LAS VEGAS--(BUSINESS WIRE)--Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers and marketers, has announced a partnership with Lytics, the premier customer data platform (CDP) for Google Cloud customers and 100% Google Cloud-native CDP, at Google Cloud Next ‘24. Together, Lytics and Pantheon are providing mutual customers with free access to Lytics’ Personalization Engine, giving digital marketing teams an unprecedented opportunity: to get up and running with website personalization in days, not quarters, address an imminent cookie-less future, and leverage cutting-edge generative AI technology. The partnership aims to disrupt how teams think about customer data and digital experiences, to radically democratize access to personalization, and give visitors what they want. By bringing direct integration between Pantheon-powered WordPress or Drupal websites and Lytics' powerful first-party data Personalization Engine with no up-front cost, customers can have website personalization up and running in 30 days, a sharp contrast with the status quo in the market, which is complex, resource-intensive, and slow, often requiring quarters of effort before anything can launch. “Most web teams aspire to personalization, but they are stuck. Complexity has kept it out of scope for many, and in other cases even driven projects off the rails

So Pantheon partnered with Hanover Research - a globally recognized market research firm - to get to the bottom of the enterprise CMS debate and to answer this question: Do today's enterprise digital teams think WordPress is enterprise-ready?