Optimizely

Optimizely

Cloud-native DXP for content, commerce, optimization

Overview

Optimizely is a Digital Experience Platform that helps enterprises create, manage, and optimize digital experiences across channels by combining content, commerce, experimentation, and personalization in a cloud-native system. It lets teams author and organize content, run experiments like A/B tests, and use AI-powered personalization to tailor experiences at scale. The platform integrates content creation, e-commerce, analytics, and marketing automation in one environment, built around continuous testing and data-driven decisions. Its goal is to boost customer engagement and accelerate growth by delivering relevant experiences and optimizing across touchpoints.

Significant Headcount Growth

About Optimizely

Simplify's Rating
Why Optimizely is rated
C+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$1.1B

Headquarters

New York City, New York

Founded

2009

People at Optimizely

People at Optimizely who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Opal achieved 42% quarter-over-quarter ARR growth with over 4,000 customer-built AI agents.
  • Dual weekly user base growth and 97% customer-built agent activity confirm deep workflow integration.
  • New AEO platform with log-level visibility strengthens AI search discoverability and content optimization.

What critics are saying

  • Adobe will bundle AEO/GEO tools with DXPs, undercutting Optimizely’s Conductor partnership in 9–12 months.
  • Salesforce Commerce Cloud experimentation will become default for 40% of Fortune 500 users, creating existential commoditization risk.
  • Adobe’s 2026 AI suite will replicate Opal’s microsite capabilities at lower cost, forcing price cuts or churn by 2027.

What makes Optimizely unique

  • Optimizely integrates agentic AI with experimentation, content, and commerce in a unified DXP.
  • Its Opal platform enables true 1:1 personalization via AI agents that build microsites for every buyer.
  • Strategic partnerships with Conductor, Deloitte, and SilverTech extend its AI-driven marketing and CRO capabilities.

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Funding

Total Funding

$1.1B

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

401(k) Retirement Plan

Stock Options

Wellness Program

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

31%

1 year growth

262%

2 year growth

265%
Magneto IT Solutions
Jun 16th, 2026
Magneto IT Solutions partners with Optimizely to accelerate ai-powered digital experiences.

Magneto IT Solutions partners with Optimizely to accelerate ai-powered digital experiences. Magneto IT Solutions has entered into a strategic partnership with Optimizely, a leading AI-powered Digital Experience Platform (DXP), strengthening its ability to help businesses create personalized, scalable, and data-driven customer experiences. As customer expectations continue to evolve, businesses need flexible solutions that deliver seamless, relevant interactions at every touchpoint. This collaboration enables B2B, B2C, and D2C brands to leverage intelligent testing, tailored customer engagement, flexible content management, and commerce enhancement capabilities. By combining Optimizely's AI-driven capabilities with Magneto's expertise in digital commerce and customer experience solutions, businesses can create and optimize customer journeys with greater agility and precision. This helps brands make informed decisions, strengthen engagement, and drive measurable business growth. Powering smarter digital experiences with Optimizely. Optimizely is a leading AI-powered Digital Experience Platform (DXP) that helps businesses create, manage, and optimize personalized experiences through content, experimentation, commerce, and digital optimization solutions What this partnership means for businesses. Through this collaboration, businesses can benefit from: * Deliver personalized content and product experiences using AI-driven insights * Improve decision-making with A/B and multivariate testing * Streamline content management across digital channels * Enhance customer journeys with data-backed strategies * Scale digital ecosystems with flexible and connected experiences * Increase engagement and conversion opportunities through continuous testing This collaboration enables businesses to create more meaningful interactions backed by customer insights and measurable performance outcomes. Driving smarter digital experiences. Modern digital experiences require continuous learning, testing, and optimization. Businesses today need the flexibility to adapt quickly while maintaining personalized interactions across multiple channels. By integrating experimentation, personalization, and intelligent content capabilities into connected digital ecosystems, businesses can adapt faster to changing customer expectations while improving engagement and long-term growth. About Magneto IT Solutions. Magneto IT Solutions is a next-generation AI-driven Digital Commerce and Growth Marketing Partner helping ambitious B2B, B2C, and D2C brands build scalable digital ecosystems. Magneto IT Solutions combine strategy, technology, and execution to deliver measurable business outcomes across commerce, digital experience, and growth initiatives. This partnership reflects Magneto's continued commitment to expanding its technology ecosystem and helping brands accelerate digital transformation through innovative and future-ready solutions.

