Open Farm Pet

Open Farm Pet

Sells premium, ethically sourced pet foods

Overview

Open Farm offers premium pet food with ethically and sustainably sourced ingredients. It sells a range of products including dry and wet foods, bone broths, treats, freeze-dried raw, gently cooked meals, and nutritional supplements, all designed to provide high-quality nutrition for pets. Products are produced and sourced to emphasize animal welfare and environmental stewardship, often with certifications from Global Animal Partnership, Certified Humane, Ocean Wise, and MSC, and the company became a B-Corporation in July 2024. The company distinguishes itself by transparent sourcing, strong welfare and sustainability standards, and partnerships with recognized certification bodies, setting it apart from competitors that do not publish the same level of ethical sourcing. Its goal is to help pet parents make ethical, sustainable choices without sacrificing pet health, steering the pet-food market toward responsible sourcing and welfare.

About Open Farm Pet

Simplify's Rating
Why Open Farm Pet is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$65M

Headquarters

Toronto, Canada

Founded

2014

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Simplify's Take

What believers are saying

  • GoodGut line launched March 24, 2026, with Lifeway Foods' 10-strain probiotics delivers 2 billion CFUs per pound.
  • Expanded Freshly Crafted with 11 recipes and digital Meal Plan Builder personalizes dog feeding.
  • Won sustainability award at Global Pet Expo while debuting new wet food line.

What critics are saying

  • Fails 42% carbon reduction by 2030, eroding B-Corp status and driving customers to The Farmer's Dog.
  • Mars Petcare's Pedigree probiotic line captures gut health share via superior R&D in 6-12 months.
  • Chewy mandates verification, delists Open Farm over unreliable self-reported footprints in 18 months.

What makes Open Farm Pet unique

  • Open Farm provides 100% traceable ingredients via lot number lookup on its website.
  • Certified B-Corp since July 2024 audits farms for stringent animal welfare standards.
  • Launched 'Know Your Footprint' tool displaying carbon emissions for all products.

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Funding

Total Funding

$65M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Company Equity

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

1%
Petfood Industry
Mar 24th, 2026
Open Farm debuts gut health dog food line.

Open Farm debuts gut health dog food line. New GoodGut line combines prebiotics, probiotics and postbiotics with a proprietary 10-strain probiotic blend. March 24, 2026 Open Farm has launched GoodGut, a digestive health-focused dog food line developed in partnership with Lifeway Foods, the kefir brand. The line features a complete prebiotic, probiotic and postbiotic system designed to support gut microbiome health across life stages. Each recipe delivers 2 billion CFUs per pound, powered by CanineCulture, a proprietary blend of 10 probiotic strains developed with Lifeway Foods. GoodGut was formulated by Dr. Moran Tal-Gavriel, BSc, DVM, DVSc, Dip. ECVCN, Open Farm's head of veterinary nutrition. "A healthy gut microbiome is central to nearly every system in the body," Tal-Gavriel said. "With GoodGut, we focused on building a balanced, resilient foundation that supports digestion, nutrient absorption, immune health and overall vitality, starting early and continuing through every life stage." The line combines kibble with freeze-dried raw pieces in three single-protein recipes: wild-caught salmon, grass-fed beef and harvest chicken. Open Farm describes all protein sources as humanely raised, sustainably sourced and non-GMO. Packaging is recyclable. GoodGut is available at OpenFarmPet.com and pet stores across North America. Unlock Personalized Content! Sign up and the recommendations below will be more personalized for you! Recommended

Petfood Industry
Aug 13th, 2025
Open Farm adds 11 recipes, Meal Plan Builder to Freshly Crafted line

Open Farm has expanded its Freshly Crafted line with 11 new recipes across four formats and launched a digital Meal Plan Builder that creates personalized feeding recommendations based on individual dog characteristics.

Kildare Now
May 19th, 2025
Agri Aware's Open Farm Comes to Kildare and Galway for 2025

Agri Aware has teamed up with Agriland Media as the official media partner for Open Farm for 2025.

Petfood Industry
May 2nd, 2025
Open Farm debuts TV campaign to support brand growth

Open Farm has launched a new advertising campaign, "We Are Just as Obsessed with Your Pet as You Are," as part of a broader effort to expand its reach and reinforce support for independent pet retailers.

Pet Insight
Mar 28th, 2024
Open Farm Introduces New Wet Food Line, Celebrates Sustainability Award at Global Pet Expo

Open Farm introduces new wet food line, celebrates sustainability award at Global Pet Expo.

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