OpenX

OpenX

Programmatic advertising platform for digital inventory

About OpenX

Simplify's Rating
Why OpenX is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Cybersecurity

Company Size

201-500

Company Stage

Series E

Total Funding

$73.4M

Headquarters

Pasadena, California

Founded

2007

Overview

OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.

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Simplify's Take

What believers are saying

  • OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
  • The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
  • OpenX's advanced analytics benefit from AI integration in ad targeting.

What critics are saying

  • Privacy regulations like CCPA and GDPR challenge OpenX's data management.
  • Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
  • The deprecation of third-party cookies threatens OpenX's ad targeting methods.

What makes OpenX unique

  • OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
  • The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
  • OpenX provides seamless cross-channel ad experiences across web, app, and CTV.

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Funding

Total Funding

$73.4M

Below

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Below Average

Industry standards

$100M
$25M
OpenX
$245M
Stripe
$250M
Reddit
$1250M
Epic Games
$1500M
Airbnb

Benefits

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

7%
PR Newswire
May 23rd, 2024
Global Icons Eric Cantona, Karen Carney, Mary Earps, Draymond Green, Deandre Hopkins, Flau'Jae Johnson, Jason Kelce, Travis Kelce And More Confirmed To Attend Stagwell (Stgw) Sport Beach 2024

NBA 10-time All-Star Carmelo Anthony to host Cannes Lions International Festival of Creativity's first-ever Wine & Spirits Festival at Sport BeachGatorade, The Kansas City Chiefs, Snapchat, BOSS and more world-class brands to deliver premier experiences at Sport BeachNEW YORK and CANNES, France, May 23, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today a new roster of athletes and brand partners confirmed to activate at SPORT BEACH 2024 (June 17-20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions)."Our attendees can expect Sport Beach to be a different kind of experience at Cannes Lions." - Beth Sidhu Post this Global Icons Eric Cantona, Karen Carney, Mary Earps, Draymond Green, DeAndre Hopkins, Flau'jae Johnson, Jason Kelce, Travis Kelce and More Confirmed to Attend Stagwell (STGW) Sport Beach 2024As sports, business, and culture increasingly converge, Stagwell will host conversations with athletes and brands working together to connect with consumers in an authentic way. Four-time NBA champion and media personality, Draymond Green, will be featured in programming. Manchester United legend Eric Cantona, former professional soccer player Karen Carney, professional soccer player Mary Earps, football player DeAndre Hopkins, basketball player Flau'jae Johnson, pilates instructor Amanda Kassar, Super Bowl champion and seven-time Pro Bowl honoree Jason Kelce, two-time Super Bowl champion and star NFL tight end Travis Kelce, and dancer and entertainment icon Jess King will also participate in featured programming and appearances. These athletes speak to several growing trends in sports and business, including the integration of sporting icons into the global apparel business, the growth of women's sports and the proliferation of athlete-driven media."Sport Beach puts athletes and marketers together for real conversations – and serious play," said Stagwell's Chief Brand and Communications Officer Beth Sidhu. "Our attendees can expect Sport Beach to be a different kind of experience at Cannes Lions that capitalizes on the many intersections within sport, creativity and culture."Event HighlightsWine & Spirits Festival : NBA 10-time All-Star Carmelo Anthony and business partner Asani Swann will host the first-ever Wine & Spirits Festival at Cannes Lions on Thursday, June 20 , featuring tastings of their flagship wine brand VII(N) The Seventh Estate, alongside: Casa Azul Tequila Soda from two-time Super Bowl champion Travis Kelce Garage Beer by Super Bowl champions and brothers Jason Kelce and Travis Kelce La Fête du Rosé from co-owner and Golden State Warriors point guard Chris Paul Le Portier premier cognac from NFL Hall of Famer Shannon Sharpe The Paloma by Don Julio , the official cocktail of Sport Beach 2024: NBA 10-time All-Star and business partner will host the first-ever Wine & Spirits Festival at Cannes Lions on , featuring tastings of their flagship wine brand VII(N) The Seventh Estate, alongside: Pickleball with the Pros : Patrick Mouratoglou , legendary tennis coach of Serena Williams and current coach of Danish star Holger Rune, and Recess Pickleball, will each lead a pickleball clinic at Sport Beach ahead of a team tournament sponsored by Snapchat.: , legendary tennis coach of and current coach of Danish star Holger Rune, and Recess Pickleball, will each lead a pickleball clinic at Sport Beach ahead of a team tournament sponsored by Snapchat. Podcast Recordings : Sport Beach will host recordings of some of today's most popular podcasts including: "A Touch More" with Sue Bird and Megan Rapinoe "New Heights with Jason and Travis Kelce" "Nightcap" with Shannon Sharpe and Chad "Ochocinco" Johnson: Sport Beach will host recordings of some of today's most popular podcasts including: AR Comes to Sport Beach: Stagwell's ARound, a shared augmented reality platform for teams and stadiums, will showcase a new interactive experience at Sport Beach that unites fans and brands for an immersive and engaging event.AthletesEric Cantona (soccer) – Qualcomm Technologies, Inc