Leadous
Mar 24th, 2026
Leadous announces strategic partnership with Optimizely to accelerate experimentation and digital experience optimization.

Leadous announces strategic partnership with Optimizely to accelerate experimentation and digital experience optimization. Minneapolis, MN | march 24, 2026: Leadous announced today its official partnership with Optimizely, a leading digital experience platform recognized for enabling experimentation, personalization, and scalable optimization across digital channels. This partnership expands Leadous' digital transformation and lifecycle capabilities, giving clients additional options to operationalize continuous testing and iteration across web, product, and digital experience programs, without sacrificing governance, speed, or measurement discipline. As organizations shift from periodic redesigns to continuous improvement, teams are being asked to prove impact faster, align product and marketing execution, and reduce friction across data, content, and engineering workflows. Through its partnership with Optimizely, Leadous will support clients with: Experimentation strategy, program design, and operating models. Platform implementation and technical architecture. Testing roadmap development and prioritization frameworks. Analytics instrumentation and measurement design. Personalization and audience strategy. Governance, enablement, and team training. Ongoing optimization and performance improvement. "Digital experience today isn't a redesign problem, it's an iteration problem," said Tracey Ellis, CEO of Leadous. "We stay platform-agnostic because the right solution depends on what a business needs to prove, not what a vendor wants to sell. Our clients are pushing for faster experimentation, clearer governance, and measurable outcomes. Partnering with Optimizely expands the options we can bring to the table, so teams can move with speed, test with discipline, and scale what works." Leadous will deliver Optimizely services through its established delivery methodology, emphasizing architectural clarity, measurement rigor, and operating discipline to help clients build sustainable experimentation programs they can manage and scale internally. This partnership further reinforces Leadous' position as a trusted digital transformation partner focused on aligning technology investments to measurable business outcomes, while preserving optionality and long-term flexibility for clients. About Leadous inc. Leadous is a full-service global consultancy for brands that deliver exceptional experiences to the journey makers and the journey takers, helping marketers and technologists turn complexity into clarity. Leveraging strategic partnerships (Adobe, Braze, HubSpot, Klaviyo, Optimizely, Oracle, Salesforce, Vozzi, and more) to unlock the full value of their investments. With deep platform expertise and a human-first approach, Leadous helps clients streamline operations, activate data, and transform strategies into measurable outcomes. Whether optimizing for performance, scaling personalization, or architecting for intelligence, Leadous leads with insight, precision, and partnership every step of the way. Digitally transforming the way marketing connects with people. Contact An Expert

Orchard
Mar 11th, 2026
Orchard named Optimizely Customer Partner of the Year for second consecutive year.

Orchard named Optimizely Customer Partner of the Year for second consecutive year. March 11, 2026 Orchard has been awarded Optimizely's Customer Partner of the Year for the second consecutive year. The award, nominated and judged by clients, recognises partners that deliver exceptional platform outcomes, genuine strategic partnership, and measurable commercial impact. The back-to-back recognition places Orchard among the top Optimizely partners globally, reflecting a body of work spanning complex platform migrations, personalisation capability builds, and sustained digital transformation programs with quantifiable results. Andrew Killey, Practice Lead, Asia Pacific, Orchard, said: "Winning this once felt like a milestone. Winning it twice feels like a reflection of the standard our team holds themselves to every day. This award belongs to them, and to the clients who chose to partner with us and push us to do our best work." Optimizely recognised Orchard's consistent role as a true extension of in-house teams, combining deep platform expertise with a collaborative and agile approach to delivery. Having achieved Gold Partner status for the first time in 2024, Orchard has now defended the Customer Partner of the Year award in consecutive years extending a partnership with Optimizely that spans over 15 years, making it one of the first solution partners in Australia.

