Odditt has partnered with Optimove to enable personalised betting content for iGaming operators. The collaboration will allow operators using Optimove to embed Odditt's contextualised bets and parlays directly into player messages. Odditt generates over 100,000 contextualised parlays and individual bets daily across 115 leagues in 45 countries. The platform draws on 25 years of historical data and 900 betting markets, combined with real-time context including weather, rivalries, and player storylines. The partnership integrates Odditt's story-driven betting content with Optimove's AI decisioning engine. Whilst Optimove determines which player to message and when, Odditt provides personalised bet selections tied to individual player interests and preferences. The partnership is now live, with initial deployments focused on email. Additional channels, including push notifications and in-app experiences, are expected to follow.

Comm100 expands iGaming with Optimove and RealTime Gaming integrations. Comm100 has strengthened its commitment to the iGaming industry by introducing new integrations with Optimove and RealTime Gaming (RTG), giving online gambling operators broader access to player information directly within their customer support environment. The latest additions are designed to help customer service teams work more efficiently by reducing the need to switch between multiple systems while providing greater operational context during player interactions. The announcement represents another step in Comm100's continued investment in the online gaming sector, where customer support plays an increasingly important role in player retention, compliance and overall user experience. By combining CRM data with gaming platform information, the company aims to provide support agents with a more complete view of each player throughout every interaction. New integrations strengthen player support. Comm100 is widely recognised for its AI-powered omnichannel customer engagement platform, allowing businesses to manage live chat, email, messaging applications and other communication channels from a single interface. The platform supports both human agents and AI-powered assistants, enabling operators to deliver faster and more consistent customer service. The company's growing portfolio of iGaming integrations reflects increasing demand from online casino operators for technology that connects customer conversations with operational systems already used across their businesses. The newly announced integrations with Optimove and RealTime Gaming further extend that capability by making valuable player information available directly within Comm100's support workflows. Rather than requiring agents to log into multiple back-office systems during a conversation, relevant information can be presented within the customer support interface, helping reduce response times while improving the overall quality of service. Optimove integration delivers richer CRM insights. The integration with Optimove focuses primarily on customer relationship management and player engagement data. Depending on each operator's implementation and internal configuration, customer service representatives can access information such as player lifecycle stages, customer segments, historical engagement activity and other CRM attributes that help explain the context behind a player's enquiry. Having immediate access to this information allows support agents to better understand a player's relationship with the operator before responding to questions or resolving issues. This can also improve internal collaboration between customer support and CRM departments, ensuring interactions are based on the latest available customer information. The integration supports synchronised customer profiles and enables agents to work with up-to-date CRM information without leaving the Comm100 platform. RealTime Gaming integration expands operational visibility. The second integration connects Comm100 with the RealTime Gaming platform, giving authorised customer support teams access to relevant gaming platform information. Based on each operator's permissions, internal policies and data governance practices, agents may be able to review information relating to player accounts, gameplay activity, bonuses, transactions and other account-related information while assisting customers. Providing this operational context within the support environment can significantly reduce investigation times for many common player enquiries. Instead of manually searching separate administration systems, agents can review the information they need while continuing the customer conversation. The integration also supports configurable field mapping, allowing operators to determine which player information is visible to support representatives while maintaining internal security and compliance requirements. Supporting operational efficiency. The combination of CRM intelligence and gaming platform information enables support teams to make faster and more informed decisions throughout the customer journey. Among the practical operational benefits are: * Reduced switching between multiple business systems * Faster investigation of player enquiries * Improved