Business Wire
May 22nd, 2024
Gil Sommer To Lead Product Functions At Openx

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Gil Sommer to VP, Global Product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality for OpenX. Reporting to John Gentry, CEO, Sommer will assume leadership of the global product organization, overseeing international teams based in the US and Poland. These teams work closely with publishers, advertisers, DSPs, and data partners to drive innovation and provide best-in-class technological solutions across all digital channels, including web, app, and CTV. Coinciding with his elevation to VP of Global Product, Sommer will also join the IAB Tech Lab Board, where he’ll bring over 15 years of programmatic product experience to the non-profit consortium

Business Wire
Apr 30th, 2024
Openx Elevates Joel Meyer To Svp Of Engineering

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Joel Meyer to Senior Vice President of Engineering. In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues to innovate new forms of addressability and prepare for the eventual deprecation of the third-party cookie. Meyer is an OpenX veteran who joined the company in 2009 as a senior software engineer. In that time, he has contributed significantly to OpenX’s firsts and deep history of delivering innovative solutions. During his 15-year tenure, Meyer has been foundational in developing the technology that led to OpenX’s header bidding patents, led the successful migration of the entire OpenX platform to the cloud, and has established OpenX as a leader for the cookieless future by being one of the industry’s foremost experts on Google’s Privacy Sandbox initiative. Reporting to John Gentry, CEO, Meyer will lead OpenX’s global team of engineers, providing strategic direction to innovate and improve product solutions

Business Wire
Apr 10th, 2024
Openx、ミッチェル・グリーンウェイをApac担当マネージング・ディレクターに昇格

カリフォルニア州パサデナ--(BUSINESS WIRE)--(ビジネスワイヤ) --. 世界有数のオムニチャネル・サプライサイド・プラットフォームであるOpenX Technologiesは、ミッチェル・グリーンウェイをAPAC担当マネージング・ディレクターに昇格させると発表しました。グリーンウェイは今後、オーストラリア、インド、日本、ニュージーランド、東南アジアにおけるOpenXの運営を統括することになります。. グリーンウェイは2019年にOpenXがオーストラリアおよびニュージーランド地域で初めて採用した人材であり、マネージング・ディレクターとして、この地域におけるパブリッシャーの需要を獲得すべく現地チームを構築しました。直近では、グリーンウェイは北米で2年間、OpenXのCTVにおけるサービスと市場参入戦略の開発に携わっています。この職務において、グリーンウェイはストリーミングに関する幅広い技術的専門知識とリーダーシップを身につけました。

Business Wire
Apr 8th, 2024
Openx Promotes Mitchell Greenway To Managing Director, Apac

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Mitchell Greenway to Managing Director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, and Southeast Asia. In 2019, Greenway was OpenX’s first hire in the Australia/New Zealand region, where as Managing Director he built the local team that was responsible for increasing publisher access to demand in the region. Most recently, Greenway spent two years in North America developing OpenX’s CTV supply footprint and go-to-market strategy. In this role, Greenway developed extensive technical expertise and leadership in streaming. As Managing Director, APAC, Greenway will be responsible for expanding OpenX’s presence throughout the region

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