Overtime

Overtime

Youth-focused sports media and merch

Overview

Overtime.tv creates and distributes original sports content targeted at the next generation of athletes and fans. It operates in digital media and e-commerce, producing high-quality videos, articles, and live streams (with a focus on basketball) and delivering them through social media and its own website. The company also runs a direct-to-consumer merchandise business, selling hoodies, tees, shorts, accessories, and basketball gear, often in collaboration with influencers and athletes. Revenue comes from advertising, sponsorships, and direct merch sales across its online store. Compared with competitors, Overtime.tv combines youth-focused, short-form sports content with a strong influencer-driven merchandise program and cross-channel distribution, creating a tight link between content and commerce. Its goal is to engage and grow a community of young athletes and basketball fans by providing engaging content and a branded, purchasable lifestyle.

About Overtime

Simplify's Rating
Why Overtime is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Entertainment

Company Size

501-1,000

Company Stage

Series D

Total Funding

$242.3M

Headquarters

New York City, New York

Founded

2016

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Simplify's Take

What believers are saying

  • Liberty Media backing provides access to Formula 1, Atlanta Braves, SiriusXM networks.
  • Series D $100M funding (led by Liberty Media, Morgan Stanley) validates growth potential.
  • NIL market expansion creates new monetization opportunities for athlete talent and content.

What critics are saying

  • Elite prospects defect to NBA G League Ignite and college programs with superior NIL deals.
  • TikTok ban eliminates primary Gen Z distribution channel, threatening 70 million follower base.
  • House of Highlights dominates basketball highlights market, eroding sponsorship revenue significantly.

What makes Overtime unique

  • Owns and operates four disruptive sports leagues: OTE, OT Select, OT7, and OTX.
  • Engages over 70 million fans through digital-first content across social media platforms.
  • Diversified revenue model: sponsorships, e-commerce, licensing, media rights, and advertising.

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Funding

Total Funding

$242.3M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$100M
Overtime

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

3%
PR Newswire
May 9th, 2023
Akismet And Arwen Form A Strategic Partnership To Keep The Web A Kinder, Safer Place

SAN FRANCISCO, May 9, 2023 /PRNewswire/ -- Akismet , the popular anti-spam product developed by Automattic , is announcing a strategic partnership with Arwen.ai .Akismet and Arwen are like-minded companies, each with a similar vision for the future of the web.Akismet and Arwen.ai logosAkismet uses AI to intelligently keep spam off of over 100 million websites. Arwen uses AI to intelligently remove harmful and unwanted comments from a brand's social channels. What perfect timing, in light of Mental Health Awareness month, for the two to come together to make the web a kinder, safer place.This partnership will provide top-tier security and moderation solutions to some of the world's most influential companies and personalities. From ConvertKit, Netlify, and Bluehost to Formula One teams like Red Bull, Alpine, and Mercedes. As well as major media players like ITV and Overtime.tv to superstar drivers like Lewis Hamilton and George Russell.Akismet, which works on any content management system, is a service that offers real-time filtering of spam from comments, form submissions, trackbacks, and chat system messages. It is used by approximately 100 million websites, including some of the largest publishers in the world

Benzinga
Apr 17th, 2023
Overtime Adds Former Major League Baseball Cfo Jonathan Mariner To Board Of Directors

Next generation sports brand continues expansion creating disruptive sports IPBROOKLYN, N.Y. (PRWEB) April 17, 2023 Overtime, the leading brand for the next generation of sports fans, announced today that former Major League Baseball CFO Jonathan Mariner, has joined the organization's Board of Directors. Following the appointment of Mariner, the Board will be comprised of seven members including co-founders Dan Porter and Zack Weiner, Liberty Media Vice President of Corporate Development Josef Hoelscher, Sapphire Sport Partner Michael Spirito, Winslow Capital Management Growth Portfolio Manager Kelly Flynn and business mogul Daymond John. Mariner, who was an early senior advisor in the development of Overtime Elite, is a private investor, entrepreneur, and independent board member with more than two decades of experience working in professional sports. "It is remarkable how quickly Overtime has grown since a small group of us joined the team several years ago to initially explore the idea of a dedicated professional basketball league," said Jonathan Mariner. "I can remember those early meetings and conversations about how to shape Overtime Elite, and to see how it has now grown and developed is a testament to the leadership and staff who have created something special

FinSMEs
Aug 9th, 2022
Overtime Raises $100M In Series D Funding

Overtime, a NYC-based company that builds new sports leagues aimed globally at the next generation of sports fans and athletes, raised $100m in Series D funding. The round was led by Liberty Media Corporation and return investor Counterpoint Global (Morgan Stanley), with participation from Winslow Capital, Bezos Expeditions, Blackstone and Sapphire Sport

Cision
Aug 9th, 2022
Overtime Raises $100 Million In Series D Funding Round Led By Liberty...

“Our investors, new and previous, see the massive growth potential of Overtime Elite and OT7, both of which have developed hyper engaged audiences, as well as the potential for future sports leagues as well" - Dan Porter, Overtime’s CEO and co-founder. Overtime announced today that it has raised $100 million in Series D funding led by Liberty Media Corporation and return investor Counterpoint Global (Morgan Stanley). Liberty Media has ownership stakes in high profile sports and media companies including Formula 1, the Atlanta Braves, SiriusXM and Live Nation Entertainment

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