Pallet

Pallet

Automates transportation and warehousing operations

Overview

Pallet (Trypallet.com) provides a Transportation Management System (TMS) that automates and streamlines transportation and warehousing operations. It reduces manual data entry, optimizes routes, and automates billing. The platform integrates with customers' systems via API, EDI, or automatic PDF reading to ensure accurate billing and charge capture. It offers real-time driver location visibility through ELD integration and a mobile app that lets workers digitize tasks. The business runs on a subscription model with optional premium features and service charges. Compared with competitors, Pallet combines end-to-end TMS for transportation and warehousing with flexible integrations, automated billing, real-time visibility, and field-accessible mobile tooling in one platform. Its goal is to help logistics companies, warehouses, and other businesses with significant transportation needs improve operational efficiency, reduce labor costs, and scale logistics management as demand grows.

About Pallet

Simplify's Rating
Why Pallet is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Industrial & Manufacturing

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$48M

Headquarters

San Francisco, California

Founded

2019

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Simplify's Take

What believers are saying

  • Pallet raised $27 million in May 2025 from General Catalyst and top investors.
  • In February 2026, enterprise deployments at Everest, Mallory Alexander, and STG expanded proof.
  • Pallet reported up to 15% cost cuts and 30% productivity gains at Everest.

What critics are saying

  • Pallet had only 28 employees in April 2026, limiting enterprise delivery capacity.
  • A Michigan trade secret dispute surfaced in March 2026, signaling competitive IP friction.
  • If customer results fail to hold, logistics AI spend shifts to incumbents like Alvys.

What makes Pallet unique

  • Pallet’s CoPallet automates order entry, portal updates, and quoting for logistics.
  • The platform targets freight brokers, 3PLs, carriers, and shippers with workflow-specific AI.
  • Pallet claims 400 customers and 98% touchless load entry at Eassons Transport Group.

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Funding

Total Funding

$48M

Meets

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Commuter Benefits

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

13%
PR Newswire
Mar 16th, 2026
Pallet claims to cut F&B operational costs by 20% with unified retail management platform

Pallet, an AI-powered unified retail management platform, is helping India's food and beverage sector tackle rising operational costs and margin pressure. The company claims its integrated system can reduce operational expenditure by up to 20% by eliminating inefficiencies from fragmented technology stacks. Founded by Santosh Bojarajan, Pallet consolidates front-end logistics with back-end compliance and inventory management into a single platform. The system addresses what Bojarajan identifies as a 15-20% margin loss caused by operational friction in traditional restaurant technology setups. The platform supports hybrid logistics models, enabling brands to manage third-party aggregators, hyperlocal delivery partners and proprietary fleets simultaneously. Clients include Dum Durusst and Bombay Kulfi Ice Creams, with the platform offering real-time profitability tracking down to square-foot level analysis.

The SCXchange
May 28th, 2025
Tech startup Pallet raises $27 million for workflow AI

The San Francisco supply chain tech startup Pallet today said it has raised $27 million in backing for its artificial intelligence product that automates repetitive processes in logistics workflows, such as order entry, portal updates, and quoting.

Business Wire
May 28th, 2025
Pallet Secures $27M Series B Led by General Catalyst to Scale AI Workforce for Logistics

Pallet, the company behind CoPallet, the AI workforce for logistics, today announced a $27 million Series B round led by General Catalyst, with continued sup...

Plato Technologies Inc.
May 28th, 2025
Pallet Raises $27M for AI Expansion

Artificial intelligence logistics software startup Pallet raised $27 million in a Series B funding round led by General Catalyst. The funds will be used to expand Pallet's AI infrastructure and develop what General Catalyst calls a "new operating system for the logistics industry." Pallet's AI platform, CoPallet, automates manual back-office tasks for logistics providers, significantly reducing costs and increasing efficiency. Existing investors Bain Capital Ventures, Activant Capital, and Bessemer Venture Partners also participated.

Venture Capital
May 28th, 2025
Pallet Secures $50M Funding from General Catalyst

Pallet has raised $50 million in funding, led by General Catalyst, to address increasing demand from logistics operators and improve supply chain efficiency.

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