Singapore helped Apple cut its tax bill by about $2.67 billion this year, overtaking Ireland as the company's main European-style tax base. Apple reported $27 billion in corporation taxes; at the US federal rate of 21%, the bill would have been $33 billion. Apple's Singapore units book profits on products and services sold to other Apple entities overseas. Singapore's headline corporate tax rate is 17%, but incentives for research and intellectual property work put Apple's effective rate there at about 10% over the past couple of years. More than 140 countries, Singapore among them, have agreed to a 15% global minimum tax, known as Pillar Two. Incentives, credits and adjustments can still lower a company's effective rate. Apple moved away from Ireland after the European Commission in 2016 ordered the country to recover €13 billion in alleged illegal tax benefits.

gov.sg turns family chaos into a celebration of togetherness in new Deepavali campaign via DSTNCT. by Julian Bartolome October 27, 2026. Singapore - gov.sg and creative agency DSTNCT have launched "Family assemble!", a comedy film for Deepavali that encourages families to put down their screens and spend more meaningful time together during the festive season. Premiering on 26 October across gov.sg channels, broadcast and digital platforms, the film uses humour and familiar family moments to remind audiences that the joy of Deepavali lies in being present with loved ones. Directed by S.S. Vikneshwaran (SSV), Founder of Cosmic Ultima Pictures and the filmmaker behind the dark comedy Atcham Thavir and comedy series Adukku Veettu Annasamy, the Tamil-language film with English subtitles, "Family Assemble!" draws on the style of heist films and superhero team-ups to tell a story about family connections and festive traditions. "Family assemble! Is a timely reminder that being together is not always the same as being present," said Aaron Lye, Director, Campaigns & Production Department, MDDI. "Through warmth and humour, the film celebrates the traditions that connect generations and the importance of making time for the people who matter most. We hope audiences will see a little of their own family in the story and rediscover the joy of celebrating Deepavali together," added Lye. "Deepavali is more than the day itself. It lives in the funny, chaotic moments of getting ready, and in the people who make them matter," shared Chloe Lim, Business Director and Partner, DSTNCT. "We wanted to tell that story with plenty of laughter, while giving audiences the relatable moments they might recognise in their own families. To us, national storytelling means bringing people closer through stories grounded in the distinct lives and traditions of our communities," Lim concluded.