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Pace Communications

Content marketing agency driving measurable engagement

Overview

Pace Communications is a content marketing agency that creates content and experiences to engage audiences and drive business results across the customer journey. It uses audience insights and journey mapping to guide its work, combining creative content with integrated digital, social, influencer, SEO, and performance marketing, plus end-to-end production and UX/website development backed by analytics. The company stands out as an independent, female-owned firm with a nationwide team and a strong awards record, including CMI Agency of the Year four times. Its goal is to move audiences emotionally and behaviorally and turn engagement into measurable business outcomes.

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About Pace Communications

Simplify's Rating
Why Pace Communications is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingDesign

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Greensboro, NC

Founded

1971

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Simplify's take

What believers are saying

  • August 2026 award and November 2026 updated pages show active pipeline and fresh positioning.
  • Pace published November 2026 thought leadership on AI, search, and healthcare content strategy.
  • Nova Studios partnered with Pace in Hull, widening its UK creative footprint.

What critics are saying

  • Client concentration at enterprise brands exposes Pace to budget cuts and pitch losses.
  • AI search commoditizes content agencies; Pace's generic content work gets squeezed in 2027.
  • Private ownership hides margins and churn; a major client loss would quickly hit growth.

What makes Pace Communications unique

  • Pace won Content Marketing Institute Agency of the Year five times through August 21, 2026.
  • Pace scales content systems with 150+ employees across NY and NC.
  • Pace serves Verizon, Four Seasons, Truist, PepsiCo, Mercedes-Benz High-Power Charging, and Wells Fargo.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Wellness Program

Company News

PR Newswire
Oct 17th, 2023
Pace, Nationally Ranked Independent Marketing Agency, Turns 50 Years Old

Pace joins the 3% of businesses that make it to 50 years. Pace founder and owner, Bonnie McElveen-Hunter, is the nation's longest-standing female agency leader. In addition to its 50-year milestone, Pace was just named 2023 Agency of the Year in the Content Marketing Institute's Content Marketing Awards program.GREENSBORO, N.C., Oct. 17, 2023 /PRNewswire-PRWeb/ -- This month, Pace, a leading integrated marketing agency, will celebrate its 50th year in business. Pace serves clients—many at three times the industry average tenure—such as Truist, Four Seasons Hotels & Resorts, AAA Auto Club Group, Brighthouse Financial, Toyota, PepsiCo, Verizon and Workday. The company is also celebrating its recent win as Agency of the Year, its fourth such win in the Content Marketing Awards in 10 years.Bonnie McElveen-Hunter—who chairs the board of the American Red Cross and is a former United States Ambassador to Finland—founded the company in 1973

PR Newswire
Oct 6th, 2023
Pace Communications Wins Agency Of The Year 2023 At The Content Marketing Awards

This fourth win in 10 years reaffirms Pace's commitment to excellence in content marketing. Tweet thisPace emerged as the victor in the large agency category among a final selection of five exceptional nominees. The selection process, overseen by a jury of industry peers, evaluated agencies on criteria including innovation, growth, creativity, results, and social responsibility. Pace is the only North Carolina-based agency ever to win this award."This fourth win in 10 years reaffirms Pace's commitment to excellence in content marketing," said Gordon Locke, President and CMO of Pace, who dedicated this year's win to Pace's employees, clients, and founder Bonnie McElveen-Hunter. "We continue to set new industry standards, evolving to meet the ever-changing needs of brands and audiences."Pace has been a trailblazer in the industry for over 50 years, consistently pushing boundaries and raising the bar for content marketing. The agency's dedication to innovation and its ability to deliver exceptional results for clients have been key factors in earning this accolade

TotalUAE.com
Jan 15th, 2023
Emirates News Agency

This first wave of investments under PACE will be financed through $7 billion in cash equity from the private sector that will catalyze $13 billion through US debt financing and other instruments.

Nova Studios
Jul 14th, 2022
Nova Studios partners with Paceco.com

Nova Studios has joined forces with Visit Hull and creative agency Pace Communications to bring the unique charm and magic of Hull to the rest of the nation this summer.

Marketing Humber
Jul 1st, 2022
Paceco.com receives award Chip Shop Award

Pace Communications won a coveted Chip Shop Award at last night’s ceremony (30 th June).

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