Optimove launches Content Studio to help marketers keep ai-era content on-brand and personalized at scale. New Content Studio brings templates, creative assets, personalization, QA, and AI-powered optimization together across channels, so marketers can shorten the time from creation to launch Disclaimer: The content above is a detailed preview intended for informational purposes and market reference. All copyrights belong to the original publisher. For full in-depth coverage, please use the button above to visit the original source.

First customer results show Optimove AI driving measurable gains for iGaming marketers. Following its Industry Innovation of the Year win at the SBC Awards 2026, Optimove AI is helping operators lift engagement, deposits, and revenue. October 15, 2026 11:03 ET | Source: Optimove New York, Oct. 15, 2026 (GLOBE NEWSWIRE) - Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, today shared the first customer results from Optimove AI, the marketing AI suite it launched on June 1. Marketers at iGaming and sports betting operators using the suite are reporting measurable gains in engagement, deposits, and revenue. Optimove AI Journey Decisioning Agent * One operator ran 44 real-time triggered activations across 354,000 player touches, and every campaign delivered statistically significant results compared with a control group Optimove AI Content Decisioning Agent * One operator's reactivation campaign gained 137% more opens, 207% more clicks, and 13.8% more deposits per 1,000 targeted players. Content Decisioning was the only variable that changed between the compared campaigns * Another operator's onboarding journey, which used the AI Content Decisioning Agent, drove more than 1,200 incremental first-time deposits and lifted the deposit rate by 42%. Converted players placed bets with three times the average value * A third operator's churn-prevention campaign, which used the AI Content Decisioning Agent, reached a 10% deposit rate, compared with 1.4% in the control group Optimove MCP * A dozen marketers across 10 brands used the Optimove MCP to assemble a 4 million-customer audience overnight * Using the MCP, one marketer created 15 new real-time triggers based on existing events, event parameters, and web and app activity, organized in a folder and ready for review. * One operator runs its 10-brand CRM from a single chat window * Another operator logged more than 1,000 audience checks in two weeks For some clients, Optimove AI decisioning agents have increased net revenue by 87%. "Operators are using Optimove AI to bring back lapsed players, convert more new ones, and keep at-risk players from churning, and they're measuring the gains against their core business KPIs. That is what marketers should expect from AI: proof in their own numbers," said Rony Vexelman, SVP of Marketing at Optimove. "An award like the SBC Industry Innovation of the Year, tells you the industry believes in the idea. Customer results tell you it works." Optimove AI is the only AI suite built for the three places CRM marketing happens: inside Optimove's platform through Native AI agents for insights, creative, and decisioning, outside the platform through the Optimove MCP, which connects to AI tools such as Claude and ChatGPT, and on top of the platform through Optimove Custom Apps. Optimove AI is part of the Optimove Positionless Marketing Platform, which removes the marketing "assembly line" of handoffs between data, creative, and engineering teams. It is also included in Optimove Ignite+, which gives pre-launch and startup operators complete access to the Optimove platform, its AI capabilities, predictive analytics, pre-built player journeys, Professional Services, and a dedicated CRM expert from the beginning. About Optimove Optimove is the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For three years running, Optimove has been positioned as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs. In the 2026 edition, it is ranked #1 for Real-Time Personalization and Decisioning among the 12 vendors evaluated. Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform. All are powered by Optimove AI, the marketing AI suite that brings AI everywhere marketers work: inside the platform through Native AI agents for decisioning, analysis, and creation, outside it to external AI tools like Claude and ChatGPT through the Optimove MCP, and into custom-built applications on top of the platform through Optimove Custom Apps. Optimove has embedded AI in its platform since 2012, paving the way for Positionless Marketing. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.

Optimove promotes Moshe Demri to Chief Revenue Officer and Varda Tirosh to Chief Operating Officer. Editorial Standards Fact-Checked ⊘ Independence Commercial Disclosure GC AI Summary Optimove has promoted Moshe Demri from senior vice president of revenue in EMEA to Chief Revenue Officer, and Varda Tirosh from chief customer officer back to Chief Operating Officer, a role she previously held after joining the company in 2012. Demri, who joined Optimove in 2012 and has held seven distinct roles there, will take over leadership of the customer success organization that Tirosh built. The promotions come during a period of corporate growth that includes the integration of Smartico following its acquisition. Key Takeaways New Chief Revenue Officer - Moshe Demri steps into the role of CRO, marking his seventh position at Optimove since joining in 2012 Operations Leadership - Varda Tirosh returns to the Chief Operating Officer post after serving as Chief Customer Officer since 2013 Customer Success Oversight - In his new capacity, Demri will directly oversee Optimove customer success organization. Corporate Evolution - The leadership refresh follows strategic developments earlier in the year, including workforce adjustments and the acquisition of Smartico Internal Synergy - Both executives bring over a decade of company experience and collaboration to their expanded leadership duties Fact-checked Sources verified before publication Optimove has announced key executive leadership updates, elevating senior vice president of revenue in EMEA, Moshe Demri, to the role of Chief Revenue Officer, while Varda Tirosh steps into the position of Chief Operating Officer. The strategic internal promotions highlight long term talent development at the CRM and marketing solutions provider. Strengthening executive leadership and customer success. CRM and marketing solutions provider Optimove has restructured its executive leadership team by promoting long term executives Moshe Demri and Varda Tirosh. Demri, who previously served as senior vice president of revenue in EMEA, assumes the chief revenue officer position, marking his seventh distinct role within the company since joining in 2012. As CRO, Demri assumes direct responsibility for guiding Optimove customer success organization, inheriting a team shaped by years of development. Varda Tirosh, who originally served as chief operating officer for a year following her arrival in 2012, returns to the COO post after holding the chief customer officer title since 2013. The leadership transition builds upon a foundation of peer collaboration spanning over a decade. These changes follow a dynamic period of corporate growth for Optimove, which includes integrating Smartico following its acquisition in April and adapting its workforce strategy earlier in the year. Executive commentary. Announcing the leadership transition on LinkedIn, Moshe Demri shared his perspective on working alongside Tirosh: "For more than a decade now, Varda and I have been peers who lean on one another when needed. But even as we became peers, I never stopped seeing her as someone I could learn from and look up to ." Demri added: "So, as I step into my new role as CRO, I am honoured to inherit one of the strongest teams at Optimove, a team that Varda has spent years building, developing and shaping. I am equally privileged that she will continue to be a mentor, partner and someone I can learn from as she takes on her next challenge as COO." Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles. 1 source verified before publication. This news is an official press release that traces directly to official documents by Moshe Demiri. How Gamblers Connect verify sources Moshe Demri Chief Revenue Officer at Optimove · October 8, 2026 Official Body Primary LinkedIn "For more than a decade now, Varda and I have been peers who lean on one another when needed. But even as we became peers, I never stopped seeing her as someone I could learn from and look up to." Gamblers Connect only publishes verified anf official news from reputable iGaming professionals. Read its full editorial standards