personalisation during customer interactions * Better routing of complex support requests * More consistent service across communication channels * Greater visibility for specialist support teams handling sensitive cases These improvements can contribute to shorter handling times while helping operators deliver a more seamless customer experience across live chat, email and messaging channels. As online casino operators continue expanding into new regulated markets, efficient customer support has become an increasingly important operational requirement alongside responsible gambling obligations and regulatory compliance. Supporting responsible gambling processes. Although the integrations are primarily designed to improve customer support efficiency, they may also assist operators in responsible gambling procedures. When trained employees have access to broader player information, they may be better positioned to identify conversations that require additional review or escalation. The integrations can provide greater visibility into relevant account information, allowing appropriate cases to be routed to specialist responsible gambling teams in accordance with an operator's internal policies and applicable regulatory requirements. These capabilities are intended to complement existing responsible gambling frameworks rather than replace them. Operators remain responsible for applying their own compliance controls, procedures and regulatory obligations. Comm100 continues expanding its iGaming offering. Comm100 has steadily increased its focus on the gaming industry by developing integrations specifically designed for online gambling operators. Its platform combines AI-assisted customer service with omnichannel communications, enabling operators to manage player interactions across live chat, email, messaging platforms and other digital channels through a unified interface. The company says these capabilities help organisations deliver faster responses while maintaining a personalised customer experience. According to Comm100, the platform is already used by gaming operators seeking to centralise customer communications while integrating with existing CRM platforms, gaming systems and operational tools. Company comments. Phil Chatterton, Comm100 VP of Sales, commented on the announcement: "Effective player support depends on giving agents all the context they need when they need it. Our integrations with Optimove and RealTime Gaming reflect Comm100's continued investment in the iGaming sector and our commitment to helping operators worldwide deliver trusted, efficient and well-informed player service." The statement highlights the company's strategy of improving customer service by bringing together information from multiple business systems into a single support environment. Conclusion. The introduction of Optimove and RealTime Gaming integrations marks another milestone in Comm100's strategy to strengthen its position within the iGaming technology ecosystem. As online gambling operators continue seeking ways to improve customer experience while meeting increasingly complex operational and regulatory requirements, integrated support platforms are becoming more valuable. By combining CRM intelligence with gaming platform data inside a single omnichannel support solution, Comm100 aims to help operators deliver faster, more informed and more personalised player assistance. While the effectiveness of these integrations will ultimately depend on each operator's implementation, they demonstrate the growing industry trend towards unified technology ecosystems that bring customer support, operational data and responsible gambling processes closer together. FAQs. What is Comm100? Comm100 is an AI-powered omnichannel customer engagement platform that provides live chat, messaging, email and customer support solutions. What are the new Comm100 integrations? Comm100 has introduced integrations with Optimove and RealTime Gaming to improve player support workflows. How does the Optimove integration help operators? It provides support agents with access to CRM data such as player segments, lifecycle information and engagement history. What information does the RealTime Gaming integration provide? Depending on permissions, agents can access player account details, gameplay information, transactions and bonus data. Why are these integrations important for iGaming? They help reduce system switching, improve response times and provide better context during player interactions. Does Comm100 support AI-powered customer service? Yes. The platform combines AI agents with human agents across multiple communication channels. Can these integrations support responsible gambling processes? Yes. They can help trained staff access relevant player information and route appropriate cases for further review. Who can use these integrations? They are designed for licensed online gambling operators using compatible systems and appropriate permissions. Do the integrations replace responsible gambling controls? No. They complement existing operator policies and regulatory compliance procedures. What is the main benefit for players? Players may receive faster, more personalised and more informed customer support.

