates over a high-speed fiber internet connection, homeowners can enjoy dependable voice quality that sounds natural and clear. Affordable monthly service. Traditional phone services often include equipment fees, maintenance charges, and other costs that add up quickly. Ooma provides a cost-effective solution with straightforward pricing and valuable features included. Advanced calling features. Many premium features come standard with Ooma, including: * Voicemail * Call waiting * Caller ID * Call forwarding * Mobile app access * Blocking unwanted callers * Voicemail-to-email options These features help homeowners stay connected whether they're at home or on the go. Enhanced spam call protection. Robocalls and scam calls continue to be a growing problem. Ooma includes tools designed to identify and block many unwanted calls before they ever reach your phone. Ooma Phone Service helps homeowners, remote workers, and businesses stay connected with reliable cloud-based calling powered by Lakeshore Fiber internet. Why businesses choose Ooma Phone Service. Communication can make or break customer service. For small businesses, having a professional phone system is essential. Ooma delivers enterprise-level features without the enterprise-level price tag. Professional business presence. With Ooma, businesses can create a more polished customer experience through features such as: * Automated receptionists * Virtual extensions * Business greeting menus * Ring groups * Department routing Even a one-person operation can sound like a larger, more established company. Work from anywhere. Today's workforce is more mobile than ever. Ooma allows employees to answer business calls from smartphones, tablets, or computers without giving out personal phone numbers. Whether you're working from the office, home, or on the road, customers can reach you through a single business number. Scalable for growing companies. As businesses expand, communication needs change. Ooma can grow alongside your business by adding additional users, extensions, and features without major equipment investments. Better reliability. Your phone system is only as good as the network behind it. Pairing Ooma with Lakeshore Fiber's reliable internet service helps deliver consistent call quality and dependable performance. Perfect for remote workers. Remote and hybrid work have become common throughout Northern Michigan. If your job depends on phone communication, Ooma offers a professional solution that helps separate work calls from personal calls. Benefits include: * Professional phone number options * Mobile and desktop calling * Voicemail management * Call forwarding * Business continuity during outages or travel For professionals who work from home, Ooma helps create a more productive and professional communication experience. Ooma and fiber internet: A perfect match. Voice calls require a fast, stable connection to perform their best. Fiber internet provides: * Low latency * Consistent speeds * Reliable connections * Better performance during high network activity That means you can make calls while family members stream movies, attend online classes, browse the web, or play games without sacrificing call quality. Is Ooma Phone Service right for you? Ooma is a great fit for: Homeowners who want: * A dependable home phone * Spam call protection * Modern calling features * Affordable monthly service Businesses that need: * A professional phone system * Flexible remote work capabilities * Better customer communication * Room to grow Remote workers looking for: * A dedicated work phone solution * Better work-life separation * Mobile accessibility * Reliable call quality Get started with Ooma Phone Service from Lakeshore Fiber. If you're looking for an affordable, reliable, and feature-rich communication solution, Ooma Phone Service is an excellent choice. Homeowners can enjoy crystal-clear calls and advanced features, while businesses can take advantage of professional tools that improve customer communication and support remote work. By combining Ooma Phone Service with Lakeshore Fiber's fast and dependable fiber internet network, you'll get a modern phone solution backed by local support from a team that understands the needs of Northeast Michigan residents and businesses. Contact Lakeshore Fiber today to learn more about Ooma Phone Service and discover which plan is right for your home or business.

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