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OptionMetrics provides historical stock option volatility data and analytics through its IvyDB data family, serving financial institutions, hedge funds, asset managers and researchers. It offers end-of-day option prices, implied volatilities, and greeks, with daily subscription access. IvyDB US has been a standard since 2002; it also offers IvyDB Europe, Asia, Canada, Global Indices and specialized datasets like IvyDB Signed Volume that tracks buyer- vs seller-initiated volume. Clients use the data to backtest risk models, evaluate trading strategies, and study options markets; the goal is to be the essential source of precise options data for professional finance teams.
Industries
Data & Analytics
Financial Services
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
N/A
Headquarters
New York City, New York
Founded
1999
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OptionMetrics launches IvyDB TradeFlow with 5-minute retail flow data. 2026-10-01 04:14:27 Key takeaways. * OptionMetrics launched IvyDB TradeFlow, a US options dataset classifying retail and institutional participation across exchanges. * Zero-day contracts represented 59% of S&P 500 Index options volume in 2025, with retail comprising roughly 50% to 60%. * US brokers received more than $1 billion in options payment for order flow in one quarter based on regulatory filings. OptionMetrics launched IvyDB TradeFlow, a US options dataset that classifies buying and selling pressure, execution location, trade size, and inferred retail or institutional participation across every US exchange. The product addresses a core challenge in options markets where trade prints do not reveal whether the buyer or seller initiated the transaction or identify the beneficial owner. OptionMetrics uses a proprietary classification process to infer trade direction, aggressiveness, and participant type from observable trade and quote data. The dataset provides five-minute, 30-minute, and end-of-day intervals with history extending to January 2016, covering a period when zero-day options and app-based retail trading expanded significantly in US equity options markets. OptionMetrics Launches IvyDB TradeFlow with Retail and Institutional Classification. IvyDB TradeFlow develops the company's earlier IvyDB Signed Volume product. The dataset covers every US exchange and provides three interval options: five-minute, 30-minute, and end-of-day. Historical data extends to January 2016. The classification process uses trade-description codes, venue information, volume-weighted average price, and the sequence of events to assign directional volume. The methodology measures aggressiveness relative to the National Best Bid and Offer. Labels include retail-like or institutional-like participant types, though these represent model inferences rather than verified identities from exchange feeds. OptionMetrics previously placed its IvyDB datasets on Snowflake, including end-of-day history and selected intraday snapshots. TradeFlow adds a higher-frequency view focused on transaction behaviour. TradeFlow addresses midpoint trade classification challenges. A trade at the offer is often classified as buyer initiated, while one at the bid is treated as seller initiated. That approach becomes uncertain when quotes move quickly, several legs execute together, or the trade occurs at the midpoint. US options market fragmentation adds complexity because prints and quotes arrive from multiple exchanges. IvyDB TradeFlow uses trade-description codes, venue information, volume-weighted average price, and event sequence to assign directional volume and address midpoint trades. The methodology distinguishes active demand from liquidity provision more precisely than a simple bid-or-ask rule. A surge in call volume has different implications if it consists of customers lifting offers than if market makers are trading packages around the midpoint. Gross volume can rise while net buying pressure falls. The dataset separates those dimensions instead of reading every large print as directional conviction. Zero-Day options represented 59% of S&P 500 Index volume in 2025. Zero-day contracts represented 59% of S&P 500 Index options volume in 2025. Cboe estimates put the retail share of that activity at roughly 50% to 60%. Short-dated options have compressed the period between trade initiation, hedging, and expiry. Dealers may hedge option exposure in the underlying stock or futures market. Concentrated buying and selling can contribute to intraday price and volatility patterns. Participant classification helps quantitative traders, risk managers, and academics separate customer demand from dealer response. OptionMetrics illustrated the product with five-minute buyer and seller initiated volume in options on a large S&P 500 exchange-traded fund around a Federal Reserve decision. Net imbalance turned negative after the policy