IDC Names Optimove a Leader in AI-Enabled CDPs. Agents that let you act while others are still analyzing! Why it matters: In reading this post, marketers will learn that the IDC MarketScape evaluates Customer Data Platform (CDP) vendors' AI built specifically for B2C users and use cases. That focus is what makes it useful for marketers. It assesses these platforms not as general data infrastructure, but how well they serve the day-to-day realities of consumer marketing: managing customer data, deciding what to do with it, activating campaigns, and measuring results. Marketers will also learn why Optimove has been named a Leader. This reflects where Optimove is today and the power of its Positionless Marketing Platform. This post goes further, to Optimove AI, the suite that brings AI everywhere the marketer works. Key takeaways: * Optimove has been named a Leader in the 2026 IDC MarketScape for AI-Enabled Customer Data Platforms for B2C users * Behind the recognition is the Optimove Positionless Marketing Platform, built on Optimove Orchestrate, Engage, Personalize, and Gamify * Ahead of it is Optimove AI, which puts AI everywhere the marketer works: inside the platform with Native AI, outside it through the Optimove MCP, and on top of it through Custom Apps * The three work together under one execution layer, with full governance, so a marketer can start anywhere and stay in control What Optimove Was Chosen For Optimove has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment. The assessment looks specifically at customer data platforms built for B2C users and use cases, not general data infrastructure. For a marketer weighing a CDP, that makes it a practical, independent reference point, based on criteria set by an outside analyst rather than by any vendor. Behind the Recognition: the Positionless Marketing Platform Optimove is the creator of Positionless Marketing. Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. A customer data platform is only as valuable as a marketer's ability to extract value from data. Optimove treats the CDP not just as a place where customer data lives, but as the engine for coordinated decisioning, activation, measurement, and ongoing optimization. That is the foundation of the Optimove Positionless Marketing Platform, which brings customer data together with AI decisioning, orchestration, and campaign activation in one environment. Its core spans four areas: Optimove Orchestrate for unified customer data and AI decisioning, Optimove Engage for native multichannel execution, Optimove Personalize for real-time web and email recommendations, and Optimove Gamify for loyalty, gamification, and zero-party data capture. A Step Further: Optimove AI Optimove AI is the next step. AI has changed where and how marketers work. Optimove AI is the only suite that meets them in all three places at once: inside the platform, outside it, and on top of it. Inside the Platform, with Native AI For the marketer who wants a CRM marketing platform with AI built in, Native AI delivers it out of the box. AI agents handle decisioning, content creation, insights, and optimization across strategy and execution. Optimove's AI Decisioning Studio is the clearest example. Rather than handing the marketer recommendations to act on, it lets the marketer manage decisioning agents directly. The marketer gives them direction, a strategy and a KPI, and the agents optimize for it autonomously, acting across journey, offer, send time, and content without further intervention. A team running Black Friday campaigns can point every agent at a single revenue goal and let them optimize across segments, channels, and offers in real time, all from one hub. Outside the Platform, in the Tools Marketers Already Use The Optimove MCP connects AI tools like Claude and ChatGPT directly to Optimove. No new interface. No switching platforms. The marketer prompts the AI in the surface they already use, the AI calls Optimove, and the platform ships the work with governance preserved. A CRM manager can prompt Claude to identify high-value customers likely to churn in the next two weeks, build an audience with multi-channel preference data, draft personalized email and SMS, and generate the campaign in Optimove, ready for review and activation. The marketer never leaves Claude. The platform does the work. On Top of the Platform, with Custom Apps When no off-the-shelf product covers a workflow, Optimove Custom Apps deliver a tailored solution built on top of Optimove's data, creative, and optimization power. These are built by Optimove AI engineers in partnership with the brand, for the workflows that are specific to a single business. They are deployed directly inside Optimove. One System Underneath The three are not exclusive choices. One marketer can use all three. A team can use them in parallel. And underneath them all, the same execution layer holds the work together, with full governance, frequency rules, and approvals intact. Whatever surface a marketer is on, inside the platform, outside it, or on a custom app, it is a launching pad to put AI to work. Positionless Marketing Means Marketing Empowerment in Perpetuity Every part of Optimove's Positionless Marketing Platform points to the same practical goal: reducing the handoffs that slow marketing down. When data, decisioning, execution, and measurement live in one environment, and AI reaches the marketer wherever they work, a marketer moves from insight to action without waiting on a chain of specialists and tools. That is what Positionless Marketing means for B2C teams, and why it matters most in retail, ecommerce, sport, and iGaming, where high campaign volumes, time-sensitive offers, and overlapping customer eligibilities create real complexity. Being named a Leader is an external validation of the platform behind it. Optimove AI is how Optimove Inc. take it further. Positionless Marketing is marketing empowerment in perpetuity. For more information, request a demo. Published on: July 8, 2026 AI built for marketers. Predict, create, and optimize - without waiting on data, dev, or design. Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.