CPO Magazine
Mar 3rd, 2026
Third-Party Data Breach at Online DIY Firm ManoMano Affects Nearly 38 Million People

Third-Party data breach at online DIY firm manomano affects nearly 38 million people. Ad tech company Optimizely has confirmed a data breach following a vishing attack that leaked business contact information from some internal business systems. - Advertisement - Voice phishing (vishing) leverages phone calls or audio messages to lure victims into disclosing their login credentials, authorizing a rogue app, or disclosing sensitive information such as credit card numbers. New York-based Optimizely serves over 10,000 businesses across 21 global locations and employs 1,500 people. Its clients include clothing company H&M, payment giant PayPal, automaker Toyota, telecommunications giant Vodafone, and video conferencing firm Zoom. Vishing attack on ad tech company leaks customer data. According to data breach notification letters sent to affected customers, Optimizely learned of the data breach on February 11 after a threat actor contacted the ad tech company claiming to have compromised its systems. - Advertisement - Upon learning of the data breach, Optimizely initiated an investigation and determined that the leak stemmed from a vishing attack. The unauthorized access enabled the attacker to exfiltrate basic business contact information. However, they were unable to escalate privileges, install malicious software, or gain persistence by creating a backdoor for future exploitation. "The threat actor gained access to Optimizely's systems through a sophisticated voice-phishing attack, but was unable to escalate privileges, install software, or create any backdoors in the Optimizely environment," the ad tech company stated. Additionally, no sensitive client information was compromised, and the attack was limited to some business systems, CRM, and a subset of internal documents. "The incident was confined to certain internal business systems including Zendesk, records in our Salesforce CRM, and a limited set of internal documents used for back-office operations," it added. The vishing attack also did not disrupt operations at the ad tech company, and the threat actor's access was terminated successfully. Meanwhile, Optimizely has notified law enforcement and launched an investigation with third-party cybersecurity experts to determine the scope of the incident. The ad tech company also advised impacted customers to be on the lookout for potential spear phishing attacks leveraging the stolen information. "Voice phishing is effective because it turns security into a real time conversation, where an attacker can build trust and convince employees to hand over credentials," said Pete Luban, Field CISO at AttackIQ. "Vishing is becoming more popular, and potent, as attackers combine call scripts with leaked personal details and spoofed caller IDs, or pairing the phone call with a convincing login prompt or a fake support workflow. In Optimizely's case, even if the stolen data ends up being limited, it's still valuable fuel for follow-up scams, since personal information makes future phishing and vishing attempts far more convincing." ShinyHunters linked to Optimizely vishing attack. So far, the ad tech company has not attributed the vishing attack to any threat group. However, the tactics are consistent with the aggressive hacking campaign by the prolific hacking gang ShinyHunters. Since 2025, the group has conducted vishing attacks on single sign-on (SSO) platforms, Okta, Microsoft, and Google, affecting over 100 organizations. Some notable downstream victims of the ShinyHunters' vishing campaign include Canada Goose, investment platform Betterment, streaming website SoundCloud, fintech company Figure, and business intelligence platform CrunchBase. "Marketing, PR, and advertising companies like Optimizely are not typically the primary targets of major data breaches, which makes this incident unique," noted Chance Caldwell, Senior Director of the Phishing Defense Center at Cofense. "Attackers often focus on high-value enterprises, yet ad-tech platforms hold substantial sensitive data on behalf of their clients." - Advertisement - In January, Google's cybersecurity company Mandiant warned that ShinyHunters was targeting more cloud platforms and seeking more sensitive data for extortion. Additionally, the cybercrime group started using more aggressive tactics, including harassing employees and business partners to force victim organizations to pay the ransom. ShinyHunters also deploys a sophisticated phishing toolkit to meet callers' specific needs, such as providing contextual screens matching the victim's authentication flows to harvest login credentials and MFA codes. However, Mandiant insists that ShinyHunters' breaches do not stem from product vulnerabilities but from the effectiveness of its social engineering tactics. Subsequently, the cybersecurity firm recommends deploying phishing-resistant MFA, such as FIDO2 security keys, and ditching SMS-based two-factor authentication. - Advertisement -