release, which the company interpreted as post-event de-risking and a volatility unwind. Retail flow data influences institutional execution strategy. Retail flow now affects execution strategy and infrastructure across equities, options, and other markets. A ten-year TradeFlow history gives researchers time to compare the market before and after the surge in zero-day and app-based options trading. US brokers received more than $1 billion in options payment for order flow in one quarter, based on aggregated regulatory filings. That market depends on the ability of wholesalers to price the risk and informational content of incoming orders. Execution quality can vary materially between brokers and routes. Research found differences in price improvement across retail options brokers. OptionMetrics already supplies long-run pricing history used in derivatives research and expanded its equity inputs through the acquisition of dividend forecaster Woodseer. TradeFlow adds a behaviour layer. Classification models provide estimates, not verified identities. Lot size is not a perfect identity marker. Institutions can trade small orders through algorithms, retail customers can submit larger or multi-leg strategies, and wholesalers can aggregate flow. Any analysis should test the stability of OptionMetrics' classification rules across venues, periods, and product types. The dataset converts complicated market messages into a readable signal, but the label can look more certain than the inference beneath it. The chart showing classified selling exceeding buying after a Federal Reserve event cannot establish by itself that the market expected unchanged rates beforehand or identify the motivation of each seller. Those are interpretations that require supporting evidence from prices, implied volatility, positioning, and the policy surprise. The product does not make anonymous options markets identifiable. It creates a structured estimate of who may be trading, in which direction, and with what urgency. Unusual flow is a prompt for analysis, not a complete explanation. Faq. What does OptionMetrics IvyDB TradeFlow classify in US options markets? IvyDB TradeFlow classifies buying and selling pressure, execution location, trade size, and inferred retail or institutional participation in US options trades. The dataset covers every US exchange and provides five-minute, 30-minute, and end-of-day intervals with history extending to January 2016. OptionMetrics uses a proprietary process that analyzes trade-description codes, venue information, volume-weighted average price, and event sequence to assign these classifications, though labels represent model inferences rather than verified identities from exchange feeds. How much of S&P 500 Index options volume consisted of zero-day contracts in 2025? Zero-day contracts represented 59% of S&P 500 Index options volume in 2025. Cboe estimates cited in the source put the retail share of zero-day options activity at roughly 50% to 60%. Short-dated options have compressed the period between trade initiation, hedging, and expiry, with dealers potentially hedging option exposure in the underlying stock or futures market. How much did US brokers receive in options payment for order flow in one quarter? US brokers received more than $1 billion in options payment for order flow in one quarter, based on aggregated regulatory filings. That market depends on the ability of wholesalers to price the risk and informational content of incoming orders. Execution quality can vary materially between brokers and routes, with research finding differences in price improvement across retail options brokers. Disclaimer: The information on this page may come from third-party sources and is for reference only. It does not represent the views or opinions of Gate and does not constitute any financial, investment, or legal advice. Virtual asset trading involves high risk. Please do not rely solely on the information on this page when making decisions. For details, see the Disclaimer.
OptionMetrics has launched IvyDB TradeFlow, a new product providing data and analytics to distinguish retail from institutional options trading. The platform tracks volume, buying and selling pressure, lot sizes, and trade locations for every option daily since January 2016. IvyDB TradeFlow processes trade data from all US exchanges at five-minute, 30-minute, and end-of-day intervals. It uses a proprietary algorithm to classify participant activity and order flow, incorporating trade description codes and exchange venue data alongside volume-weighted average price. The product measures trade aggressiveness relative to the SEC's National Best Bid and Offer. It aims to help quantitative professionals, options traders, and academic researchers understand market positioning and liquidity. The tool addresses growing retail investor participation in options markets, which can influence underlying stock prices and volatility.
