PUBG Madison

PUBG Madison

Publishes and develops global multiplayer games

Overview

PUBG Madison focuses on developing and publishing high-quality games for PC, console, and mobile. It contributes to Krafton’s global portfolio, most notably the PUBG franchise, by delivering immersive experiences, supporting popular eSports activities, and expanding via in-game purchases and licensing. The game works by combining online multiplayer gameplay with scalable servers and ongoing updates to keep players engaged across platforms. Compared to competitors, PUBG Madison emphasizes a connected ecosystem around a flagship franchise and a mix of casual play and competitive esports, backed by Krafton’s investment in technology and live-service support. The goal is to entertain a global audience, grow communities around shared gaming moments, and push the boundaries of what’s possible in interactive entertainment.

About PUBG Madison

Simplify's Rating
Why PUBG Madison is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

51-200

Company Stage

IPO

Headquarters

Seongnam-si, South Korea

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • New IP launch captures underserved shooter market segments with innovative mechanics.
  • Madison hub attracts Midwest gaming talent with affordable cost of living.
  • Krafton's multimedia expansion creates licensing and cross-platform revenue opportunities.

What critics are saying

  • PUBG: Battlegrounds player base declines as Fortnite and Apex Legends dominate.
  • New IP development fails, repeating Krafton's history with underperforming titles.
  • Talent exodus from Madison studio erodes developer-led competitive advantage.

What makes PUBG Madison unique

  • PUBG Madison develops new shooter IP designed to push genre boundaries forward.
  • Developer-led studio structure empowers creative teams to shape game direction independently.
  • Acquired Tango Gameworks and Hi-Fi Rush, expanding portfolio beyond battle royale.

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Funding

Total Funding

$4.3B

Above

Industry Average

Funded Over

2 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

401(k) Company Match

Family Planning Benefits

Fertility Treatment Support

Stock Price

Company News

Southeast Asia News.Net
May 27th, 2026
KRAFTON India emerges among India's most awarded brands of 2026, with landmark wins at the Abby Awards and Kyoorius Creative Awards.

KRAFTON India emerges among India's most awarded brands of 2026, with landmark wins at the Abby Awards and Kyoorius Creative Awards. ANI 27 May 2026, 17:44 GMT+ HT Syndication Mumbai (Maharashtra)/ Bengaluru (Karnataka) [India], May 27: KRAFTON India has closed an exceptional awards weekend, emerging as one of the most awarded brands at both the Abby Awards 2026 (Goafest) and the Kyoorius Creative Awards 2026, a rare double recognition that places BATTLEGROUNDS MOBILE INDIA among India's most decorated brands of the year. What makes the run distinctive is that iconic BGMI campaigns were celebrated across both India's biggest creative festivals, a rare double endorsement of a brand's annual creative output: - The Great In-Game Wedding - Everyone Loves a Good Fight - BGMI Career Mode - BGMI South Regional Films At the Abby Awards 2026 KRAFTON India was named the second most awarded brand of the year, taking home 3 Gold, 19 Silver and 8 Bronze metals, alongside 4 Merits, a total of 34 wins. The Gold for The Great In-Game Wedding in Brand Experience & Activation Services was a centrepiece of the night. At the Kyoorius Creative Awards 2026 KRAFTON India was recognised as one of the most awarded brands of the night, winning 1 Grey Elephant and 15 Blue Elephants: - The Great In-Game Wedding - 7 Blue Elephants + 1 Grey Elephant - Everyone Loves a Good Fight - 5 Blue Elephants - BGMI Career Mode - 1 Blue Elephant - BGMI South Regional Films - 2 Blue Elephants A creative range rarely seen on a single brand What sets this run apart is the spectrum of work recognised, spanning long-form films, regional-language storytelling for South India, AI-led digital innovation, in-game experiential activations, and offline event craft. Few Indian brands in 2026 have been honoured for such a wide creative range in a single awards cycle. Powered by both agency and in-house work Equally notable is the mix of agency-led and in-house work that powered the haul. While the bulk of the winning campaigns were crafted with KRAFTON India's external agency partners, the recognition of BGMI Career Mode, an AI-powered psychometric experience built end-to-end by KRAFTON India's in-house creative and product teams, places the brand in a small group of Indian companies winning at the country's most respected creative festivals on the strength of its own internal creative capability. A multi-agency creative ecosystem The wins are the result of a multi-agency creative ecosystem built around BGMI, including: - 22Feet Tribal Worldwide - Enormous Brands - Leo India - KRAFTON India in-house team BGMI has now won at five consecutive global and national creative festivals in the last 12 months, including ADFEST 2026, Cannes Lions 2025, Spikes Asia 2025, One Show Asia 2025, and now the Abby and Kyoorius Awards 2026. About KRAFTON, Inc. Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montreal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making. KRAFTON's franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players' dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world. For more information, visit www.KRAFTON.com. About KRAFTON India KRAFTON India is responsible for delivering premier mobile gaming experiences in the country, led by its flagship title BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 260 million downloads. Its diverse portfolio also includes titles such as Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket, catering to a wide spectrum of Indian gamers. Beyond publishing games, KRAFTON India is committed to strengthening the digital entertainment ecosystem. Since 2021, the company has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. Furthermore, KRAFTON has also launched the KRAFTON India Unicorn Growth Fund, a Rs 6,000 crore fund, set up jointly with South Korean technology giant, Naver and financial services major Mirae Asset, and which is aimed at supporting high-potential startups and accelerating the growth of India's next generation of global technology leaders. The company also actively supports game development talent through the KRAFTON India Gaming Incubator (KIGI), enabling emerging developers with funding, mentorship, and strategic guidance. (ADVERTORIAL DISCLAIMER: The above press release has been provided by HT Syndication. ANI will not be responsible in any way for the content of the same.)

