Opal has launched Ad Pay, a product enabling agencies and brands to pay Meta and Google advertising invoices with credit cards. Since opening its waitlist, customers have requested to process over $250 million in advertising payment volume. The product addresses a challenge created when Meta and Google shifted large advertisers to monthly invoice billing, requiring bank transfers that restrict cash flow and eliminate card rewards. Ad Pay automatically detects supported invoices, displays balances and due dates, and allows payment through Opal credit or connected business cards from a single workflow. Payments using Opal credit incur a 3% processing fee, whilst connected business cards carry a 3.5% fee. Customers using Opal credit may receive up to 55 days before payment is due, depending on transaction timing and account terms. Ad Pay is currently available through a waitlist, with access rolling out gradually.

Opal, a credit card provider for digital advertising agencies, has raised $6 million in seed funding, CEO Alex Steele disclosed exclusively. The company addresses a gap in traditional banking services for ad agencies, which manage hundreds of thousands of dollars in client advertising spend monthly but struggle to secure adequate credit from conventional lenders.