OptionMetrics launches IvyDB TradeFlow, giving Institutions insights on buying and selling order flow, retail trading behavior, participation in 0DTE options trading. * 4 hrs ago OptionMetrics, the leading historical options data and analytics provider for institutional investors and academic researchers worldwide, today announced IvyDB TradeFlow to give quantitative professionals, options traders, and academic researchers an edge with data and analytics to classify retail versus institutional options trading and liquidity in today's fast-moving markets. This chart illustrates total buyer- and seller-initiated trades of SPY options in 5-minute intervals on FOMC announcement day, with net imbalance defined as buyer-initiated minus seller-initiated volume. The chart indicates that heading into the 2:00pm ET release, the market broadly expected the Fed to hold its target rate. With the binary event resolved and no dovish shock to reprice, net options imbalance turned negative immediately after 2:00pm as traders sold contracts and unwound pre-announcement positions, representing post-event de-risking and volatility unwind. The chart was created with OptionMetrics' IvyDB TradeFlow, which provides data and analytics on retail and institutional options trading and liquidity. IvyDB TradeFlow is an evolution of OptionMetrics IvyDB Signed Volume and leverages a proprietary algorithm that delivers enhanced signaling and unmatched insights into order flow, participant activity, buy/sell pressure, and other critical analytics. It rapidly orders, classifies, and categorizes trade data from all U.S. exchanges, and sequentially processes data and analytics on retail and institutional investor trading at 5- and 30-minute, as well as end of day, intervals. Designed to work alongside the gold standard in options data and analytics, IvyDB US, IvyDB TradeFlow tracks volume, buying and selling pressure, lot sizes, whether a trade occurred at the bid, ask, or midpoint for every option, every day since January 2016. It incorporates trade description codes and exchange venue data alongside Volume-Weighted Average Price (VWAP, or the average price a stock has traded at throughout the day) to more precisely assign directional volume and resolve midpoint trades. IvyDB TradeFlow also offers measures of trade aggressiveness relative to the SEC's National Best Bid and Offer (NBBO) and proprietary indicators that identify and distinguish retail from institutional order flow. "With the growing size and speed of today's options market, and participation from retail investors, options activity can influence underlying stock prices, realized returns, and volatility. To evaluate strategies, Institutions need to understand how much is trading, who is driving activity and how aggressively they are positioning," said Eran Steinberg, COO at OptionMetrics. "IvyDB TradeFlow offers a comprehensive view of trading across retail investors and market makers to identify shifts in positioning, liquidity and sentiment in rapidly changing markets." Media gallery
Goodwin advises Equality Asset Management on acquisition of OptionMetrics. Professionals The Private Equity team advised Equality Asset Management (EAM) on its acquisition of OptionMetrics, the leading options data and analytics provider for institutional investors and academic researchers worldwide. EAM partners with founder-led software and technology companies that hold category-leading positions in their markets. Its investment gives OptionMetrics additional resources to reach new customer segments, continue to deepen coverage across global markets, and deliver new capabilities to the market faster. Equality Asset Management is a growth-oriented private equity firm. EAM provides equity capital and strategic and operating support to growth companies in the software and software-enabled services sectors. With decades of investment and operating experience, the firm has earned a reputation for value creation, serving as steadfast partners to founders and CEOs.
Leeds Equity Partners has sold OptionMetrics to Equality Asset Management. The financial terms were not disclosed. OptionMetrics founder and chief executive officer David Hait will make a significant reinvestment in the company. Founded in 1999, OptionMetrics provides proprietary options, futures, and equity-linked data and analytics to asset managers, hedge funds, broker dealers, and other professional investors. The company's flagship IvyDB US product delivers over 30 years of comprehensive historical options pricing data and implied volatility calculations. During Leeds Equity's ownership, OptionMetrics expanded its product offerings and invested in innovation whilst maintaining its position as a leading data provider for financial institutions worldwide. The exit represents another successful investment for Leeds Equity in the B2B data sector, following previous investments in datacenterHawk, Fulcrum Financial Data, and TalentNeuron.
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Industries
Data & Analytics
Financial Services
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
N/A
Headquarters
New York City, New York
Founded
1999
Find jobs on Simplify and start your career today