Meditech
May 8th, 2026
PUBG: BLACK BUDGET second closed alpha test announced.

PUBG: BLACK BUDGET second closed alpha test announced. KRAFTON has announced that the second PUBG: Black Budget closed alpha playtest is coming soon and access requests are now open. Here's what's new, the dates, how to sign up on Steam, and everything changed since December 2025. Battle Royale Games 8 May 2026 by Mediosick Discover more Video Games Quick facts: KRAFTON has officially announced the second PUBG: Black Budget closed alpha test, a new round of limited PvPvE extraction shooter playtest access. Developed by PUBG Studios and published by KRAFTON, Inc. Speaking of platforms, this game is only available on PC via Steam; there is no console version announced. Exact test dates have not yet been confirmed; KRAFTON says the playtest is "approaching soon." The first alpha had no NDA. NDA status for this second test has not been officially confirmed yet. File Sharing & Hosting KRAFTON announces second closed alpha: On May 8, 2026, KRAFTON confirmed that the next PUBG: Black Budget playtest is approaching, with request access now open for players who want to get in early. For those unfamiliar, "PUBG: Black Budget" is not a battle royale. It is a tactical PvPvE extraction shooter developed by PUBG Studios, which is the team behind the globally dominant PUBG: Battlegrounds. Unlike its parent franchise, Black Budget drops players into a mysterious, time-looping island called "Coli Island," where the objective is to infiltrate, loot classified technology, and extract alive - or lose everything you brought in. The first closed alpha test, conducted in December 2025 across two weekends, drew enormous interest, far exceeding KRAFTON's own expectations. Peak concurrent Steam players hit 8,000 during the first weekend, "Twitch Drop" keys ran out ahead of schedule, and over 1,673 accounts were sanctioned for using unauthorized programs, which was a sign of how seriously the community engaged with the early build. Battle Royale Games Feedback highlighted the game's areas needing work, including combat perception, FPS optimization, and anti-cheat robustness. Following the conclusion of the December alpha's conclusion, KRAFTON ran a smaller, NDA-protected EU-only closed community test in late April 2026, targeting experienced extraction shooter players for structured, scenario-based feedback. That test was explicitly not a casual play session; it was a developer-focused validation exercise. Now, the announcement of this second full Black Budget closed alpha test signals that KRAFTON has incorporated that feedback and is ready for a broader wave of public testing once again. This second test is expected to reflect meaningful improvements over the December 2025 build, particularly around server stability, matchmaking quality, and anti-cheat enforcement - three areas that dominated player feedback after the first run. Shooter Games The next PUBG: Black Budget playtest is approaching and will take place soon. You can request access now." - KRAFTON official announcement, May 8, 2026 Game details, background & production: 1) story: Players take on the role of a Contractor - a hardened veteran recruited for a classified operation on Coli Island, a remote landmass trapped in a supernatural time loop caused by a phenomenon known as the Anomaly. The Anomaly functions similarly to PUBG's classic play circle, shrinking the playable area over time and intensifying encounters. The mission is to uncover the secrets of a covert program called SAPIENS while retrieving black-budget technology scattered across the island's diverse biomes and underground research facilities. The gameplay follows a classic loot-survive-extract structure: deploy onto Coli Island, scavenge weapons, gear, and research samples from both AI-controlled threats and rival human squads, then fight your way to an extraction point before the loop resets. The most important rule is that everything you bring into a raid can be lost permanently if you die. Successful extractions let you keep your loot and reinvest it in your Hideout, which is an upgradeable home base that unlocks better crafting and preparation options between runs. Battle Royale Games 2) mechanisms: The game supports Solo, Duo, and Squad (3-player) play modes, with a maximum of 15 teams (45 players) per match during a 30-minute raid window. Both AI enemies and real players share the same map, creating a layered threat environment that demands constant situational awareness. Gun customization and character progression are key pillars, giving veterans a persistent advantage that new players must work to close. 