DanSec
Feb 24th, 2026
Cybersecurity Brief - 2026-02-24

Cybersecurity brief - 2026-02-24. 2026-02-24 Major Incidents or Breaches * Optimizely, a New York-based ad tech company, confirmed a data breach following a voice phishing (vishing) attack that led to unauthorised access to customer data. * Vanta Diagnostics (formerly Vikor Scientific), a US healthcare diagnostics firm, reported a data breach affecting 140,000 individuals, attributed to the Everest ransomware group. * The University of Mississippi Medical Center was forced to close all clinics and cancel elective procedures following a ransomware attack. * PayPal disclosed that an application error led to a data breach, exposing customer personal information for nearly six months and resulting in fraudulent transactions. * France's Ministry of Economy disclosed a data breach, as noted in Check Point Research's latest threat intelligence bulletin. Newly Discovered Vulnerabilities * Two recently patched vulnerabilities in RoundCube Webmail are being actively exploited in the wild, including an XSS flaw via animate tags in SVG documents. * Researchers identified multiple security vulnerabilities in Android mental health apps with a combined 14.7 million installs, potentially exposing sensitive medical information. * Microsoft is investigating a bug in the classic Outlook desktop client that causes the mouse pointer to disappear for some users. * Supply chain attacks continue to be observed in the npm ecosystem, with at least 19 malicious npm packages actively harvesting cryptocurrency keys, CI secrets, and API tokens. * Researchers reported ongoing malware campaigns using malicious JPEG files with embedded payloads to deliver MSI installers. Notable Threat Actor Activity * APT28 (Russia-linked) has been attributed to a new campaign targeting Western and Central European entities using webhook-based macro malware. * The Iranian state-sponsored group MuddyWater deployed new malware strains in attacks against organizations in the Middle East and Africa. * The Everest ransomware group claimed responsibility for the Vanta Diagnostics breach. * A Russian-speaking hacker used generative AI to compromise over 600 FortiGate firewalls, targeting credentials and backups for potential ransomware operations. * Autonomous AI agents have been leveraged in a new class of supply chain attack targeting crypto wallets. * The Shai-Hulud-like npm supply chain campaign is actively spreading through malicious packages. * Spanish authorities arrested four alleged members of the Anonymous Fenix hacktivist group for DDoS attacks against government and political websites. * A Romanian hacker pleaded guilty to selling access to a US state government network. * Oleksandr Didenko, a Ukrainian national, was sentenced in the US for selling stolen identities to North Korean IT workers for use on freelance platforms. Trends, Tools, or Tactics of Interest * There is a surge in ATM jackpotting attacks, with losses exceeding $20 million in 2025; attackers continue to use longstanding tools and tactics. * Cryptojacking campaigns are deploying bespoke XMRig miners using pirated software bundles, leveraging BYOVD (Bring Your Own Vulnerable Driver) exploits and time-based logic bombs for lateral movement. * Threat actors are increasingly using AI, including generative AI, to automate and scale attacks against exposed infrastructure, such as FortiGate firewalls. * Supply chain attacks remain prevalent, with npm and Docker ecosystems being active targets for malware distribution and credential harvesting. * Exposed endpoints and internal APIs in LLM (Large Language Model) infrastructure present new attack surfaces for organizations adopting AI technologies. * Ongoing campaigns use vishing (voice phishing) and deepfake audio to compromise organisations, as highlighted by the Optimizely breach and industry analysis of AI-generated voice threats. * Attackers are exploiting the persistent reuse of trust via stolen tokens and compromised devices, bypassing traditional identity-based security controls. * Malicious actors are using typosquatting (e.g., fake Huorong security site) to distribute remote access trojans such as ValleyRAT. Regulatory or Policy Developments Affecting the Security Industry * CISA has ordered US federal agencies to patch actively exploited RoundCube Webmail vulnerabilities within three weeks. * The arrest of hacktivists and cybercriminals in Spain, the US, and Romania demonstrates ongoing law enforcement efforts targeting cybercrime and hacktivism.

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