Overview
Outside focuses on active-lifestyle media for outdoor enthusiasts, curating content from 20+ brands across health, fitness, gear, travel, and more. Its flagship Outside+ subscription grants unlimited access to network content and Outside Watch on-demand features. It earns revenue from memberships and partner sponsorships/advertising with industry organizations. The company differentiates itself by cultivating engaged outdoor communities and guiding people along their journeys with reliable information and accessible experiences, aiming to inspire more outdoor activity.
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About Outside Interactive
Industries
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$214M
Headquarters
Boulder, Colorado
Founded
2021
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Simplify's Take
What believers are saying
- Vector Velocity provided Outside a $50 million credit facility in August 2026.
- Marriott Bonvoy launched Outside+ Adventure Pass benefits in May 2026, expanding paid-member value.
- Outside Days 2026 expanded into a two-day conference with Capital One and REI support.
What critics are saying
- Outside carries fresh secured debt from Vector Velocity, pressuring cash if growth stalls.
- Employment litigation in Bolin continues through 2026, adding legal cost and management distraction.
- Layoffs hit Outside magazine in February 2025, signaling ongoing margin pressure and brand shrinkage.
What makes Outside Interactive unique
- Outside+ bundles 25 brands, maps, events, and services into one membership.
- Outside combines media, GPS, travel booking, and event registration under one platform.
- Its audience scale spans 100 million registered users and 300 million annual consumers.
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Funding
Total Funding
$214M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Flexible Work Hours
Paid Sick Leave
Growth & Insights and Company News
6 month growth
0%1 year growth
-1%2 year growth
0%Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor division...
Vector Velocity ("Vector"), the direct credit investment strategy of Vector Capital Management, L.P., has completed a $50 million senior secured credit inves...
Outside Interactive, formerly Outside Media, reported its first profit in 2024 after five years of transformation under CEO Robin Thurston. The company generated $125 million in revenue, up 23% year-over-year. Since Thurston raised $150 million in February 2021, Outside has fundamentally restructured its business model. Digital subscriptions and recurring services now account for 60% of revenue, whilst digital advertising has shrunk to 40%, reversing the 70% advertising dependence of 2021. The company has acquired numerous businesses beyond traditional publishing, including fitness apps like MapMyFitness, mapping services like Trailforks, booking platform Inntopia, and photography platform FinisherPix. Thurston emphasises Outside Interactive is no longer a media company, having reoriented around these digital services whilst maintaining legacy outdoor titles including Ski, Backpacker and Yoga Journal.
Early Bird Festival Tickets and VIP Packages on Sale This Wednesday, December 11DENVER, Dec. 10, 2024 /PRNewswire/ -- Following the overwhelming success of last year's event, the Outside Festival with presenting sponsors Capital One and REI Co-op will return to downtown Denver's Civic Center Park, May 31-June 1, 2025. Bigger and better, this year's event will feature a top shelf music lineup, films, speakers, outdoor sports, and much more. Tickets officially go on sale starting this Wednesday, Dec. 11 at 10 a.m. Mountain Standard Time
The company, now with 100 million registered users, is building a social network for outdoor enthusiasts.
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About Outside Interactive
Industries
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$214M
Headquarters
Boulder, Colorado
Founded
2021
Outside Interactive is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today