LaPlaya Beach & Golf Resort splashes into summer with Draper James and POLYWOOD partnership. Jul 24, 2026, 14:51 ET New, Seasonal 'Après Sea' Program Celebrates Refined Leisure with Curated Spaces and Southern Charm NAPLES, Fla., July 24, 2026 /PRNewswire/ - LaPlaya Beach & Golf Resort, managed by Noble House Hotels & Resorts, today announced the debut of 'Après Sea,' an exclusive seasonal partnership with Draper James, founded by Reese Witherspoon and POLYWOOD, the leader in sustainable outdoor living, celebrating the moments that unfold after sun-drenched beach days. Taking place July 25 through October 25, the immersive experience weaves together the Draper James by POLYWOOD collection, refined coastal hospitality through food, beverage and wellness experiences, along with thoughtfully curated spaces that redefine leisurely seaside living with Southern charm. "At LaPlaya, we believe that lasting memories are built in moments of genuine connection," said Marina Serret, Area Director of Sales and Marketing at LaPlaya Beach & Golf Resort. "This partnership with both Draper James and POLYWOOD reflects that philosophy. We're confident that the spaces we've created are more than just places where our guests will relax in style; they're where guests pause to reflect on the day's treasured moments." On property at LaPlaya Beach & Golf Resort, the spaces deliver distinct areas of gathering. The Gulf Lawn invites elevated social gatherings featuring the Draper James by POLYWOOD Savannah 3-Piece Rocking Chair Sets, Savannah 4-Piece Deep Seating Sets with Sofa and the Savannah Kids 5-Piece Dining Sets complete with a branded food and beverage service available 11 a.m. to 10 p.m. Sunday to Thursday and 11 a.m. to 11 p.m. Friday and Saturday, including Southern-inspired bites, sophisticated libations, along with a curated kids activity station, against a scenic backdrop of Gulf views. Giving a nod to Draper James' iconic style, the SpaTerre Veranda is accessorized with hydrangeas and showcases POLYWOOD's Savannah 3-Piece Rocking Chair Sets and Savannah 4-Piece Deep Seating Set with Loveseat. The space is inspired by the Tea Forté x Draper James collection's Lemon Sunshine tea, with artisanal iced pours of the tea available at select times throughout the partnership. Inside SpaTerre, a trio of Lemon Sunshine wellness treatments, including a facial, massage and soaking tub experience, channel the tea's bright citrus notes for a rejuvenating escape. Throughout both spaces, every detail, from the furnishings to the programming and design, has been dreamt up to elevate how guests and Naples locals can experience true leisure by the sea. "The Draper James by POLYWOOD collection was designed to bring together timeless Southern style and enduring outdoor performance, making LaPlaya Beach & Golf Resort an ideal setting to bring that vision to life," said Scott Miller, SVP of Commercial & Hospitality Sales at POLYWOOD. "With our shared appreciation for quality, hospitality, and creating welcoming outdoor spaces, our furnishings are a natural complement to LaPlaya's coastal luxury. Engineered to withstand intense sun, coastal rain, and the demands of high-traffic resort environments, POLYWOOD furniture delivers the lasting durability, comfort, and style that guests can experience during their stay - and enjoy in their own outdoor spaces for decades to come." Backed by a 20-year lumber warranty, the Draper James by POLYWOOD collection is a line of sustainably crafted outdoor furnishings that blend Draper James' signature cheerful aesthetic with POLYWOOD's commitment to comfort, durability, and American-made excellence. Crafted from proprietary, all-weather lumber, each piece of outdoor furniture features POLYWOOD's Solidcore(TM) durability and ClimateTuff(TM) materials, ensuring the furniture resists fading, splintering, rot, cracking, chipping, and peeling while remaining year-round outdoor-ready and easy to maintain. Available in 13 colors across 3 finishes, including POLYWOOD's new Select(TM) lumber, with 42 performance fabric options, the Draper James by POLYWOOD collection offers classic styles across dining, deep seating, front porch, chaise lounges, and kids' furniture. To celebrate the partnership debut, Draper James will operate a pop-up shop on property at LaPlaya Beach & Golf Resort throughout the duration of the activation, offering guests the chance to shop exclusive finds within a curated summer collection hand-picked for this collaboration. "The most meaningful partnerships enable a brand to move beyond product and create experiences that people remember fondly," said Jeannie Yoo, CEO of Draper James. "Our collaboration with POLYWOOD reflects a shared appreciation for sustainability, craftsmanship, and inviting spaces where people want to gather. Bringing that ethos to life through Après Sea at LaPlaya extends the Draper James lifestyle beyond the home and into an immersive hospitality experience. It's a natural expression of our brand values and our commitment to creating moments rooted in warmth, connection, and Southern hospitality." The Après Sea experience will be available daily at LaPlaya Beach & Golf Resort July 25 through Oct. 25, 2026. To learn more and book a reservation, please visit www.laplayaresort.com/draperjamespolywood. Follow along @LaPlayaNaples, @DraperJames @POLYWOOD. MEDIA CONTACT Janie Henker The Zimmerman Agency [email protected] SOURCE LaPlaya Beach & Golf Resort