3) developer & publisher background: PUBG Studios is a direct subsidiary of KRAFTON, Inc., which is the Seoul-based 'South Korean' gaming giant best known for creating the battle royale genre through "PUBG: Battlegrounds" - a title that redefined online multiplayer and continues to average over 500,000+ daily players on Steam alone. Questions for you: * What are your thoughts on PUBG: BLACK BUDGET? * The extraction shooter genre is known for being unforgiving - will you be playing solo or with a squad? * Based on the new 'biomechanical' look, do you think Black Budget is going to be more of a horror game than Mediosick expected? Computer & Video Games Mediosick 8 May 2026 Its posts.

Casino Guru
Apr 13th, 2026
Krafton and KeSPA team up to help grow school esports.

Krafton and KeSPA team up to help grow school esports. 3 min. read * The Korea e-Sports Association and Krafton have put pen to paper on a new three-year deal * The two companies will collaborate to help the growth of school esports * Executives at KeSPA and Krafton share their excitement The Korea e-Sports Association (KeSPA) and Krafton, a leading South Korean video game publisher, announced a new three-year collaboration. At the epicenter of the agreement is the promotion of esports in schools with the ultimate goal of helping esports gain more popularity in South Korea's sports vertical. The two team up to promote the growth of esports in South Korea. Announced on Monday, April 13, 2026, the collaboration between KeSPA and Krafton builds on the duo's long-term successful agreements. Previously, the two companies collaborated for PUBG esports events. However, now, they will unite their forces to promote esports and foster new talent. KeSPA and Krafton will help more students get into esports by offering player development and helping connect amateurs to professional players. The collaboration will not only foster new talent but also help improve the esports ecosystem in schools across the country, promoting the activity's growth. Importantly, the two companies also unite to make esports a normal part of traditional sports in South Korea. Park Soo-yong, Krafton's Head of Esports PUBG division, spoke with excitement about the new collaboration, local media reports revealed. "Based on the 7 years of trust that Battleground and the Association have had together, we are happy to take action to revitalize esports in schools," Soo-yong pointed out. Moreover, the executive said: "We hope that a systematic environment will be created where students can learn a healthy sports spirit through esports and further grow into professional players." Finally, Soo-young said that the two companies' efforts will focus on making the domestic IP, PUBG: Battleground, a normal part of the international esports scene. Kim Cheol-hak, KeSPA's Secretary General, was similarly excited. "This agreement will represent a turning point for domestic esports sports to secure unrivaled status within the domestic and international institutional sports system," he said. Moreover, Cheol-hak outlined that the landmark collaboration between KeSPA and Krafton will serve as the foundation for player growth and talent acquisition. Finally, the executive acknowledged that the effort is expected to help with player development, enabling amateur players to grow reaching the national team. 14 Apr 2026 3 min. read

Polygon
Apr 10th, 2026
Epic is making a Disney extraction shooter in the battle to win back young men, report says.

