OpenAI's UK staff earned an average basic salary of about £794,000 last year, as competition for top AI researchers pushed pay higher. The ChatGPT creator employed an average of 110 people in Britain in 2025, paying £258m in total across wages and share awards, including £87.3m in base pay. Including share awards, average UK pay packages were worth nearly £2.3m per person. Google's average pay last year, including shares, was around £400,000. Accounts filed with Companies House show OpenAI's UK revenues rose to £292.9m in 2025 from £79.2m a year earlier, with a profit of £31.7m. OpenAI now employs around 200 UK staff and plans to grow to more than 500 in a new King's Cross office. Rival Anthropic plans to grow its UK team to 800.

A Bank of America (BofA) survey of 117 advertisers and agencies suggests ChatGPT is starting to compete with Google for future ad budgets. In the poll, 26% named ChatGPT as the platform likely to gain the most ad spending over the next 12 months, ahead of Google Search at 19% and YouTube at 11%. Google still leads on current spending. Search was picked by 30% as the platform with the biggest rise in spend, and 33% said it was where AI was lifting ad returns fastest. Alphabet's Google Search and other revenue rose 17% to $63.27 billion in the second quarter. OpenAI said ChatGPT Ads passed $1 billion in annualised revenue run rate less than 200 days after launch. In the survey, 28% of respondents already advertise on ChatGPT, and 43% plan to start within 12 months.

Infometry, a data analytics and AI company based in Silicon Valley, has partnered with OpenAI to bring OpenAI's models to its INFOFISCUS Conversa platform. The models are available now. Customers can connect their own OpenAI API credentials and use the models alongside other large and small language models. They can pick a model for each task based on reasoning complexity, performance, governance, and cost. Conversa queries data across enterprise and cloud platforms without copying it into a separate repository. Users can run root-cause analysis on changes in revenue, inventory, or forecasts, and ask follow-up questions in the same context. Infometry plans to deepen the integration as the partnership evolves.