LaPlaya teams with Draper James & POLYWOOD for 'après Sea' Leisure meets luxury at LaPlaya. When talking about partnerships that really come together, LaPlaya Beach & Golf Resort's new seasonal 'Après Sea' program is one to watch. Kicking off this summer, it dives into an alliance with Draper James and POLYWOOD, blending Southern charm with sustainable luxury from July 25 to October 25, 2026. It's not just about lounging by the seaside but doing it in a style that's thoughtful both in design and experience. The heart of 'après Sea' This isn't a simple beachside siesta Investors Hangout, LLC is talking about. The resort's Gulf Lawn transforms into a canvas of style, featuring the Draper James by POLYWOOD collection. You've got rocking chairs, deep seating sets, and kids' dining spaces setting the scene. They've got Southern-inspired bites and sophisticated drinks, running full throttle through the week. They're crafting moments folks will be chattering about long after the last sunset. Marina Serret over at LaPlaya emphasizes building genuine connections, "We're confident that the spaces we've created are more than just places where our guests will relax in style; they're where guests pause to reflect on the day's treasured moments." With the right setup, that reflection comes easy. Sustainability and style: A winning combo. Scott Miller from POLYWOOD chimes in on their resilient furniture, made to handle whatever the coastal elements throw at them. With a hefty 20-year lumber warranty, these pieces come with a promise of longevity and style. They're crafted from materials like POLYWOOD's Solidcore(TM) durability, which laughs in the face of coastal rain and heavy foot traffic. "Our furnishings are a natural complement to LaPlaya's coastal luxury. Engineered to withstand intense sun, coastal rain, and the demands of high-traffic resort environments," says Scott Miller. The POLYWOOD collection carries a signature Southern aesthetic and is a bona fide headline in sustainability, blending quality craftsmanship with durability. It's about style that's not here to just impress today but to stick around for decades. Beyond the Beach: an immersive experience. Take this immersive experience further - into the SpaTerre Veranda, expect a nod to Draper James' distinct style with unique furnishings and hydrangea-laden spaces. Not to mention, they've cooked up an array of wellness treatments basking in the bright notes of Lemon Sunshine tea. It's designed not just for relaxation but a way to engage all senses. Jeannie Yoo, CEO of Draper James, isn't just selling style; she's selling a story. "The most meaningful partnerships enable a brand to move beyond product and create experiences that people remember fondly," she notes. Capturing Southern hospitality. This partnership is putting its money where its mouth is - literally - with a pop-up Draper James shop offering exclusive wares for guests. It's the kind of move that brings Southern hospitality to life, right there on the sandy shores. LaPlaya's move to intertwine guest experience with thoughtful partnerships demonstrates a keen understanding of luxury hospitality, offering something more than a simple getaway. It transforms leisure time into a narrative of connection and shared quality. Seasonal rhapsody. This summer collaboration promises to showcase what happens when craftsmanship meets hospitality. It's where playful Southern elegance joins forces with outdoorsy resilience, crafting a rare symphony of experience you won't find just anywhere. And there it is - a summer event elevated by partnerships that understand the beauty in details.

New Polywood CEO talks company vision. April 16, 2026 Alex Milstein is a columnist for Casual News Now. He... As new leadership steps in at Polywood with Brady Maller as CEO, the brand welcomes a long-tenured leader who deeply understands their business and has a strong vision for its future. Maller started his career at Polywood on the shop floor 20 years ago and has followed that classic journey of moving up from the workroom to the boardroom. And he told Casual News Now that he will apply everything he's learned in that experience to guide Polywood into the future. "Having been in a leadership role at Polywood for some time now, there is a unique opportunity that allows the spirit and vision of the company to continue," he said. "Our first steps will involve avoiding unnecessary disruption, as the company is already advancing and working closely with top leadership. Our company isn't broken, so there's room to grow." Maller said he is stepping in at a critical point for Polywood, as the company is shifting from simply being a furniture manufacturer to becoming a comprehensive outdoor living lifestyle brand. "The primary vision for the company is to move from being a great furniture company to becoming a great outdoor living lifestyle brand focusing on experiences and facilitating frictionless ownership of outdoor spaces," he said. "This shift requires significant work in marketing and branding, including changing the company's core ethos." Maller believes the company can get into the headspace of the consumer in a way that other outdoor furniture companies have not, particularly by contrasting their approach with the "huge wave of importation" that he says led to the loss of domestic American manufacturing's heart and soul. "We have set a goal to become the first nationally recognized outdoor furniture brand, because most consumers currently know retailers rather than the brand itself," he said. The design strategy includes the recent launch of their Select Lumber line, which offers a more sophisticated aesthetic, and the inclusive approach of partnering with various channels, including designers. Speaking of, Polywood works with upwards of 20,000 designers, who Maller said are valued partners because they better understand the consumer's needs for a design-forward space and outdoor living experiences. Because it has such a large designer base, Polywood implemented a long-term strategy that involved building a just-in-time manufacturing model with real-time fulfillment that operated as if the product were in inventory. "This model was designed so that customers could choose design and product options without making a design or inventory compromise, allowing the company to build what customers wanted and ship it in real time," Maller said. This process, coupled with a strategy of including, rather than excluding, all channels (specialty retailers, designers, etc.), has created strong partnerships with retailers and designers. For the upcoming July Casual Market, the company is launching new products, with a specific focus on introducing outdoor yard structures, including pergolas, to the showroom. Other current launches and trends include mixed-material woven and mixed-material sling products. "We're building from a position of strength - a brand people trust and a team that knows how to lead," Maller said. "I'm excited to continue building on that foundation with our partners as we expand how customers think about their outdoor spaces."