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Overview
Palmstreet operates a digital plant marketplace that connects plant enthusiasts with sellers across the United States. It supports both peer-to-peer and business-to-consumer sales, letting buyers search for a wide range of plants, read seller reviews, and purchase with protections like a Live Arrival Guarantee, while sellers manage listings and reach a nationwide audience. Transactions generate revenue through commissions on each sale between buyers and sellers. Palmstreet differentiates itself by offering a centralized, trusted platform that addresses the fragmentation of the online plant market and provides buyer protections and seller support to streamline discovery and procurement. The goal is to simplify plant discovery and acquisition and support a growing plant community of hobbyists, collectors, nurseries, and independent sellers.
About Palmstreet
Industries
Data & Analytics
Consumer Software
Enterprise Software
Consumer Goods
Company Size
11-50
Company Stage
Early VC
Total Funding
$25M
Headquarters
Menlo Park, California
Founded
2020
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Simplify's Take
What believers are saying
- Palmstreet raised $25 million from a16z, Craft Ventures, and Headline in May 2025.
- It crossed 3 million orders by September 24, 2025, showing strong marketplace velocity.
- 2026 expansion into fashion, beauty, toys, and lifestyle broadens revenue beyond plants.
What critics are saying
- Whatnot and TikTok Shop can outspend Palmstreet on traffic, creator payouts, and ads.
- Reptile and live-animal sales invite regulatory scrutiny, complaints, and shipping failures.
- If plant demand normalizes, Palmstreet's category expansion dilutes focus and weakens brand identity.
What makes Palmstreet unique
- Palmstreet owns community-driven live shopping for rare plants and collectibles.
- Its zero monthly fee and referral fee waivers reduce seller switching costs.
- It built trusted live-animal policies before expanding into reptiles and aquatics.
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Funding
Total Funding
$25M
Above
Industry Average
Funded Over
1 Rounds
Andreessen Horowitz
Craft VenturesBenefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -2%2 year growth
↑ 6%Palmstreet, a live-selling marketplace, has positioned itself as a home for auction-focused sellers as traditional platforms have deprioritised competitive bidding in favour of "Buy Now" models. The Menlo Park-based company offers two auction formats: live-stream auctions with real-time bidding and listing-style auctions for multi-day exposure. The platform targets fashion, collectibles and lifestyle sellers seeking community-driven commerce over transactional models. Live-stream auctions allow sellers to engage directly with buyers, answer questions about items and create bidding competition. Listing-style auctions support traditional formats with starting bids, reserve prices and buy-it-now options. Palmstreet emphasises community engagement over algorithmic systems, allowing buyers to follow specific sellers and enabling product features based on user feedback. The company frames itself as an alternative for sellers seeking auction-centric platforms.
Today, we are thrilled to officially announce that Palmstreet has raised a total of $25 million, from lead investors a16z, Craft Ventures, and Headline, alongside an incredible group of early-stage investors who share our belief in the future of live shopping and our vision for Palmstreet. We’re investing in our team across product and GTM to build features to make live shopping more fun and safe, and expand into new categories. If you want to be part of the journey, check out our Careers page to learn more.
Live-Selling Online Platform Celebrates by Giving Back This Earth Day April 22, 2025SAN FRANCISCO, April 22, 2025 /PRNewswire/ -- Palmstreet (https://palmstreet.app/), the live online shopping platform, is turning 5 this Earth Day and is celebrating the milestone with an app-wide B(earth)day event. Founded on the premise of creating a streamlined common and rare plant buying and selling service, the Palmstreet app has expanded into much more—not only in e-commerce opportunities, but as a solidified community. This B(earth)day, from April 22nd–27th, the app will host six days of discounts, giveaways, and coupons for all users. To further give back to the Earth Palmstreet is partnering with One Tree Planted and will donate 1 tree for every order placed on the platform on Earth Day (up to 5,000 orders)
Innovative Live Shopping Platform Empowers Entrepreneurs with Cutting-Edge Tools and Seamless Marketplace ExperienceSAN FRANCISCO, Jan. 16, 2025 /PRNewswire/ -- Palmstreet (https://palmstreet.app/) is seeing a fast rise in new sellers and users this week as the premier live shopping platform option for small and medium-sized businesses seeking growth and sustainability in the rapidly evolving digital marketplace. This comes on the heels of the impending TikTok ban set within the United States for January 19, 2025. The live selling marketplace attributes this sudden surge of sellers to the impending ban. Many American social media and live selling users are unsure of the future of their ecommerce businesses. With growing demand from sellers seeking alternative sales platforms, Palmstreet offers a community-driven platform that empowers entrepreneurs with cutting-edge tools and a dynamic marketplace spanning categories like plants, pottery, home decor, and the newly launched Palmstreet Beauty
Diversifying its Live-Selling Platform, Palmstreet Now Includes Reptiles in its Lineup, Enhancing its Nature-Focused Marketplace with Live Animal OfferingsSAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ -- Palmstreet (https://palmstreet.app/), the one-stop live-selling marketplace for plants, crystals, pottery and decor is now expanding its offerings to reptiles. Beginning November 14th, Palmstreet is introducing geckos to their varied catalog of small-business commerce. This expansion into the live pet market marks new enterprise opportunities for the platform's independent sellers. Palmstreet is revolutionizing the online live animal market as one of the first regulated reptile-sale platforms. Gecko prices range from $100 - $1,500+, sold by trusted sellers located on the marketplace or through real-time interactive streams
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About Palmstreet
Industries
Data & Analytics
Consumer Software
Enterprise Software
Consumer Goods
Company Size
11-50
Company Stage
Early VC
Total Funding
$25M
Headquarters
Menlo Park, California
Founded
2020
Palmstreet is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today