Epic is making a Disney extraction shooter in the battle to win back young men, report says. Epic Games is developing a new extraction shooter for Disney and plans to launch it in November, according to a new report from Bloomberg. It will be the first game released as part of Disney's $1.5 billion investment in Epic, which is best known for Fortnite and the Unreal Engine. According to Bloomberg, the extraction shooter is similar in style to Embark Studios' hit Arc Raiders, but will feature Disney characters. It's unclear whether the characters will be unique to the game or as diverse as the Disney-owned characters in Fortnite, which spans properties like Star Wars, Marvel, and Toy Story. Epic has brought dozens of Disney characters to Fortnite over the past eight years, including recent additions like Perry and Dr. Doofenshmirtz from Phineas and Ferb. Epic's Disney extraction shooter is said to be "not very original," according to sources cited by Bloomberg, but employees are "optimistic that Epic will get it right by the launch date." Fortnite itself was not very original; the game's dominant battle royale mode was released as a direct competitor to (or blatant copy of) Krafton's PUBG Battlegrounds (née PlayerUnknown's Battlegrounds), which helped popularize the battle royale genre. Disney getting into the extraction shooter business comes after reports claimed the entertainment giant aims to appeal to Gen Z men with new, original movies. As established brands like Star Wars and Marvel's superhero fare struggle to hit the highs of yesteryear, Disney is pushing creators to focus on products that appeal to younger male consumers - specifically the ones that play video games. Even with Epic's reach and track record with Fortnite, a new extraction shooter is not a guaranteed hit. Embark found unexpected success with Arc Raiders, but whatever Epic and Disney are working on will face intense competition from new entries this year, including Bungie's Marathon, Krafton's PUBG: Black Budget, and Deep Worlds' Beautiful Light. Some developers are wisely steering clear of the increasingly crowded PvPvE space. Epic's deal with Disney will reportedly include at least two more games. In 2024, the companies announced plans to create an "all-new games and entertainment universe that will further expand the reach of beloved Disney stories and experiences." In March, Epic Games made headlines after it announced plans to lay off more than 1,000 employees in the face of soaring Fortnite development costs. The company also had another major Disney-related announcement, letting content creators who make custom Fortnite game experiences have access to a trove of Star Wars assets. The two companies will 'collaborate on an all-new games and entertainment universe'

TalkEsport
Apr 10th, 2026
KRAFTON and Neptune launch 'Flick' global game dev challenge: $5 million support pool open to Indian studios.

