About

Origin is a financial management platform that helps individuals manage their personal finances through a subscription service. It offers features like net worth tracking, budgeting recommendations, and real-time guidance from an AI-powered planner and Certified Financial Planners. Origin differentiates itself by providing a comprehensive suite of financial tools in one place, including automated investing with no advisory fees. The company's goal is to simplify personal finance and make financial management accessible and affordable for everyone.

Simplify's Take

What believers are saying

• Origin's partnerships with companies like The Hartford and Sequoia enhance its credibility and expand its user base.
• The recent $56M Series B funding round, valuing the company at $400M, indicates strong investor confidence and financial stability.
• The integration of MyAdvocate and Finny into Origin's platform broadens its service offerings, making it more attractive to users seeking comprehensive financial management.

What critics are saying

• The crowded fintech market makes it challenging for Origin to stand out and attract new users.
• The integration of acquired companies like MyAdvocate and Finny could face operational challenges, potentially affecting service quality.

What makes Origin unique

• Origin offers a comprehensive financial management platform that combines AI-powered tools with human expertise, unlike many competitors who focus on one or the other.
• The acquisition of MyAdvocate and Finny allows Origin to provide estate planning and financial education, making it a one-stop-shop for financial wellness.
• Origin's subscription-based model at $12.99 per month is competitively priced, offering a wide range of services that would otherwise require multiple platforms.