KRAFTON and Neptune launch 'Flick' global game dev challenge: $5 million support pool open to Indian studios. April 10, 2026 Indian game developers now have a direct route to global publishing. KRAFTON and South Korean game developer Neptune jointly announced the launch of the Flick x KRAFTON Casual Game Challenge (Season 1) on April 10, 2026. The programme is open to developers and indie studios worldwide, including India, and offers a total support pool of up to $5 million. The challenge also marks the official debut of Flick, Neptune's dedicated hybrid casual publishing label. What the programme offers. This is not a simple contest with a cash prize at the end. The structure is built as an end-to-end publishing pathway. Teams selected in the first phase receive a seed marketing budget for CPI (Cost Per Install) testing, letting them measure growth potential using real market data from the earliest stages of development. Top-performing titles then become eligible for publishing deals. The minimum guarantees are: * Up to $200,000 for hybrid casual games * Up to $100,000 for hyper casual titles There is also a pre-publishing track designed for early-stage concepts. This track gives developers room to refine and scale their ideas before committing to a full launch. Both finished games and early prototypes are eligible for entry. Applications open on April 21 and close on May 18. Final selected developers will be announced in July 2026. How entries are evaluated. Unlike traditional game development contests, submissions in the Flick challenge are assessed on real-market performance, not just creativity. Selected entries are evaluated on three key metrics: cost per install (CPI), early playtime, and user retention. This data-led model reflects how modern mobile game publishing decisions are made, and it gives developers an early read on whether their game has genuine growth potential before any major investment is made. Discover more Computer & Video Games Battle Royale Games Networking Seunghyun Kwon, Head of Game Business Division at Neptune, said: "With Flick, our goal is to move beyond conventional publishing models and create a scalable, data-driven ecosystem for discovering global hits. By combining real-market validation with early-stage support, we are enabling developers to build with confidence, iterate with clarity, and ultimately compete on a global stage. Our partnership with KRAFTON strengthens this vision, bringing together deep publishing expertise and a shared commitment to nurturing the next generation of game creators." What Flick is. Flick is Neptune's hybrid casual game publishing brand, announced as one of the company's three core growth pillars for 2026. The name reflects a philosophy: that a publisher's precise, well-timed support, applied to a small but strong idea, can change what that idea becomes in the market. Neptune plans to use the brand to expand its hybrid casual game publishing operations globally. Neptune was founded in 2012 and listed on KOSDAQ in December 2016. Its subsidiaries include mobile game developers PlayHard, NCROQUIS, EK Games, Prettybusy, and Fantome, as well as PC game developer Nimble Neuron. The company's major titles include Infinite Stairs, Cat Snack Bar, Rumble Heroes, and Eternal Return. Neptune also operates an AdTech division with platforms including AD(X) and AdPie. The hybrid casual segment, which blends the simplicity of hyper casual formats with deeper progression mechanics and combined IAA and IAP monetization, has been growing rapidly in the global mobile gaming market. Flick is Neptune's attempt to build a sustainable pipeline within that space. What this means for Indian developers. For Indian studios, the programme provides access to global publishing infrastructure, early-stage funding, and a structured pathway to international markets, without needing to already have a global network in place. The announcement arrives as India's game development ecosystem continues to grow. KRAFTON India has been investing in local studios through initiatives like the KRAFTON India Gaming Incubator (KIGI), which provides financial support in the range of $50,000 to $150,000 per team along with mentorship and access to tools. The Flick challenge complements that work by opening a separate, performance-driven route to global publishing for mobile game developers at any stage. KRAFTON India has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology since 2021. The Flick programme adds another layer to that commitment, specifically focused on the hybrid and hyper casual mobile game categories. For more on KRAFTON's broader India strategy, the KRAFTON India development pipeline coverage on TalkEsport outlines how the company is positioning itself for long-term growth across gaming and publishing in India. How to apply. Developers interested in the Flick x KRAFTON Casual Game Challenge can find full details and submit applications at the official website: flickdifferent.com. Both finished games and prototypes in development are eligible. The challenge is open globally. Teams of any size can enter. The timeline is: applications open April 21, close May 18, and final selections are announced in July 2026. For more context on how KRAFTON India is approaching the gaming and investment landscape in the country, see the KRAFTON India investment fund launch story on TalkEsport. Faq. What is the Flick x KRAFTON Casual Game Challenge? It is a global game development programme launched by KRAFTON and Neptune on April 10, 2026. It is designed as a full publishing pathway for hybrid and hyper casual mobile games, not a one-time contest. The total support pool is up to $5 million. Who can enter the Flick challenge? Developers and indie studios worldwide, including India. Both finished games and early-stage prototypes are eligible. When do applications open and close? Applications open on April 21, 2026, and close on May 18, 2026. What are the minimum guarantees for selected titles? Up to $200,000 for hybrid casual games and up to $100,000 for hyper casual titles. How are entries evaluated? Selected games are assessed on cost per install (CPI), early playtime, and user retention, based on real market testing data. What is Flick? Flick is Neptune's dedicated hybrid casual game publishing label, launched in 2026 as one of the company's three core growth pillars. It is designed to help developers discover, validate, and scale mobile games for global markets.

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